Liverpool Road, Kidsgrove, Stoke-on-trent, ST7 1EA

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around ST7 1EA is generally consistent with those figures, having a male population of 48.8%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	49.2%	51.2%	2.0%	51.0%	0.2%
Male	50.8%	48.8%	-2.0%	49.0%	-0.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	33.9%	35.9%	2.0%	37.9%	-2.0%
Married: Opposite sex	26.8%	20.7%	-6.1%	44.2%	-23.5%
Married: Same sex	1.8%	0%	-1.8%	0.3%	-0.3%
Separated	6.3%	6.5%	0.2%	2.2%	4.3%
Divorced	12.5%	18.5%	6.0%	9.1%	9.4%
Widowed	18.8%	18.5%	-0.3%	6.1%	12.4%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a lower percentage of residents reporting their health as Good or Very Good (63.3%) compared to the average (82%). This typically indicates either an older population or social deprivation in the area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	30.5%	27.2%	-3.3%	48.4%	-21.2%
Good health	39.8%	36.1%	-3.7%	33.6%	2.5%
Fair health	15.6%	27.7%	12.1%	12.7%	15.0%
Bad health	12.5%	8.9%	-3.6%	4.0%	4.9%
Very bad health	1.6%	0%	-1.6%	1.2%	-1.2%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around ST7 1EA this area, 42.9% of residents have no qualifications. This is significantly higher than the UK average of 18.2%. This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 15.8%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	38.4%	42.9%	4.5%	18.2%	24.7%
1-4 GCSEs or Equivalent	16.1%	10.9%	-5.2%	9.6%	1.3%
5 or more GCSEs, an A-Level or 1-2 AS Levels	18.8%	12%	-6.8%	13.4%	-1.4%
Apprenticeship	1.8%	3.8%	2.0%	5.3%	-1.5%
HNC, HND or 2+ A Levels	11.6%	12%	0.4%	16.9%	-4.9%
Degree or Similar	10.7%	15.8%	5.1%	33.8%	-18.0%
Other	2.7%	2.7%	0.0%	2.8%	-0.1%

Culture

Ethnic Group

In this area, the population is predominantly white, with 92.6% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.8%	1.5%	0.7%	0.7%	0.8%
Other Asian	0.8%	2.5%	1.7%	1.6%	0.9%
Black African	0%	0.5%	0.5%	2.5%	-2.0%
Mixed White and Asian	0.8%	2.5%	1.7%	0.8%	1.7%
Mixed White and African	0.8%	0%	-0.8%	0.4%	-0.4%
Mixed White and Caribbean	0%	0.5%	0.5%	0.9%	-0.4%
White	96.1%	92.6%	-3.5%	81.4%	11.2%
Other	0.8%	0%	-0.8%	1.6%	-1.6%

Country of Birth

In this area, 90.6% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.7%	90.6%	-7.1%	83.2%	7.4%
European Union	0%	5.4%	5.4%	6.1%	-0.7%
Middle East and Asia	0.8%	2.5%	1.7%	5.6%	-3.1%
The Americas and the Caribbean	0.8%	1.5%	0.7%	1.3%	0.2%
Oceania	0.8%	0%	-0.8%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.7%	90.2%	-7.5%	83.2%	7.0%
10+ Years	0%	3.9%	3.9%	9.8%	-5.9%
5-10 Years	0%	3.4%	3.4%	2.9%	0.5%
2-5 Years	0.8%	1.5%	0.7%	2.2%	-0.7%
Less than 2 years	1.6%	1%	-0.6%	1.9%	-0.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	60.1%	76.7%	-16.6%
Ireland	1.5%	0.6%	0.9%
Romania	0.5%	0.9%	-0.4%
Other EU countries	3.4%	1.5%	1.9%
North America and the Caribbean	1.5%	0.3%	1.2%
No passport held	33%	13.5%	19.5%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	35.8%	37.2%	-1.4%
Christian	61.2%	46.2%	15.0%
Not answered	3%	6.0%	-3.0%

Safety

Is Liverpool Road dangerous?

Over the last 12 months, the overall crime rate around Liverpool Road was 189.3 per 1,000 residents, which is 122.2% higher than the Kidsgrove & Ravenscliffe average. The most reported crime type was Violence and sexual offences.

Liverpool Road has the 4th highest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 33rd highest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 101.9 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -28.9%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,900

Income Rank
2/10

Household Income in ST7 1EA, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 8/10 (high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 6/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 5/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Liverpool Road are based on 128 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Liverpool Road, Kidsgrove, Stoke-on-trent, ST7 1EA

Estimated Average Property Prices for ST7 1EA

Average Price
£159,075

Semi-Detached
£157,424

Terraced
£120,076

Detached
no sales

Flats/Maisonettes
no sales

Other
£266,737

Estimated Average Property Prices for Liverpool Road

Average Price
£148,071

Semi-Detached
£157,077

Terraced
£126,709

Detached
£330,938

Flats/Maisonettes
£75,083

Other
£270,281

Property Prices Comparison

Latest Property Sales on Liverpool Road

Address	Sale Price	Sale Date	Price Estimate 2025
71 Liverpool Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£68,000	2022-01-21	£77,693
37 - 39 Liverpool Road, Stoke-On-Trent, Staffordshire Other, an established residential building	£80,000	2021-08-18	£87,001
65A Liverpool Road, Stoke-On-Trent, Staffordshire Other, an established residential building	£80,000	2021-05-21	£91,288
47A Liverpool Road, Stoke-On-Trent, Staffordshire Other, an established residential building	£60,000	2020-04-23	£75,481
Harecastle Hotel Liverpool Road, Stoke-On-Trent, Staffordshire Other, an established residential building	£680,000	2019-09-24	£825,888

