Whitehall Avenue, Kidsgrove, Stoke-on-trent, ST7 1ES

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around ST7 1ES is generally consistent with those figures, having a male population of 49%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.6%	51%	0.4%	51.0%	0.0%
Male	49.4%	49%	-0.4%	49.0%	0.0%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate area around ST7 1ES, a significant portion of the population is single, making up 43.5% of the residents. On average, approximately 38% of individuals who responded to the census in the UK were single. Areas with higher single populations are typically urban centers, university towns, regions with dynamic job markets, rich cultural offerings and entertainment facilities. These regions also tend to have a younger demographic.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	38.2%	43.5%	5.3%	37.9%	5.6%
Married: Opposite sex	40.7%	40.3%	-0.4%	44.2%	-3.9%
Separated	4.9%	1.6%	-3.3%	2.2%	-0.6%
Divorced	8.9%	11.3%	2.4%	9.1%	2.2%
Widowed	7.3%	3.2%	-4.1%	6.1%	-2.9%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	46.7%	40.4%	-6.3%	48.4%	-8.0%
Good health	32.7%	38.4%	5.7%	33.6%	4.8%
Fair health	13.6%	16.6%	3.0%	12.7%	3.9%
Bad health	5.5%	4%	-1.5%	4.0%	0.0%
Very bad health	1.5%	0.6%	-0.9%	1.2%	-0.6%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 18.8%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	37%	22%	-15.0%	18.2%	3.8%
1-4 GCSEs or Equivalent	16.7%	14%	-2.7%	9.6%	4.4%
5 or more GCSEs, an A-Level or 1-2 AS Levels	19.1%	22.4%	3.3%	13.4%	9.0%
Apprenticeship	2.8%	6.4%	3.6%	5.3%	1.1%
HNC, HND or 2+ A Levels	6.5%	14.4%	7.9%	16.9%	-2.5%
Degree or Similar	15%	18.8%	3.8%	33.8%	-15.0%
Other	2.8%	2%	-0.8%	2.8%	-0.8%

Culture

Ethnic Group

In this area, the population is predominantly white, with 96.3% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	1.5%	0%	-1.5%	0.7%	-0.7%
Black African	0.9%	0%	-0.9%	2.5%	-2.5%
Black Caribbean	0%	1.4%	1.4%	1.0%	0.4%
Mixed White and Asian	0%	0.6%	0.6%	0.8%	-0.2%
Mixed White and African	0.6%	0%	-0.6%	0.4%	-0.4%
Mixed White and Caribbean	0.6%	1.7%	1.1%	0.9%	0.8%
Mixed Other	0.3%	0%	-0.3%	0.8%	-0.8%
White	95.8%	96.3%	0.5%	81.4%	14.9%
Other	0.3%	0%	-0.3%	1.6%	-1.6%

Country of Birth

In this area, 96.3% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.6%	96.3%	-1.3%	83.2%	13.1%
European Union	1.2%	2.6%	1.4%	6.1%	-3.5%
Rest of Europe	0.3%	0.3%	0.0%	0.8%	-0.5%
Africa	0.6%	0%	-0.6%	2.7%	-2.7%
Middle East and Asia	0.3%	0%	-0.3%	5.6%	-5.6%
The Americas and the Caribbean	0%	0.9%	0.9%	1.3%	-0.4%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	96.4%	96.3%	-0.1%	83.2%	13.1%
10+ Years	0.3%	2.9%	2.6%	9.8%	-6.9%
5-10 Years	0%	0.9%	0.9%	2.9%	-2.0%
2-5 Years	0.3%	0%	-0.3%	2.2%	-2.2%
Less than 2 years	3%	0%	-3.0%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	68%	76.7%	-8.7%
Italy	0.3%	0.6%	-0.3%
Poland	0.9%	1.3%	-0.4%
Other EU countries	1.7%	1.5%	0.2%
Other Europe	0.3%	0.2%	0.1%
No passport held	28.9%	13.5%	15.4%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	51%	37.2%	13.8%
Christian	40.7%	46.2%	-5.5%
Not answered	8.3%	6.0%	2.3%

Safety

Is Whitehall Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Whitehall Avenue was 59.0 per 1,000 residents, which is 30.8% lower than the Kidsgrove & Ravenscliffe average. The most reported crime type was Violence and sexual offences.

