Eastward Road, Malvern, WR14 1UA

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around WR14 1UA is generally consistent with those figures, having a male population of 48.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	52.1%	51.8%	-0.3%	51.0%	0.8%
Male	47.9%	48.2%	0.3%	49.0%	-0.8%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of WR14 1UA there is a very large concentration of residents that are married - 54.2% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	23.4%	29.2%	5.8%	37.9%	-8.7%
Married: Opposite sex	55.1%	54.2%	-0.9%	44.2%	10.0%
Married: Same sex	0%	0.3%	0.3%	0.3%	0.0%
Separated	1.5%	0.3%	-1.2%	2.2%	-1.9%
Divorced	9.8%	10.1%	0.3%	9.1%	1.0%
Widowed	10.2%	5.9%	-4.3%	6.1%	-0.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	41.4%	43.9%	2.5%	48.4%	-4.5%
Good health	38.1%	38%	-0.1%	33.6%	4.4%
Fair health	15.3%	14.2%	-1.1%	12.7%	1.5%
Bad health	4.2%	2.8%	-1.4%	4.0%	-1.2%
Very bad health	1%	1.1%	0.1%	1.2%	-0.1%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around WR14 1UA this area, 9.4% of residents have no qualifications. This is significantly lower than the UK average of 18.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	19.2%	9.4%	-9.8%	18.2%	-8.8%
1-4 GCSEs or Equivalent	10.9%	6.6%	-4.3%	9.6%	-3.0%
5 or more GCSEs, an A-Level or 1-2 AS Levels	24.9%	19.2%	-5.7%	13.4%	5.8%
Apprenticeship	5.7%	5.9%	0.2%	5.3%	0.6%
HNC, HND or 2+ A Levels	12.8%	17.1%	4.3%	16.9%	0.2%
Degree or Similar	20.8%	39.4%	18.6%	33.8%	5.6%
Other	5.7%	2.4%	-3.3%	2.8%	-0.4%

Culture

Ethnic Group

In this area, the population is predominantly white, with 96% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.3%	2%	1.7%	0.7%	1.3%
Pakistani	0%	0.3%	0.3%	2.7%	-2.4%
Black African	1%	0.3%	-0.7%	2.5%	-2.2%
Mixed White and Asian	0.7%	0.9%	0.2%	0.8%	0.1%
Mixed Other	1%	0%	-1.0%	0.8%	-0.8%
White	96.7%	96%	-0.7%	81.4%	14.6%
Other	0.3%	0.6%	0.3%	1.6%	-1.0%

Country of Birth

In this area, 95.7% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.4%	95.7%	-1.7%	83.2%	12.5%
European Union	0.3%	1.1%	0.8%	6.1%	-5.0%
Rest of Europe	0.3%	0.3%	0.0%	0.8%	-0.5%
Africa	1%	0.9%	-0.1%	2.7%	-1.8%
Middle East and Asia	0.7%	0.9%	0.2%	5.6%	-4.7%
The Americas and the Caribbean	0%	0.9%	0.9%	1.3%	-0.4%
Oceania	0.3%	0.3%	0.0%	0.3%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.4%	95.5%	-1.9%	83.2%	12.3%
10+ Years	0.3%	2.8%	2.5%	9.8%	-7.0%
5-10 Years	0.3%	0%	-0.3%	2.9%	-2.9%
2-5 Years	0.7%	0.3%	-0.4%	2.2%	-1.9%
Less than 2 years	1.3%	1.4%	0.1%	1.9%	-0.5%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	78.7%	76.7%	2.0%
France	0.3%	0.3%	0.0%
Poland	0.9%	1.3%	-0.4%
Eastern Asia	0.3%	0.3%	0.0%
North America and the Caribbean	0.3%	0.3%	0.0%
No passport held	19.6%	13.5%	6.1%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	36.6%	37.2%	-0.6%
Christian	58.5%	46.2%	12.3%
Jewish	0.3%	0.5%	-0.2%
Not answered	4.5%	6.0%	-1.5%

Safety

Is Eastward Road dangerous?

Over the last 12 months, the overall crime rate around Eastward Road was 33.5 per 1,000 residents, which is 65.9% lower than the Link average. The most reported crime type was Violence and sexual offences.

Eastward Road has the 26th lowest crime rate of 70 local areas in Link and the 115th lowest crime rate of 256 local areas in Malvern Hills .

