Willowdale Avenue, Stoke-on-trent, ST4 4JQ

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around ST4 4JQ is generally consistent with those figures, having a male population of 48.9%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	52.3%	51.1%	-1.2%	51.0%	0.1%
Male	47.7%	48.9%	1.2%	49.0%	-0.1%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	35.4%	30.4%	-5.0%	37.9%	-7.5%
Married: Opposite sex	41.7%	43%	1.3%	44.2%	-1.2%
Civil partnership: Same sex	0%	0.9%	0.9%	0.1%	0.8%
Separated	3.9%	3.9%	0.0%	2.2%	1.7%
Divorced	11.8%	14.8%	3.0%	9.1%	5.7%
Widowed	7.1%	7%	-0.1%	6.1%	0.9%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	36.7%	30.5%	-6.2%	48.4%	-17.9%
Good health	39%	46%	7.0%	33.6%	12.4%
Fair health	17.3%	13.6%	-3.7%	12.7%	0.9%
Bad health	6.3%	8.8%	2.5%	4.0%	4.8%
Very bad health	0.7%	1.1%	0.4%	1.2%	-0.1%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 21.1%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	26.8%	19.8%	-7.0%	18.2%	1.6%
1-4 GCSEs or Equivalent	11.8%	12.3%	0.5%	9.6%	2.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	22.4%	16.7%	-5.7%	13.4%	3.3%
Apprenticeship	3.5%	4%	0.5%	5.3%	-1.3%
HNC, HND or 2+ A Levels	15%	22%	7.0%	16.9%	5.1%
Degree or Similar	14.2%	21.1%	6.9%	33.8%	-12.7%
Other	6.3%	4%	-2.3%	2.8%	1.2%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 90% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0%	0.4%	0.4%	1.1%	-0.7%
Indian	0.3%	0.7%	0.4%	3.1%	-2.4%
Pakistani	0%	2.2%	2.2%	2.7%	-0.5%
Other Asian	0.7%	0.4%	-0.3%	1.6%	-1.2%
Black African	0.3%	2.2%	1.9%	2.5%	-0.3%
Other Black	0%	0.7%	0.7%	0.5%	0.2%
Mixed White and Asian	1%	0.4%	-0.6%	0.8%	-0.4%
Mixed White and African	0.7%	0%	-0.7%	0.4%	-0.4%
Mixed White and Caribbean	0%	0.7%	0.7%	0.9%	-0.2%
Mixed Other	0%	0.4%	0.4%	0.8%	-0.4%
White	95.7%	90%	-5.7%	81.4%	8.6%
Arab	1.3%	0%	-1.3%	0.6%	-0.6%
Other	0%	1.8%	1.8%	1.6%	0.2%

Country of Birth

In this area, 92.6% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	96.7%	92.6%	-4.1%	83.2%	9.4%
European Union	0%	3.7%	3.7%	6.1%	-2.4%
Africa	0.3%	2.2%	1.9%	2.7%	-0.5%
Middle East and Asia	2.3%	1.5%	-0.8%	5.6%	-4.1%
The Americas and the Caribbean	0.7%	0%	-0.7%	1.3%	-1.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	96.3%	92.6%	-3.7%	83.2%	9.4%
10+ Years	0%	1.1%	1.1%	9.8%	-8.7%
5-10 Years	2%	1.5%	-0.5%	2.9%	-1.4%
2-5 Years	0%	3.3%	3.3%	2.2%	1.1%
Less than 2 years	1.7%	1.5%	-0.2%	1.9%	-0.4%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	73.6%	76.7%	-3.1%
Ireland	0.7%	0.6%	0.1%
France	0.7%	0.3%	0.4%
Lithuania	0.4%	0.3%	0.1%
Poland	1.8%	1.3%	0.5%
Romania	1.5%	0.9%	0.6%
Central and Western Africa	0.7%	0.3%	0.4%
South and Eastern Africa	0.7%	0.2%	0.5%
Southern Asia	0.7%	1.2%	-0.5%
No passport held	19%	13.5%	5.5%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	33.5%	37.2%	-3.7%
Christian	54%	46.2%	7.8%
Hindu	0.4%	1.7%	-1.3%
Muslim	3.3%	6.5%	-3.2%
Other religion	1.8%	0.6%	1.2%
Not answered	7%	6.0%	1.0%

Safety

Is Willowdale Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Willowdale Avenue was 44.6 per 1,000 residents, which is 88.1% lower than the Fenton East average. The most reported crime type was Other theft.

