Heathcote Road, Bignall End, Stoke-on-trent, ST7 8LL

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST7 8LL has a slightly higher male population, with 50.7% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.2%	49.3%	-0.9%	51.0%	-1.7%
Male	49.8%	50.7%	0.9%	49.0%	1.7%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	27.2%	29.9%	2.7%	37.9%	-8.0%
Married: Opposite sex	50.2%	48.8%	-1.4%	44.2%	4.6%
Separated	2.1%	1.2%	-0.9%	2.2%	-1.0%
Divorced	9.1%	9%	-0.1%	9.1%	-0.1%
Widowed	11.5%	11.1%	-0.4%	6.1%	5.0%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	43.7%	40.6%	-3.1%	48.4%	-7.8%
Good health	36.8%	41.6%	4.8%	33.6%	8.0%
Fair health	15.2%	14.3%	-0.9%	12.7%	1.6%
Bad health	3.6%	2.8%	-0.8%	4.0%	-1.2%
Very bad health	0.7%	0.7%	0.0%	1.2%	-0.5%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	20.6%	11.9%	-8.7%	18.2%	-6.3%
1-4 GCSEs or Equivalent	10.7%	9.1%	-1.6%	9.6%	-0.5%
5 or more GCSEs, an A-Level or 1-2 AS Levels	17.3%	9.9%	-7.4%	13.4%	-3.5%
Apprenticeship	5.3%	9.1%	3.8%	5.3%	3.8%
HNC, HND or 2+ A Levels	10.3%	21.4%	11.1%	16.9%	4.5%
Degree or Similar	31.7%	35.8%	4.1%	33.8%	2.0%
Other	4.1%	2.9%	-1.2%	2.8%	0.1%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98.3% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.4%	0%	-0.4%	0.7%	-0.7%
Indian	0.4%	0%	-0.4%	3.1%	-3.1%
Black Caribbean	0%	0.3%	0.3%	1.0%	-0.7%
Other Black	0%	0.3%	0.3%	0.5%	-0.2%
Mixed White and Caribbean	0.4%	0.3%	-0.1%	0.9%	-0.6%
White	98.9%	98.3%	-0.6%	81.4%	16.9%
Roma	0%	0.3%	0.3%	0.2%	0.1%
Other	0%	0.3%	0.3%	1.6%	-1.3%

Country of Birth

In this area, 99.3% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98.9%	99.3%	0.4%	83.2%	16.1%
European Union	0.4%	0.3%	-0.1%	6.1%	-5.8%
Africa	0%	0.3%	0.3%	2.7%	-2.4%
Middle East and Asia	0.4%	0%	-0.4%	5.6%	-5.6%
The Americas and the Caribbean	0.4%	0%	-0.4%	1.3%	-1.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	98.2%	99.3%	1.1%	83.2%	16.1%
10+ Years	0%	0.7%	0.7%	9.8%	-9.1%
2-5 Years	0.4%	0%	-0.4%	2.2%	-2.2%
Less than 2 years	1.4%	0%	-1.4%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	82.5%	76.7%	5.8%
Poland	0.3%	1.3%	-1.0%
South and Eastern Africa	0.3%	0.2%	0.1%
No passport held	16.8%	13.5%	3.3%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	30.1%	37.2%	-7.1%
Christian	63.3%	46.2%	17.1%
Other religion	0.7%	0.6%	0.1%
Not answered	5.9%	6.0%	-0.1%

Safety

Is Heathcote Road dangerous?

Over the last 12 months, the overall crime rate around Heathcote Road was 26.7 per 1,000 residents, which is 46.8% lower than the Audley average. The most reported crime type was Violence and sexual offences.

