Imperial Gardens, Kidderminster, DY10 2BB

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around DY10 2BB is generally consistent with those figures, having a male population of 48.3%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.4%	51.7%	1.3%	51.0%	0.7%
Male	49.6%	48.3%	-1.3%	49.0%	-0.7%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	29.9%	34.2%	4.3%	37.9%	-3.7%
Married: Opposite sex	50.5%	46.2%	-4.3%	44.2%	2.0%
Married: Same sex	0%	1.5%	1.5%	0.3%	1.2%
Separated	2.9%	3%	0.1%	2.2%	0.8%
Divorced	11.3%	8%	-3.3%	9.1%	-1.1%
Widowed	5.4%	7%	1.6%	6.1%	0.9%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	42.1%	48.1%	6.0%	48.4%	-0.3%
Good health	40%	35%	-5.0%	33.6%	1.4%
Fair health	15%	13.1%	-1.9%	12.7%	0.4%
Bad health	2.5%	3%	0.5%	4.0%	-1.0%
Very bad health	0.4%	0.8%	0.4%	1.2%	-0.4%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	25%	16.3%	-8.7%	18.2%	-1.9%
1-4 GCSEs or Equivalent	15.2%	8.7%	-6.5%	9.6%	-0.9%
5 or more GCSEs, an A-Level or 1-2 AS Levels	16.7%	15.8%	-0.9%	13.4%	2.4%
Apprenticeship	3.9%	10.7%	6.8%	5.3%	5.4%
HNC, HND or 2+ A Levels	14.7%	16.8%	2.1%	16.9%	-0.1%
Degree or Similar	22.1%	28.6%	6.5%	33.8%	-5.2%
Other	2.5%	3.1%	0.6%	2.8%	0.3%

Culture

Ethnic Group

In this area, the population is predominantly white, with 99.2% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	1.7%	0%	-1.7%	3.1%	-3.1%
Other Asian	0%	0.4%	0.4%	1.6%	-1.2%
Mixed White and Asian	0.8%	0%	-0.8%	0.8%	-0.8%
Mixed White and Caribbean	2.1%	0.4%	-1.7%	0.9%	-0.5%
White	95.4%	99.2%	3.8%	81.4%	17.8%

Country of Birth

In this area, 92% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	95.8%	92%	-3.8%	83.2%	8.8%
European Union	2.5%	6.3%	3.8%	6.1%	0.2%
Middle East and Asia	1.7%	0.4%	-1.3%	5.6%	-5.2%
The Americas and the Caribbean	0%	1.3%	1.3%	1.3%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	95.8%	92.4%	-3.4%	83.2%	9.2%
10+ Years	0%	5.5%	5.5%	9.8%	-4.3%
5-10 Years	0.8%	1.7%	0.9%	2.9%	-1.2%
2-5 Years	0.8%	0.4%	-0.4%	2.2%	-1.8%
Less than 2 years	2.5%	0%	-2.5%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	81.1%	76.7%	4.4%
Poland	0.8%	1.3%	-0.5%
Romania	2.1%	0.9%	1.2%
Other EU countries	0.4%	1.5%	-1.1%
North America and the Caribbean	0.4%	0.3%	0.1%
No passport held	15.1%	13.5%	1.6%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	39.1%	37.2%	1.9%
Christian	56.3%	46.2%	10.1%
Buddhist	0.8%	0.5%	0.3%
Jewish	0.4%	0.5%	-0.1%
Not answered	3.4%	6.0%	-2.6%

Safety

Is Imperial Gardens Street dangerous?

Over the last 12 months, the overall crime rate around Imperial Gardens was 34.3 per 1,000 residents, which is 64.6% lower than the Broadwaters average. The most reported crime type was Anti-social behaviour.

Imperial Gardens has the 12th lowest crime rate of 26 local areas in Broadwaters and the 101st lowest crime rate of 334 local areas in Wyre Forest .

Violent and sexual offences accounted for around 8.6 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -65.6%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level of wealth to the average household in England and Wales. 52% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£44,500

Income Rank
5/10

Household Income in DY10 2BB, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 3/10 (low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 2/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 4/10 (below average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 3/10 (low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 5/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 4/10 (below average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 8/10 (high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 2/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Imperial Gardens are based on 12 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Wyre Forest.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Imperial Gardens, Kidderminster, DY10 2BB

Estimated Average Property Prices for DY10 2BB

Average Price
£400,587

Semi-Detached
no sales

Terraced
no sales

Detached
£400,587

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Imperial Gardens

Average Price
£391,588

Semi-Detached
no sales

Terraced
no sales

Detached
£391,588

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Imperial GardensStreet

Address	Sale Price	Sale Date	Price Estimate 2025
2 Imperial Gardens, Kidderminster, Worcestershire Detached, an established residential building	£347,500	2024-05-03	£355,333
7 Imperial Gardens, Kidderminster, Worcestershire Detached, an established residential building	£200,000	2013-11-29	£326,678
3 Imperial Gardens, Kidderminster, Worcestershire Detached, an established residential building	£250,000	2012-10-12	£428,694
1 Imperial Gardens, Kidderminster, Worcestershire Detached, an established residential building	£240,000	2012-10-12	£411,546
2 Imperial Gardens, Kidderminster, Worcestershire Detached, a newly built property	£220,000	2009-07-31	£379,862

