The Willoughbys, London, SW14 8DF

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around SW14 8DF is generally consistent with those figures, having a male population of 48.5%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	55.6%	51.5%	-4.1%	51.0%	0.5%
Male	44.4%	48.5%	4.1%	49.0%	-0.5%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate area around SW14 8DF, a significant portion of the population is single, making up 53.6% of the residents. On average, approximately 38% of individuals who responded to the census in the UK were single. Areas with higher single populations are typically urban centers, university towns, regions with dynamic job markets, rich cultural offerings and entertainment facilities. These regions also tend to have a younger demographic.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	52.7%	53.6%	0.9%	37.9%	15.7%
Married: Opposite sex	23.9%	28.4%	4.5%	44.2%	-15.8%
Married: Same sex	1%	0%	-1.0%	0.3%	-0.3%
Separated	4.5%	3.8%	-0.7%	2.2%	1.6%
Divorced	10.4%	12.8%	2.4%	9.1%	3.7%
Widowed	7.5%	1.4%	-6.1%	6.1%	-4.7%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (89.2%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	50%	57.3%	7.3%	48.4%	8.9%
Good health	32.3%	31.9%	-0.4%	33.6%	-1.7%
Fair health	13.4%	6.5%	-6.9%	12.7%	-6.2%
Bad health	3.9%	3.8%	-0.1%	4.0%	-0.2%
Very bad health	0.4%	0.4%	0.0%	1.2%	-0.8%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its high percentage of residents with higher education degree or similar. The UK average is 33.8%, while in this area it is 55.7%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	13.9%	12.3%	-1.6%	18.2%	-5.9%
1-4 GCSEs or Equivalent	8.5%	7.5%	-1.0%	9.6%	-2.1%
5 or more GCSEs, an A-Level or 1-2 AS Levels	10.9%	8.5%	-2.4%	13.4%	-4.9%
Apprenticeship	1%	4.7%	3.7%	5.3%	-0.6%
HNC, HND or 2+ A Levels	10.4%	10.4%	0.0%	16.9%	-6.5%
Degree or Similar	48.8%	55.7%	6.9%	33.8%	21.9%
Other	6.5%	0.9%	-5.6%	2.8%	-1.9%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 84.5% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.4%	1.2%	0.8%	0.7%	0.5%
Indian	0%	1.9%	1.9%	3.1%	-1.2%
Other Asian	1.7%	2.3%	0.6%	1.6%	0.7%
Black African	2.2%	1.2%	-1.0%	2.5%	-1.3%
Black Caribbean	0.4%	0.4%	0.0%	1.0%	-0.6%
Other Black	0%	0.4%	0.4%	0.5%	-0.1%
Mixed White and Asian	0.9%	1.6%	0.7%	0.8%	0.8%
Mixed White and African	0.4%	0.4%	0.0%	0.4%	0.0%
Mixed White and Caribbean	1.3%	1.6%	0.3%	0.9%	0.7%
Mixed Other	1.7%	2.3%	0.6%	0.8%	1.5%
White	86.6%	84.5%	-2.1%	81.4%	3.1%
Arab	3%	0%	-3.0%	0.6%	-0.6%
Other	1.3%	2.3%	1.0%	1.6%	0.7%

Country of Birth

In this area, 65.9% of the population were born in the United Kingdom, which is lower than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	72%	65.9%	-6.1%	83.2%	-17.3%
European Union	9.1%	14.2%	5.1%	6.1%	8.1%
Rest of Europe	3.9%	6.1%	2.2%	0.8%	5.3%
Africa	5.2%	3.4%	-1.8%	2.7%	0.7%
Middle East and Asia	3.9%	5.7%	1.8%	5.6%	0.1%
The Americas and the Caribbean	1.7%	3.4%	1.7%	1.3%	2.1%
Oceania	3.9%	1.1%	-2.8%	0.3%	0.8%
British Overseas	0.4%	0%	-0.4%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	69.8%	66.9%	-2.9%	83.2%	-16.3%
10+ Years	3%	21.4%	18.4%	9.8%	11.6%
5-10 Years	5.2%	2.3%	-2.9%	2.9%	-0.6%
2-5 Years	7.8%	3.5%	-4.3%	2.2%	1.3%
Less than 2 years	14.2%	5.8%	-8.4%	1.9%	3.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	69%	76.7%	-7.7%
Ireland	5%	0.6%	4.4%
France	0.4%	0.3%	0.1%
Italy	1.9%	0.6%	1.3%
Portugal	0.4%	0.5%	-0.1%
Spain	0.4%	0.4%	0.0%
Lithuania	0.4%	0.3%	0.1%
Poland	1.5%	1.3%	0.2%
Romania	1.5%	0.9%	0.6%
Other EU countries	4.2%	1.5%	2.7%
Turkey	3.4%	0.1%	3.3%
Central and Western Africa	0.4%	0.3%	0.1%
Eastern Asia	0.8%	0.3%	0.5%
Southern Asia	1.5%	1.2%	0.3%
South-East Asia	0.4%	0.2%	0.2%
North America and the Caribbean	1.1%	0.3%	0.8%
Central and South America	0.8%	0.2%	0.6%
Oceania	0.4%	0.1%	0.3%
No passport held	6.5%	13.5%	-7.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	49.2%	37.2%	12.0%
Christian	36.9%	46.2%	-9.3%
Buddhist	1.5%	0.5%	1.0%
Hindu	1.5%	1.7%	-0.2%
Muslim	4.6%	6.5%	-1.9%
Other religion	1.5%	0.6%	0.9%
Not answered	4.6%	6.0%	-1.4%

