Waterfront Drive, London, SW10 0AA

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around SW10 0AA is generally consistent with those figures, having a male population of 48.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	44%	51.8%	7.8%	51.0%	0.8%
Male	56%	48.2%	-7.8%	49.0%	-0.8%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate area around SW10 0AA, a significant portion of the population is single, making up 42.8% of the residents. On average, approximately 38% of individuals who responded to the census in the UK were single. Areas with higher single populations are typically urban centers, university towns, regions with dynamic job markets, rich cultural offerings and entertainment facilities. These regions also tend to have a younger demographic.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	29.7%	42.8%	13.1%	37.9%	4.9%
Married: Opposite sex	50%	45.9%	-4.1%	44.2%	1.7%
Separated	6.8%	3.1%	-3.7%	2.2%	0.9%
Divorced	9.4%	6.7%	-2.7%	9.1%	-2.4%
Widowed	4.2%	1.5%	-2.7%	6.1%	-4.6%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (91.6%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	56%	63.9%	7.9%	48.4%	15.5%
Good health	35.4%	27.7%	-7.7%	33.6%	-5.9%
Fair health	5.7%	6%	0.3%	12.7%	-6.7%
Bad health	1.9%	2%	0.1%	4.0%	-2.0%
Very bad health	1%	0.4%	-0.6%	1.2%	-0.8%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around SW10 0AA this area, 8.5% of residents have no qualifications. This is significantly lower than the UK average of 18.2%. This area stands out for its high percentage of residents with higher education degree or similar. The UK average is 33.8%, while in this area it is 63.3%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	6.8%	8.5%	1.7%	18.2%	-9.7%
1-4 GCSEs or Equivalent	6.3%	4.1%	-2.2%	9.6%	-5.5%
5 or more GCSEs, an A-Level or 1-2 AS Levels	9.4%	7.7%	-1.7%	13.4%	-5.7%
Apprenticeship	0.5%	1%	0.5%	5.3%	-4.3%
HNC, HND or 2+ A Levels	13.5%	12.6%	-0.9%	16.9%	-4.3%
Degree or Similar	52.1%	63.3%	11.2%	33.8%	29.5%
Other	11.5%	2.8%	-8.7%	2.8%	0.0%

Culture

Ethnic Group

In this area, the population is more ethnically diverse compared to the UK average. While 61.4% of the residents identify as white, which is lower than the UK average of 81.4%, there are significant representations of other ethnic groups.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0%	0.8%	0.8%	1.1%	-0.3%
Chinese	1.4%	2.2%	0.8%	0.7%	1.5%
Indian	1.4%	2.4%	1.0%	3.1%	-0.7%
Pakistani	1.9%	3%	1.1%	2.7%	0.3%
Other Asian	1.9%	2.6%	0.7%	1.6%	1.0%
Black African	3.8%	6.8%	3.0%	2.5%	4.3%
Black Caribbean	0.5%	1.8%	1.3%	1.0%	0.8%
Other Black	0%	1.4%	1.4%	0.5%	0.9%
Mixed White and Asian	1%	2.6%	1.6%	0.8%	1.8%
Mixed White and African	1%	1.2%	0.2%	0.4%	0.8%
Mixed White and Caribbean	1%	1.2%	0.2%	0.9%	0.3%
Mixed Other	1.4%	3%	1.6%	0.8%	2.2%
White	77.5%	61.4%	-16.1%	81.4%	-20.0%
Roma	0%	0.8%	0.8%	0.2%	0.6%
Arab	5.3%	4%	-1.3%	0.6%	3.4%
Other	1.9%	4.8%	2.9%	1.6%	3.2%

