Kelly Avenue, Rugeley, WS15 1SD

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding WS15 1SD, has a female population slightly higher than UK average, with 53.5% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53.3%	53.5%	0.2%	51.0%	2.5%
Male	46.7%	46.5%	-0.2%	49.0%	-2.5%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	41.1%	40.7%	-0.4%	37.9%	2.8%
Married: Opposite sex	33.2%	34.9%	1.7%	44.2%	-9.3%
Separated	2.8%	1.9%	-0.9%	2.2%	-0.3%
Divorced	16.8%	17.2%	0.4%	9.1%	8.1%
Widowed	6.1%	5.3%	-0.8%	6.1%	-0.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	40.8%	36.8%	-4.0%	48.4%	-11.6%
Good health	31.6%	37.1%	5.5%	33.6%	3.5%
Fair health	18.8%	16.9%	-1.9%	12.7%	4.2%
Bad health	7.4%	7.4%	0.0%	4.0%	3.4%
Very bad health	1.5%	1.8%	0.3%	1.2%	0.6%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around WS15 1SD this area, 29.5% of residents have no qualifications. This is significantly higher than the UK average of 18.2%. This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 16.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	36%	29.5%	-6.5%	18.2%	11.3%
1-4 GCSEs or Equivalent	17.8%	10%	-7.8%	9.6%	0.4%
5 or more GCSEs, an A-Level or 1-2 AS Levels	15%	16.2%	1.2%	13.4%	2.8%
Apprenticeship	2.3%	9.5%	7.2%	5.3%	4.2%
HNC, HND or 2+ A Levels	10.7%	15.2%	4.5%	16.9%	-1.7%
Degree or Similar	12.6%	16.2%	3.6%	33.8%	-17.6%
Other	5.6%	3.3%	-2.3%	2.8%	0.5%

Culture

Ethnic Group

In this area, the population is predominantly white, with 97.1% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.4%	0.4%	0.0%	0.7%	-0.3%
Indian	1.5%	0.4%	-1.1%	3.1%	-2.7%
Other Asian	0.7%	0.4%	-0.3%	1.6%	-1.2%
Other Black	0%	0.7%	0.7%	0.5%	0.2%
Mixed White and Asian	0%	0.4%	0.4%	0.8%	-0.4%
Mixed White and African	0.7%	0%	-0.7%	0.4%	-0.4%
Mixed White and Caribbean	0%	0.4%	0.4%	0.9%	-0.5%
Mixed Other	0.4%	0.4%	0.0%	0.8%	-0.4%
White	96.3%	97.1%	0.8%	81.4%	15.7%

Country of Birth

In this area, 93.4% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98.9%	93.4%	-5.5%	83.2%	10.2%
European Union	0%	4%	4.0%	6.1%	-2.1%
Rest of Europe	0%	1.1%	1.1%	0.8%	0.3%
Africa	0%	0.7%	0.7%	2.7%	-2.0%
Middle East and Asia	0.7%	0.4%	-0.3%	5.6%	-5.2%
The Americas and the Caribbean	0%	0.4%	0.4%	1.3%	-0.9%
British Overseas	0.4%	0%	-0.4%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.4%	93.8%	-3.6%	83.2%	10.6%
10+ Years	0.4%	3.3%	2.9%	9.8%	-6.5%
5-10 Years	0%	0.4%	0.4%	2.9%	-2.5%
2-5 Years	0.4%	1.1%	0.7%	2.2%	-1.1%
Less than 2 years	1.8%	1.5%	-0.3%	1.9%	-0.4%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	71.5%	76.7%	-5.2%
Ireland	0.4%	0.6%	-0.2%
Romania	1.5%	0.9%	0.6%
Other EU countries	1.8%	1.5%	0.3%
Other Europe	0.4%	0.2%	0.2%
No passport held	24.5%	13.5%	11.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	38.5%	37.2%	1.3%
Christian	53.8%	46.2%	7.6%
Buddhist	1.1%	0.5%	0.6%
Muslim	0.4%	6.5%	-6.1%
Not answered	6.2%	6.0%	0.2%

Safety

Is Kelly Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Kelly Avenue was 28.6 per 1,000 residents, which is 64.0% lower than the Brereton & Ravenhill average. The most reported crime type was Violence and sexual offences.

Kelly Avenue has the 8th lowest crime rate of 55 local areas in Brereton & Ravenhill and the 75th lowest crime rate of 318 local areas in Cannock Chase .