View All Property Sales and Other Statistics for DY10 2BB

Employment

DY10 2BB area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	74
Retired	49
Part-Time Employee	26
Self-Employed	22
Long-Term Sick or disabled	7
Other	7
Looking after home or family	5
Student (economically inactive)	3
Unemployed	3
Full-Time Student (with or without job)	1

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	33
Manufacturing	23
Human health and social work activities	13
Education	12
Other	11
Construction	9
Information and communication	7
Administrative and support service activities	7
Professional, scientific and technical activities	6
Public administration and defence; compulsory social security	6
Accommodation and food service activities	5
Transport and storage	3
Real estate activities	3

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Mary's CofE (VA) Primary School Stoney Lane , DY10 2LX	3out of 4	485 yd	Voluntary aided school	Yes	Mixed	More About School
St George's CofE School Birmingham Road , DY10 2BX	1out of 4	623 yd	Academy sponsor led	Yes	Mixed	More About School
St Oswald's CofE Primary School Sion Avenue , DY10 2YL	3out of 4	871 yd	Academy converter	Yes	Mixed	More About School
St Ambrose Catholic Primary Leswell Street , DY10 1RP	3out of 4	912 yd	Academy converter	No	Mixed	More About School
Offmore Primary School Wordsworth Crescent , DY10 3HA	2out of 4	1,407 yd	Community school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
King Charles I School Hill Grove House , Comberton Road DY10 1XA	3out of 4	1,678 yd	Academy converter	No	Mixed	More About School
Baxter College Habberley Road , DY11 5PQ	1out of 4	2,572 yd	Academy converter	No	Mixed	More About School
Wolverley CofE Secondary School Blakeshall Lane , Wolverley DY11 5XQ	3out of 4	2,680 yd	Voluntary controlled school	No	Mixed	More About School

All-through

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Holy Trinity School Birmingham Road , DY10 2BY	3out of 4	782 yd	Free schools	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Heathfield Knoll School Wolverley , DY10 3QE	- not rated	1,218 yd	Other independent school	Yes	Mixed	More About School
Nurture Learning County Buildings , Bewdley Road DY11 6RQ	- not rated	1,842 yd	Other independent special school	Not Applicable	Mixed	More About School
Wyre Forest School Habberley Road , DY11 6FA	3out of 4	2,246 yd	Community special school	Yes	Mixed	More About School
Madinatul Uloom Al Islamiya School Heath Lane , Summerfield DY10 4BS	- not rated	4,594 yd	Other independent school	No	Boys	More About School
Wribbenhall School 21 Crundalls Lane , Wribbenhall DY12 1JL	- not rated	5,012 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Blossom Tree Cafe & FOSP	Springfield Park, Springfield Lane	428 yd
Perfect Plaice	19 Stourbridge Road, Kidderminster	714 yd
Tiger Bowl	24 - 25 Horsefair, Kidderminster	813 yd
Coventry Sporting Football Club	Street Record, Westwood Heath Road	835 yd
Pulled	51 Blackwell Street, Kidderminster	975 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Hare And Hounds	140 Stourbridge Road, Kidderminster	494 yd
Land Oak	Birmingham Road, Kidderminster	631 yd
St Georges Social Club	Gilbert Scott Way, Kidderminster	737 yd
The Blue Bell	421-423 Hurcott Road, Kidderminster	750 yd
Chester Road Bowling Club	Chester Road North, Kidderminster	800 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Sion Hill Fish Bar	1 The Parade, Stourbridge Road	367 yd
Eurasia	Unit 1, 19 Stourbridge Road	715 yd
Mayflower Chinese Takeaway	32 Horsefair, Kidderminster	877 yd
Zeera Tandoori	8 Horsefair, Kidderminster	891 yd
Nine Kitchen	9 Horsefair, Kidderminster	891 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Tesco	Stourbridge Road, Kidderminster		505 yd
Sainsbury's	189 Stourbridge Road, Kidderminster		968 yd

Sport

Facility Name	Sport Objects	Distance
The Sladen C.E. Middle School (Closed) Hurcott Road	grass pitches	394 yd
Baxter Gardens BIRMINGHAM ROAD	tennis courts	566 yd
Springfield Park USMERE ROAD	grass pitches	720 yd
Holy Trinity School BIRMINGHAM ROAD	swimming pool	741 yd
Sands Health Club (Closed) Horsefair	health and fitness suite	808 yd
St Oswalds C.E. Primary School And Nursery SION AVENUE	grass pitches	881 yd
St. Georges Park ST GEORGES PARK ST GEORGES PARK RADFORD AVENUE	tennis courts	919 yd
Chester Road Cricket Ground Chester Road North	grass pitches	1,016 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	30.6 Mbit/s
Average download speed	29.2 Mbit/s
Minimum download speed	40.47 Mbit/s
Maximum download speed	40.47 Mbit/s

Upload Speed

Median upload speed	6 Mbit/s
Average upload speed	4.9 Mbit/s
Maximum upload speed	6.92 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.