Country of Birth

In this area, 51.2% of the population were born in the United Kingdom, which is lower than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	60.8%	51.2%	-9.6%	83.2%	-32.0%
European Union	10%	10.8%	0.8%	6.1%	4.7%
Rest of Europe	5.3%	12%	6.7%	0.8%	11.2%
Africa	7.2%	7.2%	0.0%	2.7%	4.5%
Middle East and Asia	9.1%	12.9%	3.8%	5.6%	7.3%
The Americas and the Caribbean	4.8%	5.6%	0.8%	1.3%	4.3%
Oceania	2.9%	0%	-2.9%	0.3%	-0.3%
British Overseas	0%	0.2%	0.2%	0.0%	0.2%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	58.9%	51.1%	-7.8%	83.2%	-32.1%
10+ Years	5.3%	27.5%	22.2%	9.8%	17.7%
5-10 Years	4.3%	9.6%	5.3%	2.9%	6.7%
2-5 Years	4.3%	8.8%	4.5%	2.2%	6.6%
Less than 2 years	27.3%	3%	-24.3%	1.9%	1.1%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	68.6%	76.7%	-8.1%
Ireland	1.8%	0.6%	1.2%
France	0.8%	0.3%	0.5%
Germany	0.6%	0.2%	0.4%
Italy	2.6%	0.6%	2.0%
Portugal	0.4%	0.5%	-0.1%
Spain	1.2%	0.4%	0.8%
Poland	1%	1.3%	-0.3%
Romania	0.8%	0.9%	-0.1%
Other EU countries	4.2%	1.5%	2.7%
Turkey	2.4%	0.1%	2.3%
Other Europe	3.8%	0.2%	3.6%
Central and Western Africa	0.8%	0.3%	0.5%
South and Eastern Africa	0.6%	0.2%	0.4%
Middle East	1.8%	0.1%	1.7%
Eastern Asia	1.8%	0.3%	1.5%
Southern Asia	1.8%	1.2%	0.6%
North America and the Caribbean	2%	0.3%	1.7%
Central and South America	0.6%	0.2%	0.4%
No passport held	2.2%	13.5%	-11.3%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	24.6%	37.2%	-12.6%
Christian	43.1%	46.2%	-3.1%
Hindu	1.6%	1.7%	-0.1%
Jewish	1.8%	0.5%	1.3%
Muslim	22%	6.5%	15.5%
Sikh	0.2%	0.9%	-0.7%
Other religion	0.4%	0.6%	-0.2%
Not answered	6.3%	6.0%	0.3%

Safety

Is Waterfront Drive Street dangerous?

Over the last 12 months, the overall crime rate around Waterfront Drive was 108.0 per 1,000 residents, which is 8.0% lower than the Parsons Green & Sandford average. The most reported crime type was Anti-social behaviour.

Waterfront Drive has the 21st highest crime rate of 46 local areas in Parsons Green & Sandford and the 242nd highest crime rate of 504 local areas in Hammersmith and Fulham .

Violent and sexual offences accounted for around 42.0 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has risen by about 29.1%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a much higher level of wealth compared to the average household in England and Wales. 92% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£62,800

Income Rank
10/10

Household Income in SW10 0AA, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 6/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 8/10 (high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 6/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 4/10 (below average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 8/10 (high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 7/10 (above average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 9/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 8/10 (high )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Waterfront Drive are based on 319 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Hammersmith And Fulham.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Waterfront Drive, London, SW10 0AA

Estimated Average Property Prices for SW10 0AA

Average Price
£4,102,860

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
£4,102,860

Other
no sales

Estimated Average Property Prices for Waterfront Drive

Average Price
£1,631,106

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
£1,557,765

Other
£13,255,625

Property Prices Comparison

Latest Property Sales on Waterfront DriveStreet

Address	Sale Price	Sale Date	Price Estimate 2025
Apartment 4.2 1 Waterfront Drive, London, Greater London Flats/Maisonettes, a newly built property	£2,599,000	2025-04-28	£2,307,803
Apartment 17.2 1 Waterfront Drive, London, Greater London Flats/Maisonettes, a newly built property	£3,585,000	2025-04-16	£3,183,330
Apartment 13.2 1 Waterfront Drive, London, Greater London Flats/Maisonettes, a newly built property	£3,508,000	2025-04-07	£3,114,957
Apartment 16.2 1 Waterfront Drive, London, Greater London Flats/Maisonettes, a newly built property	£3,818,000	2025-04-07	£3,390,224
Apartment 21.1 1 Waterfront Drive, London, Greater London Flats/Maisonettes, a newly built property	£4,500,000	2025-02-25	£4,112,069

