Conway Road, Knypersley, Stoke-on-trent, ST8 7AW

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding ST8 7AW, has a female population slightly higher than UK average, with 55.2% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	51.4%	55.2%	3.8%	51.0%	4.2%
Male	48.6%	44.8%	-3.8%	49.0%	-4.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of ST8 7AW there is a very large concentration of residents that are married - 64.8% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	12.7%	17.4%	4.7%	37.9%	-20.5%
Married: Opposite sex	71.7%	64.8%	-6.9%	44.2%	20.6%
Married: Same sex	0%	0.4%	0.4%	0.3%	0.1%
Separated	0.8%	0%	-0.8%	2.2%	-2.2%
Divorced	3.2%	3.2%	0.0%	9.1%	-5.9%
Widowed	11.6%	14.2%	2.6%	6.1%	8.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	37.9%	41.7%	3.8%	48.4%	-6.7%
Good health	34.6%	35.8%	1.2%	33.6%	2.2%
Fair health	21.1%	14.8%	-6.3%	12.7%	2.1%
Bad health	3.6%	6.3%	2.7%	4.0%	2.3%
Very bad health	2.9%	1.5%	-1.4%	1.2%	0.3%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	31.9%	23.4%	-8.5%	18.2%	5.2%
1-4 GCSEs or Equivalent	13.1%	11.3%	-1.8%	9.6%	1.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	12.7%	8.1%	-4.6%	13.4%	-5.3%
Apprenticeship	6%	9.3%	3.3%	5.3%	4.0%
HNC, HND or 2+ A Levels	8%	19.8%	11.8%	16.9%	2.9%
Degree or Similar	20.7%	25.4%	4.7%	33.8%	-8.4%
Other	7.6%	2.8%	-4.8%	2.8%	0.0%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98.1% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	0%	0.4%	0.4%	3.1%	-2.7%
Mixed White and Caribbean	0.4%	0.4%	0.0%	0.9%	-0.5%
Mixed Other	0%	1.1%	1.1%	0.8%	0.3%
White	99.6%	98.1%	-1.5%	81.4%	16.7%

Country of Birth

In this area, 99.3% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	99.6%	99.3%	-0.3%	83.2%	16.1%
Rest of Europe	0%	0.4%	0.4%	0.8%	-0.4%
The Americas and the Caribbean	0%	0.4%	0.4%	1.3%	-0.9%
Oceania	0.4%	0%	-0.4%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	99.6%	99.3%	-0.3%	83.2%	16.1%
10+ Years	0%	0.7%	0.7%	9.8%	-9.1%
Less than 2 years	0.4%	0%	-0.4%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	87.4%	76.7%	10.7%
No passport held	12.6%	13.5%	-0.9%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	24.3%	37.2%	-12.9%
Christian	72.4%	46.2%	26.2%
Hindu	0.4%	1.7%	-1.3%
Not answered	2.9%	6.0%	-3.1%

Safety

Is Conway Road dangerous?

Over the last 12 months, the overall crime rate around Conway Road was 11.9 per 1,000 residents, which is 59.4% lower than the Biddulph North average. The most reported crime type was Criminal damage and arson.

Conway Road has the 4th lowest crime rate of 22 local areas in Biddulph North and the 30th lowest crime rate of 316 local areas in Staffordshire Moorlands .

Violent and sexual offences accounted for around 7.9 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -32.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly lower level of wealth to the average household in England and Wales. 65% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£40,700

Income Rank
4/10

Household Income in ST8 7AW, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 4/10 (below average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 5/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 4/10 (below average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 5/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 7/10 (above average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 2/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 3/10 (low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 3/10 (low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Conway Road are based on 112 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Staffordshire Moorlands.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Conway Road, Knypersley, Stoke-on-trent, ST8 7AW

Estimated Average Property Prices for ST8 7AW

Average Price
£282,568

Semi-Detached
£279,131

Terraced
no sales

Detached
£282,744

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Conway Road

Average Price
£288,206

Semi-Detached
£274,601

Terraced
no sales

Detached
£289,688

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Conway Road

Address	Sale Price	Sale Date	Price Estimate 2025
78 Conway Road, Stoke-On-Trent, Staffordshire Detached, an established residential building	£245,000	2024-11-29	£249,406
52 Conway Road, Stoke-On-Trent, Staffordshire Detached, an established residential building	£260,000	2023-11-24	£272,012
43 Conway Road, Stoke-On-Trent, Staffordshire Detached, an established residential building	£265,000	2023-07-24	£278,962
87 Conway Road, Stoke-On-Trent, Staffordshire Detached, an established residential building	£350,000	2023-03-08	£365,795
60 Conway Road, Stoke-On-Trent, Staffordshire Detached, an established residential building	£232,000	2022-10-14	£233,605

