Broadway Shopping Centre, London, W6 9YD

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around W6 9YD is generally consistent with those figures, having a male population of 48.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	47.7%	51.8%	4.1%	51.0%	0.8%
Male	52.3%	48.2%	-4.1%	49.0%	-0.8%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate area around W6 9YD, a significant portion of the population is single, making up 70.3% of the residents. On average, approximately 38% of individuals who responded to the census in the UK were single. Areas with higher single populations are typically urban centers, university towns, regions with dynamic job markets, rich cultural offerings and entertainment facilities. These regions also tend to have a younger demographic.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	56.1%	70.3%	14.2%	37.9%	32.4%
Married: Opposite sex	30%	20.4%	-9.6%	44.2%	-23.8%
Married: Same sex	0%	0.4%	0.4%	0.3%	0.1%
Civil partnership: Same sex	0%	0.7%	0.7%	0.1%	0.6%
Separated	3.8%	1.1%	-2.7%	2.2%	-1.1%
Divorced	6.3%	5.8%	-0.5%	9.1%	-3.3%
Widowed	3.8%	1.3%	-2.5%	6.1%	-4.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (88.6%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	56.7%	58.3%	1.6%	48.4%	9.9%
Good health	32.3%	30.3%	-2.0%	33.6%	-3.3%
Fair health	7.3%	8%	0.7%	12.7%	-4.7%
Bad health	2.9%	2%	-0.9%	4.0%	-2.0%
Very bad health	0.9%	1.3%	0.4%	1.2%	0.1%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around W6 9YD this area, 7.4% of residents have no qualifications. This is significantly lower than the UK average of 18.2%. This area stands out for its high percentage of residents with higher education degree or similar. The UK average is 33.8%, while in this area it is 62.6%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	6.3%	7.4%	1.1%	18.2%	-10.8%
1-4 GCSEs or Equivalent	5.9%	2.8%	-3.1%	9.6%	-6.8%
5 or more GCSEs, an A-Level or 1-2 AS Levels	10.5%	4.1%	-6.4%	13.4%	-9.3%
Apprenticeship	1.7%	2.6%	0.9%	5.3%	-2.7%
HNC, HND or 2+ A Levels	11.1%	17.5%	6.4%	16.9%	0.6%
Degree or Similar	52.6%	62.6%	10.0%	33.8%	28.8%
Other	11.8%	3%	-8.8%	2.8%	0.2%

Culture

Ethnic Group

In this area, the population is more ethnically diverse compared to the UK average. While 50.6% of the residents identify as white, which is lower than the UK average of 81.4%, there are significant representations of other ethnic groups.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0.3%	0.3%	0.0%	1.1%	-0.8%
Chinese	2%	16.3%	14.3%	0.7%	15.6%
Indian	4.1%	2.7%	-1.4%	3.1%	-0.4%
Pakistani	0.9%	1.8%	0.9%	2.7%	-0.9%
Other Asian	4.7%	4.1%	-0.6%	1.6%	2.5%
Black African	3.8%	3.5%	-0.3%	2.5%	1.0%
Black Caribbean	5.2%	2.8%	-2.4%	1.0%	1.8%
Other Black	2.6%	1%	-1.6%	0.5%	0.5%
Mixed White and Asian	2.3%	3.3%	1.0%	0.8%	2.5%
Mixed White and African	1.7%	0.7%	-1.0%	0.4%	0.3%
Mixed White and Caribbean	1.2%	1.5%	0.3%	0.9%	0.6%
Mixed Other	2.9%	3.2%	0.3%	0.8%	2.4%
White	63.4%	50.6%	-12.8%	81.4%	-30.8%
Gypsy or Irish Traveller	0%	0.2%	0.2%	0.1%	0.1%
Roma	0%	1.2%	1.2%	0.2%	1.0%
Arab	3.2%	3%	-0.2%	0.6%	2.4%
Other	1.7%	4%	2.3%	1.6%	2.4%

