New Road, Bignall End, Stoke-on-trent, ST7 8QF

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around ST7 8QF is generally consistent with those figures, having a male population of 49.7%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	47.7%	50.3%	2.6%	51.0%	-0.7%
Male	52.3%	49.7%	-2.6%	49.0%	0.7%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of ST7 8QF there is a very large concentration of residents that are married - 54% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	20.7%	26.4%	5.7%	37.9%	-11.5%
Married: Opposite sex	59.8%	54%	-5.8%	44.2%	9.8%
Separated	2.1%	3.1%	1.0%	2.2%	0.9%
Divorced	7.9%	8.8%	0.9%	9.1%	-0.3%
Widowed	9.5%	7.7%	-1.8%	6.1%	1.6%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	46%	46.4%	0.4%	48.4%	-2.0%
Good health	34.4%	33.2%	-1.2%	33.6%	-0.4%
Fair health	13.7%	16.4%	2.7%	12.7%	3.7%
Bad health	5.3%	3.3%	-2.0%	4.0%	-0.7%
Very bad health	0.7%	0.7%	0.0%	1.2%	-0.5%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	23.2%	13.9%	-9.3%	18.2%	-4.3%
1-4 GCSEs or Equivalent	14.5%	10%	-4.5%	9.6%	0.4%
5 or more GCSEs, an A-Level or 1-2 AS Levels	21.2%	12.7%	-8.5%	13.4%	-0.7%
Apprenticeship	7.1%	10.4%	3.3%	5.3%	5.1%
HNC, HND or 2+ A Levels	7.9%	18.1%	10.2%	16.9%	1.2%
Degree or Similar	23.2%	34%	10.8%	33.8%	0.2%
Other	2.9%	0.8%	-2.1%	2.8%	-2.0%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98.4% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.4%	0%	-0.4%	0.7%	-0.7%
Indian	0%	0.3%	0.3%	3.1%	-2.8%
Pakistani	1.8%	1%	-0.8%	2.7%	-1.7%
Mixed White and Asian	0.4%	0%	-0.4%	0.8%	-0.8%
Mixed Other	0.4%	0.3%	-0.1%	0.8%	-0.5%
White	97.2%	98.4%	1.2%	81.4%	17.0%

Country of Birth

In this area, 99% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.5%	99%	1.5%	83.2%	15.8%
European Union	0.4%	0%	-0.4%	6.1%	-6.1%
Rest of Europe	0.4%	0%	-0.4%	0.8%	-0.8%
Africa	0.4%	0.3%	-0.1%	2.7%	-2.4%
Middle East and Asia	1.4%	0.7%	-0.7%	5.6%	-4.9%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.5%	99%	1.5%	83.2%	15.8%
10+ Years	0.4%	0.7%	0.3%	9.8%	-9.1%
5-10 Years	0.4%	0.3%	-0.1%	2.9%	-2.6%
Less than 2 years	1.8%	0%	-1.8%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	86.5%	76.7%	9.8%
No passport held	13.5%	13.5%	0.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	44.1%	37.2%	6.9%
Christian	53%	46.2%	6.8%
Muslim	0.3%	6.5%	-6.2%
Not answered	2.6%	6.0%	-3.4%

Safety

Is New Road dangerous?

Over the last 12 months, the overall crime rate around New Road was 46.4 per 1,000 residents, which is 7.4% lower than the Audley average. The most reported crime type was Violence and sexual offences.

New Road has the 15th lowest crime rate of 29 local areas in Audley and the 177th lowest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 27.9 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -60.6%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly lower level of wealth to the average household in England and Wales. 64% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£41,000

Income Rank
4/10

Household Income in ST7 8QF, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 3/10 (low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 4/10 (below average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 6/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 4/10 (below average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 2/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 4/10 (below average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on New Road are based on 199 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for New Road, Bignall End, Stoke-on-trent, ST7 8QF

