Portobello, Rugeley, WS15 2QS

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around WS15 2QS is generally consistent with those figures, having a male population of 49%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	52.2%	51%	-1.2%	51.0%	0.0%
Male	47.8%	49%	1.2%	49.0%	0.0%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	28.3%	32.8%	4.5%	37.9%	-5.1%
Married: Opposite sex	52.4%	49.5%	-2.9%	44.2%	5.3%
Married: Same sex	0.4%	0%	-0.4%	0.3%	-0.3%
Separated	3%	2.3%	-0.7%	2.2%	0.1%
Divorced	8.9%	9.2%	0.3%	9.1%	0.1%
Widowed	7%	6.2%	-0.8%	6.1%	0.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (85.4%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	46.2%	43.5%	-2.7%	48.4%	-4.9%
Good health	34.8%	41.9%	7.1%	33.6%	8.3%
Fair health	14.1%	9.9%	-4.2%	12.7%	-2.8%
Bad health	4.2%	4.1%	-0.1%	4.0%	0.1%
Very bad health	0.7%	0.7%	0.0%	1.2%	-0.5%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	21.7%	14.3%	-7.4%	18.2%	-3.9%
1-4 GCSEs or Equivalent	13.5%	11.7%	-1.8%	9.6%	2.1%
5 or more GCSEs, an A-Level or 1-2 AS Levels	19.3%	15.6%	-3.7%	13.4%	2.2%
Apprenticeship	3%	6.4%	3.4%	5.3%	1.1%
HNC, HND or 2+ A Levels	14.8%	23.5%	8.7%	16.9%	6.6%
Degree or Similar	25%	26.2%	1.2%	33.8%	-7.6%
Other	2.6%	2.3%	-0.3%	2.8%	-0.5%

Culture

Ethnic Group

In this area, the population is predominantly white, with 97.7% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.5%	0%	-0.5%	0.7%	-0.7%
Indian	0%	0.4%	0.4%	3.1%	-2.7%
Pakistani	0%	0.2%	0.2%	2.7%	-2.5%
Other Asian	0.5%	0.5%	0.0%	1.6%	-1.1%
Black African	0.2%	0.4%	0.2%	2.5%	-2.1%
Mixed White and Asian	0%	0.4%	0.4%	0.8%	-0.4%
Mixed Other	0.2%	0.2%	0.0%	0.8%	-0.6%
White	98.4%	97.7%	-0.7%	81.4%	16.3%
Roma	0%	0.2%	0.2%	0.2%	0.0%
Other	0.2%	0.2%	0.0%	1.6%	-1.4%

Country of Birth

In this area, 97% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98.1%	97%	-1.1%	83.2%	13.8%
European Union	0.9%	1.2%	0.3%	6.1%	-4.9%
Rest of Europe	0.2%	0%	-0.2%	0.8%	-0.8%
Africa	0.2%	0.5%	0.3%	2.7%	-2.2%
Middle East and Asia	0.7%	1.1%	0.4%	5.6%	-4.5%
The Americas and the Caribbean	0%	0.2%	0.2%	1.3%	-1.1%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	98.1%	97.2%	-0.9%	83.2%	14.0%
10+ Years	0.2%	2.3%	2.1%	9.8%	-7.5%
5-10 Years	0.2%	0.5%	0.3%	2.9%	-2.4%
2-5 Years	0.5%	0%	-0.5%	2.2%	-2.2%
Less than 2 years	1.1%	0%	-1.1%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	89.7%	76.7%	13.0%
Romania	0.4%	0.9%	-0.5%
Other EU countries	0.4%	1.5%	-1.1%
Southern Asia	0.4%	1.2%	-0.8%
North America and the Caribbean	0.2%	0.3%	-0.1%
No passport held	9%	13.5%	-4.5%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	42.7%	37.2%	5.5%
Christian	51.4%	46.2%	5.2%
Hindu	0.5%	1.7%	-1.2%
Muslim	0.5%	6.5%	-6.0%
Other religion	0.4%	0.6%	-0.2%
Not answered	4.4%	6.0%	-1.6%

Safety

Is Portobello Street dangerous?

Over the last 12 months, the overall crime rate around Portobello was 46.3 per 1,000 residents, which is 37.2% lower than the Etching Hill & the Heath average. The most reported crime type was Violence and sexual offences.

Portobello has the 11th highest crime rate of 22 local areas in Etching Hill & the Heath and the 131st lowest crime rate of 318 local areas in Cannock Chase .