Violent and sexual offences accounted for around 25.8 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -46.8%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level level of wealth to the average household in England and Wales. 51% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£45,300

Income Rank
6/10

Household Income in WR14 1UA, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 2/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 3/10 (low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 3/10 (low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 2/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 4/10 (below average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 7/10 (above average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 3/10 (low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 4/10 (below average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Eastward Road are based on 32 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Malvern Hills.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Eastward Road, Malvern, WR14 1UA

Estimated Average Property Prices for WR14 1UA

Average Price
£381,361

Semi-Detached
£278,913

Terraced
no sales

Detached
£395,021

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Eastward Road

Average Price
£415,516

Semi-Detached
£305,165

Terraced
no sales

Detached
£426,932

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Eastward Road

Address	Sale Price	Sale Date	Price Estimate 2025
12A Eastward Road, Malvern, Worcestershire Detached, an established residential building	£350,000	2024-05-22	£369,969
20 Eastward Road, Malvern, Worcestershire Detached, an established residential building	£390,000	2021-05-26	£468,092
22 Eastward Road, Malvern, Worcestershire Detached, an established residential building	£345,000	2021-01-15	£418,020
28 Eastward Road, Malvern, Worcestershire Detached, an established residential building	£395,000	2020-07-24	£511,442
4 Eastward Road, Malvern, Worcestershire Detached, an established residential building	£250,000	2020-03-25	£309,915

View All Property Sales and Other Statistics for WR14 1UA

Employment

WR14 1UA area has a high level of entrepreneurship. Only 24% of streets have higher percent of entrepreneur residents. 12% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

WR14 1UA area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	115
Retired	74
Part-Time Employee	34
Self-Employed	34
Long-Term Sick or disabled	8
Looking after home or family	7
Other	6
Unemployed	5
Student (economically inactive)	2
Full-Time Student (with or without job)	1

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	30
Human health and social work activities	25
Manufacturing	21
Construction	17
Education	17
Professional, scientific and technical activities	14
Public administration and defence; compulsory social security	10
Other	10
Administrative and support service activities	8
Financial and insurance activities	5
Transport and storage	5
Accommodation and food service activities	4
Information and communication	3
Real estate activities	1
Electricity, gas, steam and air conditioning supply	1
Agriculture, forestry and fishing	1
Water supply; sewerage, waste management and remediation activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Somers Park Primary School Somers Park Avenue , WR14 1SE	4out of 4	718 yd	Academy converter	Yes	Mixed	More About School
St Matthias Church of England Primary School Cromwell Road , WR14 1NA	- not rated	968 yd	Academy converter	Yes	Mixed	More About School
St Joseph's Catholic Primary School Newtown Road , WR14 1PF	3out of 4	1,417 yd	Voluntary aided school	No	Mixed	More About School
Northleigh CofE Primary School St. Peters Road , Cowleigh Bank WR14 1QS	- not rated	1,458 yd	Academy sponsor led	No	Mixed	More About School
Grove Primary School Pickersleigh Grove , WR14 2LU	3out of 4	2,028 yd	Community school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Dyson Perrins CofE Academy Yates Hay Road , WR14 1WD	3out of 4	366 yd	Academy converter	Not Applicable	Mixed	More About School
The Chase Geraldine Road , WR14 3NZ	3out of 4	4,089 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Malvern St James 15 Avenue Road , WR14 3BA	- not rated	3,009 yd	Other independent school	Yes	Girls	More About School
Malvern College College Road , Malvern WR14 3DF	- not rated	3,735 yd	Other independent school	No	Mixed	More About School
Our Place School The Orchard , Bransford WR6 5JE	- not rated	3,853 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Sunbeans	4 Richmond Road, Malvern	1,033 yd
Vasai	267 - 269 Worcester Road, Malvern	1,047 yd
The Everest Eatery	243 Worcester Road, Malvern	1,051 yd
London House Cafe	247 Worcester Road, Malvern	1,051 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The New Inn	105 Lower Howsell Road, Malvern	764 yd
The Express Inn	91 Quest Hills Road, Malvern	938 yd
Malvern Cricket Club	Regency Road, Malvern	946 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Yates Hay Fish Bar	22 Yates Hay Road, Malvern	440 yd
Carburettor Coffee	36 Hampden Road, Malvern	924 yd
Malvern Link Fish Bar	140 Worcester Road, Malvern	1,092 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Co-Op	67 Upper Howsell Road, Malvern	220 yd
Sainsbury's	Buttercup Walk, Malvern	735 yd
Co-Op	162 Worcester Road, Malvern	1,080 yd

Sport

Facility Name	Sport Objects	Distance
Dyson Perrins C Of E Academy YATES HAY ROAD	artificial grass pitch, grass pitches, health and fitness suite, tennis courts	426 yd
Lower Howsell Road Playing Fields MARLBOROUGH GARDENS	grass pitches	676 yd
Malvern Vale Community Centre SWINYARD ROAD	grass pitches	853 yd
Malvern Cricket Club CRICKET GROUND CRICKET GROUND REGENCY ROAD	grass pitches	904 yd
Energize (Closed) Hampden Road	health and fitness suite	1,065 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	42.9%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	62.8 Mbit/s
Average download speed	62.4 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	16.7 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of WR14 1UA