Imperial Avenue, Kidderminster, DY10 2RA

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around DY10 2RA is generally consistent with those figures, having a male population of 48.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	52%	51.6%	-0.4%	51.0%	0.6%
Male	48%	48.4%	0.4%	49.0%	-0.6%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	32.2%	33.9%	1.7%	37.9%	-4.0%
Married: Opposite sex	48%	45.7%	-2.3%	44.2%	1.5%
Separated	0.6%	1%	0.4%	2.2%	-1.2%
Divorced	10.5%	10.9%	0.4%	9.1%	1.8%
Widowed	8.7%	8.6%	-0.1%	6.1%	2.5%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	41.5%	43.2%	1.7%	48.4%	-5.2%
Good health	36.3%	36.7%	0.4%	33.6%	3.1%
Fair health	17.7%	13.6%	-4.1%	12.7%	0.9%
Bad health	3.7%	5.4%	1.7%	4.0%	1.4%
Very bad health	0.7%	1.1%	0.4%	1.2%	-0.1%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	29.4%	22.4%	-7.0%	18.2%	4.2%
1-4 GCSEs or Equivalent	13%	11.8%	-1.2%	9.6%	2.2%
5 or more GCSEs, an A-Level or 1-2 AS Levels	16.7%	16.1%	-0.6%	13.4%	2.7%
Apprenticeship	4.3%	5.9%	1.6%	5.3%	0.6%
HNC, HND or 2+ A Levels	11.5%	17.1%	5.6%	16.9%	0.2%
Degree or Similar	20.7%	23.7%	3.0%	33.8%	-10.1%
Other	4.3%	3%	-1.3%	2.8%	0.2%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 89.4% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	4.7%	7.3%	2.6%	1.1%	6.2%
Chinese	0.2%	0%	-0.2%	0.7%	-0.7%
Indian	1.2%	0%	-1.2%	3.1%	-3.1%
Pakistani	0.2%	0%	-0.2%	2.7%	-2.7%
Other Asian	0.7%	1.1%	0.4%	1.6%	-0.5%
Black African	0.2%	0%	-0.2%	2.5%	-2.5%
Black Caribbean	0.5%	0.3%	-0.2%	1.0%	-0.7%
Mixed White and Asian	0.2%	1.1%	0.9%	0.8%	0.3%
Mixed White and Caribbean	1.7%	0.8%	-0.9%	0.9%	-0.1%
White	88.8%	89.4%	0.6%	81.4%	8.0%
Gypsy or Irish Traveller	1.2%	0%	-1.2%	0.1%	-0.1%

Country of Birth

In this area, 89.9% of the population were born in the United Kingdom, which is similar to the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	91.8%	89.9%	-1.9%	83.2%	6.7%
European Union	3.7%	4.1%	0.4%	6.1%	-2.0%
Rest of Europe	0%	0.3%	0.3%	0.8%	-0.5%
Africa	0%	0.8%	0.8%	2.7%	-1.9%
Middle East and Asia	4.2%	4.4%	0.2%	5.6%	-1.2%
The Americas and the Caribbean	0.2%	0.3%	0.1%	1.3%	-1.0%
Oceania	0%	0.3%	0.3%	0.3%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	90.5%	89.4%	-1.1%	83.2%	6.2%
10+ Years	0.2%	8.7%	8.5%	9.8%	-1.1%
5-10 Years	1.5%	0.8%	-0.7%	2.9%	-2.1%
2-5 Years	0.7%	0.8%	0.1%	2.2%	-1.4%
Less than 2 years	7%	0.3%	-6.7%	1.9%	-1.6%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	76.8%	76.7%	0.1%
Ireland	0.5%	0.6%	-0.1%
Germany	0.5%	0.2%	0.3%
Italy	0.3%	0.6%	-0.3%
Lithuania	0.3%	0.3%	0.0%
Romania	0.8%	0.9%	-0.1%
Other EU countries	0.3%	1.5%	-1.2%
Southern Asia	0.3%	1.2%	-0.9%
No passport held	20.2%	13.5%	6.7%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	32.3%	37.2%	-4.9%
Christian	52.4%	46.2%	6.2%
Buddhist	0.8%	0.5%	0.3%
Muslim	7.3%	6.5%	0.8%
Other religion	0.3%	0.6%	-0.3%
Not answered	6.8%	6.0%	0.8%

Safety

Is Imperial Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Imperial Avenue was 56.7 per 1,000 residents, which is 43.2% lower than the Aggborough & Spennells average. The most reported crime type was Violence and sexual offences.

