Ashbourne Road, Cheadle, Stoke-on-trent, ST10 1HQ

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST10 1HQ has a slightly higher male population, with 52.2% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	51.8%	47.8%	-4.0%	51.0%	-3.2%
Male	48.2%	52.2%	4.0%	49.0%	3.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	23.3%	37.5%	14.2%	37.9%	-0.4%
Married: Opposite sex	48.7%	37.8%	-10.9%	44.2%	-6.4%
Married: Same sex	0%	0.7%	0.7%	0.3%	0.4%
Separated	5.5%	4.9%	-0.6%	2.2%	2.7%
Divorced	11.9%	11.1%	-0.8%	9.1%	2.0%
Widowed	10.6%	8%	-2.6%	6.1%	1.9%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	39.2%	44.1%	4.9%	48.4%	-4.3%
Good health	32%	33.7%	1.7%	33.6%	0.1%
Fair health	16.2%	15.3%	-0.9%	12.7%	2.6%
Bad health	8.3%	5.2%	-3.1%	4.0%	1.2%
Very bad health	4.3%	1.6%	-2.7%	1.2%	0.4%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 22.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	38.1%	19.8%	-18.3%	18.2%	1.6%
1-4 GCSEs or Equivalent	14%	12.8%	-1.2%	9.6%	3.2%
5 or more GCSEs, an A-Level or 1-2 AS Levels	15.3%	16.7%	1.4%	13.4%	3.3%
Apprenticeship	2.5%	8%	5.5%	5.3%	2.7%
HNC, HND or 2+ A Levels	11%	19.8%	8.8%	16.9%	2.9%
Degree or Similar	17.4%	22.2%	4.8%	33.8%	-11.6%
Other	1.7%	0.7%	-1.0%	2.8%	-2.1%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98.9% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.4%	0%	-0.4%	0.7%	-0.7%
Other Asian	0%	0.3%	0.3%	1.6%	-1.3%
Mixed White and Caribbean	0%	0.6%	0.6%	0.9%	-0.3%
Mixed Other	0%	0.3%	0.3%	0.8%	-0.5%
White	99.6%	98.9%	-0.7%	81.4%	17.5%

Country of Birth

In this area, 96.7% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	99.3%	96.7%	-2.6%	83.2%	13.5%
European Union	0.4%	1.4%	1.0%	6.1%	-4.7%
Rest of Europe	0%	0.8%	0.8%	0.8%	0.0%
Africa	0%	0.8%	0.8%	2.7%	-1.9%
Middle East and Asia	0.4%	0.3%	-0.1%	5.6%	-5.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	99.3%	97.2%	-2.1%	83.2%	14.0%
10+ Years	0%	2.8%	2.8%	9.8%	-7.0%
2-5 Years	0.4%	0%	-0.4%	2.2%	-2.2%
Less than 2 years	0.4%	0%	-0.4%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	78.8%	76.7%	2.1%
Poland	0.6%	1.3%	-0.7%
Other EU countries	1.1%	1.5%	-0.4%
No passport held	19.6%	13.5%	6.1%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	31.2%	37.2%	-6.0%
Christian	61.9%	46.2%	15.7%
Not answered	6.9%	6.0%	0.9%

Safety

Is Ashbourne Road dangerous?

Over the last 12 months, the overall crime rate around Ashbourne Road was 78.6 per 1,000 residents, which is 9.6% higher than the Cheadle North East average. The most reported crime type was Violence and sexual offences.

Ashbourne Road has the 9th highest crime rate of 20 local areas in Cheadle North East and the 90th highest crime rate of 316 local areas in Staffordshire Moorlands .

Violent and sexual offences accounted for around 56.9 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -51.0%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 76% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£37,700

Income Rank
3/10

Household Income in ST10 1HQ, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 7/10 (above average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 7/10 (above average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Ashbourne Road are based on 132 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Staffordshire Moorlands.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Ashbourne Road, Cheadle, Stoke-on-trent, ST10 1HQ

Estimated Average Property Prices for ST10 1HQ

Average Price
£157,256

Semi-Detached
£151,275

Terraced
£157,367

Detached
£269,560

Flats/Maisonettes
£76,505

Other
£93,300

Estimated Average Property Prices for Ashbourne Road

Average Price
£224,556

Semi-Detached
£225,010

Terraced
£193,817

Detached
£288,534

Flats/Maisonettes
£76,041

Other
£202,388

Property Prices Comparison

Latest Property Sales on Ashbourne Road

Address	Sale Price	Sale Date	Price Estimate 2025
16 Ashbourne Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£105,000	2025-10-10	£105,000
44 Ashbourne Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£130,000	2025-09-26	£130,000
58 Ashbourne Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£139,950	2023-11-10	£150,561
76 Ashbourne Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£100,000	2023-09-11	£109,603
48 Ashbourne Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£120,000	2021-07-23	£140,156