Heathcote Road has the 10th lowest crime rate of 29 local areas in Audley and the 93rd lowest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 16.7 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -44.8%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly lower level of wealth to the average household in England and Wales. 64% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£41,000

Income Rank
4/10

Household Income in ST7 8LL, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 5/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 5/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 6/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 5/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 5/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 6/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 7/10 (above average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 4/10 (below average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 5/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Heathcote Road are based on 187 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Heathcote Road, Bignall End, Stoke-on-trent, ST7 8LL

Estimated Average Property Prices for ST7 8LL

Average Price
£197,705

Semi-Detached
£193,271

Terraced
£165,324

Detached
£333,940

Flats/Maisonettes
no sales

Other
£281,191

Estimated Average Property Prices for Heathcote Road

Average Price
£196,695

Semi-Detached
£193,694

Terraced
£159,291

Detached
£315,112

Flats/Maisonettes
£111,761

Other
£307,859

Property Prices Comparison

Latest Property Sales on Heathcote Road

Address	Sale Price	Sale Date	Price Estimate 2025
147 Heathcote Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£272,000	2024-11-29	£276,511
83 Heathcote Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£157,500	2024-10-31	£159,335
146 Heathcote Road, Stoke-On-Trent, Staffordshire Detached, an established residential building	£205,000	2024-09-06	£204,401
98 Heathcote Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£129,150	2024-05-30	£139,364
160A Heathcote Road, Stoke-On-Trent, Staffordshire Detached, an established residential building	£326,950	2024-05-17	£351,308

View All Property Sales and Other Statistics for ST7 8LL

Employment

ST7 8LL area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in ST7 8LL area is much higher than the country's average. According to Census 2011, 33% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	83
Full-Time Employee	82
Part-Time Employee	33
Self-Employed	20
Long-Term Sick or disabled	11
Full-Time Student (with or without job)	5
Looking after home or family	5
Unemployed	4
Student (economically inactive)	4
Other	3

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	27
Education	19
Manufacturing	15
Human health and social work activities	12
Construction	12
Public administration and defence; compulsory social security	9
Other	9
Professional, scientific and technical activities	7
Accommodation and food service activities	7
Transport and storage	7
Financial and insurance activities	6
Information and communication	4
Administrative and support service activities	4
Real estate activities	2
Water supply; sewerage, waste management and remediation activities	1
Agriculture, forestry and fishing	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Wood Lane Primary School Wood Lane , Bignall End ST7 8PH	3out of 4	1,195 yd	Foundation school	Yes	Mixed	More About School
Alsagers Bank Primary Academy The Drive , Alsagers Bank ST7 8BB	- not rated	1,250 yd	Academy converter	Yes	Mixed	More About School
Ravensmead Primary School Chapel Street , Bignall End ST7 8QD	3out of 4	1,668 yd	Community school	Yes	Mixed	More About School
St Chad's CofE (C) Primary School The Gateway , Redstreet Village ST5 7AB	3out of 4	3,378 yd	Voluntary controlled school	Yes	Mixed	More About School
Crackley Bank Primary School Blackthorn Place , ST5 7BE	3out of 4	3,418 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Sir Thomas Boughey Academy Station Road , Halmer End ST7 8AP	2out of 4	613 yd	Academy converter	No	Mixed	More About School
Chesterton Community Sports College Castle Street , Chesterton ST5 7LP	3out of 4	3,330 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Peak Education - Audley 2 Castle Hill , Nantwich Road ST7 8DH	- not rated	1,546 yd	Other independent school	No	Mixed	More About School
University of Keele , ST5 5BG	- not rated	5,104 yd	Higher education institutions	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Pubs, Bars, Nightclubs

Business Name	Address	Distance
ROYAL OAK	Royal Oak, Heathcote Road	2 yd
THE RAILWAY INN	Railway Inn, High Street	750 yd
THE GRESLEY ARMS LIMITED	Gresley Arms, High Street	987 yd

Takeaway, Sandwich Shops

Business Name	Address	Food hygiene rating	Distance
JADE KITCHEN	186 High Street		717 yd

Sport

Facility Name	Sport Objects	Distance
Sir Thomas Boughey High School STATION ROAD	grass pitches	671 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	40 Mbit/s
Average download speed	43 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	8.4 Mbit/s
Average upload speed	9.2 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.