Birchfield Drive, Cannock, WS12 3XN

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding WS12 3XN, has a female population slightly higher than UK average, with 53.6% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	49.7%	53.6%	3.9%	51.0%	2.6%
Male	50.3%	46.4%	-3.9%	49.0%	-2.6%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of WS12 3XN there is a very large concentration of residents that are married - 54.3% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	32.8%	31.1%	-1.7%	37.9%	-6.8%
Married: Opposite sex	53.4%	54.3%	0.9%	44.2%	10.1%
Married: Same sex	0.7%	0%	-0.7%	0.3%	-0.3%
Separated	3.4%	2%	-1.4%	2.2%	-0.2%
Divorced	6.7%	7.9%	1.2%	9.1%	-1.2%
Widowed	3%	4.7%	1.7%	6.1%	-1.4%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	52.5%	49.7%	-2.8%	48.4%	1.3%
Good health	39%	34.5%	-4.5%	33.6%	0.9%
Fair health	7.6%	12.4%	4.8%	12.7%	-0.3%
Bad health	0.6%	2.5%	1.9%	4.0%	-1.5%
Very bad health	0.3%	0.9%	0.6%	1.2%	-0.3%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	11.6%	12.2%	0.6%	18.2%	-6.0%
1-4 GCSEs or Equivalent	17.9%	12.6%	-5.3%	9.6%	3.0%
5 or more GCSEs, an A-Level or 1-2 AS Levels	24.3%	13.8%	-10.5%	13.4%	0.4%
Apprenticeship	4.5%	5.5%	1.0%	5.3%	0.2%
HNC, HND or 2+ A Levels	15.7%	30.7%	15.0%	16.9%	13.8%
Degree or Similar	22%	23.2%	1.2%	33.8%	-10.6%
Other	4.1%	2%	-2.1%	2.8%	-0.8%

Culture

Ethnic Group

In this area, the population is predominantly white, with 97.2% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Pakistani	1.4%	0%	-1.4%	2.7%	-2.7%
Other Asian	0.3%	0.6%	0.3%	1.6%	-1.0%
Black Caribbean	0.3%	0%	-0.3%	1.0%	-1.0%
Mixed White and Asian	0%	0.3%	0.3%	0.8%	-0.5%
Mixed White and Caribbean	0.6%	1.3%	0.7%	0.9%	0.4%
Mixed Other	1.4%	0.6%	-0.8%	0.8%	-0.2%
White	95.8%	97.2%	1.4%	81.4%	15.8%
Other	0.3%	0%	-0.3%	1.6%	-1.6%

Country of Birth

In this area, 97.2% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98.9%	97.2%	-1.7%	83.2%	14.0%
European Union	0.6%	2.5%	1.9%	6.1%	-3.6%
Middle East and Asia	0.6%	0.3%	-0.3%	5.6%	-5.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	98.9%	97.8%	-1.1%	83.2%	14.6%
10+ Years	0%	0.6%	0.6%	9.8%	-9.2%
5-10 Years	0%	0.3%	0.3%	2.9%	-2.6%
2-5 Years	0.6%	1.3%	0.7%	2.2%	-0.9%
Less than 2 years	0.6%	0%	-0.6%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	84.4%	76.7%	7.7%
France	0.3%	0.3%	0.0%
Portugal	1.6%	0.5%	1.1%
No passport held	13.8%	13.5%	0.3%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	46.9%	37.2%	9.7%
Christian	50.6%	46.2%	4.4%
Not answered	2.5%	6.0%	-3.5%

Safety

Is Birchfield Drive Street dangerous?

Over the last 12 months, the overall crime rate around Birchfield Drive was 25.7 per 1,000 residents, which is 45.6% lower than the Hawks Green with Rumer Hill average. The most reported crime type was Violence and sexual offences.

Birchfield Drive has the 19th lowest crime rate of 45 local areas in Hawks Green with Rumer Hill and the 64th lowest crime rate of 318 local areas in Cannock Chase .

Violent and sexual offences accounted for around 6.4 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has risen by about 23.8%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a higher level of wealth to the average household in England and Wales. 72% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£51,600

Income Rank
8/10

Household Income in WS12 3XN, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 3/10 (low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 2/10 (very low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 6/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 2/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 4/10 (below average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 7/10 (above average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 3/10 (low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 4/10 (below average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 4/10 (below average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Birchfield Drive are based on 1 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Cannock Chase.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Birchfield Drive, Cannock, WS12 3XN

Estimated Average Property Prices for WS12 3XN

Average Price
£234,510

Semi-Detached
£234,510

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Birchfield Drive

Average Price
£238,493

Semi-Detached
£238,493

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Birchfield DriveStreet

Address	Sale Price	Sale Date	Price Estimate 2025
4 Birchfield Drive, Cannock, Staffordshire Semi-Detached, an established residential building	£122,995	2004-11-12	£238,493

