Wild Goose Avenue, Kidsgrove, Stoke-on-trent, ST7 4XS

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST7 4XS has a slightly higher male population, with 50.3% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53.1%	49.7%	-3.4%	51.0%	-1.3%
Male	46.9%	50.3%	3.4%	49.0%	1.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of ST7 4XS there is a very large concentration of residents that are married - 51.1% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	27.9%	31.9%	4.0%	37.9%	-6.0%
Married: Opposite sex	56.5%	51.1%	-5.4%	44.2%	6.9%
Married: Same sex	0.7%	0%	-0.7%	0.3%	-0.3%
Separated	2.6%	1.5%	-1.1%	2.2%	-0.7%
Divorced	10%	12.2%	2.2%	9.1%	3.1%
Widowed	2.2%	3.3%	1.1%	6.1%	-2.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (90.9%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	61.8%	53.2%	-8.6%	48.4%	4.8%
Good health	27.9%	37.7%	9.8%	33.6%	4.1%
Fair health	8.2%	7%	-1.2%	12.7%	-5.7%
Bad health	1.9%	1.5%	-0.4%	4.0%	-2.5%
Very bad health	0.3%	0.6%	0.3%	1.2%	-0.6%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	9.3%	11.5%	2.2%	18.2%	-6.7%
1-4 GCSEs or Equivalent	14.9%	16.3%	1.4%	9.6%	6.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	20.8%	12.6%	-8.2%	13.4%	-0.8%
Apprenticeship	3.3%	7.4%	4.1%	5.3%	2.1%
HNC, HND or 2+ A Levels	19.3%	21.9%	2.6%	16.9%	5.0%
Degree or Similar	31.6%	30.4%	-1.2%	33.8%	-3.4%
Other	0.7%	0%	-0.7%	2.8%	-2.8%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95.7% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0%	0.9%	0.9%	0.7%	0.2%
Indian	0%	0.6%	0.6%	3.1%	-2.5%
Other Asian	0.3%	0.3%	0.0%	1.6%	-1.3%
Black Caribbean	0%	0.3%	0.3%	1.0%	-0.7%
Mixed White and Asian	0.3%	0.3%	0.0%	0.8%	-0.5%
Mixed White and African	0%	0.6%	0.6%	0.4%	0.2%
Mixed White and Caribbean	0.3%	1.2%	0.9%	0.9%	0.3%
Mixed Other	0.5%	0%	-0.5%	0.8%	-0.8%
White	98.7%	95.7%	-3.0%	81.4%	14.3%

Country of Birth

In this area, 96.3% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.3%	96.3%	-1.0%	83.2%	13.1%
European Union	1.6%	0.9%	-0.7%	6.1%	-5.2%
Rest of Europe	0%	0.3%	0.3%	0.8%	-0.5%
Africa	0.3%	0%	-0.3%	2.7%	-2.7%
Middle East and Asia	0.5%	1.5%	1.0%	5.6%	-4.1%
The Americas and the Caribbean	0%	0.9%	0.9%	1.3%	-0.4%
Oceania	0.3%	0%	-0.3%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.3%	96.3%	-1.0%	83.2%	13.1%
10+ Years	0%	3.4%	3.4%	9.8%	-6.4%
5-10 Years	0.5%	0%	-0.5%	2.9%	-2.9%
2-5 Years	1.3%	0.3%	-1.0%	2.2%	-1.9%
Less than 2 years	0.8%	0%	-0.8%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	88.1%	76.7%	11.4%
Poland	0.3%	1.3%	-1.0%
South-East Asia	0.3%	0.2%	0.1%
North America and the Caribbean	0.3%	0.3%	0.0%
No passport held	11%	13.5%	-2.5%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	49.1%	37.2%	11.9%
Christian	43%	46.2%	-3.2%
Hindu	0.6%	1.7%	-1.1%
Muslim	0.3%	6.5%	-6.2%
Other religion	0.3%	0.6%	-0.3%
Not answered	6.7%	6.0%	0.7%

Safety

Is Wild Goose Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Wild Goose Avenue was 51.5 per 1,000 residents, which is 39.6% lower than the Kidsgrove & Ravenscliffe average. The most reported crime type was Violence and sexual offences.

