Cliff Road, Totland Bay, PO39 0BH

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding PO39 0BH has a female population much higher than UK average, with 57.2% of the population being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	54.3%	57.2%	2.9%	51.0%	6.2%
Male	45.7%	42.8%	-2.9%	49.0%	-6.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of PO39 0BH there is a very large concentration of residents that are married - 55% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	19.9%	15.2%	-4.7%	37.9%	-22.7%
Married: Opposite sex	51%	55%	4.0%	44.2%	10.8%
Married: Same sex	0.7%	0%	-0.7%	0.3%	-0.3%
Civil partnership: Same sex	0%	0.3%	0.3%	0.1%	0.2%
Separated	1%	0.6%	-0.4%	2.2%	-1.6%
Divorced	3.9%	8.5%	4.6%	9.1%	-0.6%
Widowed	23.5%	20.4%	-3.1%	6.1%	14.3%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a lower percentage of residents reporting their health as Good or Very Good (58.3%) compared to the average (82%). This typically indicates either an older population or social deprivation in the area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	31.1%	31%	-0.1%	48.4%	-17.4%
Good health	33.7%	27.3%	-6.4%	33.6%	-6.3%
Fair health	26.1%	25.9%	-0.2%	12.7%	13.2%
Bad health	6.5%	14.4%	7.9%	4.0%	10.4%
Very bad health	2.6%	1.4%	-1.2%	1.2%	0.2%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	31%	20.9%	-10.1%	18.2%	2.7%
1-4 GCSEs or Equivalent	11.4%	7.9%	-3.5%	9.6%	-1.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	16%	8.2%	-7.8%	13.4%	-5.2%
Apprenticeship	2.9%	4.2%	1.3%	5.3%	-1.1%
HNC, HND or 2+ A Levels	9.2%	14.2%	5.0%	16.9%	-2.7%
Degree or Similar	25.8%	38.2%	12.4%	33.8%	4.4%
Other	3.6%	6.4%	2.8%	2.8%	3.6%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	0.3%	0.6%	0.3%	3.1%	-2.5%
Other Asian	2.1%	0.8%	-1.3%	1.6%	-0.8%
Black African	0.3%	0%	-0.3%	2.5%	-2.5%
Mixed White and Caribbean	0.3%	0%	-0.3%	0.9%	-0.9%
White	96.5%	98%	1.5%	81.4%	16.6%
Gypsy or Irish Traveller	0.6%	0%	-0.6%	0.1%	-0.1%
Roma	0%	0.6%	0.6%	0.2%	0.4%

Country of Birth

In this area, 92.2% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	91.5%	92.2%	0.7%	83.2%	9.0%
European Union	1.8%	4.5%	2.7%	6.1%	-1.6%
Rest of Europe	0.3%	0.3%	0.0%	0.8%	-0.5%
Africa	2.1%	1.4%	-0.7%	2.7%	-1.3%
Middle East and Asia	2.6%	1.4%	-1.2%	5.6%	-4.2%
The Americas and the Caribbean	0.6%	0.3%	-0.3%	1.3%	-1.0%
Oceania	0.3%	0%	-0.3%	0.3%	-0.3%
British Overseas	0.9%	0%	-0.9%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	90%	92.2%	2.2%	83.2%	9.0%
10+ Years	0%	5.9%	5.9%	9.8%	-3.9%
5-10 Years	1.8%	1.4%	-0.4%	2.9%	-1.5%
2-5 Years	1.8%	0.6%	-1.2%	2.2%	-1.6%
Less than 2 years	6.5%	0%	-6.5%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	69.2%	76.7%	-7.5%
Ireland	1.4%	0.6%	0.8%
France	0.3%	0.3%	0.0%
Spain	0.6%	0.4%	0.2%
Other EU countries	0.3%	1.5%	-1.2%
Southern Asia	0.3%	1.2%	-0.9%
North America and the Caribbean	0.3%	0.3%	0.0%
No passport held	27.7%	13.5%	14.2%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	21.4%	37.2%	-15.8%
Christian	51.8%	46.2%	5.6%
Hindu	0.6%	1.7%	-1.1%
Not answered	26.2%	6.0%	20.2%

Safety

Is Cliff Road dangerous?

