Rupert Street, London, W1D 7PE

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding W1D 7PE is primarily male, with 53.3% of the population being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	33.7%	46.7%	13.0%	51.0%	-4.3%
Male	66.3%	53.3%	-13.0%	49.0%	4.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate area around W1D 7PE, a significant portion of the population is single, making up 64.7% of the residents. On average, approximately 38% of individuals who responded to the census in the UK were single. Areas with higher single populations are typically urban centers, university towns, regions with dynamic job markets, rich cultural offerings and entertainment facilities. These regions also tend to have a younger demographic.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	66.3%	64.7%	-1.6%	37.9%	26.8%
Married: Opposite sex	17.6%	26.6%	9.0%	44.2%	-17.6%
Married: Same sex	4.7%	0%	-4.7%	0.3%	-0.3%
Separated	2.7%	1.4%	-1.3%	2.2%	-0.8%
Divorced	5.9%	6.8%	0.9%	9.1%	-2.3%
Widowed	2.7%	0.5%	-2.2%	6.1%	-5.6%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	55.3%	52.2%	-3.1%	48.4%	3.8%
Good health	30.7%	27.8%	-2.9%	33.6%	-5.8%
Fair health	9.1%	15.8%	6.7%	12.7%	3.1%
Bad health	4.5%	2.4%	-2.1%	4.0%	-1.6%
Very bad health	0.4%	1.9%	1.5%	1.2%	0.7%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its high percentage of residents with higher education degree or similar. The UK average is 33.8%, while in this area it is 65.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	9.4%	11.1%	1.7%	18.2%	-7.1%
1-4 GCSEs or Equivalent	9.8%	2.9%	-6.9%	9.6%	-6.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	8.2%	8.7%	0.5%	13.4%	-4.7%
Apprenticeship	0.4%	1.4%	1.0%	5.3%	-3.9%
HNC, HND or 2+ A Levels	12.9%	8.2%	-4.7%	16.9%	-8.7%
Degree or Similar	43.9%	65.2%	21.3%	33.8%	31.4%
Other	15.3%	2.4%	-12.9%	2.8%	-0.4%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 79.8% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	1.1%	0%	-1.1%	1.1%	-1.1%
Chinese	12.1%	5.3%	-6.8%	0.7%	4.6%
Indian	0.8%	1%	0.2%	3.1%	-2.1%
Pakistani	0.4%	0%	-0.4%	2.7%	-2.7%
Other Asian	4.9%	3.4%	-1.5%	1.6%	1.8%
Black African	4.2%	0.5%	-3.7%	2.5%	-2.0%
Black Caribbean	3%	2.4%	-0.6%	1.0%	1.4%
Mixed White and Asian	1.5%	1%	-0.5%	0.8%	0.2%
Mixed White and African	0.8%	0.5%	-0.3%	0.4%	0.1%
Mixed White and Caribbean	2.7%	0.5%	-2.2%	0.9%	-0.4%
Mixed Other	4.2%	1.9%	-2.3%	0.8%	1.1%
White	62.5%	79.8%	17.3%	81.4%	-1.6%
Roma	0%	1.4%	1.4%	0.2%	1.2%
Other	1.9%	2.4%	0.5%	1.6%	0.8%

Country of Birth

In this area, just 25.5% of residents were born in the United Kingdom, meaning that the majority of residents originate from outside the UK.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	44.7%	25.5%	-19.2%	83.2%	-57.7%
European Union	17.4%	29.2%	11.8%	6.1%	23.1%
Rest of Europe	4.2%	2.8%	-1.4%	0.8%	2.0%
Africa	5.3%	0.9%	-4.4%	2.7%	-1.8%
Middle East and Asia	15.9%	9.9%	-6.0%	5.6%	4.3%
The Americas and the Caribbean	8.7%	14.6%	5.9%	1.3%	13.3%
Oceania	3.8%	17%	13.2%	0.3%	16.7%

