Whitehill Road, Kidsgrove, Stoke-on-trent, ST7 4DU

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST7 4DU has a slightly higher male population, with 51.1% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	52%	48.9%	-3.1%	51.0%	-2.1%
Male	48%	51.1%	3.1%	49.0%	2.1%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	23.4%	28.7%	5.3%	37.9%	-9.2%
Married: Opposite sex	53.7%	42.1%	-11.6%	44.2%	-2.1%
Separated	0.9%	4%	3.1%	2.2%	1.8%
Divorced	13.6%	13.4%	-0.2%	9.1%	4.3%
Widowed	8.4%	11.9%	3.5%	6.1%	5.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	40.7%	40.3%	-0.4%	48.4%	-8.1%
Good health	29.8%	32.9%	3.1%	33.6%	-0.7%
Fair health	19.4%	19.5%	0.1%	12.7%	6.8%
Bad health	7.7%	6.9%	-0.8%	4.0%	2.9%
Very bad health	2.4%	0.4%	-2.0%	1.2%	-0.8%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 18.7%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	31.3%	27.6%	-3.7%	18.2%	9.4%
1-4 GCSEs or Equivalent	14%	11.3%	-2.7%	9.6%	1.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	20.6%	14.8%	-5.8%	13.4%	1.4%
Apprenticeship	4.7%	9.4%	4.7%	5.3%	4.1%
HNC, HND or 2+ A Levels	13.1%	16.3%	3.2%	16.9%	-0.6%
Degree or Similar	12.6%	18.7%	6.1%	33.8%	-15.1%
Other	3.7%	2%	-1.7%	2.8%	-0.8%

Culture

Ethnic Group

In this area, the population is predominantly white, with 99.1% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0%	0.4%	0.4%	0.7%	-0.3%
Indian	0.4%	0%	-0.4%	3.1%	-3.1%
Mixed White and Caribbean	0%	0.4%	0.4%	0.9%	-0.5%
White	99.6%	99.1%	-0.5%	81.4%	17.7%

Country of Birth

In this area, 95.7% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98.8%	95.7%	-3.1%	83.2%	12.5%
European Union	0.4%	3%	2.6%	6.1%	-3.1%
Africa	0.4%	0%	-0.4%	2.7%	-2.7%
Middle East and Asia	0%	0.4%	0.4%	5.6%	-5.2%
The Americas and the Caribbean	0.4%	0.4%	0.0%	1.3%	-0.9%
Oceania	0%	0.4%	0.4%	0.3%	0.1%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	98.8%	95.7%	-3.1%	83.2%	12.5%
10+ Years	0%	1.7%	1.7%	9.8%	-8.1%
5-10 Years	0%	1.7%	1.7%	2.9%	-1.2%
2-5 Years	0%	0.9%	0.9%	2.2%	-1.3%
Less than 2 years	1.2%	0%	-1.2%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	71.7%	76.7%	-5.0%
Romania	0.9%	0.9%	0.0%
Eastern Asia	0.4%	0.3%	0.1%
North America and the Caribbean	0.4%	0.3%	0.1%
No passport held	26.5%	13.5%	13.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	32%	37.2%	-5.2%
Christian	60.6%	46.2%	14.4%
Buddhist	0.4%	0.5%	-0.1%
Other religion	0.9%	0.6%	0.3%
Not answered	6.1%	6.0%	0.1%

Safety

Is Whitehill Road dangerous?

Over the last 12 months, the overall crime rate around Whitehill Road was 114.9 per 1,000 residents, which is 34.9% higher than the Kidsgrove & Ravenscliffe average. The most reported crime type was Violence and sexual offences.