Willowdale Avenue has the 7th lowest crime rate of 69 local areas in Fenton East and the 202nd lowest crime rate of 844 local areas in Stoke-on-Trent .

Violent and sexual offences accounted for around 11.2 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -42.0%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a much lower level of wealth compared to the average household in England and Wales. 95% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£31,400

Income Rank
1/10

Household Income in ST4 4JQ, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 8/10 (high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 6/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 7/10 (above average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 4/10 (below average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 9/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 6/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 5/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Willowdale Avenue are based on 6 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Stoke-On-Trent.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Willowdale Avenue, Stoke-on-trent, ST4 4JQ

Estimated Average Property Prices for ST4 4JQ

Average Price
£157,664

Semi-Detached
£157,664

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Willowdale Avenue

Average Price
£149,212

Semi-Detached
£149,212

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Willowdale AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
1 Willowdale Avenue, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£162,000	2023-02-27	£180,768
9 Willowdale Avenue, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£130,000	2022-01-05	£152,663
7 Willowdale Avenue, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£133,000	2021-12-09	£159,775
7 Willowdale Avenue, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£93,000	2018-11-19	£129,751
1 Willowdale Avenue, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£39,000	2001-06-18	£161,592

View All Property Sales and Other Statistics for ST4 4JQ

Employment

ST4 4JQ area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	81
Retired	52
Part-Time Employee	42
Long-Term Sick or disabled	18
Self-Employed	12
Looking after home or family	7
Other	6
Full-Time Student (with or without job)	4
Unemployed	4
Student (economically inactive)	2

