New Pool Road, Cradley Heath, B64 5BY

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding B64 5BY has a slightly higher male population, with 52.1% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	57.3%	47.9%	-9.4%	51.0%	-3.1%
Male	42.7%	52.1%	9.4%	49.0%	3.1%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	29.5%	38.4%	8.9%	37.9%	0.5%
Married: Opposite sex	30.9%	27.6%	-3.3%	44.2%	-16.6%
Separated	4.3%	4.9%	0.6%	2.2%	2.7%
Divorced	18.8%	19.2%	0.4%	9.1%	10.1%
Widowed	16.4%	9.9%	-6.5%	6.1%	3.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a lower percentage of residents reporting their health as Good or Very Good (66.2%) compared to the average (82%). This typically indicates either an older population or social deprivation in the area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	29.9%	27.8%	-2.1%	48.4%	-20.6%
Good health	23.5%	38.4%	14.9%	33.6%	4.8%
Fair health	23.9%	20.7%	-3.2%	12.7%	8.0%
Bad health	17.5%	10.5%	-7.0%	4.0%	6.5%
Very bad health	5.1%	2.5%	-2.6%	1.2%	1.3%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around B64 5BY this area, 41.1% of residents have no qualifications. This is significantly higher than the UK average of 18.2%. This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 14.9%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	53.1%	41.1%	-12.0%	18.2%	22.9%
1-4 GCSEs or Equivalent	10.6%	9.9%	-0.7%	9.6%	0.3%
5 or more GCSEs, an A-Level or 1-2 AS Levels	10.1%	12.9%	2.8%	13.4%	-0.5%
Apprenticeship	1.9%	4.5%	2.6%	5.3%	-0.8%
HNC, HND or 2+ A Levels	9.7%	14.9%	5.2%	16.9%	-2.0%
Degree or Similar	8.7%	14.9%	6.2%	33.8%	-18.9%
Other	5.8%	2%	-3.8%	2.8%	-0.8%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 88% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	0.9%	0.4%	-0.5%	3.1%	-2.7%
Pakistani	0%	4.7%	4.7%	2.7%	2.0%
Other Asian	3%	0%	-3.0%	1.6%	-1.6%
Black African	0%	1.3%	1.3%	2.5%	-1.2%
Black Caribbean	0.9%	0.9%	0.0%	1.0%	-0.1%
Other Black	0.4%	0%	-0.4%	0.5%	-0.5%
Mixed White and Asian	0%	1.3%	1.3%	0.8%	0.5%
Mixed White and African	0.4%	0.9%	0.5%	0.4%	0.5%
Mixed White and Caribbean	1.3%	1.3%	0.0%	0.9%	0.4%
Mixed Other	0.9%	0%	-0.9%	0.8%	-0.8%
White	92.3%	88%	-4.3%	81.4%	6.6%
Other	0%	1.3%	1.3%	1.6%	-0.3%

Country of Birth

In this area, 91.9% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97%	91.9%	-5.1%	83.2%	8.7%
European Union	0%	3.4%	3.4%	6.1%	-2.7%
Africa	0.4%	2.6%	2.2%	2.7%	-0.1%
Middle East and Asia	2.6%	2.1%	-0.5%	5.6%	-3.5%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97%	91.5%	-5.5%	83.2%	8.3%
10+ Years	0%	4.2%	4.2%	9.8%	-5.6%
5-10 Years	0%	2.5%	2.5%	2.9%	-0.4%
2-5 Years	3%	1.7%	-1.3%	2.2%	-0.5%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	63.6%	76.7%	-13.1%
Italy	0.4%	0.6%	-0.2%
Romania	3.4%	0.9%	2.5%
Central and Western Africa	0.4%	0.3%	0.1%
Southern Asia	0.4%	1.2%	-0.8%
No passport held	31.8%	13.5%	18.3%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	38.8%	37.2%	1.6%
Christian	49.4%	46.2%	3.2%
Buddhist	0.4%	0.5%	-0.1%
Hindu	0.4%	1.7%	-1.3%
Jewish	0.4%	0.5%	-0.1%
Muslim	5.9%	6.5%	-0.6%
Not answered	4.6%	6.0%	-1.4%

Safety

Is New Pool Road dangerous?

Over the last 12 months, the overall crime rate around New Pool Road was 199.1 per 1,000 residents, which is 101.5% higher than the Cradley Heath and Old Hill average. The most reported crime type was Violence and sexual offences.

New Pool Road has the 3rd highest crime rate of 23 local areas in Cradley Heath and Old Hill and the 93rd highest crime rate of 954 local areas in Sandwell .

Violent and sexual offences accounted for around 116.9 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has risen by about 38.4%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 78% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£37,200

Income Rank
3/10

Household Income in B64 5BY, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 9/10 (very high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 9/10 (very high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 9/10 (very high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 9/10 (very high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 4/10 (below average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 9/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 8/10 (high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 9/10 (very high )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on New Pool Road are based on 54 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Sandwell.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for New Pool Road, Cradley Heath, B64 5BY

Estimated Average Property Prices for B64 5BY

Average Price
£180,710

Semi-Detached
£151,471

Terraced
£191,680

Detached
no sales

Flats/Maisonettes
£78,308

Other
no sales

Estimated Average Property Prices for New Pool Road

Average Price
£179,843

Semi-Detached
£195,114

Terraced
£198,722

Detached
no sales

Flats/Maisonettes
£98,219

Other
no sales

Property Prices Comparison

Latest Property Sales on New Pool Road

Address	Sale Price	Sale Date	Price Estimate 2025
104 New Pool Road, Cradley Heath, West Midlands Terraced, an established residential building	£148,000	2020-05-15	£204,606
109 New Pool Road, Cradley Heath, West Midlands Terraced, an established residential building	£123,500	2018-09-28	£173,033
67 New Pool Road, Cradley Heath, West Midlands Flats/Maisonettes, an established residential building	£58,000	2018-04-12	£78,000
104 New Pool Road, Cradley Heath, West Midlands Terraced, an established residential building	£117,500	2015-10-23	£203,185
102 New Pool Road, Cradley Heath, West Midlands Terraced, an established residential building	£98,000	2015-10-23	£169,465