View All Property Sales and Other Statistics for ST7 1EA

Employment

The percentage of retired residents living in ST7 1EA area is much higher than the country's average. According to Census 2011, 41% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	76
Full-Time Employee	52
Long-Term Sick or disabled	13
Self-Employed	13
Part-Time Employee	8
Unemployed	8
Other	6
Full-Time Student (with or without job)	6
Looking after home or family	2
Student (economically inactive)	1

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	15
Education	8
Administrative and support service activities	6
Professional, scientific and technical activities	5
Manufacturing	4
Human health and social work activities	4
Accommodation and food service activities	3
Construction	3
Financial and insurance activities	2
Public administration and defence; compulsory social security	2
Other	2
Information and communication	1
Transport and storage	1
Water supply; sewerage, waste management and remediation activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St John the Evangelist Catholic Primary The Avenue , Kidsgrove ST7 1AE	3out of 4	244 yd	Academy converter	Yes	Mixed	More About School
Dove Bank Primary School Off Rutland Road , Kidsgrove ST7 4AP	3out of 4	618 yd	Foundation school	Yes	Mixed	More About School
St Thomas' CofE Primary Academy Poplar Drive , Kidsgrove ST7 4HT	- not rated	742 yd	Academy converter	Yes	Mixed	More About School
The Reginald Mitchell Primary School Congleton Road , Butt Lane ST7 1NA	3out of 4	1,051 yd	Academy converter	Yes	Mixed	More About School
Kidsgrove Primary School Gloucester Road , ST7 4DL	1out of 4	1,101 yd	Academy sponsor led	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	353 yd	Academy converter	No	Mixed	More About School
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	1,101 yd	Academy converter	Not Applicable	Mixed	More About School
Ormiston Horizon Academy Turnhurst Road , Tunstall ST6 6JZ	3out of 4	3,899 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	4,140 yd	Academy converter	No	Mixed	More About School
Co-op Academy Stoke-On-Trent Westport Road , ST6 4LD	3out of 4	5,036 yd	Academy sponsor led	Not Applicable	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
James Bateman Middle School Park Lane , Knypersley ST8 7AT	3out of 4	5,374 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	488 yd	Other independent special school	Not Applicable	Mixed	More About School
NAS Church Lawton School Cherry Tree Avenue , Church Lawton ST7 3EL	3out of 4	3,198 yd	Free schools special	No	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	3,724 yd	Academy special converter	Yes	Mixed	More About School
Roaches School Tunstall Road , Knypersley ST8 7AB	- not rated	5,316 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
JESSIE'S COFFEE SHOP AND TEA ROOM	61 Liverpool Road	5 yd
THE JOLLY KITCHEN	14a Market Street	195 yd
KIDSGROVE SPORTS CENTRE COMMUNITY GROUP	Kidsgrove Sports Centre, Fourth Avenue	540 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
RAILWAY INN	Harecastle Hotel, Liverpool Road	5 yd
THE VICTORIA TAP ROOM	Kidsgrove Town Hall, Liverpool Road	236 yd
QUEENS HEAD INN	28 Market Street	239 yd
KIDSGROVE LABOUR CLUB	52 Market Street	239 yd
THE PLOUGH INN	105 Liverpool Road	402 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
AMIGO'S	37 Liverpool Road	5 yd
THE JOYOUS FEAST	45 Liverpool Road	5 yd
VARIOUS PIZZA	3 Heathcote Street	90 yd
KIDSGROVE OATCAKES	15 King Street	143 yd
HAMILTONS BAKESHOP	13 The Avenue	186 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
ALDI	Aldi, Liverpool Road	236 yd
TESCO	Tesco Store, Liverpool Road	359 yd
LIDL	Hardingswood Road	483 yd
CO-OPERATIVE FOOD	Cedar Avenue	990 yd

Sport

Facility Name	Sport Objects	Distance
Kidsgrove Sports Centre (Closed) Fourth Avenue	artificial grass pitch, health and fitness suite, swimming pool	485 yd
Clough Hall Park PARK AVENUE	grass pitches	719 yd
Kidsgrove Cricket Club KIDSGROVE CRICKET CLUB KIDSGROVE CRICKET CLUB CLOUGH HALL ROAD	grass pitches	789 yd
The Kidsgrove Secondary School (Gloucester Road Pitches) MOSSFIELDS MOSSFIELDS GLOUCESTER ROAD	grass pitches	817 yd
Salop Place - Kidsgrove DORSET PLACE	grass pitches	845 yd
Kidsgrove Athletic Football Club HOLLINWOOD ROAD	grass pitches	990 yd
The Kidsgrove Secondary School GLOUCESTER ROAD	artificial grass pitch	1,062 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	85.7%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	75.5%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	69.4%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	68.7 Mbit/s
Average download speed	63 Mbit/s
Minimum download speed	79.98 Mbit/s
Maximum download speed	79.98 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	16.5 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.