Whitehall Avenue has the 36th highest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 192nd highest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 29.5 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -57.6%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,900

Income Rank
2/10

Household Income in ST7 1ES, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 9/10 (very high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 9/10 (very high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 10/10 (very high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 9/10 (very high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 2/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 3/10 (low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 9/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Whitehall Avenue are based on 85 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Whitehall Avenue, Kidsgrove, Stoke-on-trent, ST7 1ES

Estimated Average Property Prices for ST7 1ES

Average Price
£122,028

Semi-Detached
£124,069

Terraced
£119,987

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Whitehall Avenue

Average Price
£133,093

Semi-Detached
£132,346

Terraced
£101,145

Detached
£82,743

Flats/Maisonettes
no sales

Other
£244,706

Property Prices Comparison

Latest Property Sales on Whitehall AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
10 Whitehall Avenue, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£53,000	2006-02-07	£88,873
2 Whitehall Avenue, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£79,000	2004-08-06	£152,024
10 Whitehall Avenue, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£35,000	2004-04-30	£77,836
4 Whitehall Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£39,964	2003-07-08	£104,692
6 Whitehall Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£31,500	1999-01-12	£143,684

View All Property Sales and Other Statistics for ST7 1ES

Employment

ST7 1ES area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	89
Retired	40
Part-Time Employee	40
Looking after home or family	26
Long-Term Sick or disabled	17
Student (economically inactive)	13
Self-Employed	9
Unemployed	8
Other	7
Full-Time Student (with or without job)	2

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	37
Manufacturing	21
Human health and social work activities	16
Administrative and support service activities	14
Transport and storage	10
Other	9
Accommodation and food service activities	6
Professional, scientific and technical activities	5
Education	5
Financial and insurance activities	3
Construction	3
Information and communication	2
Public administration and defence; compulsory social security	2
Water supply; sewerage, waste management and remediation activities	1
Electricity, gas, steam and air conditioning supply	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St John the Evangelist Catholic Primary The Avenue , Kidsgrove ST7 1AE	3out of 4	366 yd	Academy converter	Yes	Mixed	More About School
Dove Bank Primary School Off Rutland Road , Kidsgrove ST7 4AP	3out of 4	511 yd	Foundation school	Yes	Mixed	More About School
St Thomas' CofE Primary Academy Poplar Drive , Kidsgrove ST7 4HT	- not rated	851 yd	Academy converter	Yes	Mixed	More About School
Kidsgrove Primary School Gloucester Road , ST7 4DL	1out of 4	951 yd	Academy sponsor led	Yes	Mixed	More About School
The Reginald Mitchell Primary School Congleton Road , Butt Lane ST7 1NA	3out of 4	1,123 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	533 yd	Academy converter	No	Mixed	More About School
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	951 yd	Academy converter	Not Applicable	Mixed	More About School
Ormiston Horizon Academy Turnhurst Road , Tunstall ST6 6JZ	3out of 4	3,962 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	4,224 yd	Academy converter	No	Mixed	More About School
Co-op Academy Stoke-On-Trent Westport Road , ST6 4LD	3out of 4	5,182 yd	Academy sponsor led	Not Applicable	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
James Bateman Middle School Park Lane , Knypersley ST8 7AT	3out of 4	5,262 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	326 yd	Other independent special school	Not Applicable	Mixed	More About School
NAS Church Lawton School Cherry Tree Avenue , Church Lawton ST7 3EL	3out of 4	3,119 yd	Free schools special	No	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	3,793 yd	Academy special converter	Yes	Mixed	More About School
Roaches School Tunstall Road , Knypersley ST8 7AB	- not rated	5,200 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
JESSIE'S COFFEE SHOP AND TEA ROOM	61 Liverpool Road	186 yd
THE JOLLY KITCHEN	14a Market Street	237 yd
KIDSGROVE SPORTS CENTRE COMMUNITY GROUP	Kidsgrove Sports Centre, Fourth Avenue	712 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
RAILWAY INN	Harecastle Hotel, Liverpool Road	186 yd
QUEENS HEAD INN	28 Market Street	283 yd
KIDSGROVE LABOUR CLUB	52 Market Street	283 yd
THE VICTORIA TAP ROOM	Kidsgrove Town Hall, Liverpool Road	328 yd
THE BLUE BELL INN	25 Hardingswood	462 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
KIDSGROVE OATCAKES	15 King Street	111 yd
VARIOUS PIZZA	3 Heathcote Street	175 yd
AMIGO'S	37 Liverpool Road	186 yd
THE JOYOUS FEAST	45 Liverpool Road	186 yd
KASS KEBAB HOUSE	34 Market Street	283 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
TESCO	Tesco Store, Liverpool Road	259 yd
ALDI	Aldi, Liverpool Road	328 yd
LIDL	Hardingswood Road	462 yd
CO-OPERATIVE FOOD	Cedar Avenue	1,082 yd

Sport

Facility Name	Sport Objects	Distance
The Kidsgrove Secondary School (Gloucester Road Pitches) MOSSFIELDS MOSSFIELDS GLOUCESTER ROAD	grass pitches	631 yd
Kidsgrove Sports Centre (Closed) Fourth Avenue	artificial grass pitch, health and fitness suite, swimming pool	646 yd
Salop Place - Kidsgrove DORSET PLACE	grass pitches	686 yd
Clough Hall Park PARK AVENUE	grass pitches	889 yd
The Kidsgrove Secondary School GLOUCESTER ROAD	artificial grass pitch	901 yd
Kidsgrove Cricket Club KIDSGROVE CRICKET CLUB KIDSGROVE CRICKET CLUB CLOUGH HALL ROAD	grass pitches	974 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.