Length of Residence

In this area majority of residents originate from outside the UK. Only 25.5% of residents were born in the United Kingdom. 22.6% of residents have lived in the UK for 10 years or more.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	44.7%	26%	-18.7%	83.2%	-57.2%
10+ Years	12.1%	22.6%	10.5%	9.8%	12.8%
5-10 Years	13.6%	16.8%	3.2%	2.9%	13.9%
2-5 Years	11.7%	8.2%	-3.5%	2.2%	6.0%
Less than 2 years	17.8%	26.4%	8.6%	1.9%	24.5%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	34.8%	76.7%	-41.9%
Ireland	1.9%	0.6%	1.3%
France	2.9%	0.3%	2.6%
Germany	3.8%	0.2%	3.6%
Italy	12.9%	0.6%	12.3%
Spain	1.4%	0.4%	1.0%
Lithuania	1%	0.3%	0.7%
Poland	1%	1.3%	-0.3%
Romania	1.4%	0.9%	0.5%
Other EU countries	10%	1.5%	8.5%
Turkey	2.4%	0.1%	2.3%
Other Europe	1%	0.2%	0.8%
South and Eastern Africa	0.5%	0.2%	0.3%
Eastern Asia	1.9%	0.3%	1.6%
Southern Asia	2.9%	1.2%	1.7%
South-East Asia	1%	0.2%	0.8%
North America and the Caribbean	1%	0.3%	0.7%
Central and South America	1.4%	0.2%	1.2%
Oceania	11%	0.1%	10.9%
No passport held	6.2%	13.5%	-7.3%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	45.5%	37.2%	8.3%
Christian	28.7%	46.2%	-17.5%
Buddhist	1.9%	0.5%	1.4%
Hindu	0.5%	1.7%	-1.2%
Muslim	0.5%	6.5%	-6.0%
Other religion	1%	0.6%	0.4%
Not answered	22%	6.0%	16.0%

Safety

Is Rupert Street dangerous?

Over the last 12 months, the overall crime rate around Rupert Street was 7736.0 per 1,000 residents, which is 758.0% higher than the Marylebone average. The most reported crime type was Theft from the person.

Rupert Street has the 7th highest crime rate of 85 local areas in Marylebone and the 9th highest crime rate of 604 local areas in Westminster . It is also in the top 100 most dangerous local areas in England and Wales.

Violent and sexual offences accounted for around 1662.9 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has risen by about 24.7%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a much higher level of wealth compared to the average household in England and Wales. 93% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£64,300

Income Rank
10/10

Household Income in W1D 7PE, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 4/10 (below average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 5/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 3/10 (low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 9/10 (very high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 8/10 (high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 10/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 7/10 (above average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Rupert Street are based on 57 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for City Of Westminster.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Rupert Street, London, W1D 7PE

Estimated Average Property Prices for W1D 7PE

Average Price
£579,226

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
£669,538

Other
£37,358

Estimated Average Property Prices for Rupert Street

Average Price
£550,518

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
£583,757

Other
£373,245

Property Prices Comparison

Latest Property Sales on Rupert Street

Address	Sale Price	Sale Date	Price Estimate 2025
Flat 4 47 - 49 Rupert Street, London, Greater London Flats/Maisonettes, an established residential building	£450,000	2025-03-28	£462,016
Flat 5 47 - 49 Rupert Street, London, Greater London Flats/Maisonettes, an established residential building	£375,000	2025-03-24	£385,013
Ground Floor Shop 47 Rupert Street, London, Greater London Other, an established residential building	£40,000	2021-07-30	£35,034
Flat 5 47 Rupert Street, London, Greater London Flats/Maisonettes, a newly built property	£845,000	2016-03-31	£763,578
Ground Floor Shop 47 Rupert Street, London, Greater London Other, an established residential building	£79,000	2015-12-11	£68,413

View All Property Sales and Other Statistics for W1D 7PE

Employment

W1D 7PE area has a high level of entrepreneurship. Only 17% of streets have higher percent of entrepreneur residents. 13% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

W1D 7PE area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of student residents living in W1D 7PE area is much higher than the country's average. Usually places with high percentage of students are near Universities and near entertainment places.

