New Road, Rugeley, WS15 4AA

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding WS15 4AA has a slightly higher male population, with 51.7% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.5%	48.3%	-2.2%	51.0%	-2.7%
Male	49.5%	51.7%	2.2%	49.0%	2.7%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	28.1%	38.9%	10.8%	37.9%	1.0%
Married: Opposite sex	49.4%	35.2%	-14.2%	44.2%	-9.0%
Separated	2.4%	4%	1.6%	2.2%	1.8%
Divorced	11.5%	14.6%	3.1%	9.1%	5.5%
Widowed	8.7%	7.3%	-1.4%	6.1%	1.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	39.7%	39%	-0.7%	48.4%	-9.4%
Good health	33.8%	37.6%	3.8%	33.6%	4.0%
Fair health	19.3%	14.8%	-4.5%	12.7%	2.1%
Bad health	4.9%	7.6%	2.7%	4.0%	3.6%
Very bad health	2.3%	1%	-1.3%	1.2%	-0.2%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 20.1%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	28.1%	24.9%	-3.2%	18.2%	6.7%
1-4 GCSEs or Equivalent	18.6%	11.2%	-7.4%	9.6%	1.6%
5 or more GCSEs, an A-Level or 1-2 AS Levels	15.8%	12.9%	-2.9%	13.4%	-0.5%
Apprenticeship	4%	8.8%	4.8%	5.3%	3.5%
HNC, HND or 2+ A Levels	12.6%	19.3%	6.7%	16.9%	2.4%
Degree or Similar	17.4%	20.1%	2.7%	33.8%	-13.7%
Other	3.6%	2.8%	-0.8%	2.8%	0.0%

Culture

Ethnic Group

In this area, the population is predominantly white, with 99% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Other Asian	0%	0.3%	0.3%	1.6%	-1.3%
Black Caribbean	0%	0.3%	0.3%	1.0%	-0.7%
Other Black	0%	0.3%	0.3%	0.5%	-0.2%
Mixed White and Caribbean	0.7%	0%	-0.7%	0.9%	-0.9%
Mixed Other	0.7%	0%	-0.7%	0.8%	-0.8%
White	98.7%	99%	0.3%	81.4%	17.6%

Country of Birth

In this area, 96.6% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.7%	96.6%	-1.1%	83.2%	13.4%
European Union	1.6%	2.4%	0.8%	6.1%	-3.7%
Rest of Europe	0%	0.7%	0.7%	0.8%	-0.1%
Africa	0.3%	0%	-0.3%	2.7%	-2.7%
Middle East and Asia	0%	0.3%	0.3%	5.6%	-5.3%
The Americas and the Caribbean	0.3%	0%	-0.3%	1.3%	-1.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.7%	96.9%	-0.8%	83.2%	13.7%
10+ Years	0.3%	1.7%	1.4%	9.8%	-8.1%
5-10 Years	0.7%	1%	0.3%	2.9%	-1.9%
2-5 Years	0.7%	0.3%	-0.4%	2.2%	-1.9%
Less than 2 years	0.7%	0%	-0.7%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	73.6%	76.7%	-3.1%
Ireland	0.3%	0.6%	-0.3%
Lithuania	0.3%	0.3%	0.0%
Romania	0.7%	0.9%	-0.2%
Other EU countries	1%	1.5%	-0.5%
Eastern Asia	0.3%	0.3%	0.0%
No passport held	23.6%	13.5%	10.1%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	41.4%	37.2%	4.2%
Christian	54.8%	46.2%	8.6%
Not answered	3.8%	6.0%	-2.2%

Safety

Is New Road dangerous?

Over the last 12 months, the overall crime rate around New Road was 43.9 per 1,000 residents, which is 12.1% higher than the Armitage with Handsacre average. The most reported crime type was Violence and sexual offences.

New Road has the 9th highest crime rate of 26 local areas in Armitage with Handsacre and the 166th highest crime rate of 342 local areas in Lichfield .

