Ashbourne Road, Cheadle, Stoke-on-trent, ST10 1HF

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding ST10 1HF, has a female population slightly higher than UK average, with 53.2% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	52.9%	53.2%	0.3%	51.0%	2.2%
Male	47.1%	46.8%	-0.3%	49.0%	-2.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	36.2%	38.4%	2.2%	37.9%	0.5%
Married: Opposite sex	38.3%	34.5%	-3.8%	44.2%	-9.7%
Married: Same sex	0.9%	1.7%	0.8%	0.3%	1.4%
Separated	1.7%	3%	1.3%	2.2%	0.8%
Divorced	13.6%	17.2%	3.6%	9.1%	8.1%
Widowed	9.4%	5.2%	-4.2%	6.1%	-0.9%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	42.9%	36.4%	-6.5%	48.4%	-12.0%
Good health	35.3%	35%	-0.3%	33.6%	1.4%
Fair health	10.7%	18.2%	7.5%	12.7%	5.5%
Bad health	8.3%	7.5%	-0.8%	4.0%	3.5%
Very bad health	2.8%	2.9%	0.1%	1.2%	1.7%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	31.5%	26.2%	-5.3%	18.2%	8.0%
1-4 GCSEs or Equivalent	16.2%	9.4%	-6.8%	9.6%	-0.2%
5 or more GCSEs, an A-Level or 1-2 AS Levels	25.1%	16.7%	-8.4%	13.4%	3.3%
Apprenticeship	3%	4.3%	1.3%	5.3%	-1.0%
HNC, HND or 2+ A Levels	8.9%	19.7%	10.8%	16.9%	2.8%
Degree or Similar	12.3%	23.6%	11.3%	33.8%	-10.2%
Other	3%	0%	-3.0%	2.8%	-2.8%

Culture

Ethnic Group

In this area, the population is predominantly white, with 97.1% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Pakistani	0%	1.1%	1.1%	2.7%	-1.6%
Other Asian	0%	1.4%	1.4%	1.6%	-0.2%
Black African	0%	0.4%	0.4%	2.5%	-2.1%
Black Caribbean	0.3%	0%	-0.3%	1.0%	-1.0%
Mixed Other	0.3%	0%	-0.3%	0.8%	-0.8%
White	99.3%	97.1%	-2.2%	81.4%	15.7%

Country of Birth

In this area, 97.5% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	96.9%	97.5%	0.6%	83.2%	14.3%
European Union	2.4%	0.4%	-2.0%	6.1%	-5.7%
Africa	0.7%	0.7%	0.0%	2.7%	-2.0%
Middle East and Asia	0%	1.4%	1.4%	5.6%	-4.2%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	96.2%	97.5%	1.3%	83.2%	14.3%
10+ Years	1.4%	1.1%	-0.3%	9.8%	-8.7%
5-10 Years	0%	0.7%	0.7%	2.9%	-2.2%
2-5 Years	0%	0.7%	0.7%	2.2%	-1.5%
Less than 2 years	2.4%	0%	-2.4%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	71.2%	76.7%	-5.5%
South-East Asia	0.4%	0.2%	0.2%
No passport held	28.4%	13.5%	14.9%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	34.5%	37.2%	-2.7%
Christian	59%	46.2%	12.8%
Buddhist	0.7%	0.5%	0.2%
Muslim	1.1%	6.5%	-5.4%
Other religion	0.7%	0.6%	0.1%
Not answered	4%	6.0%	-2.0%

Safety

Is Ashbourne Road dangerous?

Over the last 12 months, the overall crime rate around Ashbourne Road was 157.1 per 1,000 residents, which is 119.0% higher than the Cheadle North East average. The most reported crime type was Violence and sexual offences.

Ashbourne Road has the 4th highest crime rate of 20 local areas in Cheadle North East and the 30th highest crime rate of 316 local areas in Staffordshire Moorlands .

Violent and sexual offences accounted for around 84.3 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -15.6%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 76% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£37,700

Income Rank
3/10

Household Income in ST10 1HF, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 7/10 (above average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 7/10 (above average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Ashbourne Road are based on 132 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Staffordshire Moorlands.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Ashbourne Road, Cheadle, Stoke-on-trent, ST10 1HF

Estimated Average Property Prices for ST10 1HF

Average Price
£210,656

Semi-Detached
£195,526

Terraced
£179,751

Detached
£300,591

Flats/Maisonettes
no sales

Other
£234,741

Estimated Average Property Prices for Ashbourne Road

Average Price
£224,556

Semi-Detached
£225,010

Terraced
£193,817

Detached
£288,534

Flats/Maisonettes
£76,041

Other
£202,388

Property Prices Comparison

Latest Property Sales on Ashbourne Road

Address	Sale Price	Sale Date	Price Estimate 2025
41 - 43 Ashbourne Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£279,000	2025-01-17	£286,364
Va Lu Business Park Ashbourne Road, Stoke-On-Trent, Staffordshire Other, an established residential building	£200,000	2024-07-05	£195,622
31 Ashbourne Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£112,000	2021-02-19	£132,582
31 Ashbourne Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£92,000	2016-10-19	£138,594
27 Ashbourne Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£90,000	2016-09-16	£132,725

