Vivian Road, Stoke-on-trent, ST4 3JG

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding ST4 3JG, has a female population slightly higher than UK average, with 52.4% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	49.9%	52.4%	2.5%	51.0%	1.4%
Male	50.1%	47.6%	-2.5%	49.0%	-1.4%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate area around ST4 3JG, a significant portion of the population is single, making up 46% of the residents. On average, approximately 38% of individuals who responded to the census in the UK were single. Areas with higher single populations are typically urban centers, university towns, regions with dynamic job markets, rich cultural offerings and entertainment facilities. These regions also tend to have a younger demographic.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	44.5%	46%	1.5%	37.9%	8.1%
Married: Opposite sex	38%	36.3%	-1.7%	44.2%	-7.9%
Separated	1.1%	1.2%	0.1%	2.2%	-1.0%
Divorced	11.8%	11.7%	-0.1%	9.1%	2.6%
Widowed	4.6%	4.8%	0.2%	6.1%	-1.3%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	47%	37.7%	-9.3%	48.4%	-10.7%
Good health	32.2%	38.7%	6.5%	33.6%	5.1%
Fair health	14.8%	15.1%	0.3%	12.7%	2.4%
Bad health	3.8%	6.6%	2.8%	4.0%	2.6%
Very bad health	2.3%	1.9%	-0.4%	1.2%	0.7%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	35.4%	22.8%	-12.6%	18.2%	4.6%
1-4 GCSEs or Equivalent	13.3%	8.1%	-5.2%	9.6%	-1.5%
5 or more GCSEs, an A-Level or 1-2 AS Levels	16.7%	17.5%	0.8%	13.4%	4.1%
Apprenticeship	3.4%	9.3%	5.9%	5.3%	4.0%
HNC, HND or 2+ A Levels	11.4%	13.4%	2.0%	16.9%	-3.5%
Degree or Similar	16%	26%	10.0%	33.8%	-7.8%
Other	3.8%	2.8%	-1.0%	2.8%	0.0%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 84.9% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0.3%	0%	-0.3%	1.1%	-1.1%
Chinese	0.9%	0%	-0.9%	0.7%	-0.7%
Indian	0%	0.3%	0.3%	3.1%	-2.8%
Pakistani	1.4%	4.4%	3.0%	2.7%	1.7%
Other Asian	2%	0.9%	-1.1%	1.6%	-0.7%
Black African	0%	1.3%	1.3%	2.5%	-1.2%
Black Caribbean	0%	0.3%	0.3%	1.0%	-0.7%
Other Black	0%	0.6%	0.6%	0.5%	0.1%
Mixed White and Asian	0.6%	1.6%	1.0%	0.8%	0.8%
Mixed White and African	0.3%	0.6%	0.3%	0.4%	0.2%
Mixed White and Caribbean	1.2%	0.3%	-0.9%	0.9%	-0.6%
Mixed Other	0%	1.6%	1.6%	0.8%	0.8%
White	91.6%	84.9%	-6.7%	81.4%	3.5%
Gypsy or Irish Traveller	0%	1.9%	1.9%	0.1%	1.8%
Arab	0.3%	0%	-0.3%	0.6%	-0.6%
Other	1.4%	1.3%	-0.1%	1.6%	-0.3%

