Birkdale Drive, Kidsgrove, Stoke-on-trent, ST7 4SL

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding ST7 4SL, has a female population slightly higher than UK average, with 52.6% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53%	52.6%	-0.4%	51.0%	1.6%
Male	47%	47.4%	0.4%	49.0%	-1.6%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of ST7 4SL there is a very large concentration of residents that are married - 53.8% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	27.3%	31.6%	4.3%	37.9%	-6.3%
Married: Opposite sex	56.7%	53.8%	-2.9%	44.2%	9.6%
Separated	1.4%	1.7%	0.3%	2.2%	-0.5%
Divorced	10.6%	8.6%	-2.0%	9.1%	-0.5%
Widowed	3.9%	4.3%	0.4%	6.1%	-1.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	53.6%	47.7%	-5.9%	48.4%	-0.7%
Good health	33%	37.3%	4.3%	33.6%	3.7%
Fair health	9.9%	11.3%	1.4%	12.7%	-1.4%
Bad health	2.7%	2.9%	0.2%	4.0%	-1.1%
Very bad health	0.8%	0.9%	0.1%	1.2%	-0.3%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	17.4%	13.7%	-3.7%	18.2%	-4.5%
1-4 GCSEs or Equivalent	14.5%	10.4%	-4.1%	9.6%	0.8%
5 or more GCSEs, an A-Level or 1-2 AS Levels	23.8%	18.4%	-5.4%	13.4%	5.0%
Apprenticeship	2.8%	9.7%	6.9%	5.3%	4.4%
HNC, HND or 2+ A Levels	18.1%	20.7%	2.6%	16.9%	3.8%
Degree or Similar	20.2%	24.4%	4.2%	33.8%	-9.4%
Other	3.2%	2.7%	-0.5%	2.8%	-0.1%

Culture

Ethnic Group

In this area, the population is predominantly white, with 99.4% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	0.3%	0%	-0.3%	3.1%	-3.1%
Other Asian	0.5%	0%	-0.5%	1.6%	-1.6%
Black African	0.3%	0%	-0.3%	2.5%	-2.5%
Mixed White and Asian	0%	0.6%	0.6%	0.8%	-0.2%
Mixed White and Caribbean	0.3%	0%	-0.3%	0.9%	-0.9%
White	98.6%	99.4%	0.8%	81.4%	18.0%

Country of Birth

In this area, 99.1% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.3%	99.1%	1.8%	83.2%	15.9%
European Union	1.6%	0.3%	-1.3%	6.1%	-5.8%
Africa	0.8%	0%	-0.8%	2.7%	-2.7%
Middle East and Asia	0.3%	0.6%	0.3%	5.6%	-5.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.3%	99.1%	1.8%	83.2%	15.9%
10+ Years	0%	0.3%	0.3%	9.8%	-9.5%
5-10 Years	0.3%	0%	-0.3%	2.9%	-2.9%
2-5 Years	0.3%	0%	-0.3%	2.2%	-2.2%
Less than 2 years	2.2%	0.6%	-1.6%	1.9%	-1.3%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	85.1%	76.7%	8.4%
Ireland	0.3%	0.6%	-0.3%
No passport held	14.6%	13.5%	1.1%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	35.5%	37.2%	-1.7%
Christian	59.1%	46.2%	12.9%
Buddhist	0.6%	0.5%	0.1%
Not answered	4.8%	6.0%	-1.2%

Safety

Is Birkdale Drive Street dangerous?

Over the last 12 months, the overall crime rate around Birkdale Drive was 19.7 per 1,000 residents, which is 79.7% lower than the Kidsgrove & Ravenscliffe average. The most reported crime type was Violence and sexual offences.

Birkdale Drive has the 11th lowest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 58th lowest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 11.2 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has risen by about 39.1%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level of wealth to the average household in England and Wales. 57% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£43,100

Income Rank
5/10

Household Income in ST7 4SL, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 4/10 (below average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 4/10 (below average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 1/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 8/10 (high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 1/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 3/10 (low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Birkdale Drive are based on 39 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Birkdale Drive, Kidsgrove, Stoke-on-trent, ST7 4SL

Estimated Average Property Prices for ST7 4SL

Average Price
£282,715

Semi-Detached
£216,078

Terraced
no sales

Detached
£309,370

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Birkdale Drive

Average Price
£284,912

Semi-Detached
£232,210

Terraced
no sales

Detached
£314,425

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Birkdale DriveStreet

Address	Sale Price	Sale Date	Price Estimate 2025
35 Birkdale Drive, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£196,000	2024-11-29	£205,963
4 Birkdale Drive, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£190,000	2022-01-21	£223,713
24 Birkdale Drive, Stoke-On-Trent, Staffordshire Detached, an established residential building	£270,000	2021-08-02	£328,370
21 Birkdale Drive, Stoke-On-Trent, Staffordshire Detached, an established residential building	£225,000	2021-03-12	£281,116
36 Birkdale Drive, Stoke-On-Trent, Staffordshire Detached, an established residential building	£232,500	2020-07-10	£312,775

