Harpswell Avenue is in Redditch and in Redditch district. B98 7GD is located in the Matchborough & Woodrow electoral ward, within the English Parliamentary constituency of Redditch. This postcode has been in use since 2014-04-01.
StreetScan combines information about Harpswell Avenue, Redditch, B98 7GD and displays a report on the quality of life in this place and its surroundings.
Nearby postcodes are: B98 7GE, B98 7GG, B98 7GA, B98 7GB, B98 7GH, B98 7RP, B98 7SD, B98 7GF, B98 7SA.
In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding B98 7GD, has a female population slightly higher than UK average, with 52.6% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Female | 50.9% | 52.6% | 1.7% | 51.0% | 1.6% |
| Male | 49.1% | 47.4% | -1.7% | 49.0% | -1.6% |
Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.
In the immediate area around B98 7GD, a significant portion of the population is single, making up 45.3% of the residents. On average, approximately 38% of individuals who responded to the census in the UK were single. Areas with higher single populations are typically urban centers, university towns, regions with dynamic job markets, rich cultural offerings and entertainment facilities. These regions also tend to have a younger demographic.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Single | 30.4% | 45.3% | 14.9% | 37.9% | 7.4% |
| Married: Opposite sex | 49.3% | 37.8% | -11.5% | 44.2% | -6.4% |
| Married: Same sex | 0% | 0.5% | 0.5% | 0.3% | 0.2% |
| Separated | 1.8% | 1.5% | -0.3% | 2.2% | -0.7% |
| Divorced | 12% | 11.1% | -0.9% | 9.1% | 2.0% |
| Widowed | 6.5% | 3.9% | -2.6% | 6.1% | -2.2% |
Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.
Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Very good health | 41% | 49.6% | 8.6% | 48.4% | 1.2% |
| Good health | 32.6% | 34.6% | 2.0% | 33.6% | 1.0% |
| Fair health | 20.5% | 12.3% | -8.2% | 12.7% | -0.4% |
| Bad health | 5.5% | 3.2% | -2.3% | 4.0% | -0.8% |
| Very bad health | 0.4% | 0.2% | -0.2% | 1.2% | -1.0% |
During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| No qualifications | 44.7% | 19.1% | -25.6% | 18.2% | 0.9% |
| 1-4 GCSEs or Equivalent | 18% | 15.3% | -2.7% | 9.6% | 5.7% |
| 5 or more GCSEs, an A-Level or 1-2 AS Levels | 16.1% | 15% | -1.1% | 13.4% | 1.6% |
| Apprenticeship | 3.7% | 4.8% | 1.1% | 5.3% | -0.5% |
| HNC, HND or 2+ A Levels | 7.4% | 18.9% | 11.5% | 16.9% | 2.0% |
| Degree or Similar | 7.4% | 23.7% | 16.3% | 33.8% | -10.1% |
| Other | 2.8% | 3.1% | 0.3% | 2.8% | 0.3% |
In this area, the population is predominantly white, with 90.5% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Bangladeshi | 0% | 0.4% | 0.4% | 1.1% | -0.7% |
| Chinese | 0% | 1.1% | 1.1% | 0.7% | 0.4% |
| Indian | 2.9% | 2.7% | -0.2% | 3.1% | -0.4% |
| Pakistani | 0% | 1.3% | 1.3% | 2.7% | -1.4% |
| Other Asian | 0.4% | 0.7% | 0.3% | 1.6% | -0.9% |
| Black Caribbean | 1.8% | 0.7% | -1.1% | 1.0% | -0.3% |
| Other Black | 1.5% | 0.4% | -1.1% | 0.5% | -0.1% |
| Mixed White and Asian | 1.5% | 0.7% | -0.8% | 0.8% | -0.1% |
| Mixed White and Caribbean | 2.2% | 0.9% | -1.3% | 0.9% | 0.0% |
| Mixed Other | 0.4% | 0.2% | -0.2% | 0.8% | -0.6% |
| White | 89.4% | 90.5% | 1.1% | 81.4% | 9.1% |
| Arab | 0% | 0.5% | 0.5% | 0.6% | -0.1% |
In this area, 89.1% of the population were born in the United Kingdom, which is similar to the UK average of 83.2%.
