Cheltenham Road, Broadway, WR12 7BZ

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around WR12 7BZ is generally consistent with those figures, having a male population of 48.8%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	49%	51.2%	2.2%	51.0%	0.2%
Male	51%	48.8%	-2.2%	49.0%	-0.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of WR12 7BZ there is a very large concentration of residents that are married - 70.8% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	18%	12.4%	-5.6%	37.9%	-25.5%
Married: Opposite sex	63.2%	70.8%	7.6%	44.2%	26.6%
Civil partnership: Same sex	0%	0.9%	0.9%	0.1%	0.8%
Separated	3.1%	0.9%	-2.2%	2.2%	-1.3%
Divorced	4.4%	6.6%	2.2%	9.1%	-2.5%
Widowed	11.4%	8.4%	-3.0%	6.1%	2.3%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	38.9%	42.6%	3.7%	48.4%	-5.8%
Good health	41.7%	37.8%	-3.9%	33.6%	4.2%
Fair health	14.6%	14.1%	-0.5%	12.7%	1.4%
Bad health	4%	4.8%	0.8%	4.0%	0.8%
Very bad health	0.8%	0.8%	0.0%	1.2%	-0.4%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	19.7%	20.4%	0.7%	18.2%	2.2%
1-4 GCSEs or Equivalent	9.2%	6.6%	-2.6%	9.6%	-3.0%
5 or more GCSEs, an A-Level or 1-2 AS Levels	16.2%	10.2%	-6.0%	13.4%	-3.2%
Apprenticeship	6.1%	7.5%	1.4%	5.3%	2.2%
HNC, HND or 2+ A Levels	10.1%	13.7%	3.6%	16.9%	-3.2%
Degree or Similar	33.8%	37.6%	3.8%	33.8%	3.8%
Other	4.8%	4%	-0.8%	2.8%	1.2%

Culture

Ethnic Group

In this area, the population is predominantly white, with 99.2% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Other Asian	0%	0.8%	0.8%	1.6%	-0.8%
Mixed White and African	0.4%	0%	-0.4%	0.4%	-0.4%
Mixed White and Caribbean	0.4%	0%	-0.4%	0.9%	-0.9%
White	99.2%	99.2%	0.0%	81.4%	17.8%

Country of Birth

In this area, 92% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	95.5%	92%	-3.5%	83.2%	8.8%
European Union	0.8%	1.2%	0.4%	6.1%	-4.9%
Rest of Europe	0.8%	0%	-0.8%	0.8%	-0.8%
Africa	0.4%	2.4%	2.0%	2.7%	-0.3%
Middle East and Asia	0.8%	1.6%	0.8%	5.6%	-4.0%
The Americas and the Caribbean	1.2%	2.4%	1.2%	1.3%	1.1%
Oceania	0.4%	0%	-0.4%	0.3%	-0.3%
British Overseas	0%	0.4%	0.4%	0.0%	0.4%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	94.3%	92%	-2.3%	83.2%	8.8%
10+ Years	0%	6%	6.0%	9.8%	-3.8%
5-10 Years	0.4%	0.8%	0.4%	2.9%	-2.1%
2-5 Years	0.8%	1.2%	0.4%	2.2%	-1.0%
Less than 2 years	4.5%	0%	-4.5%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	82.3%	76.7%	5.6%
Ireland	0.4%	0.6%	-0.2%
Italy	1.2%	0.6%	0.6%
Other EU countries	0.4%	1.5%	-1.1%
North America and the Caribbean	0.8%	0.3%	0.5%
No passport held	14.9%	13.5%	1.4%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	26.4%	37.2%	-10.8%
Christian	70.4%	46.2%	24.2%
Other religion	0.4%	0.6%	-0.2%
Not answered	2.8%	6.0%	-3.2%

Safety

Is Cheltenham Road dangerous?

Over the last 12 months, the overall crime rate around Cheltenham Road was 33.1 per 1,000 residents, which is 27.7% lower than the Broadway, Sedgeberrow & Childswickham average. The most reported crime type was Violence and sexual offences.

Cheltenham Road has the 12th lowest crime rate of 24 local areas in Broadway, Sedgeberrow & Childswickham and the 145th lowest crime rate of 426 local areas in Wychavon .