Economic Activity

Full-Time Employee	100
Self-Employed	27
Other	22
Student (economically inactive)	19
Part-Time Employee	11
Retired	11
Unemployed	6
Full-Time Student (with or without job)	5
Long-Term Sick or disabled	4
Looking after home or family	2

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	30
Accommodation and food service activities	25
Other	24
Information and communication	23
Professional, scientific and technical activities	22
Financial and insurance activities	12
Education	8
Human health and social work activities	7
Construction	5
Administrative and support service activities	4
Manufacturing	2
Real estate activities	1
Transport and storage	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Thomas Coram Centre 49 Mecklenburgh Square , WC1N 2NY	4out of 4	1,924 yd	Local authority nursery school	Yes	Mixed	More About School
Portman Early Childhood Centre 12 Salisbury Street , NW8 8DE	4out of 4	2,882 yd	Local authority nursery school	Yes	Mixed	More About School
Kate Greenaway Nursery School and Children's Centre Yorkway Court , Copenhagen Street N1 0UH	4out of 4	3,102 yd	Local authority nursery school	Yes	Mixed	More About School
Tachbrook Nursery School Aylesford Street , SW1V 3RT	3out of 4	3,135 yd	Local authority nursery school	Yes	Mixed	More About School
Ethelred Nursery School and Children's Centre 1 Gundulf Street , SE11 6BG	4out of 4	3,161 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Soho Parish CofE Primary School 23 Great Windmill Street , W1D 7LF	3out of 4	103 yd	Voluntary aided school	No	Mixed	More About School
All Souls CofE Primary School Foley Street , W1W 7JJ	3out of 4	938 yd	Voluntary aided school	Yes	Mixed	More About School
St Josephs Catholic Primary School Macklin Street , Covent Garden WC2B 5NA	3out of 4	1,106 yd	Voluntary aided school	Yes	Mixed	More About School
St George's Hanover Square CofE Primary School South Street , W1K 2XH	3out of 4	1,210 yd	Voluntary aided school	No	Mixed	More About School
St Clement Danes CofE Primary School 118 Drury Lane , Covent Garden WC2B 5SU	4out of 4	1,220 yd	Voluntary aided school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The St Marylebone CofE School 64 Marylebone High Street , W1U 5BA	4out of 4	1,749 yd	Academy converter	Not Applicable	Girls	More About School
Westminster City School 55 Palace Street , SW1E 5HJ	3out of 4	1,781 yd	Academy converter	No	Boys	More About School
The Grey Coat Hospital Greycoat Place , SW1P 2DY	4out of 4	1,992 yd	Academy converter	No	Girls	More About School
Maria Fidelis Catholic School FCJ 1 - 39 Drummond Crescent , NW1 1LY	3out of 4	2,131 yd	Voluntary aided school	No	Mixed	More About School
London Nautical School 61 Stamford Street , Waterloo SE1 9NA	2out of 4	2,161 yd	Foundation school	No	Boys	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
City Lit Keeley Street , Covent Garden WC2B 4BA	- not rated	1,178 yd	Further education	Not Applicable	Mixed	More About School
The Mary Ward Centre (AE Centre) 42 - 43 Queen Square , Camden WC1N 3AQ	- not rated	1,440 yd	Further education	Not Applicable	Mixed	More About School
Harris Westminster Sixth Form Steel House, 11 Tothill Street , Westminster SW1H 9LH	- not rated	1,593 yd	Free schools 16 to 19	No	Mixed	More About School
Capital City College Group 211 Gray's Inn Road , WC1X 8RA	- not rated	2,152 yd	Further education	Not Applicable	Mixed	More About School
The Marine Society College of the Sea 200b Lambeth Road , SE1 7JY	- not rated	2,494 yd	Further education	Not Applicable	Mixed	More About School