View All Property Sales and Other Statistics for SW10 0AA

Employment

SW10 0AA area has a very high level of entrepreneurship. Only 5% of streets have higher percent of entrepreneur residents. 17% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

Economic Activity

Full-Time Employee	149
Self-Employed	67
Retired	43
Looking after home or family	36
Part-Time Employee	27
Unemployed	22
Student (economically inactive)	21
Other	15
Long-Term Sick or disabled	8
Full-Time Student (with or without job)	3

Employment Industry

Professional, scientific and technical activities	25
Financial and insurance activities	22
Human health and social work activities	11
Information and communication	9
Construction	9
Other	8
Wholesale and retail trade; repair of motor vehicles and motor cycles	7
Manufacturing	6
Administrative and support service activities	5
Real estate activities	4
Accommodation and food service activities	4
Education	2

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Somerset Nursery School and Children's Centre 157-159 Battersea Church Rd , Battersea SW11 3ND	4out of 4	417 yd	Local authority nursery school	Yes	Mixed	More About School
Chelsea Open Air Nursery School 51 Glebe Place , Chelsea SW3 5JE	4out of 4	1,213 yd	Local authority nursery school	Yes	Mixed	More About School
Marshcroft Early Years Centre Bramber Road , W14 9PA	- not rated	2,080 yd	Local authority nursery school	Not Applicable	Mixed	More About School
Horder Nursery School Horder Road , SW6 5ED	- not rated	2,339 yd	Local authority nursery school	Not Applicable	Mixed	More About School
Bayonne Nursery School 50 Paynes Walk , W6 8PF	4out of 4	2,755 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Ashburnham Community School 17 Blantyre Street , SW10 0DT	- not rated	471 yd	Community school	Yes	Mixed	More About School
Westbridge Academy Bolingbroke Walk , Westbridge Road SW11 3NE	3out of 4	574 yd	Academy sponsor led	Yes	Mixed	More About School
Bolingbroke Primary School Westbridge Road , Battersea SW11 3NE	- not rated	574 yd	Community school	Yes	Mixed	More About School
Westbridge Primary School Bolingbroke Walk , Westbridge Road SW11 3NE	- not rated	574 yd	Community school	Yes	Mixed	More About School
Park Walk Primary School Park Walk , King's Road SW10 0AY	3out of 4	816 yd	Community school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Chelsea Academy Lots Road , Chelsea SW10 0AB	3out of 4	254 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Saint John Bosco College Parkham Street , Battersea SW11 3DQ	3out of 4	666 yd	Voluntary aided school	No	Mixed	More About School
Salesian College Surrey Lane , Battersea SW11 3PB	- not rated	668 yd	Voluntary aided school	Not Applicable	Boys	More About School
The London Oratory School Seagrave Road , SW6 1RX	4out of 4	1,193 yd	Academy converter	Not Applicable	Boys	More About School
The Fulham Boys School 532 Fulham Road , SW6 5BD	3out of 4	1,545 yd	Free schools	No	Boys	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The London Oratory School Seagrave Road , SW6 1RX	- not rated	1,193 yd	Voluntary aided school	Not Applicable	Boys	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kensington and Chelsea College Hortensia Road , SW10 0QS	- not rated	733 yd	Further education	Not Applicable	Mixed	More About School
South Thames College Wandsworth High Street , Wandsworth SW18 2PP	- not rated	2,704 yd	Further education	Not Applicable	Mixed	More About School
Ada National College for Digital Skills 1, Sutherland Street , Pimlico SW1V 4LD	- not rated	2,825 yd	Further education	Not Applicable	Mixed	More About School
TBAP 16-19 Academic AP Academy Finlay Street , SW6 6HB	- not rated	3,010 yd	Free schools 16 to 19	No	Mixed	More About School
Ealing, Hammersmith and West London College Gliddon Road , Barons Court W14 9BL	- not rated	3,123 yd	Further education	Not Applicable	Mixed	More About School

