Willow Grove, Stoke-on-trent, ST3 2AD

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST3 2AD has a slightly higher male population, with 50.3% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53.1%	49.7%	-3.4%	51.0%	-1.3%
Male	46.9%	50.3%	3.4%	49.0%	1.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	31.2%	38%	6.8%	37.9%	0.1%
Married: Opposite sex	44.7%	42.6%	-2.1%	44.2%	-1.6%
Separated	5.9%	3.4%	-2.5%	2.2%	1.2%
Divorced	8.9%	9.7%	0.8%	9.1%	0.6%
Widowed	9.3%	6.3%	-3.0%	6.1%	0.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	44.3%	46.5%	2.2%	48.4%	-1.9%
Good health	27.9%	31.4%	3.5%	33.6%	-2.2%
Fair health	19%	15.1%	-3.9%	12.7%	2.4%
Bad health	7.2%	5.1%	-2.1%	4.0%	1.1%
Very bad health	1.6%	1.9%	0.3%	1.2%	0.7%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 19%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	34.2%	19%	-15.2%	18.2%	0.8%
1-4 GCSEs or Equivalent	19.8%	13.5%	-6.3%	9.6%	3.9%
5 or more GCSEs, an A-Level or 1-2 AS Levels	15.6%	16.9%	1.3%	13.4%	3.5%
Apprenticeship	2.1%	10.1%	8.0%	5.3%	4.8%
HNC, HND or 2+ A Levels	13.1%	18.1%	5.0%	16.9%	1.2%
Degree or Similar	12.2%	19%	6.8%	33.8%	-14.8%
Other	3%	3.4%	0.4%	2.8%	0.6%

Culture

Ethnic Group

In this area, the population is predominantly white, with 92.9% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Pakistani	0%	0.3%	0.3%	2.7%	-2.4%
Other Asian	0%	1%	1.0%	1.6%	-0.6%
Black Caribbean	0%	1%	1.0%	1.0%	0.0%
Mixed White and Asian	0%	1.9%	1.9%	0.8%	1.1%
Mixed White and African	2%	0%	-2.0%	0.4%	-0.4%
Mixed White and Caribbean	0.7%	1.3%	0.6%	0.9%	0.4%
Mixed Other	0.3%	0%	-0.3%	0.8%	-0.8%
White	96.4%	92.9%	-3.5%	81.4%	11.5%
Arab	0%	0.3%	0.3%	0.6%	-0.3%
Other	0.7%	1.3%	0.6%	1.6%	-0.3%

Country of Birth

In this area, 95.2% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	95.4%	95.2%	-0.2%	83.2%	12.0%
European Union	1%	3.2%	2.2%	6.1%	-2.9%
Africa	2.3%	0%	-2.3%	2.7%	-2.7%
Middle East and Asia	0.3%	1.6%	1.3%	5.6%	-4.0%
Oceania	0.7%	0%	-0.7%	0.3%	-0.3%
British Overseas	0.3%	0%	-0.3%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	94.8%	94.9%	0.1%	83.2%	11.7%
10+ Years	0.7%	2.9%	2.2%	9.8%	-6.9%
5-10 Years	0%	1%	1.0%	2.9%	-1.9%
2-5 Years	2.3%	1.3%	-1.0%	2.2%	-0.9%
Less than 2 years	2.3%	0%	-2.3%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	70.2%	76.7%	-6.5%
Ireland	0.3%	0.6%	-0.3%
Other EU countries	3.5%	1.5%	2.0%
Southern Asia	0.3%	1.2%	-0.9%
South-East Asia	0.3%	0.2%	0.1%
No passport held	25.3%	13.5%	11.8%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	42.2%	37.2%	5.0%
Christian	44.4%	46.2%	-1.8%
Buddhist	0.3%	0.5%	-0.2%
Hindu	1.3%	1.7%	-0.4%
Muslim	1.3%	6.5%	-5.2%
Not answered	10.5%	6.0%	4.5%

Safety

Is Willow Grove Street dangerous?

Over the last 12 months, the overall crime rate around Willow Grove was 66.5 per 1,000 residents, which is 39.0% lower than the Blurton average. The most reported crime type was Violence and sexual offences.

Willow Grove has the 29th lowest crime rate of 69 local areas in Blurton and the 318th lowest crime rate of 844 local areas in Stoke-on-Trent .

Violent and sexual offences accounted for around 43.2 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -17.4%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 73% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£38,500

Income Rank
3/10

Household Income in ST3 2AD, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 8/10 (high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 8/10 (high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 9/10 (very high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 7/10 (above average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 8/10 (high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Willow Grove are based on 30 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Stoke-On-Trent.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Willow Grove, Stoke-on-trent, ST3 2AD

Estimated Average Property Prices for ST3 2AD

Average Price
£157,727

Semi-Detached
£158,243

Terraced
£149,460

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Willow Grove

Average Price
£166,443

Semi-Detached
£167,321

Terraced
£160,733

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Willow GroveStreet

Address	Sale Price	Sale Date	Price Estimate 2025
25 Willow Grove, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£160,000	2024-11-25	£167,794
22 Willow Grove, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£195,000	2024-03-22	£213,470
1 Willow Grove, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£120,000	2021-12-22	£144,158
24 Willow Grove, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£114,250	2021-12-16	£137,250
19 Willow Grove, Stoke-On-Trent, Stoke-On-Trent Terraced, an established residential building	£125,000	2021-05-20	£156,143