View All Property Sales and Other Statistics for ST10 1HQ

Employment

ST10 1HQ area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	109
Retired	74
Part-Time Employee	29
Self-Employed	20
Long-Term Sick or disabled	14
Full-Time Student (with or without job)	11
Looking after home or family	10
Unemployed	8
Student (economically inactive)	8
Other	6

Employment Industry

Manufacturing	23
Human health and social work activities	19
Wholesale and retail trade; repair of motor vehicles and motor cycles	16
Construction	15
Education	12
Public administration and defence; compulsory social security	7
Other	7
Administrative and support service activities	5
Financial and insurance activities	5
Transport and storage	5
Professional, scientific and technical activities	4
Accommodation and food service activities	4
Real estate activities	3
Water supply; sewerage, waste management and remediation activities	3
Information and communication	2
Mining and quarrying	1
Agriculture, forestry and fishing	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cheadle Primary School The Avenue , Cheadle ST10 1EN	2out of 4	269 yd	Community school	Yes	Mixed	More About School
St Giles Catholic Primary School Charles Street , Cheadle ST10 1ED	3out of 4	278 yd	Academy converter	No	Mixed	More About School
Bishop Rawle CofE Primary School Royal Walk , Cheadle ST10 1QA	1out of 4	491 yd	Academy sponsor led	No	Mixed	More About School
St Thomas' Catholic Primary School Parklands Road , Tean ST10 4DS	4out of 4	3,626 yd	Academy converter	No	Mixed	More About School
Dilhorne Endowed CofE Primary School Godley Lane , Dilhorne ST10 2PF	2out of 4	3,892 yd	Academy converter	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Painsley Catholic College Station Road , Cheadle ST10 1LH	4out of 4	624 yd	Academy converter	No	Mixed	More About School
The Cheadle Academy Station Road , Cheadle ST10 1LH	3out of 4	701 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Elm House School 15 Mill Road , Cheadle ST10 1NG	- not rated	184 yd	Other independent special school	Not Applicable	Mixed	More About School
Draycott Moor College Draycott Old Road , Draycott-in-the-Moors ST11 9AH	- not rated	4,870 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
South Moorlands Leisure Centre	Allen Street, Cheadle	134 yd
PIZZA LA PIETRA	High Street, Cheadle	495 yd
The Wheatsheaf (JD Wetherspoons)	High Street, Cheadle	498 yd
Moorlands Home Link	4 Tape Street, Cheadle	508 yd
MOSHI COFFEE LTD	56b High Street, Cheadle	525 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Lamplighter	60 Tape Street, Cheadle	161 yd
THE BIRD IN HAND	117 Tape Street, Cheadle	175 yd
THE BAKERS ARMS	21 High Street, Cheadle	514 yd
CHEADLE CRICKET CLUB	Tean Road, Cheadle	579 yd
Hungry Horse	100 Tean Road, Cheadle	903 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
CHEADLE NOODLE BAR	1 Tean Road, Cheadle	189 yd
Cheadle Kebab and Pizza	44 Chapel Street, Cheadle	251 yd
THE GOLDFISH BOWL	40 Chapel Street, Cheadle	263 yd
Jennys	13 Cross Street, Cheadle	479 yd
Dominos Pizza	3a Tape Street, Cheadle	483 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
ASDA CHEADLE	Ashbourne Road, Cheadle	51 yd
ICELAND FROZEN FOODS	Tape Street, Cheadle	360 yd
MORRISONS DAILY	36 Tean Road, Cheadle	435 yd
Cheadle Convenience Store	82-84 High Street, Cheadle	577 yd

Sport

Facility Name	Sport Objects	Distance
South Moorlands Leisure Centre SOUTH MOORLANDS LEISURE CENTRE SOUTH MOORLANDS LEISURE CENTRE ALLEN STREET	artificial grass pitch, grass pitches, health and fitness suite, squash courts, swimming pool	193 yd
Cheadle Recreation Ground THE RECREATION GROUND THE RECREATION GROUND TEAN ROAD	grass pitches, tennis courts	299 yd
Cheadle Primary School CHEADLE PRIMARY SCHOOL CHEADLE PRIMARY SCHOOL THE AVENUE	grass pitches	334 yd
Thorley Drive Pitches THORLEY DRIVE	grass pitches	563 yd
Cheadle Cricket Club TEAN ROAD	grass pitches	584 yd
Painsley Catholic College STATION ROAD	grass pitches, health and fitness suite, tennis courts	677 yd
The Cheadle Academy STATION ROAD	grass pitches	769 yd
Stanfields Playing Fields MACKENZIE CRESCENT	grass pitches	921 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	57.4 Mbit/s
Average download speed	57.7 Mbit/s
Minimum download speed	79.98 Mbit/s
Maximum download speed	79.98 Mbit/s

Upload Speed

Median upload speed	19 Mbit/s
Average upload speed	14 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.