All-through

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Ark King Solomon Academy Penfold Street , NW1 6RU	4out of 4	2,791 yd	Academy sponsor led	Yes	Mixed	More About School
Ark Globe Academy Harper Road , SE1 6AG	3out of 4	3,928 yd	Academy sponsor led	Yes	Mixed	More About School
St Mary Magdalene Academy Liverpool Road , Islington N7 8PG	3out of 4	4,655 yd	Academy sponsor led	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Fashion Retail Academy 15 Gresse Street , W1T 1QL	- not rated	612 yd	Miscellaneous	Not Applicable	Mixed	More About School
University of Westminster 309 Regent Street , W1B 2UW	- not rated	814 yd	Higher education institutions	Not Applicable	Mixed	More About School
Ecole Jeannine Manuel 43-45 Bedford Square , Bloomsbury WC1B 3DN	- not rated	819 yd	Other independent school	Yes	Mixed	More About School
The Royal Ballet School 46 Floral Street , Covent Garden WC2E 9DA	- not rated	895 yd	Other independent school	No	Mixed	More About School
London School of Hygiene & Tropical Medicine Keppel Street , WC1E 7HT	- not rated	1,087 yd	Higher education institutions	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Coco Playa	47 RUPERT STREET	2 yd
White Horse Public House	45 RUPERT STREET	3 yd
Bubbleology	49 RUPERT STREET	5 yd
Jonny Loves	51-53 RUPERT STREET	15 yd
Nupokepasta	9 ARCHER STREET CHAMBERS, 9 ARCHER STREET	21 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Friendly Society	BASEMENT, 79 WARDOUR STREET	60 yd
Be At One	20 GREAT WINDMILL STREET	74 yd
Coyote Ugly Camden Limited	50 SHAFTESBURY AVENUE	83 yd
Coyote Ugly Saloon	36 SHAFTESBURY AVENUE	90 yd
Underbelly Boulevard	6 WALKER'S COURT	105 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
B Bagel Bakery Bar	GROUND FLOOR SOUTH, 54 WARDOUR STREET	86 yd
Leon	ASTORIA HOUSE, 62 SHAFTESBURY AVENUE	91 yd
Ben And Jerrys	BASEMENT AND GROUND FLOOR, 74 WARDOUR STREET	132 yd
Savage Salads	INGESTRE COURT, INGESTRE PLACE	178 yd
Monga	BASEMENT AND GROUND FLOOR, 12 MACCLESFIELD STREET	184 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Tesco	GROUND FLOOR, THE PLAZA, 17-25 REGENT STREET	367 yd
Sainsbury's	UNITS 5 AND 6, 57-63 CHARING CROSS ROAD	374 yd
Tesco	GROUND FLOOR, 2-4 DEAN STREET	452 yd
Marks And Spencer	169-173 OXFORD STREET	507 yd
Sainsbury's	BASEMENT AND GROUND FLOOR, 1 BERNERS STREET	555 yd

Sport

Facility Name	Sport Objects	Distance
Third Space Health Club (Soho) BREWER STREET	health and fitness suite, swimming pool	177 yd
Akasha Holistic Wellbeing Centre @ Hotel Cafe Royal REGENT STREET	health and fitness suite, swimming pool	298 yd
Marshall Street Leisure Centre MARSHALL STREET	health and fitness suite, swimming pool	373 yd
The Piccadilly Health Club And Spa PICCADILLY	health and fitness suite, squash courts, swimming pool	383 yd
Pure Gym (London Piccadily) REX HOUSE 4-12 REX HOUSE 4-12 REGENT STREET	health and fitness suite, swimming pool	416 yd
Another_Space (Covent Garden) 4-10 4-10 TOWER STREET		448 yd
Fitness First Health Club (London Carnaby Street) KINGLY STREET	health and fitness suite	471 yd
Nuffield Health Fitness & Wellbeing (West End) (Closed) 27-28 27-28 Kingly Street	health and fitness suite, swimming pool	505 yd
Fitness First Health Club (London Oxford Circus) GREAT MARLBOROUGH STREET	health and fitness suite	522 yd
Sofitel London St James WATERLOO PLACE	health and fitness suite	547 yd

Broadband

We haven't found any broadband statistics for this postcode.

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of W1D 7PE