Wild Goose Avenue has the 35th lowest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 193rd lowest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 38.6 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -16.9%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level of wealth to the average household in England and Wales. 57% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£43,100

Income Rank
5/10

Household Income in ST7 4XS, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 4/10 (below average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 4/10 (below average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 1/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 8/10 (high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 1/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 3/10 (low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Wild Goose Avenue are based on 47 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Wild Goose Avenue, Kidsgrove, Stoke-on-trent, ST7 4XS

Estimated Average Property Prices for ST7 4XS

Average Price
£274,880

Semi-Detached
£218,757

Terraced
£171,302

Detached
£301,703

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Wild Goose Avenue

Average Price
£256,336

Semi-Detached
£201,697

Terraced
£195,526

Detached
£280,638

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Wild Goose AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
4 Wild Goose Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£290,000	2022-05-27	£317,236
3 Wild Goose Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£193,000	2021-11-19	£220,541
7 Wild Goose Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£200,000	2019-09-06	£259,494
10 Wild Goose Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£278,000	2018-12-20	£368,152
22 Wild Goose Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£205,000	2018-12-07	£271,479

View All Property Sales and Other Statistics for ST7 4XS

Employment

ST7 4XS area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	133
Part-Time Employee	44
Self-Employed	28
Retired	22
Student (economically inactive)	16
Looking after home or family	11
Full-Time Student (with or without job)	8
Unemployed	8
Long-Term Sick or disabled	1
Other	0

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	38
Education	35
Manufacturing	28
Human health and social work activities	27
Construction	23
Other	13
Financial and insurance activities	12
Professional, scientific and technical activities	12
Public administration and defence; compulsory social security	12
Transport and storage	10
Administrative and support service activities	6
Information and communication	5
Accommodation and food service activities	3
Real estate activities	2
Agriculture, forestry and fishing	1
Electricity, gas, steam and air conditioning supply	1
Mining and quarrying	1
Water supply; sewerage, waste management and remediation activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Thursfield Primary School Chapel Lane , Harriseahead ST7 4JL	1out of 4	689 yd	Academy sponsor led	No	Mixed	More About School
Kidsgrove Primary School Gloucester Road , ST7 4DL	1out of 4	1,236 yd	Academy sponsor led	Yes	Mixed	More About School
Dove Bank Primary School Off Rutland Road , Kidsgrove ST7 4AP	3out of 4	1,489 yd	Foundation school	Yes	Mixed	More About School
Packmoor Ormiston Academy Carr Street , Packmoor ST7 4SP	3out of 4	1,562 yd	Academy converter	Yes	Mixed	More About School
St Thomas' CofE Primary Academy Poplar Drive , Kidsgrove ST7 4HT	- not rated	1,787 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	1,236 yd	Academy converter	Not Applicable	Mixed	More About School
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	2,347 yd	Academy converter	No	Mixed	More About School
Ormiston Horizon Academy Turnhurst Road , Tunstall ST6 6JZ	3out of 4	2,862 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	3,334 yd	Academy converter	No	Mixed	More About School
Biddulph High School Conway Road , Knypersley ST8 7AR	3out of 4	3,744 yd	Academy converter	Not Applicable	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
James Bateman Middle School Park Lane , Knypersley ST8 7AT	3out of 4	3,352 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	2,105 yd	Other independent special school	Not Applicable	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	2,772 yd	Academy special converter	Yes	Mixed	More About School
Roaches School Tunstall Road , Knypersley ST8 7AB	- not rated	3,310 yd	Other independent special school	Not Applicable	Mixed	More About School
NAS Church Lawton School Cherry Tree Avenue , Church Lawton ST7 3EL	3out of 4	4,733 yd	Free schools special	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
NEWCHAPEL BUTTY BAR	61 High Street		531 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
THE GRAPES	Grapes Inn, 2 Station Road		815 yd
ROBIN HOOD	Robin Hood, High Street		859 yd

Sport

Facility Name	Sport Objects	Distance
Thursfield Primary School THURSFIELD CP SCHOOL THURSFIELD CP SCHOOL CHAPEL LANE	grass pitches	612 yd
Birchenwood Pavilion MOUNT ROAD	grass pitches, tennis courts	688 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	95.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	5.0%

Download Speed

Median download speed	25 Mbit/s
Average download speed	23.7 Mbit/s
Minimum download speed	33.37 Mbit/s
Maximum download speed	33.37 Mbit/s

Upload Speed

Median upload speed	5.9 Mbit/s
Average upload speed	5.4 Mbit/s
Maximum upload speed	7.93 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.