Imperial Road, Malvern, WR14 3AT

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding WR14 3AT, has a female population slightly higher than UK average, with 53% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53.2%	53%	-0.2%	51.0%	2.0%
Male	46.8%	47%	0.2%	49.0%	-2.0%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	22%	26.3%	4.3%	37.9%	-11.6%
Married: Opposite sex	55.7%	50.7%	-5.0%	44.2%	6.5%
Separated	1.8%	3.3%	1.5%	2.2%	1.1%
Divorced	5.3%	9.5%	4.2%	9.1%	0.4%
Widowed	15.2%	10.2%	-5.0%	6.1%	4.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	38.9%	45.5%	6.6%	48.4%	-2.9%
Good health	32.3%	31.7%	-0.6%	33.6%	-1.9%
Fair health	22.5%	17.2%	-5.3%	12.7%	4.5%
Bad health	5.4%	4.3%	-1.1%	4.0%	0.3%
Very bad health	0.9%	1.3%	0.4%	1.2%	0.1%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around WR14 3AT this area, 7.7% of residents have no qualifications. This is significantly lower than the UK average of 18.2%. This area stands out for its high percentage of residents with higher education degree or similar. The UK average is 33.8%, while in this area it is 53.8%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	18.4%	7.7%	-10.7%	18.2%	-10.5%
1-4 GCSEs or Equivalent	7.1%	9.2%	2.1%	9.6%	-0.4%
5 or more GCSEs, an A-Level or 1-2 AS Levels	9.2%	10.6%	1.4%	13.4%	-2.8%
Apprenticeship	0.7%	5.9%	5.2%	5.3%	0.6%
HNC, HND or 2+ A Levels	11%	11.4%	0.4%	16.9%	-5.5%
Degree or Similar	49.3%	53.8%	4.5%	33.8%	20.0%
Other	4.3%	1.5%	-2.8%	2.8%	-1.3%

Culture

Ethnic Group

In this area, the population is predominantly white, with 93.4% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.3%	0%	-0.3%	0.7%	-0.7%
Indian	2.5%	1%	-1.5%	3.1%	-2.1%
Other Asian	0%	0.7%	0.7%	1.6%	-0.9%
Mixed White and Asian	0%	1%	1.0%	0.8%	0.2%
Mixed Other	0%	2%	2.0%	0.8%	1.2%
White	97.2%	93.4%	-3.8%	81.4%	12.0%
Arab	0%	0.3%	0.3%	0.6%	-0.3%
Other	0%	1.7%	1.7%	1.6%	0.1%

Country of Birth

In this area, 91.7% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	91.1%	91.7%	0.6%	83.2%	8.5%
European Union	3.2%	4%	0.8%	6.1%	-2.1%
Rest of Europe	0.3%	0.3%	0.0%	0.8%	-0.5%
Africa	0.6%	1%	0.4%	2.7%	-1.7%
Middle East and Asia	3.5%	0.7%	-2.8%	5.6%	-4.9%
The Americas and the Caribbean	1.3%	2.3%	1.0%	1.3%	1.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	90.2%	90.8%	0.6%	83.2%	7.6%
10+ Years	1.3%	5.6%	4.3%	9.8%	-4.2%
5-10 Years	2.2%	0.7%	-1.5%	2.9%	-2.2%
2-5 Years	1.9%	2%	0.1%	2.2%	-0.2%
Less than 2 years	4.4%	1%	-3.4%	1.9%	-0.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	83.9%	76.7%	7.2%
Ireland	0.3%	0.6%	-0.3%
Spain	0.3%	0.4%	-0.1%
Poland	1.3%	1.3%	0.0%
Romania	1%	0.9%	0.1%
Other EU countries	0.3%	1.5%	-1.2%
North Africa	0.3%	0.1%	0.2%
Southern Asia	0.3%	1.2%	-0.9%
South-East Asia	0.3%	0.2%	0.1%
North America and the Caribbean	1%	0.3%	0.7%
No passport held	10.9%	13.5%	-2.6%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	44.6%	37.2%	7.4%
Christian	42.6%	46.2%	-3.6%
Buddhist	0.7%	0.5%	0.2%
Muslim	1%	6.5%	-5.5%
Not answered	11.2%	6.0%	5.2%

Safety

Is Imperial Road dangerous?

Over the last 12 months, the overall crime rate around Imperial Road was 82.8 per 1,000 residents, which is 138.8% higher than the Castlemorton, Welland & Wells average. The most reported crime type was Violence and sexual offences.

Imperial Road has the 8th highest crime rate of 49 local areas in Castlemorton, Welland & Wells and the 46th highest crime rate of 256 local areas in Malvern Hills .

Violent and sexual offences accounted for around 38.5 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has fallen by about -27.2%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly higher level of wealth to the average household in England and Wales. 61% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£48,000

Income Rank
7/10

Household Income in WR14 3AT, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 2/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 4/10 (below average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 4/10 (below average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 2/10 (very low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 2/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 6/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 5/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Imperial Road are based on 41 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Malvern Hills.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Imperial Road, Malvern, WR14 3AT

Estimated Average Property Prices for WR14 3AT

Average Price
£599,857

Semi-Detached
no sales

Terraced
no sales

Detached
£599,857

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Imperial Road

Average Price
£346,403

Semi-Detached
no sales

Terraced
no sales

Detached
£685,505

Flats/Maisonettes
£263,527

Other
£285,640

Property Prices Comparison

Latest Property Sales on Imperial Road

Address	Sale Price	Sale Date	Price Estimate 2025
Fairlawn Imperial Road, Malvern, Worcestershire Detached, an established residential building	£1,030,000	2019-06-26	£1,289,398
Three Pines Imperial Road, Malvern, Worcestershire Detached, an established residential building	£340,000	2018-06-22	£448,202
Saham Toney Imperial Road, Malvern, Worcestershire Detached, an established residential building	£271,700	2016-05-26	£391,048
Davria Imperial Road, Malvern, Worcestershire Detached, an established residential building	£275,000	2013-05-31	£454,911
Obernai Imperial Road, Malvern, Worcestershire Detached, an established residential building	£180,000	1998-09-04	£730,757

