Long Hill, Broadway, WR12 7LQ

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around WR12 7LQ is generally consistent with those figures, having a male population of 48.1%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	51.1%	51.9%	0.8%	51.0%	0.9%
Male	48.9%	48.1%	-0.8%	49.0%	-0.9%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of WR12 7LQ there is a very large concentration of residents that are married - 59.5% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	21.5%	23.7%	2.2%	37.9%	-14.2%
Married: Opposite sex	55.7%	59.5%	3.8%	44.2%	15.3%
Married: Same sex	1.3%	0.4%	-0.9%	0.3%	0.1%
Separated	3%	2.3%	-0.7%	2.2%	0.1%
Divorced	8.4%	7.8%	-0.6%	9.1%	-1.3%
Widowed	10.1%	6.2%	-3.9%	6.1%	0.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (89.3%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	51.4%	54.4%	3.0%	48.4%	6.0%
Good health	33.5%	34.9%	1.4%	33.6%	1.3%
Fair health	11.5%	8.7%	-2.8%	12.7%	-4.0%
Bad health	2.2%	2%	-0.2%	4.0%	-2.0%
Very bad health	1.4%	0%	-1.4%	1.2%	-1.2%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its high percentage of residents with higher education degree or similar. The UK average is 33.8%, while in this area it is 44.9%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	18.1%	14.1%	-4.0%	18.2%	-4.1%
1-4 GCSEs or Equivalent	9.3%	7%	-2.3%	9.6%	-2.6%
5 or more GCSEs, an A-Level or 1-2 AS Levels	14.3%	12.5%	-1.8%	13.4%	-0.9%
Apprenticeship	2.1%	3.1%	1.0%	5.3%	-2.2%
HNC, HND or 2+ A Levels	11.8%	16%	4.2%	16.9%	-0.9%
Degree or Similar	42.6%	44.9%	2.3%	33.8%	11.1%
Other	1.7%	2.3%	0.6%	2.8%	-0.5%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98.7% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Other Black	0.7%	0%	-0.7%	0.5%	-0.5%
Mixed White and Asian	0.4%	0.3%	-0.1%	0.8%	-0.5%
Mixed White and Caribbean	0%	0.7%	0.7%	0.9%	-0.2%
Mixed Other	1.1%	0.3%	-0.8%	0.8%	-0.5%
White	97.1%	98.7%	1.6%	81.4%	17.3%
Gypsy or Irish Traveller	0.7%	0%	-0.7%	0.1%	-0.1%

Country of Birth

In this area, 96.3% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	96%	96.3%	0.3%	83.2%	13.1%
European Union	1.1%	0.3%	-0.8%	6.1%	-5.8%
Africa	0.7%	0%	-0.7%	2.7%	-2.7%
Middle East and Asia	0.4%	0.3%	-0.1%	5.6%	-5.3%
The Americas and the Caribbean	0.7%	1.3%	0.6%	1.3%	0.0%
Oceania	1.1%	1.7%	0.6%	0.3%	1.4%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	95.3%	97.3%	2.0%	83.2%	14.1%
10+ Years	0%	2%	2.0%	9.8%	-7.8%
5-10 Years	0.4%	0%	-0.4%	2.9%	-2.9%
2-5 Years	0.7%	0.3%	-0.4%	2.2%	-1.9%
Less than 2 years	3.6%	0.3%	-3.3%	1.9%	-1.6%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	94%	76.7%	17.3%
Ireland	0.3%	0.6%	-0.3%
Italy	0.3%	0.6%	-0.3%
Oceania	0.3%	0.1%	0.2%
No passport held	5%	13.5%	-8.5%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	32.6%	37.2%	-4.6%
Christian	62.4%	46.2%	16.2%
Buddhist	0.3%	0.5%	-0.2%
Not answered	4.7%	6.0%	-1.3%

Safety

Is Long Hill Street dangerous?

Over the last 12 months, the overall crime rate around Long Hill was 29.6 per 1,000 residents, which is 32.6% lower than the Blockley average. The most reported crime type was Violence and sexual offences.

Long Hill has the 8th lowest crime rate of 28 local areas in Blockley and the 88th lowest crime rate of 312 local areas in Cotswold .

Violent and sexual offences accounted for around 9.9 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -46.9%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly higher level of wealth to the average household in England and Wales. 61% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£48,000

Income Rank
7/10

Household Income in WR12 7LQ, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 3/10 (low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 4/10 (below average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 3/10 (low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 3/10 (low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 2/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 2/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 8/10 (high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 6/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 5/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 3/10 (low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Long Hill are based on 1 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Cotswold.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Long Hill, Broadway, WR12 7LQ

Estimated Average Property Prices for WR12 7LQ

Average Price
£647,746

Semi-Detached
no sales

Terraced
no sales

Detached
£647,746

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Long Hill

Average Price
£618,052

Semi-Detached
no sales

Terraced
no sales

Detached
£618,052

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Long HillStreet

Address	Sale Price	Sale Date	Price Estimate 2025
Long Hill Cottage Long Hill, Broadway, Gloucestershire Detached, an established residential building	£270,700	2003-04-02	£618,052

View All Property Sales and Other Statistics for WR12 7LQ

Employment

WR12 7LQ area has a very high level of entrepreneurship. Less than 1% of streets have higher percent of entrepreneur residents. 23% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

WR12 7LQ area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in WR12 7LQ area is much higher than the country's average. According to Census 2011, 31% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	79
Self-Employed	59
Full-Time Employee	55
Part-Time Employee	27
Student (economically inactive)	13
Other	7
Looking after home or family	7
Unemployed	5
Long-Term Sick or disabled	3
Full-Time Student (with or without job)	0

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	18
Professional, scientific and technical activities	17
Agriculture, forestry and fishing	12
Education	11
Manufacturing	10
Construction	10
Accommodation and food service activities	10
Administrative and support service activities	9
Other	9
Information and communication	9
Human health and social work activities	6
Financial and insurance activities	5
Public administration and defence; compulsory social security	5
Water supply; sewerage, waste management and remediation activities	3
Real estate activities	2
Electricity, gas, steam and air conditioning supply	1
Mining and quarrying	1
Transport and storage	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Broadway First School Lime Tree Avenue , WR12 7BD	3out of 4	2,494 yd	Community school	Yes	Mixed	More About School
Willersey Church of England Primary School Church Street , Willersey WR12 7PN	3out of 4	2,553 yd	Voluntary controlled school	No	Mixed	More About School
St Mary's Catholic Primary School Leamington Road , WR12 7DZ	4out of 4	2,613 yd	Academy converter	No	Mixed	More About School
St Catharine's Catholic Primary School Lower High Street , GL55 6DZ	2out of 4	3,043 yd	Voluntary aided school	No	Mixed	More About School
St James and Ebrington Church of England Primary School Pear Tree Close , GL55 6DB	2out of 4	3,248 yd	Voluntary aided school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Chipping Campden School Cider Mill Lane , GL55 6HU	4out of 4	3,868 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cotswold Spa Hospital School Station Road , WR12 7DE	- not rated	3,566 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
Broadway Golf Club Limited	Broadway Golf Club, Willersey Hill		473 yd

Sport

Facility Name	Sport Objects	Distance
Broadway Golf Club WILLERSEY HILL	golf	679 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of WR12 7LQ