Safety

Is The Willoughbys Street dangerous?

Over the last 12 months, the overall crime rate around The Willoughbys was 71.4 per 1,000 residents, which is 9.2% higher than the Barnes average. The most reported crime type was Anti-social behaviour.

The Willoughbys has the 30th highest crime rate of 66 local areas in Barnes and the 219th highest crime rate of 595 local areas in Richmond upon Thames .

Violent and sexual offences accounted for around 19.8 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has risen by about 9.1%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a much higher level of wealth compared to the average household in England and Wales. 98% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£75,300

Income Rank
10/10

Household Income in SW14 8DF, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 1/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 2/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 2/10 (very low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 1/10 (very low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 1/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 7/10 (above average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 3/10 (low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 3/10 (low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on The Willoughbys are based on 66 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Richmond Upon Thames.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for The Willoughbys, London, SW14 8DF

Estimated Average Property Prices for SW14 8DF

Average Price
£429,667

Semi-Detached
no sales

Terraced
£646,446

Detached
no sales

Flats/Maisonettes
£422,892

Other
no sales

Estimated Average Property Prices for The Willoughbys

Average Price
£402,670

Semi-Detached
no sales

Terraced
£630,605

Detached
no sales

Flats/Maisonettes
£399,163

Other
no sales

Property Prices Comparison

Latest Property Sales on The WilloughbysStreet

Address	Sale Price	Sale Date	Price Estimate 2025
60 The Willoughbys, London, Greater London Flats/Maisonettes, an established residential building	£390,000	2024-09-27	£374,020
71 The Willoughbys, London, Greater London Flats/Maisonettes, an established residential building	£440,000	2024-02-20	£456,245
41 The Willoughbys, London, Greater London Flats/Maisonettes, an established residential building	£322,000	2022-12-05	£317,797
3 The Willoughbys, London, Greater London Flats/Maisonettes, an established residential building	£345,000	2022-01-26	£337,112
67 The Willoughbys, London, Greater London Flats/Maisonettes, an established residential building	£425,000	2021-06-04	£437,461

View All Property Sales and Other Statistics for SW14 8DF

Employment

SW14 8DF area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	108
Part-Time Employee	24
Self-Employed	24
Retired	18
Looking after home or family	11
Long-Term Sick or disabled	7
Unemployed	7
Full-Time Student (with or without job)	5
Student (economically inactive)	5
Other	1