Estimated Average Property Prices for ST7 8QF

Average Price
£250,241

Semi-Detached
£250,553

Terraced
£195,811

Detached
£337,345

Flats/Maisonettes
no sales

Other
£84,241

Estimated Average Property Prices for New Road

Average Price
£220,928

Semi-Detached
£232,427

Terraced
£166,351

Detached
£386,643

Flats/Maisonettes
£100,146

Other
£263,576

Property Prices Comparison

Latest Property Sales on New Road

Address	Sale Price	Sale Date	Price Estimate 2025
9 New Road, Stoke-On-Trent, Staffordshire Detached, an established residential building	£340,000	2024-12-09	£338,348
26 New Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£150,000	2024-11-05	£152,488
48 New Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£350,000	2024-01-18	£383,491
The Gables, 27 New Road, Stoke-On-Trent, Staffordshire Detached, an established residential building	£380,000	2023-11-29	£388,343
11 New Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£215,000	2023-10-20	£227,042

View All Property Sales and Other Statistics for ST7 8QF

Employment

ST7 8QF area has a low unemployment rate. According to Census 2021, 0% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in ST7 8QF area is much higher than the country's average. According to Census 2011, 30% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Full-Time Employee	107
Retired	78
Part-Time Employee	26
Self-Employed	23
Full-Time Student (with or without job)	8
Looking after home or family	7
Long-Term Sick or disabled	7
Student (economically inactive)	5
Other	0
Unemployed	0

Employment Industry

Manufacturing	30
Wholesale and retail trade; repair of motor vehicles and motor cycles	29
Education	18
Human health and social work activities	16
Construction	14
Professional, scientific and technical activities	7
Information and communication	6
Other	5
Financial and insurance activities	5
Accommodation and food service activities	5
Real estate activities	4
Public administration and defence; compulsory social security	3
Administrative and support service activities	3
Transport and storage	2
Water supply; sewerage, waste management and remediation activities	1
Agriculture, forestry and fishing	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Ravensmead Primary School Chapel Street , Bignall End ST7 8QD	3out of 4	102 yd	Community school	Yes	Mixed	More About School
Wood Lane Primary School Wood Lane , Bignall End ST7 8PH	3out of 4	1,543 yd	Foundation school	Yes	Mixed	More About School
Alsagers Bank Primary Academy The Drive , Alsagers Bank ST7 8BB	- not rated	2,761 yd	Academy converter	Yes	Mixed	More About School
St Chad's CofE (C) Primary School The Gateway , Redstreet Village ST5 7AB	3out of 4	2,954 yd	Voluntary controlled school	Yes	Mixed	More About School
Springhead Primary School Kingsley Road , Talke Pits ST7 1RA	3out of 4	3,338 yd	Community school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Sir Thomas Boughey Academy Station Road , Halmer End ST7 8AP	2out of 4	2,090 yd	Academy converter	No	Mixed	More About School
Chesterton Community Sports College Castle Street , Chesterton ST5 7LP	3out of 4	3,801 yd	Academy converter	No	Mixed	More About School
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	5,046 yd	Academy converter	No	Mixed	More About School
Alsager School Hassall Road , Alsager ST7 2HR	4out of 4	5,419 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Peak Education - Audley 2 Castle Hill , Nantwich Road ST7 8DH	- not rated	412 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
SNOWJO'S NAUGHTY BUT NICE	42 Church Street		580 yd
MY GELATO	56 Church Street		618 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
SWAN INN	58 Chapel Street	95 yd
THE BUTCHERS ARMS	The Butchers Arms, 18 Church Street	537 yd
THE BOUGHEY ARMS	Boughey Arms, Nantwich Road	601 yd
THE PLOUGH INN	2 Ravens Lane	645 yd
BIGNALL END CRICKET CLUB AND MINERS INSTITUTE	Bignall End Cricket Club & Miners Institution, Boon Hill	756 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
ALESSI	50-54 Church Street	612 yd
AUDLEY FAST FOOD	58 Church Street	626 yd
VILLAGE FISH & CHIPS	43a Ravens Lane	645 yd
AUDLEY FISH BAR	82 Church Street	711 yd
NEW RUBY	New Ruby Chinese Takeaway, 59 Church Street	711 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
TESCO STORES LTD	57 Church Street		711 yd

Sport

Facility Name	Sport Objects	Distance
Audley & District Fc AUDLEY AND DISTRICT FOOTBALL CLUB AUDLEY AND DISTRICT FOOTBALL CLUB OLD ROAD	grass pitches	96 yd
Bignall End Cricket Club BOON HILL ROAD	grass pitches	840 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	74 Mbit/s
Average download speed	66.9 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	19.7 Mbit/s
Average upload speed	16.8 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.