View All Property Sales and Other Statistics for ST10 1HF

Employment

ST10 1HF area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	75
Retired	48
Part-Time Employee	27
Long-Term Sick or disabled	24
Looking after home or family	16
Self-Employed	15
Other	11
Student (economically inactive)	10
Unemployed	6
Full-Time Student (with or without job)	1

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	27
Manufacturing	17
Human health and social work activities	15
Other	15
Construction	12
Transport and storage	10
Public administration and defence; compulsory social security	7
Accommodation and food service activities	5
Administrative and support service activities	4
Education	4
Water supply; sewerage, waste management and remediation activities	3
Professional, scientific and technical activities	2
Agriculture, forestry and fishing	1
Financial and insurance activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Giles Catholic Primary School Charles Street , Cheadle ST10 1ED	3out of 4	299 yd	Academy converter	No	Mixed	More About School
Cheadle Primary School The Avenue , Cheadle ST10 1EN	2out of 4	320 yd	Community school	Yes	Mixed	More About School
Bishop Rawle CofE Primary School Royal Walk , Cheadle ST10 1QA	1out of 4	525 yd	Academy sponsor led	No	Mixed	More About School
St Thomas' Catholic Primary School Parklands Road , Tean ST10 4DS	4out of 4	3,668 yd	Academy converter	No	Mixed	More About School
Dilhorne Endowed CofE Primary School Godley Lane , Dilhorne ST10 2PF	2out of 4	3,911 yd	Academy converter	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Painsley Catholic College Station Road , Cheadle ST10 1LH	4out of 4	675 yd	Academy converter	No	Mixed	More About School
The Cheadle Academy Station Road , Cheadle ST10 1LH	3out of 4	750 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Elm House School 15 Mill Road , Cheadle ST10 1NG	- not rated	218 yd	Other independent special school	Not Applicable	Mixed	More About School
Draycott Moor College Draycott Old Road , Draycott-in-the-Moors ST11 9AH	- not rated	4,918 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
South Moorlands Leisure Centre	Allen Street, Cheadle	152 yd
PIZZA LA PIETRA	High Street, Cheadle	491 yd
Moorlands Home Link	4 Tape Street, Cheadle	492 yd
The Wheatsheaf (JD Wetherspoons)	High Street, Cheadle	501 yd
The Mughal	8 High Street, Cheadle	524 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Lamplighter	60 Tape Street, Cheadle	178 yd
THE BIRD IN HAND	117 Tape Street, Cheadle	223 yd
THE BAKERS ARMS	21 High Street, Cheadle	508 yd
CHEADLE CRICKET CLUB	Tean Road, Cheadle	628 yd
Hungry Horse	100 Tean Road, Cheadle	952 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
CHEADLE NOODLE BAR	1 Tean Road, Cheadle	238 yd
Cheadle Kebab and Pizza	44 Chapel Street, Cheadle	256 yd
THE GOLDFISH BOWL	40 Chapel Street, Cheadle	270 yd
Cheadle Spice	6-8 Queen Street, Cheadle	463 yd
Dominos Pizza	3a Tape Street, Cheadle	464 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
ASDA CHEADLE	Ashbourne Road, Cheadle	1 yd
ICELAND FROZEN FOODS	Tape Street, Cheadle	356 yd
MORRISONS DAILY	36 Tean Road, Cheadle	486 yd
Cheadle Convenience Store	82-84 High Street, Cheadle	590 yd

Sport

Facility Name	Sport Objects	Distance
South Moorlands Leisure Centre SOUTH MOORLANDS LEISURE CENTRE SOUTH MOORLANDS LEISURE CENTRE ALLEN STREET	artificial grass pitch, grass pitches, health and fitness suite, squash courts, swimming pool	195 yd
Cheadle Recreation Ground THE RECREATION GROUND THE RECREATION GROUND TEAN ROAD	grass pitches, tennis courts	349 yd
Cheadle Primary School CHEADLE PRIMARY SCHOOL CHEADLE PRIMARY SCHOOL THE AVENUE	grass pitches	380 yd
Thorley Drive Pitches THORLEY DRIVE	grass pitches	566 yd
Cheadle Cricket Club TEAN ROAD	grass pitches	632 yd
Painsley Catholic College STATION ROAD	grass pitches, health and fitness suite, tennis courts	727 yd
The Cheadle Academy STATION ROAD	grass pitches	816 yd
Stanfields Playing Fields MACKENZIE CRESCENT	grass pitches	965 yd
Churchill Road RECREATION GROUND RECREATION GROUND CHURCHILL ROAD	grass pitches	1,062 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	76.6 Mbit/s
Average download speed	67.6 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	16.8 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.