View All Property Sales and Other Statistics for ST3 2AD

Employment

ST3 2AD area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	86
Retired	44
Part-Time Employee	27
Self-Employed	24
Long-Term Sick or disabled	16
Student (economically inactive)	10
Looking after home or family	10
Other	7
Full-Time Student (with or without job)	7
Unemployed	6

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	33
Human health and social work activities	20
Administrative and support service activities	15
Manufacturing	11
Transport and storage	11
Education	11
Construction	8
Public administration and defence; compulsory social security	6
Other	6
Accommodation and food service activities	4
Information and communication	3
Electricity, gas, steam and air conditioning supply	2
Professional, scientific and technical activities	2
Financial and insurance activities	2
Real estate activities	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bentilee Nursery School Dawlish Drive , Bentilee ST2 0HW	4out of 4	4,266 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Meadows Primary Academy Poplar Drive , Blurton ST3 3AZ	- not rated	442 yd	Academy converter	Yes	Mixed	More About School
Sutherland Primary Academy Beaconsfield Drive , Blurton ST3 3DY	3out of 4	948 yd	Academy converter	Yes	Mixed	More About School
Heron Cross Primary School Grove Road , Heron Cross ST4 4LJ	3out of 4	953 yd	Community school	Yes	Mixed	More About School
St Paul's CofE (C) Primary School Byatts Grove , Longton ST3 2RH	3out of 4	1,311 yd	Voluntary controlled school	No	Mixed	More About School
St Gregory's Catholic Academy Spring Garden Road , Longton ST3 2QN	4out of 4	1,660 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Thomas More Catholic Academy Longton Hall Road , Longton ST3 2NJ	3out of 4	1,179 yd	Academy converter	No	Mixed	More About School
Ormiston Sir Stanley Matthews Academy Beaconsfield Drive , Blurton ST3 3JD	3out of 4	1,321 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Peter's CofE Academy Fenton Manor , Fenton ST4 2RR	2out of 4	2,568 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Joseph's College London Road , Trent Vale ST4 5NT	4out of 4	2,722 yd	Academy converter	Not Applicable	Mixed	More About School
Trentham Academy Allerton Road , Trentham ST4 8PQ	2out of 4	2,823 yd	Academy converter	No	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
City of Stoke-On-Trent Sixth Form College Leek Road , ST4 2RU	- not rated	2,937 yd	Academy 16-19 converter	No	Mixed	More About School
Stoke-on-Trent College Cauldon Campus , Stoke Road ST4 2DG	- not rated	4,022 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Glebedale School Grove Road , Heron Cross ST4 3AY	- not rated	893 yd	Other independent special school	Not Applicable	Mixed	More About School
Kemball School Beaconsfield Drive , Blurton ST3 3JD	3out of 4	1,321 yd	Academy special converter	Yes	Mixed	More About School
Strathmore College Unit 7, The Imex Technology Park , Bellringer Road ST4 8LJ	- not rated	1,899 yd	Special post 16 institution	Not Applicable	Mixed	More About School
Intuition Holistic Education 020 , Rosslyn Road ST3 4JD	- not rated	2,109 yd	Other independent special school	Not Applicable	Mixed	More About School
St Joseph's Preparatory School Rookery Lane , Trent Vale ST4 5RF	- not rated	2,722 yd	Other independent school	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Subway	Blurton Service Station, Blurton Road	275 yd
Greggs	Blurton Service Station, Blurton Road	275 yd
Cafe Number 7	7 Nashe Drive	791 yd
Elior UK	Screwfix Direct, Stanley Matthews Way	937 yd
The Pigout Box	11 Grove Road	1,002 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
PowerLeague Group Limited	Power League Stoke Community Club, Dennis Viollet Avenue	793 yd
Hem Heath Cricket Club	Dennis Viollet Avenue	793 yd
Blurton Private Club	136 Drubbery Lane	929 yd
The John Marston	44 Longton Hall Road	946 yd
Nuffield Heath & Fitness	George Eastham Avenue	950 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
St Mary's Fish Bar	3-5 Brookside Drive	104 yd
Munch House	369a Blurton Road	377 yd
Hot Stuff	418b Blurton Road	772 yd
Blurton Bites	Unit 3 Beaconsfield Drive	951 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Go Local Extra	367-369 Blurton Road		552 yd
Aldi	Stanley Matthews Way		937 yd

Sport

Facility Name	Sport Objects	Distance
The Meadows Primary Academy POPLAR DRIVE	grass pitches	356 yd
Hem Heath Cricket Club TRENTHAM LAKES NORTH	grass pitches	538 yd
Stoke City Fc Academy Dome TRENTHAM LAKES NORTH	artificial grass pitch	858 yd
Powerleague (Stoke) TRENTHAM LAKES NORTH	artificial grass pitch	858 yd
Longton Rugby Football Club EASTERN RISE	artificial grass pitch, grass pitches	883 yd
Sutherland Primary Academy BEACONSFIELD DRIVE	grass pitches	908 yd
Nuffield Health (Stoke) TRENTHAM LAKES NORTH	health and fitness suite, swimming pool	1,010 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	100 Mbit/s
Average download speed	174.6 Mbit/s
Minimum download speed	1000 Mbit/s
Maximum download speed	1000 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	19 Mbit/s
Maximum upload speed	50 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.