Birch Road, Bignall End, Stoke-on-trent, ST7 8LB

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST7 8LB has a slightly higher male population, with 50% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	51.1%	50%	-1.1%	51.0%	-1.0%
Male	48.9%	50%	1.1%	49.0%	1.0%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of ST7 8LB there is a very large concentration of residents that are married - 56.5% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	14.9%	19.1%	4.2%	37.9%	-18.8%
Married: Opposite sex	68.1%	56.5%	-11.6%	44.2%	12.3%
Married: Same sex	1.3%	0.9%	-0.4%	0.3%	0.6%
Separated	0.9%	0.4%	-0.5%	2.2%	-1.8%
Divorced	6%	9.1%	3.1%	9.1%	0.0%
Widowed	8.9%	13.9%	5.0%	6.1%	7.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	28.4%	33.2%	4.8%	48.4%	-15.2%
Good health	43.2%	39.8%	-3.4%	33.6%	6.2%
Fair health	17.8%	20.5%	2.7%	12.7%	7.8%
Bad health	8%	3.7%	-4.3%	4.0%	-0.3%
Very bad health	2.7%	2.9%	0.2%	1.2%	1.7%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	33.2%	27.4%	-5.8%	18.2%	9.2%
1-4 GCSEs or Equivalent	13.2%	8.3%	-4.9%	9.6%	-1.3%
5 or more GCSEs, an A-Level or 1-2 AS Levels	14.9%	10.9%	-4.0%	13.4%	-2.5%
Apprenticeship	8.1%	10.9%	2.8%	5.3%	5.6%
HNC, HND or 2+ A Levels	11.1%	15.7%	4.6%	16.9%	-1.2%
Degree or Similar	17%	23%	6.0%	33.8%	-10.8%
Other	2.6%	3.9%	1.3%	2.8%	1.1%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.4%	0%	-0.4%	0.7%	-0.7%
Black African	0%	0.4%	0.4%	2.5%	-2.1%
Mixed White and Asian	0%	0.4%	0.4%	0.8%	-0.4%
Mixed Other	0%	1.2%	1.2%	0.8%	0.4%
White	99.6%	98%	-1.6%	81.4%	16.6%

Country of Birth

In this area, 98.4% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	99.6%	98.4%	-1.2%	83.2%	15.2%
European Union	0.4%	0.4%	0.0%	6.1%	-5.7%
Middle East and Asia	0%	0.8%	0.8%	5.6%	-4.8%
The Americas and the Caribbean	0%	0.4%	0.4%	1.3%	-0.9%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	99.6%	98.4%	-1.2%	83.2%	15.2%
10+ Years	0%	1.2%	1.2%	9.8%	-8.6%
5-10 Years	0%	0.4%	0.4%	2.9%	-2.5%
Less than 2 years	0.4%	0%	-0.4%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	80.3%	76.7%	3.6%
No passport held	19.7%	13.5%	6.2%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	22.1%	37.2%	-15.1%
Christian	74.2%	46.2%	28.0%
Other religion	0.4%	0.6%	-0.2%
Not answered	3.3%	6.0%	-2.7%

Safety

Is Birch Road dangerous?

Over the last 12 months, the overall crime rate around Birch Road was 33.6 per 1,000 residents, which is 33.0% lower than the Audley average. The most reported crime type was Violence and sexual offences.

Birch Road has the 13th lowest crime rate of 29 local areas in Audley and the 126th lowest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 21.0 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has fallen by about -60.0%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly lower level of wealth to the average household in England and Wales. 64% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£41,000

Income Rank
4/10

Household Income in ST7 8LB, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 3/10 (low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 4/10 (below average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 6/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 4/10 (below average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 2/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 4/10 (below average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Birch Road are based on 30 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Birch Road, Bignall End, Stoke-on-trent, ST7 8LB

Estimated Average Property Prices for ST7 8LB

Average Price
£226,008

Semi-Detached
£211,301

Terraced
no sales

Detached
£260,324

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Birch Road

Average Price
£221,285

Semi-Detached
£210,631

Terraced
no sales

Detached
£256,293

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Birch Road

Address	Sale Price	Sale Date	Price Estimate 2025
The Boundary Birch Road, Stoke-On-Trent, Staffordshire Detached, an established residential building	£280,000	2025-04-30	£278,101
16 Birch Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£224,000	2024-05-03	£242,414
4 Birch Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£135,000	2023-10-06	£142,974
15 Birch Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£190,000	2022-05-06	£211,337
33 Birch Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£150,000	2022-01-27	£170,865