Country of Birth

In this area, just 40.9% of residents were born in the United Kingdom, meaning that the majority of residents originate from outside the UK.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	59%	40.9%	-18.1%	83.2%	-42.3%
European Union	16.6%	21.8%	5.2%	6.1%	15.7%
Rest of Europe	0.6%	2.3%	1.7%	0.8%	1.5%
Africa	7.3%	4.5%	-2.8%	2.7%	1.8%
Middle East and Asia	9.9%	23.6%	13.7%	5.6%	18.0%
The Americas and the Caribbean	5.5%	6%	0.5%	1.3%	4.7%
Oceania	1.2%	1%	-0.2%	0.3%	0.7%

Length of Residence

In this area majority of residents originate from outside the UK. Only 40.9% of residents were born in the United Kingdom. 15.9% of residents have lived in the UK for 10 years or more.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	56.4%	40.7%	-15.7%	83.2%	-42.5%
10+ Years	6.7%	15.9%	9.2%	9.8%	6.1%
5-10 Years	11.9%	9.6%	-2.3%	2.9%	6.7%
2-5 Years	8.4%	11.3%	2.9%	2.2%	9.1%
Less than 2 years	16.6%	22.5%	5.9%	1.9%	20.6%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	53.6%	76.7%	-23.1%
Ireland	1.7%	0.6%	1.1%
France	2.2%	0.3%	1.9%
Germany	1.3%	0.2%	1.1%
Italy	3.2%	0.6%	2.6%
Portugal	1%	0.5%	0.5%
Spain	4.1%	0.4%	3.7%
Lithuania	0.2%	0.3%	-0.1%
Poland	1.5%	1.3%	0.2%
Romania	1.8%	0.9%	0.9%
Other EU countries	4.3%	1.5%	2.8%
Turkey	0.2%	0.1%	0.1%
Other Europe	2.2%	0.2%	2.0%
North Africa	0.3%	0.1%	0.2%
Central and Western Africa	0.2%	0.3%	-0.1%
South and Eastern Africa	0.5%	0.2%	0.3%
Middle East	0.8%	0.1%	0.7%
Eastern Asia	12.6%	0.3%	12.3%
Southern Asia	0.7%	1.2%	-0.5%
South-East Asia	1.7%	0.2%	1.5%
Central Asia	0.5%	0.0%	0.5%
North America and the Caribbean	2.3%	0.3%	2.0%
Central and South America	0.8%	0.2%	0.6%
Oceania	0.7%	0.1%	0.6%
No passport held	1.8%	13.5%	-11.7%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	37.8%	37.2%	0.6%
Christian	42%	46.2%	-4.2%
Buddhist	1.3%	0.5%	0.8%
Hindu	1.3%	1.7%	-0.4%
Muslim	8.8%	6.5%	2.3%
Sikh	1%	0.9%	0.1%
Other religion	0.2%	0.6%	-0.4%
Not answered	7.6%	6.0%	1.6%

Safety

Is Broadway Shopping Centre Street dangerous?

Over the last 12 months, the overall crime rate around Broadway Shopping Centre was 2553.2 per 1,000 residents, which is 1124.4% higher than the Brook Green average. The most reported crime type was Violence and sexual offences.

Broadway Shopping Centre has the highest crime rate of 26 local areas in Brook Green and the 2nd highest crime rate of 520 local areas in Hammersmith and Fulham .

Violent and sexual offences accounted for around 975.4 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has risen by about 29.4%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a higher level of wealth to the average household in England and Wales. 78% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£54,100

Income Rank
8/10

Household Income in W6 9YD, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 6/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 4/10 (below average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 8/10 (high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 9/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 6/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 9/10 (very high )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Broadway Shopping Centre are based on 3 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Hammersmith And Fulham.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Broadway Shopping Centre, London, W6 9YD