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	21
Information and communication	21
Professional, scientific and technical activities	20
Education	17
Other	12
Administrative and support service activities	11
Human health and social work activities	9
Financial and insurance activities	9
Accommodation and food service activities	7
Construction	4
Real estate activities	3
Public administration and defence; compulsory social security	3
Manufacturing	3
Mining and quarrying	2
Transport and storage	2
Water supply; sewerage, waste management and remediation activities	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Eastwood Nursery School 168 Roehampton Lane , SW15 4EU	4out of 4	1,864 yd	Local authority nursery school	Yes	Mixed	More About School
Windham Nursery School Windham Road , TW9 2HP	4out of 4	2,651 yd	Local authority nursery school	Yes	Mixed	More About School
Bayonne Nursery School 50 Paynes Walk , W6 8PF	4out of 4	3,769 yd	Local authority nursery school	Yes	Mixed	More About School
James Lee Nursery School Gliddon Road , W14 9BH	4out of 4	4,437 yd	Local authority nursery school	Yes	Mixed	More About School
Vanessa Nursery School 14 Cathnor Road , W12 9JA	4out of 4	4,603 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
East Sheen Primary School Upper Richmond Road West , East Sheen SW14 8ED	4out of 4	181 yd	Community school	No	Mixed	More About School
Barnes Primary School Cross Street , Barnes SW13 0QQ	4out of 4	419 yd	Community school	Yes	Mixed	More About School
St Mary Magdalen's Catholic Primary School Worple Street , SW14 8HE	4out of 4	618 yd	Voluntary aided school	No	Mixed	More About School
Thomson House School 27 Sheen Lane , SW14 8HY	4out of 4	916 yd	Free schools	No	Mixed	More About School
St Osmund's Catholic Primary School Church Road , Barnes SW13 9HQ	3out of 4	1,204 yd	Voluntary aided school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Richmond Park Academy Park Avenue , SW14 8RG	3out of 4	579 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Chiswick School Burlington Lane , Chiswick W4 3UN	2out of 4	1,942 yd	Academy converter	Not Applicable	Mixed	More About School
Ark Putney Academy Pullman Gardens , Putney SW15 3DG	3out of 4	2,610 yd	Academy converter	No	Mixed	More About School
Christ's Church of England Comprehensive Secondary School Queens Road , TW10 6HW	3out of 4	2,689 yd	Voluntary aided school	No	Mixed	More About School
Fulham Cross Academy Kingwood Road , Fulham Palace Road SW6 6SN	3out of 4	3,307 yd	Academy converter	No	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
William Morris Sixth Form St Dunstan's Road , W6 8RB	2out of 4	3,992 yd	Community school	No	Mixed	More About School
Ealing, Hammersmith and West London College Gliddon Road , Barons Court W14 9BL	- not rated	4,384 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Paddock School Priory Lane , SW15 5RT	4out of 4	495 yd	Community special school	No	Mixed	More About School
The Priory Roehampton Hospital School The Priory Hospital Roehampton , Priory Lane SW15 5JJ	- not rated	513 yd	Other independent school	No	Mixed	More About School
The Priory Lodge School Priory Lane , SW15 5JJ	- not rated	537 yd	Other independent special school	Not Applicable	Mixed	More About School
Tower House School 188 Sheen Lane , SW14 8LF	- not rated	1,106 yd	Other independent school	No	Boys	More About School
Ibstock Place School Clarence Lane , Roehampton SW15 5PY	- not rated	1,430 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Cafe Loris	159 White Hart Lane, Barnes	50 yd
Lennox Community Club Room	42 Ludovick Walk, London	199 yd
Monkey Puzzle Day Nurseries (East Sheen )	Oxford House, 169 Upper Richmond Road West	327 yd
Peruaji	172 Dowdeswell Close, London	350 yd
The Crossing	The Treehouse, 73 White Hart Lane	381 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Brown Dog	28 Cross Street, Barnes	408 yd
PowerStation Youth Centre	The Shoreline Area Centre, 121 Mortlake High Street	661 yd
Hare and Hounds	214-216 Upper Richmond Road West, East Sheen	881 yd
Chiswick Rugby Football Club	Chiswick Rfu Ltd The Club House, Riverside Drive	984 yd
Masonian Bowling club	Masonian Bowls Club, Riverside Drive	984 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Batter Fry	209 Upper Richmond Road West, East Sheen	631 yd
Basilico	178 Upper Richmond Road West, East Sheen	721 yd
Domino's Pizza	188A Upper Richmond Road West, East Sheen	769 yd
Pala Kebab House	238 Upper Richmond Road West, East Sheen	967 yd
Secret Recipe	73 Sheen Lane, East Sheen	1,026 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Sainsbury's	Ground Floor, 9-11 White Hart Lane	607 yd
Marks & Spencer	28 Barnes High Street, Barnes	974 yd
Sainsbury's	Sainsburys Supermarkets Ltd, 11 Barnes High Street	997 yd
Tesco Express	39-41 Sheen Lane, East Sheen	1,025 yd

Sport

Facility Name	Sport Objects	Distance
East Sheen Primary School UPPER RICHMOND ROAD WEST	artificial grass pitch	200 yd
Paddock School PRIORY LANE		341 yd
Rosslyn Park Rugby Club PRIORY LANE	artificial grass pitch, grass pitches, health and fitness suite	499 yd
Barnes Common West VINE ROAD	grass pitches	533 yd
Shene Sports & Fitness Centre PARK AVENUE	artificial grass pitch, health and fitness suite	625 yd
Roehampton Club ROEHAMPTON LANE	golf, health and fitness suite, indoor tennis centre, squash courts, swimming pool, tennis courts	689 yd
National Tennis Centre NATIONAL TENNIS CENTRE NATIONAL TENNIS CENTRE PRIORY LANE	artificial grass pitch, health and fitness suite, indoor tennis centre, tennis courts	694 yd
Bank Of England Sports Centre Bank Lane	artificial grass pitch, grass pitches, health and fitness suite, squash courts, swimming pool, tennis courts	782 yd
Barnes Hockey Club CHISWICK BOATHOUSE CHISWICK BOATHOUSE DAN MASON DRIVE	artificial grass pitch, health and fitness suite	962 yd
Riverside Lands Playing Fields CHISWICK BRIDGE CHISWICK BRIDGE DAN MASON DRIVE	artificial grass pitch, grass pitches	986 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	100 Mbit/s
Average download speed	183 Mbit/s
Minimum download speed	1000 Mbit/s
Maximum download speed	1000 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	87 Mbit/s
Maximum upload speed	1000 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of SW14 8DF