Country of Birth

In this area, 89.3% of the population were born in the United Kingdom, which is similar to the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	93.9%	89.3%	-4.6%	83.2%	6.1%
European Union	2.3%	6.3%	4.0%	6.1%	0.2%
Africa	0.6%	1.6%	1.0%	2.7%	-1.1%
Middle East and Asia	3.2%	2.8%	-0.4%	5.6%	-2.8%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	93.9%	89.6%	-4.3%	83.2%	6.4%
10+ Years	0.3%	2.5%	2.2%	9.8%	-7.3%
5-10 Years	1.4%	3.5%	2.1%	2.9%	0.6%
2-5 Years	3.5%	2.5%	-1.0%	2.2%	0.3%
Less than 2 years	0.9%	1.9%	1.0%	1.9%	0.0%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	66.4%	76.7%	-10.3%
Ireland	0.3%	0.6%	-0.3%
France	2.2%	0.3%	1.9%
Italy	0.6%	0.6%	0.0%
Romania	2.8%	0.9%	1.9%
Other EU countries	0.9%	1.5%	-0.6%
Central and Western Africa	0.6%	0.3%	0.3%
Southern Asia	0.6%	1.2%	-0.6%
No passport held	25.5%	13.5%	12.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	38.4%	37.2%	1.2%
Christian	50%	46.2%	3.8%
Buddhist	0.3%	0.5%	-0.2%
Hindu	0.9%	1.7%	-0.8%
Muslim	8.5%	6.5%	2.0%
Other religion	0.3%	0.6%	-0.3%
Not answered	1.6%	6.0%	-4.4%

Safety

Is Vivian Road dangerous?

Over the last 12 months, the overall crime rate around Vivian Road was 327.3 per 1,000 residents, which is 12.7% lower than the Fenton East average. The most reported crime type was Anti-social behaviour.

Vivian Road has the 9th highest crime rate of 69 local areas in Fenton East and the 42nd highest crime rate of 844 local areas in Stoke-on-Trent .

Violent and sexual offences accounted for around 109.1 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -32.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a much lower level of wealth compared to the average household in England and Wales. 95% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£31,400

Income Rank
1/10

Household Income in ST4 3JG, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 9/10 (very high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 9/10 (very high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 9/10 (very high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 10/10 (very high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 9/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 9/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 9/10 (very high )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Vivian Road are based on 125 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Stoke-On-Trent.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Vivian Road, Stoke-on-trent, ST4 3JG

Estimated Average Property Prices for ST4 3JG

Average Price
£117,561

Semi-Detached
£145,692

Terraced
£104,058

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Vivian Road

Average Price
£126,682

Semi-Detached
£150,479

Terraced
£116,019

Detached
no sales

Flats/Maisonettes
£127,720

Other
no sales

Property Prices Comparison

Latest Property Sales on Vivian Road

Address	Sale Price	Sale Date	Price Estimate 2025
71 Vivian Road, Stoke-On-Trent, Stoke-On-Trent Terraced, an established residential building	£112,000	2024-11-13	£117,344
75 Vivian Road, Stoke-On-Trent, Stoke-On-Trent Terraced, an established residential building	£78,000	2024-04-30	£84,047
75 Vivian Road, Stoke-On-Trent, Stoke-On-Trent Terraced, an established residential building	£65,000	2024-03-21	£71,370
139 Vivian Road, Stoke-On-Trent, Stoke-On-Trent Terraced, an established residential building	£140,000	2024-02-28	£154,804
47 Vivian Road, Stoke-On-Trent, Stoke-On-Trent Terraced, an established residential building	£75,000	2023-11-17	£82,022

View All Property Sales and Other Statistics for ST4 3JG

Employment

ST4 3JG area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	93
Retired	45
Part-Time Employee	27
Self-Employed	22
Looking after home or family	17
Student (economically inactive)	13
Long-Term Sick or disabled	11
Unemployed	7
Other	6
Full-Time Student (with or without job)	6