View All Property Sales and Other Statistics for ST7 8LB

Employment

The percentage of retired residents living in ST7 8LB area is much higher than the country's average. According to Census 2011, 52% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	119
Full-Time Employee	51
Part-Time Employee	20
Self-Employed	16
Unemployed	10
Long-Term Sick or disabled	5
Student (economically inactive)	4
Full-Time Student (with or without job)	3
Other	1
Looking after home or family	1

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	20
Manufacturing	18
Education	14
Human health and social work activities	12
Professional, scientific and technical activities	7
Construction	7
Transport and storage	7
Administrative and support service activities	5
Public administration and defence; compulsory social security	4
Other	3
Real estate activities	3
Accommodation and food service activities	3
Electricity, gas, steam and air conditioning supply	2
Water supply; sewerage, waste management and remediation activities	1
Financial and insurance activities	1
Information and communication	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Oaklands Nursery School Oaklands Avenue , Porthill ST5 0EX	4out of 4	5,283 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Wood Lane Primary School Wood Lane , Bignall End ST7 8PH	3out of 4	583 yd	Foundation school	Yes	Mixed	More About School
Ravensmead Primary School Chapel Street , Bignall End ST7 8QD	3out of 4	976 yd	Community school	Yes	Mixed	More About School
Alsagers Bank Primary Academy The Drive , Alsagers Bank ST7 8BB	- not rated	2,046 yd	Academy converter	Yes	Mixed	More About School
St Chad's CofE (C) Primary School The Gateway , Redstreet Village ST5 7AB	3out of 4	2,367 yd	Voluntary controlled school	Yes	Mixed	More About School
Crackley Bank Primary School Blackthorn Place , ST5 7BE	3out of 4	2,639 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Sir Thomas Boughey Academy Station Road , Halmer End ST7 8AP	2out of 4	1,770 yd	Academy converter	No	Mixed	More About School
Chesterton Community Sports College Castle Street , Chesterton ST5 7LP	3out of 4	2,880 yd	Academy converter	No	Mixed	More About School
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	5,178 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Peak Education - Audley 2 Castle Hill , Nantwich Road ST7 8DH	- not rated	1,236 yd	Other independent school	No	Mixed	More About School
Pace Education Black Horse House , 3 Porthill Bank ST5 0LS	- not rated	5,093 yd	Other independent special school	Not Applicable	Mixed	More About School
Cedars - Newcastle, Moorlands and Darwin Bases High Street , Knutton ST5 6BX	3out of 4	5,296 yd	Pupil referral unit	Not Applicable	Mixed	More About School
Merryfields School Hoon Avenue , ST5 9NY	3out of 4	5,435 yd	Academy special converter	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Pubs, Bars, Nightclubs

Business Name	Address	Distance
BIGNALL END CRICKET CLUB AND MINERS INSTITUTE	Bignall End Cricket Club & Miners Institution, Boon Hill	445 yd
THE PLOUGH INN	2 Ravens Lane	678 yd
SWAN INN	58 Chapel Street	932 yd

Takeaway, Sandwich Shops

Business Name	Address	Food hygiene rating	Distance
VILLAGE FISH & CHIPS	43a Ravens Lane		678 yd

Sport

Facility Name	Sport Objects	Distance
Bignall End Cricket Club BOON HILL ROAD	grass pitches	231 yd
Wood Lane Cricket Club MEGACRE	grass pitches	647 yd
Audley & District Fc AUDLEY AND DISTRICT FOOTBALL CLUB AUDLEY AND DISTRICT FOOTBALL CLUB OLD ROAD	grass pitches	1,057 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	40 Mbit/s
Average download speed	40.3 Mbit/s
Minimum download speed	76.56 Mbit/s
Maximum download speed	76.56 Mbit/s

Upload Speed

Median upload speed	7.1 Mbit/s
Average upload speed	7 Mbit/s
Maximum upload speed	12.78 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.