Violent and sexual offences accounted for around 23.6 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -56.6%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level level of wealth to the average household in England and Wales. 50% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£45,000

Income Rank
6/10

Household Income in WS15 4AA, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 4/10 (below average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 5/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 5/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 6/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 5/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 4/10 (below average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 2/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 4/10 (below average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 4/10 (below average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 5/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on New Road are based on 143 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Lichfield.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for New Road, Rugeley, WS15 4AA

Estimated Average Property Prices for WS15 4AA

Average Price
£213,481

Semi-Detached
£231,480

Terraced
£198,379

Detached
£262,552

Flats/Maisonettes
£136,125

Other
£8,915

Estimated Average Property Prices for New Road

Average Price
£274,585

Semi-Detached
£255,183

Terraced
£184,110

Detached
£370,389

Flats/Maisonettes
£131,529

Other
£47,162

Property Prices Comparison

Latest Property Sales on New Road

Address	Sale Price	Sale Date	Price Estimate 2025
63 New Road, Rugeley, Staffordshire Semi-Detached, an established residential building	£240,000	2024-10-25	£249,815
35 New Road, Rugeley, Staffordshire Terraced, an established residential building	£165,000	2023-03-31	£181,056
13 New Road, Rugeley, Staffordshire Semi-Detached, an established residential building	£226,000	2022-03-25	£259,778
Flat 1 3 New Road, Rugeley, Staffordshire Flats/Maisonettes, an established residential building	£119,500	2021-11-19	£134,630
33 New Road, Rugeley, Staffordshire Semi-Detached, an established residential building	£145,000	2021-09-03	£178,372

View All Property Sales and Other Statistics for WS15 4AA

Employment

WS15 4AA area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	84
Retired	51
Part-Time Employee	35
Self-Employed	23
Long-Term Sick or disabled	20
Other	10
Full-Time Student (with or without job)	9
Student (economically inactive)	8
Unemployed	5
Looking after home or family	3

Employment Industry

Manufacturing	29
Wholesale and retail trade; repair of motor vehicles and motor cycles	28
Human health and social work activities	17
Construction	14
Education	13
Administrative and support service activities	12
Other	10
Transport and storage	9
Accommodation and food service activities	7
Professional, scientific and technical activities	5
Public administration and defence; compulsory social security	3
Financial and insurance activities	2
Information and communication	2
Electricity, gas, steam and air conditioning supply	2
Water supply; sewerage, waste management and remediation activities	2
Real estate activities	2

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Croft Primary School Rugeley Road , Armitage WS15 4AZ	3out of 4	496 yd	Community school	No	Mixed	More About School
Hayes Meadow Primary School Spode Avenue , Handsacre WS15 4EU	3out of 4	1,328 yd	Community school	Yes	Mixed	More About School
St James Church of England Primary Academy Brook End , Longdon WS15 4PL	3out of 4	1,707 yd	Academy converter	No	Mixed	More About School
Henry Chadwick Primary School School Lane , Hill Ridware WS15 3QN	3out of 4	1,883 yd	Academy converter	Yes	Mixed	More About School
Hob Hill CE/Methodist (VC) Primary School Armitage Lane , Brereton WS15 1ED	3out of 4	2,662 yd	Voluntary controlled school	Yes	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Longdon Hall School Longdon Hall School , Longdon Green WS15 4PT	- not rated	2,385 yd	Other independent special school	Not Applicable	Mixed	More About School
Rugeley School Blithbury Road , Blithbury WS15 3JQ	- not rated	4,203 yd	Other independent special school	No	Mixed	More About School
Options Trent Acres School Alrewas Road , Kings Bromley DE13 7HR	- not rated	5,465 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
Handsacre Methodist Church Hall	The Green, Handsacre		772 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Armitage & District Royal British Legion	10 New Road, Armitage	45 yd
The Swan Inn	19 Rugeley Road, Armitage	280 yd
The Olde Peculiar	The Green, Handsacre	801 yd
Plum Pudding	Rugeley Road, Armitage	869 yd
The Crown Inn	The Crown, 24 The Green	953 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Michael's Fish Bar	18 The Green, Handsacre	904 yd
Good View	Unit 1 Tuppenhurst Lane, Handsacre	908 yd
The Grillhouse Handsacre	Unit 2, Tuppenhurst Lane	998 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Handsacre Local Ltd	Unit 3 To 4, Tuppenhurst Lane		999 yd

Sport

Facility Name	Sport Objects	Distance
The Croft Primary School CROFT PRIMARY SCHOOL CROFT PRIMARY SCHOOL RUGELEY ROAD	grass pitches	610 yd
Armitage Cricket Club ARMITAGE CRICKET CLUB ARMITAGE CRICKET CLUB WESTFIELDS ROAD	grass pitches	764 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	84.8%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	84.8%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	84.8%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	79.8 Mbit/s
Average download speed	163 Mbit/s
Minimum download speed	1000 Mbit/s
Maximum download speed	1000 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	18.2 Mbit/s
Maximum upload speed	50 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of WS15 4AA