Ward Road, Totland Bay, PO39 0BD

Overview of PO39 0BD

People
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Culture
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Safety
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Affluence
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Property Prices
Average Price: £232,713
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Employment
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Schools
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Food And Drink
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Sport
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Broadband
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Ward Road is in Totland Bay and in Isle Of Wight district. PO39 0BD is located in the Totland & Colwell electoral ward, within the English Parliamentary constituency of Isle of Wight. This postcode has been in use since 1980-01-01.

StreetScan combines information about Ward Road, Totland Bay, PO39 0BD and displays a report on the quality of life in this place and its surroundings.

Nearby postcodes are: PO39 0BA, PO39 0AR, PO39 0FB, PO39 0BB, PO39 0BS, PO39 0JS, PO39 0AZ, PO39 0BW, PO39 0AY.

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around PO39 0BD is generally consistent with those figures, having a male population of 49.8%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	55.9%	50.2%	-5.7%	51.0%	-0.8%
Male	44.1%	49.8%	5.7%	49.0%	0.8%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	26.2%	32%	5.8%	37.9%	-5.9%
Married: Opposite sex	45.2%	42.6%	-2.6%	44.2%	-1.6%
Civil partnership: Same sex	0%	0.7%	0.7%	0.1%	0.6%
Separated	4%	3.4%	-0.6%	2.2%	1.2%
Divorced	10.9%	11.7%	0.8%	9.1%	2.6%
Widowed	13.7%	9.6%	-4.1%	6.1%	3.5%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	37.4%	33.3%	-4.1%	48.4%	-15.1%
Good health	35.3%	39.7%	4.4%	33.6%	6.1%
Fair health	18.9%	21.2%	2.3%	12.7%	8.5%
Bad health	7.3%	5.2%	-2.1%	4.0%	1.2%
Very bad health	1%	0.6%	-0.4%	1.2%	-0.6%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	27.4%	18.8%	-8.6%	18.2%	0.6%
1-4 GCSEs or Equivalent	13.3%	11.3%	-2.0%	9.6%	1.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	15.3%	13%	-2.3%	13.4%	-0.4%
Apprenticeship	4%	9.9%	5.9%	5.3%	4.6%
HNC, HND or 2+ A Levels	12.5%	15.1%	2.6%	16.9%	-1.8%
Degree or Similar	21.8%	28.1%	6.3%	33.8%	-5.7%
Other	5.6%	3.8%	-1.8%	2.8%	1.0%

Culture

Ethnic Group

In this area, the population is predominantly white, with 93.3% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.7%	0%	-0.7%	0.7%	-0.7%
Other Asian	4.9%	4.3%	-0.6%	1.6%	2.7%
Mixed White and Asian	0.7%	0.3%	-0.4%	0.8%	-0.5%
White	93.7%	93.3%	-0.4%	81.4%	11.9%
Other	0%	2.1%	2.1%	1.6%	0.5%

Country of Birth

In this area, 91.5% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	92.3%	91.5%	-0.8%	83.2%	8.3%
European Union	1%	2.4%	1.4%	6.1%	-3.7%
Rest of Europe	0.7%	0%	-0.7%	0.8%	-0.8%
Africa	1%	1.5%	0.5%	2.7%	-1.2%
Middle East and Asia	4.2%	3.6%	-0.6%	5.6%	-2.0%
The Americas and the Caribbean	0.3%	0.9%	0.6%	1.3%	-0.4%
Oceania	0.3%	0%	-0.3%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	92%	92.1%	0.1%	83.2%	8.9%
10+ Years	0.3%	5.5%	5.2%	9.8%	-4.3%
5-10 Years	0.7%	1.5%	0.8%	2.9%	-1.4%
2-5 Years	4.2%	0.6%	-3.6%	2.2%	-1.6%
Less than 2 years	2.8%	0.3%	-2.5%	1.9%	-1.6%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	67.4%	76.7%	-9.3%
Spain	0.3%	0.4%	-0.1%
Poland	0.3%	1.3%	-1.0%
Romania	0.6%	0.9%	-0.3%
Southern Asia	0.3%	1.2%	-0.9%
North America and the Caribbean	0.9%	0.3%	0.6%
No passport held	30.2%	13.5%	16.7%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	34.7%	37.2%	-2.5%
Christian	48.9%	46.2%	2.7%
Buddhist	0.3%	0.5%	-0.2%
Jewish	0.3%	0.5%	-0.2%
Other religion	0.3%	0.6%	-0.3%
Not answered	15.5%	6.0%	9.5%

Safety

Is Ward Road dangerous?