Imperial Avenue has the 32nd lowest crime rate of 79 local areas in Aggborough & Spennells and the 161st highest crime rate of 335 local areas in Wyre Forest .

Violent and sexual offences accounted for around 31.2 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -81.2%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 80% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£36,700

Income Rank
2/10

Household Income in DY10 2RA, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 9/10 (very high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 9/10 (very high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 8/10 (high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 10/10 (very high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 9/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 9/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Imperial Avenue are based on 48 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Wyre Forest.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Imperial Avenue, Kidderminster, DY10 2RA

Estimated Average Property Prices for DY10 2RA

Average Price
£346,678

Semi-Detached
£356,142

Terraced
£349,727

Detached
£336,689

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Imperial Avenue

Average Price
£334,084

Semi-Detached
£347,624

Terraced
£345,379

Detached
£310,451

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Imperial AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
13 Imperial Avenue, Kidderminster, Worcestershire Semi-Detached, an established residential building	£282,500	2024-07-17	£284,769
21 Imperial Avenue, Kidderminster, Worcestershire Semi-Detached, an established residential building	£430,000	2023-10-20	£427,023
27 Imperial Avenue, Kidderminster, Worcestershire Detached, an established residential building	£200,000	2022-04-06	£208,502
21 Imperial Avenue, Kidderminster, Worcestershire Semi-Detached, an established residential building	£390,000	2022-02-14	£421,485
14 Imperial Avenue, Kidderminster, Worcestershire Detached, an established residential building	£400,000	2021-02-24	£455,220

View All Property Sales and Other Statistics for DY10 2RA

Employment

DY10 2RA area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	105
Retired	76
Part-Time Employee	36
Self-Employed	25
Looking after home or family	18
Long-Term Sick or disabled	11
Other	9
Student (economically inactive)	8
Unemployed	8
Full-Time Student (with or without job)	5

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	39
Human health and social work activities	29
Manufacturing	26
Construction	16
Other	15
Education	14
Professional, scientific and technical activities	8
Transport and storage	7
Information and communication	6
Accommodation and food service activities	5
Administrative and support service activities	5
Public administration and defence; compulsory social security	5
Real estate activities	2
Financial and insurance activities	2
Electricity, gas, steam and air conditioning supply	2

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St George's CofE Primary School and Nursery Birmingham Road , DY10 2BX	- not rated	500 yd	Voluntary controlled school	Yes	Mixed	More About School
St George's CofE School Birmingham Road , DY10 2BX	3out of 4	500 yd	Academy sponsor led	Yes	Mixed	More About School
Kidderminster, St George's CofE First School Plane Tree Close , Gilbert Scott Way DY10 2HE	- not rated	500 yd	Voluntary controlled school	Yes	Mixed	More About School
St Mary's CofE (VA) Primary School Stoney Lane , DY10 2LX	- not rated	522 yd	Voluntary aided school	Yes	Mixed	More About School
Kidderminster St Mary's CofE First School Lyndhurst Drive , DY10 2PU	- not rated	650 yd	Voluntary aided school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
King Charles I School Hill Grove House , Comberton Road DY10 1XA	- not rated	1,533 yd	Voluntary controlled school	Not Applicable	Mixed	More About School
King Charles I School Hill Grove House , Comberton Road DY10 1XA	3out of 4	1,533 yd	Academy converter	No	Mixed	More About School
King Charles I Secondary School Hill Grove House , Comberton Road DY10 1XA	- not rated	1,533 yd	Voluntary controlled school	No	Mixed	More About School
Baxter College Habberley Road , DY11 5PQ	- not rated	2,550 yd	Academy converter	No	Mixed	More About School
Baxter Business and Enterprise College Habberley Road , DY11 5PQ	- not rated	2,551 yd	Community school	Not Applicable	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Sladen CofE Middle School Hurcott Road , DY10 2QJ	- not rated	283 yd	Voluntary aided school	Not Applicable	Mixed	More About School
Kidderminster, Sion Hill Middle School Sion Hill , Broadwaters DY10 2XT	- not rated	1,016 yd	Community school	Not Applicable	Mixed	More About School
Kidderminster, Comberton Middle School Borrington Road , DY10 3ED	- not rated	1,988 yd	Community school	Not Applicable	Mixed	More About School
Kidderminster, Franche Middle School Chestnut Grove , DY11 5QB	- not rated	2,313 yd	Community school	Not Applicable	Mixed	More About School
Kidderminster, St John's CofE Middle School Blakebrook , DY11 6AP	- not rated	2,359 yd	Voluntary controlled school	Not Applicable	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kidderminster College Market Street , DY10 1LX	- not rated	1,445 yd	Further education	Not Applicable	Mixed	More About School
Kidderminster College Market Street , DY10 1AB	- not rated	1,446 yd	Further education	Not Applicable	Mixed	More About School