View All Property Sales and Other Statistics for ST8 7AW

Employment

ST8 7AW area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in ST8 7AW area is much higher than the country's average. According to Census 2011, 48% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	117
Full-Time Employee	60
Part-Time Employee	25
Self-Employed	15
Unemployed	7
Long-Term Sick or disabled	6
Other	5
Student (economically inactive)	5
Looking after home or family	5
Full-Time Student (with or without job)	0

Employment Industry

Manufacturing	21
Construction	14
Human health and social work activities	12
Wholesale and retail trade; repair of motor vehicles and motor cycles	10
Education	8
Administrative and support service activities	7
Public administration and defence; compulsory social security	6
Real estate activities	5
Professional, scientific and technical activities	5
Other	4
Financial and insurance activities	4
Transport and storage	4
Accommodation and food service activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Knypersley First School Newpool Road , Knypersley ST8 6NN	4out of 4	516 yd	Academy converter	Yes	Mixed	More About School
Our Lady of Grace Catholic Academy Woodland Street , Biddulph ST8 6LW	4out of 4	600 yd	Academy converter	Yes	Mixed	More About School
Squirrel Hayes First School Springfield Road , Biddulph ST8 7DF	3out of 4	775 yd	Foundation school	Yes	Mixed	More About School
Kingsfield First School Gunn Street , Biddulph ST8 6AY	3out of 4	1,149 yd	Academy converter	Yes	Mixed	More About School
Oxhey First School Pennine Way , Biddulph ST8 7EB	3out of 4	2,026 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Biddulph High School Conway Road , Knypersley ST8 7AR	3out of 4	441 yd	Academy converter	Not Applicable	Mixed	More About School
Ormiston Horizon Academy Turnhurst Road , Tunstall ST6 6JZ	3out of 4	4,431 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	4,501 yd	Academy converter	Not Applicable	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	4,990 yd	Academy converter	No	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
James Bateman Middle School Park Lane , Knypersley ST8 7AT	3out of 4	316 yd	Academy converter	No	Mixed	More About School
Woodhouse Academy Woodhouse Lane , Biddulph ST8 7DR	3out of 4	2,541 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Roaches School Tunstall Road , Knypersley ST8 7AB	- not rated	464 yd	Other independent special school	Not Applicable	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	4,516 yd	Academy special converter	Yes	Mixed	More About School
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	5,435 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
Cricket section Victoria & Knypersley Sports and Social Welfare Club	Tunstall Road, Biddulph		638 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
KNYPERSLEY SPORTS CLUB	Tunstall Road, Biddulph		638 yd
Barley Mow	Church Road, Biddulph		721 yd

Takeaway, Sandwich Shops

Business Name	Address	Food hygiene rating	Distance
SHEPHERD STREET CHIP SHOP	23 Shepherd Street, Biddulph		871 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Aldi	Tunstall Road, Biddulph		531 yd

Sport

Facility Name	Sport Objects	Distance
Biddulph High School CONWAY ROAD	artificial grass pitch, grass pitches, health and fitness suite	332 yd
James Bateman Middle School PARK LANE	artificial grass pitch, tennis courts	418 yd
Knypersley Cricket Club TUNSTALL ROAD	grass pitches	477 yd
Knypersley Victoria Sports Club TUNSTALL ROAD	artificial grass pitch, grass pitches, tennis courts	477 yd
Church Road Recreation Ground CHURCH CLOSE	grass pitches	501 yd
Mill Hayes Playing Fields Mill Hayes Road	grass pitches	813 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	54.9 Mbit/s
Average download speed	136.8 Mbit/s
Minimum download speed	600 Mbit/s
Maximum download speed	600 Mbit/s

Upload Speed

Median upload speed	10 Mbit/s
Average upload speed	16.2 Mbit/s
Maximum upload speed	40 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.