Over the last 12 months, the overall crime rate around Cliff Road was 25.2 per 1,000 residents, which is 43.7% lower than the Freshwater North & Yarmouth average. The most reported crime type was Criminal damage and arson.

Cliff Road has the 3rd lowest crime rate of 33 local areas in Freshwater North & Yarmouth and the 95th lowest crime rate of 469 local areas in Isle of Wight .

Violent and sexual offences accounted for around 2.8 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has stayed broadly stable by about 0.0%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,800

Income Rank
2/10

Household Income in PO39 0BH, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 4/10 (below average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 6/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 6/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 4/10 (below average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 5/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 6/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 4/10 (below average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Cliff Road are based on 64 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Isle Of Wight.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Cliff Road, Totland Bay, PO39 0BH

Estimated Average Property Prices for PO39 0BH

Average Price
£1,711,581

Semi-Detached
no sales

Terraced
no sales

Detached
£1,711,581

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Cliff Road

Average Price
£679,314

Semi-Detached
no sales

Terraced
£181,409

Detached
£774,738

Flats/Maisonettes
£327,424

Other
no sales

Property Prices Comparison

Latest Property Sales on Cliff Road

Address	Sale Price	Sale Date	Price Estimate 2025
St. Winifreds Cliff Road, Totland Bay, Isle Of Wight Detached, an established residential building	£1,650,000	2021-11-10	£1,657,245
St. Winifreds Cliff Road, Totland Bay, Isle Of Wight Detached, an established residential building	£950,000	2019-12-04	£1,146,768
St. Winifreds Cliff Road, Totland Bay, Isle Of Wight Detached, an established residential building	£690,000	2003-02-14	£1,489,033
St. Winifreds Cliff Road, Totland Bay, Isle Of Wight Detached, an established residential building	£200,500	1998-12-08	£849,340

View All Property Sales and Other Statistics for PO39 0BH

Employment

PO39 0BH area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in PO39 0BH area is much higher than the country's average. According to Census 2011, 52% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	170
Long-Term Sick or disabled	43
Full-Time Employee	43
Part-Time Employee	32
Self-Employed	19
Other	7
Looking after home or family	7
Unemployed	5
Student (economically inactive)	4
Full-Time Student (with or without job)	0

Employment Industry

Accommodation and food service activities	19
Human health and social work activities	18
Education	13
Other	13
Wholesale and retail trade; repair of motor vehicles and motor cycles	12
Public administration and defence; compulsory social security	9
Administrative and support service activities	6
Construction	5
Professional, scientific and technical activities	5
Manufacturing	3
Financial and insurance activities	3
Transport and storage	2
Information and communication	1
Water supply; sewerage, waste management and remediation activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Saviour's Catholic Primary School Summers Lane , PO39 0HQ	3out of 4	714 yd	Voluntary aided school	No	Mixed	More About School
Yarmouth Church of England Aided Primary School Mill Road , PO41 0RA	3out of 4	4,477 yd	Voluntary aided school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
The Waterfront Bar/Restaurant	The Waterfront, Esplanade	180 yd
Bay Cafe	Totland Pier, Madeira Road	220 yd
C&C Services	STREET RECORD, The Broadway	542 yd
Longbeach Bar	Longbeach Apartments, Colwell Chine Road	1,004 yd
The Hut	Colwell Chine Road, Totland	1,004 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
Totland Bay Bowling Club	The Broadway, Totland		470 yd
The Bayside Lounge	The Bay Colwell, Fort Warden Road		850 yd

Takeaway, Sandwich Shops

Business Name	Address	Food hygiene rating	Distance
Totties	Crystal House, The Broadway		291 yd
Sunbo	The Broadway, Totland		394 yd

Sport

Facility Name	Sport Objects	Distance
Totland Recreation Ground SEA LANES SEA LANES THE BROADWAY	grass pitches	416 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of PO39 0BH