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	37
Human health and social work activities	29
Manufacturing	16
Administrative and support service activities	13
Construction	13
Education	12
Public administration and defence; compulsory social security	9
Transport and storage	8
Other	7
Accommodation and food service activities	7
Financial and insurance activities	5
Real estate activities	2
Electricity, gas, steam and air conditioning supply	2
Professional, scientific and technical activities	2
Information and communication	1
Water supply; sewerage, waste management and remediation activities	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bentilee Nursery School Dawlish Drive , Bentilee ST2 0HW	4out of 4	3,807 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Stoke Minster CofE Primary Academy Boothen Old Road , ST4 4EE	2out of 4	583 yd	Academy converter	Yes	Mixed	More About School
Our Lady's Catholic Academy Watkin Street , Fenton ST4 4NP	3out of 4	603 yd	Academy converter	Yes	Mixed	More About School
Christ Church CofE Primary Academy William Street , Fenton ST4 2JG	2out of 4	894 yd	Academy converter	Yes	Mixed	More About School
Heron Cross Primary School Grove Road , Heron Cross ST4 4LJ	3out of 4	972 yd	Community school	Yes	Mixed	More About School
Glebe Academy Park Place , Fenton ST4 3HZ	4out of 4	1,247 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Peter's CofE Academy Fenton Manor , Fenton ST4 2RR	2out of 4	987 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Thistley Hough Academy Thistley Hough , Penkhull ST4 5JJ	3out of 4	2,036 yd	Academy sponsor led	No	Mixed	More About School
St Joseph's College London Road , Trent Vale ST4 5NT	4out of 4	2,108 yd	Academy converter	Not Applicable	Mixed	More About School
St Thomas More Catholic Academy Longton Hall Road , Longton ST3 2NJ	3out of 4	2,321 yd	Academy converter	No	Mixed	More About School
Ormiston Sir Stanley Matthews Academy Beaconsfield Drive , Blurton ST3 3JD	3out of 4	3,075 yd	Academy sponsor led	Not Applicable	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
City of Stoke-On-Trent Sixth Form College Leek Road , ST4 2RU	- not rated	1,101 yd	Academy 16-19 converter	No	Mixed	More About School
Stoke-on-Trent College Cauldon Campus , Stoke Road ST4 2DG	- not rated	2,181 yd	Further education	Not Applicable	Mixed	More About School
Newcastle and Stafford Colleges Group Knutton Lane , ST5 2GB	- not rated	5,067 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Glebedale School Grove Road , Heron Cross ST4 3AY	- not rated	1,059 yd	Other independent special school	Not Applicable	Mixed	More About School
Excellence Girls Academy CROWTHER STREET , SHELTON ST4 2ER	- not rated	1,755 yd	Other independent school	No	Girls	More About School
St Joseph's Preparatory School Rookery Lane , Trent Vale ST4 5RF	- not rated	2,108 yd	Other independent school	Yes	Mixed	More About School
Regent College 77 Shelton New Road , ST4 7AA	- not rated	2,488 yd	Special post 16 institution	Not Applicable	Mixed	More About School
PEAK EDUCATION - STOKE 60 SNOWHILL , SHELTON ST1 4LY	- not rated	2,507 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Mariya's Indian Restaurant	179 Whieldon Road	215 yd
The Regent	179 Whieldon Road	215 yd
The Range Coffee Shop	104-106 City Road	463 yd
The Cafe Fenton	Unit 70, 2 Baker Street	720 yd
The Hub Fenton	28A Christchurch Street	752 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Barge Inn Booze	Dolphin Boats, Old Whieldon Road	435 yd
The Terrace Inn	192 City Road	473 yd
The Newtown Pub	189 City Road	535 yd
Bench & Bar	93 Christchurch Street	618 yd
The Musician	261-265 City Road	753 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Mariyas Take Away	147 Whieldon Road	110 yd
Whieldon Fish Bar	149 Whieldon Road	143 yd
Chip Stop	22 Smithpool Road	390 yd
Great Wall Chinese Takeaway	18 Smithpool Road	390 yd
Stuffed Sandwich Bar	165 City Road	513 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Co-op Late Shop	12/16 Christchurch Street		674 yd
Asda	Victoria Road		1,005 yd

Sport

Facility Name	Sport Objects	Distance
Fenton Cricket Club SMITHPOOL ROAD	grass pitches	385 yd
Mount Pleasant Park Grove Road	grass pitches	560 yd
Kemball Avenue Kemball Avenue	grass pitches	754 yd
The Scout Hut (Glebedale Road) (Closed) Glebedale Road		822 yd
Stoke Recreation Centre (Closed) Booth Street	health and fitness suite, squash courts	948 yd
Fenton Manor Sports Complex And Shapes FENTON MANOR SPORTS CENTRE FENTON MANOR SPORTS CENTRE CITY ROAD	health and fitness suite, squash courts, swimming pool	952 yd
Lifestyle Fitness (Stoke) (Closed) VICTORIA ROAD	health and fitness suite	954 yd
St Peters Academy FENTON MANOR	artificial grass pitch, grass pitches, health and fitness suite, tennis courts	981 yd
City Of Stoke On Trent Sixth Form College Grass Pitches (Closed) Fenton	artificial grass pitch, grass pitches	1,010 yd
Stoke City Fc (Bet365 Stadium) THE BRITANNIA STADIUM THE BRITANNIA STADIUM STANLEY MATTHEWS WAY	grass pitches	1,092 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	71.5 Mbit/s
Average download speed	161.2 Mbit/s
Minimum download speed	500 Mbit/s
Maximum download speed	500 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	22.4 Mbit/s
Maximum upload speed	35 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.