All-through

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Holy Trinity School Birmingham Road , DY10 2BY	3out of 4	641 yd	Free schools	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Unity Academy Hurcott Road , DY10 2QJ	- not rated	323 yd	Free schools alternative provision	No	Mixed	More About School
Holy Trinity School Birmingham Road , DY10 2BY	- not rated	641 yd	Other independent school	Yes	Mixed	More About School
Severnside Pupil Support Centre 51 Coventry Street , DY10 2BZ	- not rated	720 yd	Pupil referral unit	Not Applicable	Mixed	More About School
Forest Oak School Lea Street , DY10 1SN	- not rated	1,059 yd	Pupil referral unit	Not Applicable	Mixed	More About School
Heathfield Knoll School Wolverley , DY10 3QE	- not rated	1,362 yd	Other independent school	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Blossom Tree Cafe & FOSP	Springfield Park, Springfield Lane	406 yd
Perfect Plaice	19 Stourbridge Road, Kidderminster	607 yd
Tiger Bowl	24 - 25 Horsefair, Kidderminster	698 yd
Coventry Sporting Football Club	Street Record, Westwood Heath Road	721 yd
Pulled	51 Blackwell Street, Kidderminster	858 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Land Oak	Birmingham Road, Kidderminster	609 yd
The Hare And Hounds	140 Stourbridge Road, Kidderminster	610 yd
St Georges Social Club	Gilbert Scott Way, Kidderminster	618 yd
The Blue Bell	421-423 Hurcott Road, Kidderminster	634 yd
Chester Road Bowling Club	Chester Road North, Kidderminster	744 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Sion Hill Fish Bar	1 The Parade, Stourbridge Road	474 yd
Eurasia	Unit 1, 19 Stourbridge Road	608 yd
Mayflower Chinese Takeaway	32 Horsefair, Kidderminster	760 yd
Zeera Tandoori	8 Horsefair, Kidderminster	776 yd
Nine Kitchen	9 Horsefair, Kidderminster	776 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Tesco	Stourbridge Road, Kidderminster		432 yd
Sainsbury's	189 Stourbridge Road, Kidderminster		1,086 yd

Sport

Facility Name	Sport Objects	Distance
The Sladen C.E. Middle School (Closed) Hurcott Road	grass pitches	280 yd
Baxter Gardens BIRMINGHAM ROAD	tennis courts	460 yd
Holy Trinity School BIRMINGHAM ROAD	swimming pool	640 yd
Sands Health Club (Closed) Horsefair	health and fitness suite	693 yd
Springfield Park USMERE ROAD	grass pitches	733 yd
St. Georges Park ST GEORGES PARK ST GEORGES PARK RADFORD AVENUE	tennis courts	799 yd
Chester Road Cricket Ground Chester Road North	grass pitches	962 yd
St Oswalds C.E. Primary School And Nursery SION AVENUE	grass pitches	995 yd
Kidderminster And District Youth House KIDDERMINSTER YOUTH CENTRE KIDDERMINSTER YOUTH CENTRE BROMSGROVE STREET		1,036 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	97.1%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	97.1%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	97.1%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	100 Mbit/s
Average download speed	177.6 Mbit/s
Minimum download speed	600 Mbit/s
Maximum download speed	600 Mbit/s

Upload Speed

Median upload speed	10 Mbit/s
Average upload speed	16.3 Mbit/s
Maximum upload speed	40 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.