All-through

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Durand Academy Hackford Road , Stockwell SW9 0RD	- not rated	4,838 yd	Academy converter	Yes	Mixed	More About School
Ark King Solomon Academy Penfold Street , NW1 6RX	4out of 4	5,372 yd	Academy sponsor led	Yes	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
First Bridge School Unit 17, Block J1 Station Court , Imperial Wharf SW6 2PY	- not rated	437 yd	Other independent special school	Not Applicable	Mixed	More About School
Plan B Chelsea Youth Centre , Blantyre Street SW10 0EQ	- not rated	496 yd	Other independent school	No	Mixed	More About School
Thomas's Battersea 28-40 Battersea High Street , SW11 3JB	- not rated	565 yd	Other independent school	No	Mixed	More About School
The Octagon School 459a Fulham Road , SW10 9UZ	- not rated	749 yd	Other independent school	Not Applicable	Mixed	More About School
South London Montessori School Trott Street , Battersea SW11 3DS	- not rated	752 yd	Other independent school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
606 Club	Basement, 90 Lots Road	169 yd
Exo-Tikka of India	Ground Floor, 35 Stadium Street	271 yd
Cinta	34 Burnaby Street, LONDON	301 yd
Kitchen	132-134 Lots Road, LONDON	318 yd
The Chelsea Harbour Cafe	Unit G6, Harbour Yard	353 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Chelsea Ram PH	Public House, 32 Burnaby Street	308 yd
Lots Road Pub & Dining room	114 Lots Road, LONDON	318 yd
Waterside	Unit 2, Riverside Tower	528 yd
Jaks	Basement, 531-533 King's Road	533 yd
Aspen & Meursault	The Stag Bar, 96 Westbridge Road	540 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Johnnie's Fish Bar & Kebab House	494 King's Road, LONDON	557 yd
Sushi Seiko	Kitchen 3 - Unit 5, Talina Centre	636 yd
Youpi Yum Little Ones Kitchen	Kitchen 1 - Unit 5, Talina Centre	636 yd
Park Avenue NYC	Kitchen 5 - Unit 5, Talina Centre	636 yd
Foodstars Fulham	Unit 20, Talina Centre	637 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Tesco Express	215 Townmead Road, London	479 yd
Co-op	471-487 King's Road, LONDON	503 yd
Tesco Express	601 - 615 King's Road, London	709 yd
Co-Operative	27-35 Battersea Bridge Road, London	732 yd
Weezy - Fulham And Chelsea	3 - 11 Imperial Road, London	756 yd

Sport

Facility Name	Sport Objects	Distance
Chelsea Academy LOTS ROAD	artificial grass pitch, health and fitness suite	265 yd
Blue Harbour Spa CHELSEA HARBOUR	health and fitness suite, swimming pool	280 yd
Play Centre (Closed) Tetcott Road		330 yd
Dimson Hall BATTERSEA CHURCH ROAD		419 yd
Royal Academy Of Dance BATTERSEA SQUARE		525 yd
Salesian College (Closed) Surrey Lane		667 yd
Saint John Bosco College PARKHAM STREET	artificial grass pitch	680 yd
L'Ecole De Battersea TROTT STREET		685 yd
Kensington And Chelsea College HORTENSIA ROAD		723 yd
Duo Health & Fitness Chelsea GUNTER GROVE		767 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	900 Mbit/s
Average download speed	668.8 Mbit/s
Minimum download speed	900 Mbit/s
Maximum download speed	900 Mbit/s

Upload Speed

Median upload speed	900 Mbit/s
Average upload speed	660.3 Mbit/s
Maximum upload speed	900 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of SW10 0AA