Over the last 12 months, the overall crime rate around Ward Road was 45.3 per 1,000 residents, which is 1.2% higher than the Freshwater North & Yarmouth average. The most reported crime type was Violence and sexual offences.

Ward Road has the 13th lowest crime rate of 33 local areas in Freshwater North & Yarmouth and the 210th lowest crime rate of 469 local areas in Isle of Wight .

Violent and sexual offences accounted for around 34.8 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has fallen by about -77.7%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,800

Income Rank
2/10

Household Income in PO39 0BD, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 6/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 6/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Ward Road are based on 124 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Isle Of Wight.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Ward Road, Totland Bay, PO39 0BD

Estimated Average Property Prices for PO39 0BD

Average Price
£270,257

Semi-Detached
£440,345

Terraced
no sales

Detached
£596,779

Flats/Maisonettes
£136,059

Other
no sales

Estimated Average Property Prices for Ward Road

Average Price
£232,713

Semi-Detached
£401,114

Terraced
£256,017

Detached
£473,280

Flats/Maisonettes
£181,797

Other
£652,124

Property Prices Comparison

Latest Property Sales on Ward Road

Address	Sale Price	Sale Date	Price Estimate 2025
7 Tower Flats Ward Road, Totland Bay, Isle Of Wight Flats/Maisonettes, an established residential building	£152,000	2025-02-26	£147,728
6 Tower Flats Ward Road, Totland Bay, Isle Of Wight Flats/Maisonettes, an established residential building	£106,000	2024-06-12	£103,693
9 Tower Flats Ward Road, Totland Bay, Isle Of Wight Flats/Maisonettes, an established residential building	£150,000	2024-01-05	£140,762
Flat 4 Brandlehow Ward Road, Totland Bay, Isle Of Wight Flats/Maisonettes, an established residential building	£205,000	2023-06-23	£188,248
Flat 5 Brandlehow Ward Road, Totland Bay, Isle Of Wight Flats/Maisonettes, an established residential building	£175,000	2023-05-19	£161,359

View All Property Sales and Other Statistics for PO39 0BD

Employment

PO39 0BD area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in PO39 0BD area is much higher than the country's average. According to Census 2011, 31% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	90
Full-Time Employee	62
Long-Term Sick or disabled	39
Part-Time Employee	36
Self-Employed	29
Looking after home or family	11
Student (economically inactive)	9
Other	8
Unemployed	4
Full-Time Student (with or without job)	4

Employment Industry

Human health and social work activities	29
Wholesale and retail trade; repair of motor vehicles and motor cycles	19
Construction	15
Manufacturing	14
Accommodation and food service activities	13
Education	10
Transport and storage	8
Other	7
Public administration and defence; compulsory social security	6
Administrative and support service activities	3
Professional, scientific and technical activities	3
Financial and insurance activities	2
Information and communication	2

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Saviour's Catholic Primary School Summers Lane , PO39 0HQ	3out of 4	712 yd	Voluntary aided school	No	Mixed	More About School
Yarmouth Church of England Aided Primary School Mill Road , PO41 0RA	3out of 4	4,297 yd	Voluntary aided school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Bay Cafe	Totland Pier, Madeira Road	261 yd
C&C Services	STREET RECORD, The Broadway	363 yd
The Waterfront Bar/Restaurant	The Waterfront, Esplanade	364 yd
Longbeach Bar	Longbeach Apartments, Colwell Chine Road	860 yd
The Hut	Colwell Chine Road, Totland	860 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
Totland Bay Bowling Club	The Broadway, Totland		292 yd
The Bayside Lounge	The Bay Colwell, Fort Warden Road		714 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Sunbo	The Broadway, Totland	210 yd
Totties	Crystal House, The Broadway	212 yd
The Burger And Grill	Avenue Road, Freshwater	988 yd
Fuoco Pizza	Eves Electrical, Avenue Road	1,090 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
The Southern Co-Operative Limited	Co-op Freshwater Store, Avenue Road		988 yd

Sport

Facility Name	Sport Objects	Distance
Totland Recreation Ground SEA LANES SEA LANES THE BROADWAY	grass pitches	241 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	47.4 Mbit/s
Average download speed	52.4 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	10 Mbit/s
Average upload speed	9.8 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.