Violent and sexual offences accounted for around 12.4 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -62.9%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level level of wealth to the average household in England and Wales. 54% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£46,000

Income Rank
6/10

Household Income in WR12 7BZ, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 2/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 2/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 3/10 (low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 3/10 (low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 2/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 2/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 8/10 (high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 1/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Cheltenham Road are based on 67 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Wychavon.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Cheltenham Road, Broadway, WR12 7BZ

Estimated Average Property Prices for WR12 7BZ

Average Price
£437,798

Semi-Detached
£415,939

Terraced
£393,340

Detached
£497,992

Flats/Maisonettes
£411,713

Other
no sales

Estimated Average Property Prices for Cheltenham Road

Average Price
£642,416

Semi-Detached
£417,549

Terraced
£440,408

Detached
£903,809

Flats/Maisonettes
£427,010

Other
£1,144,028

Property Prices Comparison

Latest Property Sales on Cheltenham Road

Address	Sale Price	Sale Date	Price Estimate 2025
4 Highgate Court Cheltenham Road, Broadway, Worcestershire Detached, an established residential building	£342,500	2024-08-30	£339,061
2 Highgate Court Cheltenham Road, Broadway, Worcestershire Terraced, an established residential building	£360,000	2022-06-01	£365,884
1 Highgate Court Cheltenham Road, Broadway, Worcestershire Terraced, an established residential building	£383,000	2021-03-12	£441,071
Sycamore House Cheltenham Road, Broadway, Worcestershire Detached, an established residential building	£480,000	2020-01-31	£578,582
1 Highgate Court Cheltenham Road, Broadway, Worcestershire Terraced, an established residential building	£360,000	2017-05-15	£484,054

View All Property Sales and Other Statistics for WR12 7BZ

Employment

WR12 7BZ area has a very high level of entrepreneurship. Only 2% of streets have higher percent of entrepreneur residents. 20% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

WR12 7BZ area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in WR12 7BZ area is much higher than the country's average. According to Census 2011, 44% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	100
Self-Employed	45
Full-Time Employee	34
Part-Time Employee	21
Looking after home or family	12
Other	4
Student (economically inactive)	4
Long-Term Sick or disabled	4
Unemployed	3
Full-Time Student (with or without job)	0

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	19
Professional, scientific and technical activities	13
Accommodation and food service activities	11
Education	10
Construction	9
Human health and social work activities	9
Manufacturing	8
Financial and insurance activities	7
Administrative and support service activities	6
Public administration and defence; compulsory social security	5
Information and communication	4
Other	3
Agriculture, forestry and fishing	2
Transport and storage	2
Real estate activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Mary's Catholic Primary School Leamington Road , WR12 7DZ	4out of 4	1,025 yd	Academy converter	No	Mixed	More About School
Broadway First School Lime Tree Avenue , WR12 7BD	3out of 4	1,167 yd	Community school	Yes	Mixed	More About School
Willersey Church of England Primary School Church Street , Willersey WR12 7PN	3out of 4	2,750 yd	Voluntary controlled school	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Cotswold Spa Hospital School Station Road , WR12 7DE	- not rated	268 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Broadway Station Refreshment Rooms	The Railway Station, Station Road	321 yd
Broadway Restaurant Food Of India	Coach House Restaurant, The Green	509 yd
Flipside	6 The Green, Broadway	509 yd
Tisanes Tearooms	Cotswold House, 21 The Green	509 yd
The Broadbean	39E High Street, Broadway	677 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Broadway United Football Club	Milestone Ground, Childswickham Road	60 yd
The Swan	2 The Green, Broadway	509 yd
The Crown & Trumpet Inn	14 Church Street, Broadway	512 yd
Broadway Bowling Club	Kennel Lane, Broadway	694 yd
The Horse And Hound Inn	54 High Street, Broadway	716 yd

Takeaway, Sandwich Shops

Business Name	Address	Food hygiene rating	Distance
Guilt Trip Coffee And Donuts	1 The Huntings, Church Close		584 yd
Otis & Belle	69A High Street, Broadway		925 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Midcounties Co-Operative	16 Russell Square, High Street		529 yd

Sport

Facility Name	Sport Objects	Distance
Milestone Ground CHILDSWICKHAM ROAD	grass pitches	48 yd
The Club And Spa At The Lygon Arms Hotel HIGH STREET	health and fitness suite, swimming pool, tennis courts	598 yd
St Marys Catholic Primary School Leamington Road	grass pitches	890 yd
Broadway Activity Park CHURCH SCHOOL HOUSE CHURCH SCHOOL HOUSE HIGH STREET	grass pitches	964 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	79.7 Mbit/s
Average download speed	68.9 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	16.4 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.