View All Property Sales and Other Statistics for ST7 4SL

Employment

ST7 4SL area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	118
Retired	67
Part-Time Employee	42
Self-Employed	30
Full-Time Student (with or without job)	15
Student (economically inactive)	9
Long-Term Sick or disabled	6
Other	5
Looking after home or family	4
Unemployed	3

Employment Industry

Manufacturing	40
Wholesale and retail trade; repair of motor vehicles and motor cycles	38
Human health and social work activities	22
Education	21
Construction	20
Public administration and defence; compulsory social security	12
Other	11
Accommodation and food service activities	10
Administrative and support service activities	9
Transport and storage	8
Professional, scientific and technical activities	4
Financial and insurance activities	3
Real estate activities	3
Information and communication	3

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Birchwood Nursery School Wellington Road , Kidsgrove ST7 4BH	- not rated	1,301 yd	Local authority nursery school	No	Mixed	More About School
Banbury Nursery School St Saviour's Street , Butt Lane Talke ST7 1LR	- not rated	3,227 yd	Local authority nursery school	No	Mixed	More About School
Summerbank Nursery School Summerbank Road , Tunstall ST6 5EY	- not rated	3,526 yd	Local authority nursery school	Not Applicable	Mixed	More About School
Burnwood Nursery School Chell Heath Road , Chell Heath ST6 6PB	- not rated	4,198 yd	Local authority nursery school	Yes	Mixed	More About School
Stanfield Nursery School Dolly's Lane , Burslem ST6 7AW	- not rated	5,117 yd	Local authority nursery school	Not Applicable	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Thursfield Primary School Chapel Lane , Harriseahead ST7 4JL	- not rated	782 yd	Community school	No	Mixed	More About School
Thursfield Primary School Chapel Lane , Harriseahead ST7 4JL	3out of 4	782 yd	Academy sponsor led	Yes	Mixed	More About School
Maryhill Primary School Gloucester Road , Kidsgrove ST7 4DJ	- not rated	1,002 yd	Community school	Yes	Mixed	More About School
University Primary Academy Kidsgrove Gloucester Road , Kidsgrove ST7 4DJ	- not rated	1,002 yd	Academy sponsor led	Yes	Mixed	More About School
Kidsgrove Primary School Gloucester Road , ST7 4DL	3out of 4	1,057 yd	Academy sponsor led	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kidsgrove Secondary School Gloucester Road , ST7 4DL	3out of 4	1,057 yd	Academy converter	Not Applicable	Mixed	More About School
Maryhill High School Gloucester Road , Kidsgrove ST7 4DL	- not rated	1,057 yd	Community school	No	Mixed	More About School
The Kidsgrove Secondary School Gloucester Road , Kidsgrove ST7 4DL	- not rated	1,057 yd	Academy converter	No	Mixed	More About School
The King's CofE (VA) School First Avenue , Kidsgrove ST7 1DP	- not rated	2,243 yd	Voluntary aided school	No	Mixed	More About School
Clough Hall Technology School First Avenue , Kidsgrove ST7 1DP	- not rated	2,243 yd	Community school	No	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
James Bateman Middle School Park Lane , Knypersley ST8 7AT	3out of 4	3,433 yd	Academy converter	No	Mixed	More About School
James Bateman Junior High School Park Lane , Knypersley ST8 7AT	- not rated	3,433 yd	Foundation school	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Groves Preparatory School Gloucester Road , Kidsgrove ST7 1EL	- not rated	1,361 yd	Other independent school	Not Applicable	Mixed	More About School
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	1,948 yd	Other independent special school	Not Applicable	Mixed	More About School
Kidsgrove Sixth Form First Avenue , Kidsgrove ST7 1DP	- not rated	2,243 yd	Sixth form centres	Not Applicable	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	- not rated	2,948 yd	Community special school	Yes	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	2,948 yd	Academy special converter	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
NEWCHAPEL BUTTY BAR	61 High Street		840 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
ROBIN HOOD	Robin Hood, High Street		565 yd

Sport

Facility Name	Sport Objects	Distance
Birchenwood Pavilion MOUNT ROAD	grass pitches, tennis courts	595 yd
Thursfield Primary School THURSFIELD CP SCHOOL THURSFIELD CP SCHOOL CHAPEL LANE	grass pitches	758 yd
The Kidsgrove Secondary School GLOUCESTER ROAD	artificial grass pitch	1,058 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	35.2 Mbit/s
Average download speed	34.1 Mbit/s
Minimum download speed	76.46 Mbit/s
Maximum download speed	76.46 Mbit/s

Upload Speed

Median upload speed	8.7 Mbit/s
Average upload speed	8.6 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.