Gould Avenue East, Kidderminster, DY11 7HH

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding DY11 7HH, has a female population slightly higher than UK average, with 53.1% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	52.2%	53.1%	0.9%	51.0%	2.1%
Male	47.8%	46.9%	-0.9%	49.0%	-2.1%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	44%	37.3%	-6.7%	37.9%	-0.6%
Married: Opposite sex	37.1%	40%	2.9%	44.2%	-4.2%
Married: Same sex	0.4%	0%	-0.4%	0.3%	-0.3%
Civil partnership: Same sex	0%	0.9%	0.9%	0.1%	0.8%
Separated	1.6%	4.1%	2.5%	2.2%	1.9%
Divorced	9.3%	9.5%	0.2%	9.1%	0.4%
Widowed	7.7%	8.2%	0.5%	6.1%	2.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	46.3%	45.1%	-1.2%	48.4%	-3.3%
Good health	30%	31.4%	1.4%	33.6%	-2.2%
Fair health	15.4%	18.4%	3.0%	12.7%	5.7%
Bad health	5.6%	4.8%	-0.8%	4.0%	0.8%
Very bad health	2.7%	0.3%	-2.4%	1.2%	-0.9%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around DY11 7HH this area, 32.3% of residents have no qualifications. This is significantly higher than the UK average of 18.2%. This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 16.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	50.8%	32.3%	-18.5%	18.2%	14.1%
1-4 GCSEs or Equivalent	14.1%	12.3%	-1.8%	9.6%	2.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	13.3%	14.5%	1.2%	13.4%	1.1%
Apprenticeship	2.4%	5.9%	3.5%	5.3%	0.6%
HNC, HND or 2+ A Levels	9.7%	14.5%	4.8%	16.9%	-2.4%
Degree or Similar	6.5%	16.4%	9.9%	33.8%	-17.4%
Other	3.2%	4.1%	0.9%	2.8%	1.3%

Culture

Ethnic Group

In this area, the population is predominantly white, with 93.9% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Other Asian	0.6%	0.3%	-0.3%	1.6%	-1.3%
Other Black	0%	0.3%	0.3%	0.5%	-0.2%
Mixed White and Asian	0%	1.4%	1.4%	0.8%	0.6%
Mixed White and African	0.3%	0.3%	0.0%	0.4%	-0.1%
Mixed White and Caribbean	1.5%	0.3%	-1.2%	0.9%	-0.6%
Mixed Other	0%	0.7%	0.7%	0.8%	-0.1%
White	96.4%	93.9%	-2.5%	81.4%	12.5%
Gypsy or Irish Traveller	1.2%	2.4%	1.2%	0.1%	2.3%
Other	0%	0.3%	0.3%	1.6%	-1.3%

Country of Birth

In this area, 95.9% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.3%	95.9%	-1.4%	83.2%	12.7%
European Union	1.8%	3.4%	1.6%	6.1%	-2.7%
Middle East and Asia	0.9%	0.3%	-0.6%	5.6%	-5.3%
The Americas and the Caribbean	0%	0.3%	0.3%	1.3%	-1.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97%	95.9%	-1.1%	83.2%	12.7%
10+ Years	0%	3.4%	3.4%	9.8%	-6.4%
5-10 Years	0.9%	0.7%	-0.2%	2.9%	-2.2%
Less than 2 years	2.1%	0%	-2.1%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	56.8%	76.7%	-19.9%
Poland	0.7%	1.3%	-0.6%
Romania	0.7%	0.9%	-0.2%
Other EU countries	1.4%	1.5%	-0.1%
Eastern Asia	0.3%	0.3%	0.0%
North America and the Caribbean	0.3%	0.3%	0.0%
No passport held	39.7%	13.5%	26.2%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	50%	37.2%	12.8%
Christian	42.5%	46.2%	-3.7%
Not answered	7.5%	6.0%	1.5%

Safety

Is Gould Avenue East Street dangerous?

Over the last 12 months, the overall crime rate around Gould Avenue East was 86.3 per 1,000 residents, which is 9.8% lower than the Foley Park & Hoobrook average. The most reported crime type was Anti-social behaviour.

Gould Avenue East has the 8th lowest crime rate of 19 local areas in Foley Park & Hoobrook and the 98th highest crime rate of 334 local areas in Wyre Forest .

Violent and sexual offences accounted for around 35.1 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has fallen by about -56.9%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 90% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£33,900

Income Rank
2/10

Household Income in DY11 7HH, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 10/10 (very high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 9/10 (very high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 10/10 (very high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 7/10 (above average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 7/10 (above average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 9/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 9/10 (very high )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Gould Avenue East are based on 15 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Wyre Forest.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Gould Avenue East, Kidderminster, DY11 7HH