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| United Kingdom | 95.6% | 89.1% | -6.5% | 83.2% | 5.9% |
| European Union | 1.5% | 7.5% | 6.0% | 6.1% | 1.4% |
| Africa | 0% | 0.5% | 0.5% | 2.7% | -2.2% |
| Middle East and Asia | 1.8% | 2.1% | 0.3% | 5.6% | -3.5% |
| The Americas and the Caribbean | 1.1% | 0.7% | -0.4% | 1.3% | -0.6% |
| 2011 | 2021 | 10y change (pp) | UK Average | postcode vs UK (pp) | |
|---|---|---|---|---|---|
| Born in the UK | 94.5% | 89.1% | -5.4% | 83.2% | 5.9% |
| 10+ Years | 0.4% | 5.7% | 5.3% | 9.8% | -4.1% |
| 5-10 Years | 0.7% | 3% | 2.3% | 2.9% | 0.1% |
| 2-5 Years | 1.5% | 1.3% | -0.2% | 2.2% | -0.9% |
| Less than 2 years | 2.9% | 0.9% | -2.0% | 1.9% | -1.0% |
| 2021 | UK Average | postcode vs UK (pp) | |
|---|---|---|---|
| United Kingdom | 72.1% | 76.7% | -4.6% |
| Lithuania | 0.4% | 0.3% | 0.1% |
| Poland | 5.5% | 1.3% | 4.2% |
| Romania | 0.4% | 0.9% | -0.5% |
| Other EU countries | 0.7% | 1.5% | -0.8% |
| North Africa | 0.2% | 0.1% | 0.1% |
| No passport held | 20.8% | 13.5% | 7.3% |
| 2021 | UK Average | postcode vs UK (pp) | |
|---|---|---|---|
| No religion | 50.9% | 37.2% | 13.7% |
| Christian | 38.4% | 46.2% | -7.8% |
| Muslim | 2.7% | 6.5% | -3.8% |
| Sikh | 1.1% | 0.9% | 0.2% |
| Not answered | 7% | 6.0% | 1.0% |
Over the last 12 months, the overall crime rate around Harpswell Avenue was 79.9 per 1,000 residents, which is 14.4% higher than the Greenlands & Lakeside average. The most reported crime type was Violence and sexual offences.
Harpswell Avenue has the 18th lowest crime rate of 36 local areas in Greenlands & Lakeside and the 94th highest crime rate of 265 local areas in Redditch .
Violent and sexual offences accounted for around 44.4 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has risen by about 6.7%.

Households in this area have a slightly lower level of wealth to the average household in England and Wales. 70% of analyzed areas in England and Wales have higher average household annual income than this area.

| Address | Sale Price | Sale Date | Price Estimate 2025 |
|---|---|---|---|
| 12 Harpswell Avenue, Redditch, Worcestershire Semi-Detached, an established residential building | £240,000 | 2023-05-19 | £248,459 |
| 5 Harpswell Avenue, Redditch, Worcestershire Terraced, an established residential building | £252,000 | 2023-03-06 | £257,538 |
| 11 Harpswell Avenue, Redditch, Worcestershire Terraced, an established residential building | £275,000 | 2022-11-25 | £279,925 |
| 3 Harpswell Avenue, Redditch, Worcestershire Terraced, an established residential building | £240,000 | 2022-10-19 | £244,542 |
| 13 Harpswell Avenue, Redditch, Worcestershire Terraced, an established residential building | £235,000 | 2022-09-30 | £237,320 |
B98 7GD area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.