View All Property Sales and Other Statistics for WR14 3AT

Employment

WR14 3AT area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in WR14 3AT area is much higher than the country's average. According to Census 2011, 46% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	123
Full-Time Employee	73
Part-Time Employee	26
Self-Employed	24
Looking after home or family	5
Long-Term Sick or disabled	5
Unemployed	4
Student (economically inactive)	4
Full-Time Student (with or without job)	3
Other	2

Employment Industry

Education	18
Human health and social work activities	16
Professional, scientific and technical activities	16
Wholesale and retail trade; repair of motor vehicles and motor cycles	10
Manufacturing	8
Information and communication	7
Public administration and defence; compulsory social security	6
Construction	5
Other	4
Administrative and support service activities	4
Accommodation and food service activities	3
Water supply; sewerage, waste management and remediation activities	2
Real estate activities	2
Transport and storage	2
Financial and insurance activities	2

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Malvern Parish CofE Primary School Manby Road , WR14 3BB	3out of 4	279 yd	Academy converter	No	Mixed	More About School
Great Malvern Primary School Lydes Road , WR14 2BY	3out of 4	944 yd	Academy converter	Yes	Mixed	More About School
Grove Primary School Pickersleigh Grove , WR14 2LU	3out of 4	1,220 yd	Community school	Yes	Mixed	More About School
St James' CofE Primary School West Malvern Road , WR14 4BB	2out of 4	1,916 yd	Voluntary aided school	No	Mixed	More About School
St Joseph's Catholic Primary School Newtown Road , WR14 1PF	3out of 4	1,961 yd	Voluntary aided school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Chase Geraldine Road , WR14 3NZ	3out of 4	1,156 yd	Academy converter	Not Applicable	Mixed	More About School
Dyson Perrins CofE Academy Yates Hay Road , WR14 1WD	3out of 4	2,930 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Malvern St James 15 Avenue Road , WR14 3BA	- not rated	292 yd	Other independent school	Yes	Girls	More About School
Malvern College College Road , Malvern WR14 3DF	- not rated	758 yd	Other independent school	No	Mixed	More About School
The Downs, Malvern College Prep School Brockhill Road , Colwall WR13 6EY	- not rated	3,702 yd	Other independent school	Yes	Mixed	More About School
Bridge School Malvern Unit 2 , Hanley Workshops WR8 0DX	- not rated	3,887 yd	Other independent special school	Not Applicable	Mixed	More About School
Abbey College in Malvern 253 Wells Road , WR14 4JF	- not rated	4,587 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Freedom Leisure	The Malvern Splash, Priory Road	408 yd
Bayleaf WM	113 Church Street, Malvern	624 yd
Cube Garden Cafe	Albert Road North, Malvern	651 yd
Dog Days Street Food	4B Graham Road, Malvern	656 yd
Cafe In The Green	121 Barnards Green Road, Malvern	663 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Foresters Arms	2 Wilton Road, Malvern	488 yd
The Water Cure	30 Church Street, Malvern	629 yd
The Unicorn	2 Belle Vue Terrace, Malvern	849 yd
Wetherspoons at the Foley Arms	14 Worcester Road, Malvern	890 yd
The Manor Park Club	Albert Road North, Malvern	896 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Cold Chef	1A Court Road, Malvern	424 yd
Wok N Roll	80 Barnards Green Road, Malvern	607 yd
Barnards Green Fish Bar	Unit 3, 74 Barnards Green Road	607 yd
Hing Tai Chinese Takeaway	74 Barnards Green Road, Malvern	607 yd
3 Counties Fish Bar	109 Barnards Green Road, Malvern	663 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Co-Op	86-88 Barnards Green Road, Malvern		607 yd
Iceland	24-26 Church Street, Malvern		660 yd

Sport

Facility Name	Sport Objects	Distance
Malvern St James College MALVERN ST. JAMES SPORTS & FITNESS CENTRE MALVERN ST. JAMES SPORTS & FITNESS CENTRE BARNARDS GREEN ROAD	artificial grass pitch, grass pitches, health and fitness suite, swimming pool	370 yd
Malvern Splash Leisure Complex PRIORY ROAD	health and fitness suite, swimming pool	425 yd
Lansdowne Methodist Church LANSDOWNE CHURCH LANSDOWNE CHURCH LANSDOWNE CRESCENT		427 yd
Manor Park Malvern Multisports Complex ALBERT ROAD NORTH	indoor bowls, indoor tennis centre, squash courts, tennis courts	432 yd
Sling Lane Playing Fields GREENHILL DRIVE	grass pitches	689 yd
Malvern College Sports Complex off Thirlstane Road	artificial grass pitch, grass pitches, health and fitness suite, squash courts, swimming pool	807 yd
Revolution Fitness (Closed) Wells Road	health and fitness suite	841 yd
Dukes Meadow Playing Fields Pickersleigh Road	grass pitches	1,045 yd
The Chase School GERALDINE ROAD	artificial grass pitch, grass pitches	1,050 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	16.7%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	54.6 Mbit/s
Average download speed	66.1 Mbit/s
Minimum download speed	158.22 Mbit/s
Maximum download speed	158.22 Mbit/s

Upload Speed

Median upload speed	12.8 Mbit/s
Average upload speed	13.3 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of WR14 3AT