Violent and sexual offences accounted for around 15.9 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -68.9%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly lower level of wealth to the average household in England and Wales. 67% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£40,200

Income Rank
4/10

Household Income in WS15 1SD, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 9/10 (very high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 9/10 (very high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 10/10 (very high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 3/10 (low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 9/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 9/10 (very high )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Kelly Avenue are based on 15 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Cannock Chase.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Kelly Avenue, Rugeley, WS15 1SD

Estimated Average Property Prices for WS15 1SD

Average Price
£161,620

Semi-Detached
£183,903

Terraced
£165,597

Detached
no sales

Flats/Maisonettes
£93,192

Other
no sales

Estimated Average Property Prices for Kelly Avenue

Average Price
£166,112

Semi-Detached
£187,869

Terraced
£164,546

Detached
no sales

Flats/Maisonettes
£94,739

Other
no sales

Property Prices Comparison

Latest Property Sales on Kelly AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
19 Kelly Avenue, Rugeley, Staffordshire Terraced, an established residential building	£143,000	2019-10-03	£193,290
3 Kelly Avenue, Rugeley, Staffordshire Terraced, an established residential building	£103,000	2017-12-08	£149,454
5 Kelly Avenue, Rugeley, Staffordshire Semi-Detached, an established residential building	£127,000	2017-07-21	£193,832
21 Kelly Avenue, Rugeley, Staffordshire Terraced, an established residential building	£105,000	2012-06-29	£186,481
38 Kelly Avenue, Rugeley, Staffordshire Flats/Maisonettes, an established residential building	£61,000	2009-11-06	£94,739

View All Property Sales and Other Statistics for WS15 1SD

Employment

Economic Activity

Full-Time Employee	67
Retired	40
Part-Time Employee	30
Long-Term Sick or disabled	17
Other	14
Looking after home or family	12
Self-Employed	11
Unemployed	10
Student (economically inactive)	7
Full-Time Student (with or without job)	0

Employment Industry

Manufacturing	18
Wholesale and retail trade; repair of motor vehicles and motor cycles	18
Construction	16
Education	12
Accommodation and food service activities	12
Human health and social work activities	12
Administrative and support service activities	7
Transport and storage	7
Professional, scientific and technical activities	4
Other	3
Water supply; sewerage, waste management and remediation activities	3
Public administration and defence; compulsory social security	3
Electricity, gas, steam and air conditioning supply	2
Mining and quarrying	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Joseph's Catholic Primary School Newman Grove , WS15 1BN	3out of 4	269 yd	Voluntary aided school	Yes	Mixed	More About School
Redbrook Hayes Community Primary School Talbot Road , Brereton WS15 1AU	3out of 4	520 yd	Academy converter	Yes	Mixed	More About School
Chase View Community Primary School Hillary Crest , Pear Tree Estate WS15 1NE	2out of 4	572 yd	Community school	Yes	Mixed	More About School
Churchfield CofE Primary Academy Sandy Lane , WS15 2LB	2out of 4	805 yd	Academy converter	Yes	Mixed	More About School
Hob Hill CE/Methodist (VC) Primary School Armitage Lane , Brereton WS15 1ED	3out of 4	1,539 yd	Voluntary controlled school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Hart School Penkridge Bank Road , WS15 2UE	3out of 4	1,670 yd	Academy sponsor led	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
JP Alternative Education Shooting Butts Centre , Penkridge Bank Road WS15 2UB	- not rated	3,255 yd	Other independent school	No	Mixed	More About School
Longdon Hall School Longdon Hall School , Longdon Green WS15 4PT	- not rated	5,239 yd	Other independent special school	Not Applicable	Mixed	More About School
Rugeley School Blithbury Road , Blithbury WS15 3JQ	- not rated	5,378 yd	Other independent special school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Imagination Station	59 Horse Fair	770 yd
Mcdonalds	The Towers, Power Station Road	915 yd
Silsila	21b Horse Fair	968 yd
Khatri's	7 Horse Fair	1,039 yd
The Community Cafe	Main Road	1,060 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Pear Tree WMC	Pear Tree Working Mens Club, Hardie Avenue	402 yd
Mossley Tavern	Mossley Tavern, Armitage Road	599 yd
S & K Catering @ Lea Hall Social Club	Lea Hall Miners Welfare And Social Club, Sandy Lane	900 yd
Lea Hall Social Club	Lea Hall Colliery Sports And S, Sandy Lane	900 yd
The Plaza	27 Horse Fair	925 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Andys Kitchen	2 Redbrook Lane	515 yd
Domino's Pizza	Unit 1, The Pear Tree Shopping Centre, Queensway	635 yd
The Mayflower	4 Queensway	691 yd
Bas`s Peartree Chippy	2a Queensway	697 yd
St Michael's Fish Bar	211 St Michaels Drive	771 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Co-op	4-6 Redbrook Lane	513 yd
Co-op	The Pear Tree Shopping Centre, Queensway	734 yd
Home Bargains	Pointland Park, Wellington Drive	965 yd

Sport

Facility Name	Sport Objects	Distance
Queensway (Closed)	grass pitches	256 yd
St Joseph'S Catholic Primary School NEWMAN GROVE	grass pitches	356 yd
Lea Hall Sports And Social Club SANDY LANE	grass pitches, tennis courts	759 yd
Future Bodies (Closed) Unit 3A Unit 3A Wheelhouse Road	health and fitness suite	841 yd
Churchfield Primary School SANDY LANE	grass pitches	894 yd
The Hart School (Upper School) (Closed) BURNTHILL LANE	grass pitches, health and fitness suite, swimming pool	1,070 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	88.2%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	88.2%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	88.2%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	40 Mbit/s
Average download speed	66.4 Mbit/s
Minimum download speed	200 Mbit/s
Maximum download speed	200 Mbit/s

Upload Speed

Median upload speed	9.9 Mbit/s
Average upload speed	10.1 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of WS15 1SD