| Full-Time Employee | 199 |
| Part-Time Employee | 59 |
| Retired | 55 |
| Self-Employed | 36 |
| Looking after home or family | 19 |
| Student (economically inactive) | 17 |
| Long-Term Sick or disabled | 9 |
| Other | 7 |
| Full-Time Student (with or without job) | 5 |
| Unemployed | 4 |
| Wholesale and retail trade; repair of motor vehicles and motor cycles | 33 |
| Human health and social work activities | 22 |
| Manufacturing | 21 |
| Administrative and support service activities | 10 |
| Accommodation and food service activities | 9 |
| Construction | 8 |
| Public administration and defence; compulsory social security | 8 |
| Education | 8 |
| Transport and storage | 6 |
| Professional, scientific and technical activities | 3 |
| Agriculture, forestry and fishing | 2 |
| Electricity, gas, steam and air conditioning supply | 1 |
| Water supply; sewerage, waste management and remediation activities | 1 |
| Information and communication | 1 |
| Ofsted Overall Effectiveness | Distance | Establishment Type | Has Nursery Classes | Gender | More Info | |
|---|---|---|---|---|---|---|
| St Thomas More Catholic First School Woodrow Centre , Studley Road B98 7RY | - not rated | 567 yd | Academy converter | No | Mixed | More About School |
| Woodrow First School Longdon Close , Woodrow South B98 7UZ | 3out of 4 | 632 yd | Community school | Yes | Mixed | More About School |
| Oak Hill First School Wirehill Drive , Lodge Park B98 7JU | 3out of 4 | 1,040 yd | Community school | Yes | Mixed | More About School |
| Crabbs Cross Academy Evesham Road , Crabbs Cross B97 5JH | 3out of 4 | 1,833 yd | Academy sponsor led | No | Mixed | More About School |
| Matchborough First School Academy Matchborough Way , Matchborough East B98 0GD | 3out of 4 | 2,021 yd | Academy converter | Yes | Mixed | More About School |
| Ofsted Overall Effectiveness | Distance | Establishment Type | Has Nursery Classes | Gender | More Info | |
|---|---|---|---|---|---|---|
| Tudor Grange Academy Redditch Woodrow Drive , B98 7UH | 2out of 4 | 1,133 yd | Academy converter | No | Mixed | More About School |
| Arrow Vale RSA Academy Matchborough Way , B98 0GF | 4out of 4 | 2,025 yd | Academy sponsor led | Not Applicable | Mixed | More About School |
| St Augustine's Catholic High School Stonepits Lane , Hunt End B97 5LX | 4out of 4 | 2,386 yd | Academy converter | No | Mixed | More About School |
| Trinity High School and Sixth Form Centre Easemore Road , B98 8HB | 3out of 4 | 2,641 yd | Academy converter | Not Applicable | Mixed | More About School |
| Studley High School Crooks Lane , B80 7QX | 4out of 4 | 2,966 yd | Academy converter | Not Applicable | Mixed | More About School |
| Ofsted Overall Effectiveness | Distance | Establishment Type | Has Nursery Classes | Gender | More Info | |
|---|---|---|---|---|---|---|
| Woodfield Academy Studley Road , B98 7HH | 3out of 4 | 963 yd | Academy converter | No | Mixed | More About School |
| St Bede's Catholic Middle School Holloway Lane , B98 7HA | 3out of 4 | 1,661 yd | Academy converter | No | Mixed | More About School |
| Ipsley CE RSA Academy Winyates Way , B98 0UB | 3out of 4 | 2,364 yd | Academy sponsor led | No | Mixed | More About School |
| Walkwood Church of England Middle School Feckenham Road , Headless Cross B97 5AQ | 3out of 4 | 2,467 yd | Academy converter | No | Mixed | More About School |
| Birchensale Middle School Bridley Moor Road , B97 6HT | 3out of 4 | 3,379 yd | Academy converter | No | Mixed | More About School |