Estimated Average Property Prices for DY11 7HH

Average Price
£179,866

Semi-Detached
£188,528

Terraced
£140,885

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Gould Avenue East

Average Price
£173,458

Semi-Detached
£178,659

Terraced
£139,649

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Gould Avenue EastStreet

Address	Sale Price	Sale Date	Price Estimate 2025
46 Gould Avenue East, Kidderminster, Worcestershire Semi-Detached, an established residential building	£210,000	2024-10-23	£213,761
48 Gould Avenue East, Kidderminster, Worcestershire Semi-Detached, an established residential building	£170,000	2021-09-28	£192,591
10 Gould Avenue East, Kidderminster, Worcestershire Semi-Detached, an established residential building	£167,000	2020-09-18	£206,579
6 Gould Avenue East, Kidderminster, Worcestershire Semi-Detached, an established residential building	£145,000	2019-05-07	£189,687
50 Gould Avenue East, Kidderminster, Worcestershire Semi-Detached, an established residential building	£158,500	2018-12-12	£204,213

View All Property Sales and Other Statistics for DY11 7HH

Employment

DY11 7HH area has a high unemployment rate. According to Census 2021, 8% residents of this area were unemployed, while the average in the UK was 4.83%. High levels of unemployment lead to more frequent crime and reduce the quality of life in this area.

Economic Activity

Full-Time Employee	61
Retired	43
Part-Time Employee	34
Self-Employed	25
Unemployed	18
Long-Term Sick or disabled	15
Looking after home or family	11
Student (economically inactive)	10
Other	4
Full-Time Student (with or without job)	2

Employment Industry

Manufacturing	26
Wholesale and retail trade; repair of motor vehicles and motor cycles	23
Human health and social work activities	15
Construction	12
Other	10
Administrative and support service activities	6
Education	6
Accommodation and food service activities	4
Public administration and defence; compulsory social security	2
Information and communication	2
Transport and storage	2
Water supply; sewerage, waste management and remediation activities	1
Professional, scientific and technical activities	1
Financial and insurance activities	1
Agriculture, forestry and fishing	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Birchen Coppice Academy Woodbury Road , DY11 7JJ	1out of 4	365 yd	Academy sponsor led	Yes	Mixed	More About School
Sutton Park Primary RSA Academy Greatfield Road , DY11 6PH	2out of 4	1,482 yd	Academy converter	Yes	Mixed	More About School
Foley Park Primary School and Nursery Northumberland Avenue , DY11 7AW	3out of 4	1,550 yd	Academy converter	Yes	Mixed	More About School
Bewdley Primary School Stourport Road , DY12 1BL	3out of 4	2,280 yd	Community school	Yes	Mixed	More About School
St John's CofE Primary School Blakebrook , DY11 6AP	1out of 4	2,441 yd	Academy sponsor led	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Bewdley School Stourport Road , DY12 1BL	3out of 4	2,273 yd	Foundation school	No	Mixed	More About School
The Stourport High School and Sixth Form College Minster Road , DY13 8AX	2out of 4	2,395 yd	Academy converter	No	Mixed	More About School
Baxter College Habberley Road , DY11 5PQ	1out of 4	2,405 yd	Academy converter	No	Mixed	More About School
King Charles I School Hill Grove House , Comberton Road DY10 1XA	3out of 4	3,500 yd	Academy converter	No	Mixed	More About School

All-through

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Holy Trinity School Birmingham Road , DY10 2BY	3out of 4	3,769 yd	Free schools	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Continu Plus Academy Finepoint , DY11 7FB	3out of 4	1,193 yd	Free schools alternative provision	No	Mixed	More About School
Nurture Learning County Buildings , Bewdley Road DY11 6RQ	- not rated	2,579 yd	Other independent special school	Not Applicable	Mixed	More About School
Wyre Forest School Habberley Road , DY11 6FA	3out of 4	2,651 yd	Community special school	Yes	Mixed	More About School
Wribbenhall School 21 Crundalls Lane , Wribbenhall DY12 1JL	- not rated	2,766 yd	Other independent school	No	Mixed	More About School
Madinatul Uloom Al Islamiya School Heath Lane , Summerfield DY10 4BS	- not rated	4,713 yd	Other independent school	No	Boys	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Starbucks Kidderminster Drive Thru	123A Stourport Road, Kidderminster	848 yd
Burger King	Unit 1, Foley Drive	866 yd
Elior UK At Wyre Forest Community Housing	Berrington Court, Felix Baxter Drive	1,084 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
The Radcliffe Arms	Meredith Green, Kidderminster		180 yd
The Loom & Shuttle	149 Stourport Road, Kidderminster		755 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Tasty Bites	136 Walter Nash Road East, Kidderminster	189 yd
Fortune	13 Severn Grove, Kidderminster	610 yd
KFC	123 Stourport Road, Kidderminster	755 yd
Greggs	Unit 2 Foley Drive, Foley Business Park	961 yd

Sport

Facility Name	Sport Objects	Distance
Birchen Coppice Academy WOODBURY ROAD	grass pitches	225 yd
24/7 Fitness (Kidderminster) FOLEY BUSINESS PARK FOLEY BUSINESS PARK STOURPORT ROAD	health and fitness suite	939 yd
Burlish Park Golf Club (Closed) Zortech Avenue	golf	1,014 yd
Fitness Plus (Closed) Bridge House Bridge House Stourport Road	health and fitness suite	1,065 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	100 Mbit/s
Average download speed	189.4 Mbit/s
Minimum download speed	1000 Mbit/s
Maximum download speed	1000 Mbit/s

Upload Speed

Median upload speed	10 Mbit/s
Average upload speed	15.1 Mbit/s
Maximum upload speed	50 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.