Whitehill Road has the 12th highest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 76th highest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 51.1 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -12.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,900

Income Rank
2/10

Household Income in ST7 4DU, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 5/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 5/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 6/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 6/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 5/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 4/10 (below average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 2/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 5/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Whitehill Road are based on 159 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Whitehill Road, Kidsgrove, Stoke-on-trent, ST7 4DU

Estimated Average Property Prices for ST7 4DU

Average Price
£117,415

Semi-Detached
£89,882

Terraced
£131,181

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Whitehill Road

Average Price
£179,015

Semi-Detached
£173,948

Terraced
£153,439

Detached
£265,503

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Whitehill Road

Address	Sale Price	Sale Date	Price Estimate 2025
177 Whitehill Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£205,000	2025-04-11	£204,217
189 Whitehill Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£53,000	2020-12-01	£66,490
181 Whitehill Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£88,000	2020-01-31	£117,672
189 Whitehill Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£52,500	2019-08-16	£68,852
179 Whitehill Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£80,000	2017-04-28	£120,058

View All Property Sales and Other Statistics for ST7 4DU

Employment

ST7 4DU area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in ST7 4DU area is much higher than the country's average. According to Census 2011, 30% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Full-Time Employee	80
Retired	61
Part-Time Employee	18
Self-Employed	12
Long-Term Sick or disabled	12
Student (economically inactive)	8
Other	7
Unemployed	2
Looking after home or family	1
Full-Time Student (with or without job)	0

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	34
Manufacturing	19
Human health and social work activities	13
Administrative and support service activities	7
Public administration and defence; compulsory social security	7
Construction	6
Education	6
Transport and storage	6
Other	5
Information and communication	4
Accommodation and food service activities	3
Professional, scientific and technical activities	3
Real estate activities	2
Financial and insurance activities	1
Electricity, gas, steam and air conditioning supply	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kidsgrove Primary School Gloucester Road , ST7 4DL	1out of 4	823 yd	Academy sponsor led	Yes	Mixed	More About School
Dove Bank Primary School Off Rutland Road , Kidsgrove ST7 4AP	3out of 4	1,058 yd	Foundation school	Yes	Mixed	More About School
Thursfield Primary School Chapel Lane , Harriseahead ST7 4JL	1out of 4	1,086 yd	Academy sponsor led	No	Mixed	More About School
St Thomas' CofE Primary Academy Poplar Drive , Kidsgrove ST7 4HT	- not rated	1,436 yd	Academy converter	Yes	Mixed	More About School
St John the Evangelist Catholic Primary The Avenue , Kidsgrove ST7 1AE	3out of 4	1,529 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	823 yd	Academy converter	Not Applicable	Mixed	More About School
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	1,937 yd	Academy converter	No	Mixed	More About School
Ormiston Horizon Academy Turnhurst Road , Tunstall ST6 6JZ	3out of 4	3,067 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	3,495 yd	Academy converter	No	Mixed	More About School
Biddulph High School Conway Road , Knypersley ST8 7AR	3out of 4	4,159 yd	Academy converter	Not Applicable	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
James Bateman Middle School Park Lane , Knypersley ST8 7AT	3out of 4	3,740 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	1,671 yd	Other independent special school	Not Applicable	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	2,953 yd	Academy special converter	Yes	Mixed	More About School
Roaches School Tunstall Road , Knypersley ST8 7AB	- not rated	3,690 yd	Other independent special school	Not Applicable	Mixed	More About School
NAS Church Lawton School Cherry Tree Avenue , Church Lawton ST7 3EL	3out of 4	4,333 yd	Free schools special	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
NEWCHAPEL BUTTY BAR	61 High Street		922 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
ROBIN HOOD	Robin Hood, High Street		659 yd

Sport

Facility Name	Sport Objects	Distance
Birchenwood Pavilion MOUNT ROAD	grass pitches, tennis courts	350 yd
The Kidsgrove Secondary School GLOUCESTER ROAD	artificial grass pitch	933 yd
Thursfield Primary School THURSFIELD CP SCHOOL THURSFIELD CP SCHOOL CHAPEL LANE	grass pitches	985 yd
Salop Place - Kidsgrove DORSET PLACE	grass pitches	1,035 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	53.8%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	53.8%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	72 Mbit/s
Average download speed	70.1 Mbit/s
Minimum download speed	159.19 Mbit/s
Maximum download speed	159.19 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	16.5 Mbit/s
Maximum upload speed	29.99 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.