View All Property Sales and Other Statistics for WS12 3XN

Employment

WS12 3XN area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	118
Retired	41
Part-Time Employee	40
Self-Employed	22
Full-Time Student (with or without job)	7
Long-Term Sick or disabled	7
Looking after home or family	6
Unemployed	5
Student (economically inactive)	5
Other	4

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	42
Manufacturing	25
Construction	24
Education	23
Human health and social work activities	16
Other	12
Accommodation and food service activities	11
Transport and storage	11
Professional, scientific and technical activities	10
Administrative and support service activities	9
Public administration and defence; compulsory social security	9
Financial and insurance activities	7
Electricity, gas, steam and air conditioning supply	4
Information and communication	4
Agriculture, forestry and fishing	3
Real estate activities	2

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Hednesford Nursery School Eskrett Street , Hednesford WS12 1AR	3out of 4	2,262 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Gorsemoor Primary School Gorsemoor School, Gorsemoor Road , Heath Hayes WS12 3TG	2out of 4	226 yd	Community school	Yes	Mixed	More About School
Five Ways Primary School Langholm Drive , Heath Hayes WS12 2EZ	3out of 4	665 yd	Community school	Yes	Mixed	More About School
Heath Hayes Primary Academy Wimblebury Road , Heath Hayes WS12 2EP	3out of 4	1,264 yd	Academy sponsor led	No	Mixed	More About School
St Joseph's Catholic Primary School Hill Top , Hednesford WS12 1DE	3out of 4	1,633 yd	Voluntary aided school	Yes	Mixed	More About School
St Peter's CofE Primary Academy Reservoir Road , Hednesford WS12 1BE	3out of 4	1,853 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kingsmead School Kings Avenue , WS12 1DH	2out of 4	1,522 yd	Academy converter	No	Mixed	More About School
Cannock Chase High School Hednesford Road , WS11 1JT	3out of 4	2,258 yd	Academy converter	Not Applicable	Mixed	More About School
Norton Canes High School Burntwood Road , Norton Canes WS11 9SP	3out of 4	2,390 yd	Community school	No	Mixed	More About School
Staffordshire University Academy Marston Road , Hednesford WS12 4JH	1out of 4	3,164 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Cardinal Griffin Catholic College Cardinal Way , Stafford Road WS11 4AW	3out of 4	3,217 yd	Voluntary aided school	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Chase Grammar School International Study Centre Convent Close , WS11 0UR	- not rated	2,726 yd	Other independent school	No	Mixed	More About School
Chase Grammar School Convent Close , WS11 0UR	- not rated	2,726 yd	Other independent school	Yes	Mixed	More About School
Sherbrook Primary School Grainger Court , WS11 5SA	3out of 4	2,737 yd	Community special school	Yes	Mixed	More About School
Hednesford Valley High School Stanley Road , WS12 4JS	3out of 4	2,837 yd	Community special school	Not Applicable	Mixed	More About School
Peak Education - Cannock Longford Road , Cannock WS11 0LD	- not rated	3,249 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Panshi Restaurant	5-6 Hawks Green District Centre, Heath Way	604 yd
Cherished Community Cafe	Hayes Green Community Centre, 11 Hawks Green District Centre, Heath Way	607 yd
Jasmine Tandoori	125 Hednesford Road	776 yd
Sunny Side Up	Unit 8, Chasewood Park Business Centre, Hednesford Road	808 yd
Original Dessert Company	96 Hednesford Road	868 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Winding Wheel	Hawks Green District Centre, Heath Way	607 yd
Heath Hayes Constitutional Club	Heath Hayes Constitutional Club, Hednesford Road	663 yd
Newhall Farm Inn	Newhall Farm Inn, Lichfield Road	733 yd
The Talbot	123 Hednesford Road	782 yd
Five Ways Inn	Five Ways Inn, Hednesford Road	844 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Jolly Fryer Paul & Brads	1 Hawks Green District Centre, Heath Way	607 yd
Bakeaway	157 Hednesford Road	741 yd
Dynamo Chippy	153 Hednesford Road	746 yd
Golden Hayes Cantonese Takeaway	122 Hednesford Road	823 yd
Original Peri Peri Cottage	106 Hednesford Road	850 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Tesco	Tesco Stores Ltd, Heath Way		580 yd

Sport

Facility Name	Sport Objects	Distance
Gorsemoor Primary School GORSEMOOR ROAD	grass pitches	134 yd
Five Ways Primary School LANGHOLM DRIVE	grass pitches	632 yd
South Poplars Golf Centre (Closed) Newlands Lane	golf	913 yd
Keys Park KEYS PARK ROAD	grass pitches	980 yd
Heath Hayes Fc NEWLANDS COURT	grass pitches	1,045 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.