View All Property Sales and Other Statistics for B64 5BY

Employment

Economic Activity

Full-Time Employee	63
Retired	58
Long-Term Sick or disabled	24
Self-Employed	11
Student (economically inactive)	10
Looking after home or family	10
Part-Time Employee	9
Unemployed	8
Full-Time Student (with or without job)	5
Other	4

Employment Industry

Manufacturing	15
Wholesale and retail trade; repair of motor vehicles and motor cycles	11
Human health and social work activities	10
Education	9
Professional, scientific and technical activities	8
Public administration and defence; compulsory social security	6
Construction	5
Administrative and support service activities	4
Financial and insurance activities	4
Other	4
Transport and storage	3
Accommodation and food service activities	3
Electricity, gas, steam and air conditioning supply	1
Real estate activities	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Netherton Park Nursery School Netherton Park , Netherton DY2 9QF	4out of 4	2,728 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Quarry Bank Primary School High Street , Quarry Bank DY5 2AD	2out of 4	490 yd	Community school	Yes	Mixed	More About School
Dudley Wood Primary School Dudley Wood Road , DY2 0DB	3out of 4	1,003 yd	Academy converter	Yes	Mixed	More About School
Cradley CofE Primary School Church Road , Cradley B63 2UL	3out of 4	1,200 yd	Voluntary aided school	No	Mixed	More About School
Mount Pleasant Primary School Mount Pleasant , Quarry Bank DY5 2YN	3out of 4	1,342 yd	Community school	Yes	Mixed	More About School
Colley Lane Primary Academy Colley Lane , B63 2TN	2out of 4	1,398 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Thorns Collegiate Academy Stockwell Avenue , DY5 2NU	1out of 4	1,728 yd	Academy sponsor led	No	Mixed	More About School
Ormiston Forge Academy Wrights Lane , B64 6QU	3out of 4	2,393 yd	Academy sponsor led	Not Applicable	Mixed	More About School
The Link Academy Simms Lane , Netherton DY2 0PB	1out of 4	2,614 yd	Academy sponsor led	No	Mixed	More About School
Windsor High School and Sixth Form Richmond Street , B63 4BB	3out of 4	3,545 yd	Academy converter	Not Applicable	Mixed	More About School
The Pedmore High School Grange Lane , Pedmore DY9 7HS	3out of 4	3,551 yd	Academy converter	No	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Halesowen College Whittingham Road , B63 3NA	- not rated	3,737 yd	Further education	Not Applicable	Mixed	More About School
King Edward VI College Stourbridge Lower High Street , DY8 1TD	- not rated	4,270 yd	Academy 16-19 converter	No	Mixed	More About School
Dudley College of Technology The Broadway , DY1 4AS	- not rated	5,253 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Old Park School Thorns Road , DY5 2JY	4out of 4	1,708 yd	Community special school	No	Mixed	More About School
Black Country Wheels School Units 3 & 4 , Gainsborough Trading Estate DY9 7ND	- not rated	3,634 yd	Other independent school	No	Mixed	More About School
The Westminster School Hawes Lane , B65 9AL	4out of 4	3,643 yd	Community special school	Not Applicable	Mixed	More About School
The Sutton School and Specialist College Scotts Green Close , Russells Hall Estate DY1 2DU	3out of 4	4,094 yd	Foundation special school	Not Applicable	Mixed	More About School
Glasshouse College Wollaston Road , Amblecote DY8 4HF	- not rated	4,377 yd	Special post 16 institution	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
The Crusty Cob	7 Cradley Road	603 yd
Lyde Green Cafe	86 Lyde Green, Cradley	649 yd
Lin's The Big Breakfast	76 Graingers Lane	692 yd
The Porky Blinders - The Pork Shop	45 High Street	746 yd
Spice Tree	53-54 High Street, Quarry Bank	759 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Waggon and Horses Woodfire	Cradley Forge, Quarry Bank	436 yd
Quarry Bank Social Club	144 High Street, Quarry Bank	615 yd
White Horse Inn	16B New Street, Quarry Bank	636 yd
Bennetts Reggae Lounge	95a High Street	655 yd
The Cherry Wood Smokehouse	5 Graingers Lane	675 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Tin Sing Takeaway	73-74 High Street, Quarry Bank	531 yd
The Three A's Fish Bar	64-65 High Street, Quarry Bank	531 yd
King Cod	4 Lower High Street	559 yd
Joe's Place	74 Cradley Road	603 yd
Golden Rice	71b Cradley Road	603 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Lidl	17 Lower High Street	559 yd
Iceland Frozen Foods Plc	74-75 High Street	660 yd
Tesco	1 Foxoak Street	906 yd
Safebury's	61-63 Colley Lane, Cradley	978 yd

Sport

Facility Name	Sport Objects	Distance
Quarry Bank Primary School HIGH STREET	grass pitches	580 yd
Timbertree Primary School (Closed) Graingers Lane	grass pitches	707 yd
Cradley High School (Closed) Homer Hill	grass pitches, health and fitness suite	1,030 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	78.4 Mbit/s
Average download speed	91 Mbit/s
Minimum download speed	350 Mbit/s
Maximum download speed	350 Mbit/s

Upload Speed

Median upload speed	19.2 Mbit/s
Average upload speed	15.9 Mbit/s
Maximum upload speed	35 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.