| Ofsted Overall Effectiveness | Distance | Establishment Type | Has Nursery Classes | Gender | More Info | |
|---|---|---|---|---|---|---|
| Heart of Worcestershire College Peakman Campus, Peakman Street , B98 8DW | - not rated | 2,584 yd | Further education | Yes | Mixed | More About School |
| Ofsted Overall Effectiveness | Distance | Establishment Type | Has Nursery Classes | Gender | More Info | |
|---|---|---|---|---|---|---|
| The Beacon Primary Pupil Referral Unit Longdon Close , Woodrow South B98 7UZ | 3out of 4 | 546 yd | Pupil referral unit | Not Applicable | Mixed | More About School |
| Kingfisher School Clifton Close , Matchborough B98 0HF | 3out of 4 | 1,695 yd | Academy special sponsor led | No | Mixed | More About School |
| The Forge Secondary Short Stay School 215 Easemore Road , B98 8HF | 3out of 4 | 2,912 yd | Pupil referral unit | Not Applicable | Mixed | More About School |
| Pitcheroak School Willow Way , Batchley B97 6PQ | 3out of 4 | 3,718 yd | Community special school | No | Mixed | More About School |
| Lea Hall Academy 5 Hallmoor Road , B33 9QY | - not rated | 4,880 yd | Academy special sponsor led | Not Applicable | Boys | More About School |
School statistics for this postcode are based on Ofsted rankings.
| Business Name | Address | Food hygiene rating | Distance |
|---|---|---|---|
| Oasis @ Woodrow | 33 Woodrow Centre, Redditch | 342 yd | |
| The Steamhouse Bakery & The Steamhouse Doughnut Truck | 5A Springside, Howard Road | 464 yd |
| Business Name | Address | Food hygiene rating | Distance |
|---|---|---|---|
| The Woodrow | 35 Woodrow Centre, Redditch | 364 yd | |
| Mayfly | Studley Road, Redditch | 535 yd | |
| South Redditch Sports & Social Club | Throckmorton Road, Redditch | 616 yd |
| Business Name | Address | Food hygiene rating | Distance |
|---|---|---|---|
| Woodrow Chippy | 1 Woodrow Centre, Woodrow North | 364 yd | |
| Espadana Pizza & Kebab | 3 Woodrow Centre, Redditch | 372 yd | |
| Greenlands Chinese Takeaway | 15 Dowlers Hill Crescent, Greenlands | 471 yd | |
| McDonalds | 19 Clews Road, Redditch | 991 yd | |
| KFC | Shapland House, The Oaks | 991 yd |
| Facility Name | Sport Objects | Distance |
|---|---|---|
| Redditch Dingleside Middle School (Closed) Woodrow | grass pitches | 12 yd |
| Greenlands Playing Fields THROCKMORTON ROAD | grass pitches | 629 yd |
| Oakenshaw Road HADLOW CLOSE | grass pitches | 751 yd |
| Woodfield Academy STUDLEY ROAD | grass pitches | 1,069 yd |
This statistics are based on Active Places Data - Contains Data © Sport England
| Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband | 100.0% |
| Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband | 100.0% |
| Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband | 100.0% |
| Percentage of premises that have coverage from a Gigabit capable service from fixed broadband | 100.0% |
| Percentage of premises unable to receive 2Mbit/s | 0.0% |
| Percentage of premises unable to receive 5Mbit/s | 0.0% |
| Percentage of premises unable to receive 10Mbit/s | 0.0% |
| Percentage of premises unable to receive 30Mbit/s | 0.0% |
| Median download speed | 49 Mbit/s |
| Average download speed | 59.7 Mbit/s |
| Minimum download speed | 160 Mbit/s |
| Maximum download speed | 160 Mbit/s |
| Median upload speed | 19.3 Mbit/s |
| Average upload speed | 17.4 Mbit/s |
| Maximum upload speed | 30 Mbit/s |
Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.