Violent and sexual offences accounted for around 20.7 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has risen by about 80.6%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level level of wealth to the average household in England and Wales. 51% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£45,300

Income Rank
6/10

Household Income in WS15 2QS, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 2/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 4/10 (below average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 3/10 (low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 5/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 3/10 (low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 4/10 (below average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Portobello are based on 24 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Cannock Chase.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Portobello, Rugeley, WS15 2QS

Estimated Average Property Prices for WS15 2QS

Average Price
£262,618

Semi-Detached
£262,214

Terraced
£264,232

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Portobello

Average Price
£260,836

Semi-Detached
£267,668

Terraced
£244,243

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on PortobelloStreet

Address	Sale Price	Sale Date	Price Estimate 2025
25 Portobello, Rugeley, Staffordshire Terraced, an established residential building	£270,000	2023-09-01	£269,732
26 Portobello, Rugeley, Staffordshire Semi-Detached, an established residential building	£290,000	2021-12-17	£334,337
17 Portobello, Rugeley, Staffordshire Semi-Detached, an established residential building	£184,950	2019-05-17	£257,212
26 Portobello, Rugeley, Staffordshire Semi-Detached, an established residential building	£235,000	2018-08-21	£334,587
13 Portobello, Rugeley, Staffordshire Semi-Detached, an established residential building	£156,000	2018-05-16	£226,222

View All Property Sales and Other Statistics for WS15 2QS

Employment

WS15 2QS area has a low unemployment rate. According to Census 2021, 0% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	178
Retired	134
Part-Time Employee	61
Self-Employed	44
Student (economically inactive)	18
Looking after home or family	10
Full-Time Student (with or without job)	9
Long-Term Sick or disabled	8
Other	5
Unemployed	2

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	48
Human health and social work activities	36
Manufacturing	36
Construction	32
Education	24
Accommodation and food service activities	17
Public administration and defence; compulsory social security	16
Other	15
Transport and storage	12
Professional, scientific and technical activities	12
Financial and insurance activities	10
Information and communication	10
Administrative and support service activities	7
Water supply; sewerage, waste management and remediation activities	6
Electricity, gas, steam and air conditioning supply	5
Mining and quarrying	2
Real estate activities	2

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Forest Hills Primary School School Road , WS15 2PD	- not rated	344 yd	Academy sponsor led	Yes	Mixed	More About School
Chancel Primary School Wolseley Road , WS15 2EW	3out of 4	703 yd	Community school	Yes	Mixed	More About School
Etching Hill CofE Primary Academy Penk Drive , Etching Hill WS15 2XY	- not rated	970 yd	Academy converter	Yes	Mixed	More About School
The John Bamford Primary School Crabtree Way , Etching Hill WS15 2PA	3out of 4	1,073 yd	Community school	Yes	Mixed	More About School
Churchfield CofE Primary Academy Sandy Lane , WS15 2LB	2out of 4	1,486 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Hart School Penkridge Bank Road , WS15 2UE	3out of 4	1,255 yd	Academy sponsor led	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
JP Alternative Education Shooting Butts Centre , Penkridge Bank Road WS15 2UB	- not rated	3,110 yd	Other independent school	No	Mixed	More About School
Rugeley School Blithbury Road , Blithbury WS15 3JQ	- not rated	5,158 yd	Other independent special school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Bar No 3	3, Anson Street	942 yd
Rugeley Spice	7 Market Street	975 yd
Savannah's Tea Room	5 Market Street	975 yd
The New Bilash Rugeley	19-20 Market Square	983 yd
Time For Tea	Rugeley Indoor Market Unit 1- 4, Elmore Lane	987 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Stags Leap	118 Wolseley Road	169 yd
Rugeley Rugby Club	St Augustines Field, Station Road	617 yd
The Rusty Barrel	103 Fernwood Drive	617 yd
Rugeley Progressive WMC	Mansfield House, 40 Market Street	858 yd
The Chase Pub	Hagley Road	907 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Oasis Kebab & Pizza	16 Holyoake Place	579 yd
Lotus House	85 Fernwood Drive	582 yd
Jolly Fryer	95 Fernwood Drive	602 yd
Hong Kong Chinese Food Takeaway	97 Fernwood Drive	606 yd
The Raj	101 Fernwood Drive	613 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Tesco Express	2 Springfield Road	206 yd
Tesco Stores Ltd	Power Station Road	792 yd
Aldi	Market Street	939 yd
Morrisons	Morrisons, Market Street	940 yd
Iceland	Iceland Frozen Foods Plc, Market Square	982 yd

Sport

Facility Name	Sport Objects	Distance
Western Springs Primary School SPRINGFIELDS ESTATE	grass pitches	426 yd
Rugeley Community Centre RUGELEY COMMUNITY HALL RUGELEY COMMUNITY HALL TAYLORS LANE		663 yd
St Augustine'S Field POWER STATION ROAD	grass pitches	777 yd
Green Lane HILLWAY CLOSE	grass pitches	919 yd
Etching Hill Primary School ETCHING HILL C E PRIMARY SCHOOL ETCHING HILL C E PRIMARY SCHOOL PENK DRIVE NORTH	grass pitches	1,060 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	48.8 Mbit/s
Average download speed	101.8 Mbit/s
Minimum download speed	1000 Mbit/s
Maximum download speed	1000 Mbit/s

Upload Speed

Median upload speed	10 Mbit/s
Average upload speed	12 Mbit/s
Maximum upload speed	50 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of WS15 2QS