Estimated Average Property Prices for W6 9YD

Average Price
£28,250

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£28,250

Estimated Average Property Prices for Broadway Shopping Centre

Average Price
£32,491

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£32,491

Property Prices Comparison

Latest Property Sales on Broadway Shopping CentreStreet

Address	Sale Price	Sale Date	Price Estimate 2025
Unit 24B Broadway Shopping Centre, London, Greater London Other, an established residential building	£40,000	2017-12-08	£37,906
Unit 34B Broadway Shopping Centre, London, Greater London Other, an established residential building	£15,000	2017-10-23	£14,079
Unit 34B Broadway Shopping Centre, London, Greater London Other, an established residential building	£50,000	2016-04-22	£45,487

View All Property Sales and Other Statistics for W6 9YD

Employment

W6 9YD area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of student residents living in W6 9YD area is much higher than the country's average. Usually places with high percentage of students are near Universities and near entertainment places.

Economic Activity

Full-Time Employee	189
Student (economically inactive)	141
Retired	45
Part-Time Employee	38
Self-Employed	37
Full-Time Student (with or without job)	28
Long-Term Sick or disabled	17
Other	16
Looking after home or family	15
Unemployed	12

Employment Industry

Professional, scientific and technical activities	29
Human health and social work activities	22
Education	21
Wholesale and retail trade; repair of motor vehicles and motor cycles	19
Information and communication	16
Other	16
Accommodation and food service activities	12
Financial and insurance activities	12
Construction	8
Administrative and support service activities	7
Transport and storage	4
Public administration and defence; compulsory social security	3
Agriculture, forestry and fishing	2
Manufacturing	2
Real estate activities	2
Water supply; sewerage, waste management and remediation activities	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
James Lee Nursery School Gliddon Road , W14 9BH	4out of 4	950 yd	Local authority nursery school	Yes	Mixed	More About School
Vanessa Nursery School 14 Cathnor Road , W12 9JA	4out of 4	1,271 yd	Local authority nursery school	Yes	Mixed	More About School
Bayonne Nursery School 50 Paynes Walk , W6 8PF	4out of 4	1,351 yd	Local authority nursery school	Yes	Mixed	More About School
Randolph Beresford Early Years Centre Australia Road , White City W12 7PH	4out of 4	2,241 yd	Local authority nursery school	Yes	Mixed	More About School
St Anne's & Avondale Park Nursery School Sirdar Road , W11 4EE	4out of 4	2,360 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Paul's CofE Primary School Worlidge Street , W6 9BP	4out of 4	276 yd	Voluntary aided school	Yes	Mixed	More About School
West London Free School Primary Cambridge Grove , W6 0LB	4out of 4	419 yd	Free schools	No	Mixed	More About School
Earl's Court Free School Primary Cambridge Grove , W6 0LB	4out of 4	496 yd	Free schools	No	Mixed	More About School
Larmenier & Sacred Heart Catholic Primary School 41a Brook Green , Hammersmith W6 7BL	4out of 4	676 yd	Voluntary aided school	Yes	Mixed	More About School
Flora Gardens Primary School Dalling Road , W6 0UD	3out of 4	747 yd	Community school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Sacred Heart High School 212 Hammersmith Road , W6 7DG	4out of 4	231 yd	Academy converter	Not Applicable	Girls	More About School
West London Free School 241 King Street , W6 9LP	3out of 4	885 yd	Free schools	No	Mixed	More About School
Hammersmith Academy 25 Cathnor Road , W12 9JD	3out of 4	1,333 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Fulham Cross Girls' School and Language College Munster Road , Fulham SW6 6BP	4out of 4	1,660 yd	Academy converter	No	Girls	More About School
The Cardinal Vaughan Memorial RC School 89 Addison Road , W14 8BZ	4out of 4	1,731 yd	Academy converter	No	Boys	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
William Morris Sixth Form St Dunstan's Road , W6 8RB	2out of 4	784 yd	Community school	No	Mixed	More About School
Ealing, Hammersmith and West London College Gliddon Road , Barons Court W14 9BL	- not rated	925 yd	Further education	Not Applicable	Mixed	More About School
St Charles Catholic Sixth Form College 74 St Charles Square , North Kensington W10 6EY	- not rated	3,562 yd	Further education	Not Applicable	Mixed	More About School
United Colleges Group 25 Paddington Green , W2 1NB	- not rated	5,192 yd	Further education	Not Applicable	Mixed	More About School