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	32
Manufacturing	26
Human health and social work activities	16
Education	14
Transport and storage	12
Administrative and support service activities	12
Other	11
Construction	10
Accommodation and food service activities	8
Professional, scientific and technical activities	8
Electricity, gas, steam and air conditioning supply	5
Information and communication	4
Water supply; sewerage, waste management and remediation activities	3
Public administration and defence; compulsory social security	3
Financial and insurance activities	2
Agriculture, forestry and fishing	1
Real estate activities	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bentilee Nursery School Dawlish Drive , Bentilee ST2 0HW	4out of 4	2,494 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Glebe Academy Park Place , Fenton ST4 3HZ	4out of 4	184 yd	Academy converter	Yes	Mixed	More About School
Christ Church CofE Primary Academy William Street , Fenton ST4 2JG	2out of 4	635 yd	Academy converter	Yes	Mixed	More About School
Our Lady's Catholic Academy Watkin Street , Fenton ST4 4NP	3out of 4	809 yd	Academy converter	Yes	Mixed	More About School
Heron Cross Primary School Grove Road , Heron Cross ST4 4LJ	3out of 4	1,245 yd	Community school	Yes	Mixed	More About School
Co-Op Academy Clarice Cliff Goldenhill Road , ST4 3DP	- not rated	1,354 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Peter's CofE Academy Fenton Manor , Fenton ST4 2RR	2out of 4	1,115 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Thomas More Catholic Academy Longton Hall Road , Longton ST3 2NJ	3out of 4	1,620 yd	Academy converter	No	Mixed	More About School
Discovery Academy Discovery Drive , Bentilee ST2 0GA	3out of 4	2,985 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Ormiston Sir Stanley Matthews Academy Beaconsfield Drive , Blurton ST3 3JD	3out of 4	3,304 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Thistley Hough Academy Thistley Hough , Penkhull ST4 5JJ	3out of 4	3,386 yd	Academy sponsor led	No	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
City of Stoke-On-Trent Sixth Form College Leek Road , ST4 2RU	- not rated	1,781 yd	Academy 16-19 converter	No	Mixed	More About School
Stoke-on-Trent College Cauldon Campus , Stoke Road ST4 2DG	- not rated	2,672 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Glebedale School Grove Road , Heron Cross ST4 3AY	- not rated	1,238 yd	Other independent special school	Not Applicable	Mixed	More About School
Excellence Girls Academy CROWTHER STREET , SHELTON ST4 2ER	- not rated	2,193 yd	Other independent school	No	Girls	More About School
Intuition Holistic Education 020 , Rosslyn Road ST3 4JD	- not rated	2,679 yd	Other independent special school	Not Applicable	Mixed	More About School
Merit Hospital School and Medical Pupil Referral Unit Willeton Street , Bucknall ST2 9JA	3out of 4	2,775 yd	Pupil referral unit	Not Applicable	Mixed	More About School
PEAK EDUCATION - STOKE 60 SNOWHILL , SHELTON ST1 4LY	- not rated	2,960 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
OMGyros	85 King Street	288 yd
Costa Drive Thru	King Street	366 yd
Cafe no.1	13 Victoria Road	429 yd
Fast Lane Karting Ltd	151 King Street	531 yd
Imex Cafe	Unit 50 Imex Business Park	531 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Angel Inn	7 Park Street	217 yd
Plaza Snooker & Pool Club Ltd	147 King Street	415 yd
Hilltop Community Social Club	Hilltop Allotments, Fenpark Road	562 yd
Darcy's	58 Victoria Road	573 yd
The Musician	261-265 City Road	676 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Park Street Fish Bar	1 Park Street	217 yd
Smashontrent	King Street	308 yd
King Street Oatcakes	113 King Street	352 yd
Kings Fast Food	139 King Street	352 yd
Sam's Fish and Chip Bar	127 King Street	352 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Asda	Victoria Road		431 yd
Co-op Late Shop	12/16 Christchurch Street		740 yd

Sport

Facility Name	Sport Objects	Distance
Xercise4Less (Stoke) KING STREET	health and fitness suite	363 yd
Lifestyle Fitness (Stoke) (Closed) VICTORIA ROAD	health and fitness suite	471 yd
Fenton Park Victoria Road	grass pitches, tennis courts	549 yd
The Scout Hut (Glebedale Road) (Closed) Glebedale Road		642 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	80 Mbit/s
Average download speed	130.7 Mbit/s
Minimum download speed	600 Mbit/s
Maximum download speed	600 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	16.9 Mbit/s
Maximum upload speed	40 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.