All-through

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Ark Burlington Danes Academy Wood Lane , W12 0HR	2out of 4	3,186 yd	Academy sponsor led	Yes	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Godolphin and Latymer School Iffley Road , Hammersmith W6 0PG	- not rated	419 yd	Other independent school	No	Girls	More About School
TLG West London St Pauls' Centre , Macbeth Street W6 9JJ	- not rated	445 yd	Other independent school	No	Mixed	More About School
Bute House Preparatory School for Girls Luxembourg Gardens , Hammersmith W6 7EA	- not rated	490 yd	Other independent school	No	Girls	More About School
Westside School 8-30 Galena Road , W6 0LT	3out of 4	510 yd	Free schools alternative provision	No	Mixed	More About School
St Paul's Girls' School Brook Green , W6 7BS	- not rated	620 yd	Other independent school	No	Girls	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Paul	Unit 34B, Broadway Shopping Centre	8 yd
Starbucks	Unit 36, Broadway Shopping Centre	8 yd
Popeyes Louisiana Chicken	Unit 26, Broadway Shopping Centre	8 yd
Cafe De Nata	Unit 25B, Broadway Shopping Centre	8 yd
Wasabi Sushi & Bento	Unit 28, Broadway Shopping Centre	8 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Craft Beer Co	Unit 17-18, Broadway Shopping Centre	8 yd
The Hop Poles	Hop Poles, 17 - 19 King Street	99 yd
The Swan	46 Hammersmith Broadway, London	108 yd
Belushi's And St Christopher's	Hammersmith Broadway, London	121 yd
The William Morris	2 - 4 King Street, London	127 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Burrito Kitchen	Unit 13-16, Broadway Shopping Centre	8 yd
Chopstix	Unit 29, Broadway Shopping Centre	8 yd
Pure	Unit 2, Broadway Shopping Centre	10 yd
Subway	1 - 15 King Street, London	99 yd
Auntie Anne's	Unit RMU1, Broadway Shopping Centre	137 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Tesco Metro	Unit 13-16, Broadway Shopping Centre	8 yd
Heriots Patisserie	Unit 25A, Broadway Shopping Centre	10 yd
Marks & Spencer	27 - 33 King Street, London	240 yd
IKEA	1 Kings Mall, King Street	246 yd
Lidl	1 Kings Mall, King Street	246 yd

Sport

Facility Name	Sport Objects	Distance
Hammersmith And Fulham Irish Centre IRISH CULTURAL CENTRE IRISH CULTURAL CENTRE BLACKS ROAD		70 yd
Sacred Heart High School HAMMERSMITH ROAD		182 yd
Pure Gym (London Hammersmith Palais) SHEPHERDS BUSH ROAD	health and fitness suite	230 yd
Fitness First Health Club (London Hammersmith) 26-28 26-28 HAMMERSMITH GROVE	health and fitness suite, swimming pool	298 yd
Hammersmith Fitness & Squash Centre CHALKHILL ROAD	health and fitness suite, squash courts	340 yd
Virgin Active (Hammersmith) HAMMERSMITH ROAD	health and fitness suite, swimming pool	352 yd
The Godolphin And Latymer School IFFLEY ROAD	artificial grass pitch, health and fitness suite	546 yd
St Paul'S Girl'S School BROOK GREEN	grass pitches, health and fitness suite, swimming pool	549 yd
Brook Green Tennis Courts BROOK GREEN	tennis courts	575 yd
West London Free School Primary Cambridge Grove		630 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	98.3%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	98.3%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	98.3%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	98.3%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	1.7%

Download Speed

Median download speed	14.3 Mbit/s
Average download speed	13 Mbit/s
Minimum download speed	19.66 Mbit/s
Maximum download speed	19.66 Mbit/s

Upload Speed

Median upload speed	1.1 Mbit/s
Average upload speed	1 Mbit/s
Maximum upload speed	1.26 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.