Wheelock Way, Kidsgrove, Stoke-on-trent, ST7 4TU

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding ST7 4TU, has a female population slightly higher than UK average, with 53.3% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	47.3%	53.3%	6.0%	51.0%	2.3%
Male	52.7%	46.7%	-6.0%	49.0%	-2.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	34.3%	32.5%	-1.8%	37.9%	-5.4%
Married: Opposite sex	45%	41.2%	-3.8%	44.2%	-3.0%
Married: Same sex	1.1%	0.7%	-0.4%	0.3%	0.4%
Separated	1.1%	3.1%	2.0%	2.2%	0.9%
Divorced	11.4%	14.2%	2.8%	9.1%	5.1%
Widowed	7%	8.3%	1.3%	6.1%	2.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	43.5%	42.3%	-1.2%	48.4%	-6.1%
Good health	34%	35.4%	1.4%	33.6%	1.8%
Fair health	13.3%	16.9%	3.6%	12.7%	4.2%
Bad health	6.9%	4.4%	-2.5%	4.0%	0.4%
Very bad health	2.3%	1.1%	-1.2%	1.2%	-0.1%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 20.9%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	25.5%	22.3%	-3.2%	18.2%	4.1%
1-4 GCSEs or Equivalent	15.1%	11.3%	-3.8%	9.6%	1.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	21.4%	13.7%	-7.7%	13.4%	0.3%
Apprenticeship	5.9%	8.2%	2.3%	5.3%	2.9%
HNC, HND or 2+ A Levels	14%	20.5%	6.5%	16.9%	3.6%
Degree or Similar	15.9%	20.9%	5.0%	33.8%	-12.9%
Other	2.2%	3.1%	0.9%	2.8%	0.3%

Culture

Ethnic Group

In this area, the population is predominantly white, with 94.4% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.3%	1.1%	0.8%	0.7%	0.4%
Indian	0%	0.6%	0.6%	3.1%	-2.5%
Pakistani	2%	0%	-2.0%	2.7%	-2.7%
Other Asian	0%	0.3%	0.3%	1.6%	-1.3%
Black Caribbean	0%	0.3%	0.3%	1.0%	-0.7%
Mixed White and Asian	0.3%	2.5%	2.2%	0.8%	1.7%
Mixed White and African	0.6%	0%	-0.6%	0.4%	-0.4%
Mixed White and Caribbean	0.6%	0.6%	0.0%	0.9%	-0.3%
Mixed Other	0%	0.3%	0.3%	0.8%	-0.5%
White	96.3%	94.4%	-1.9%	81.4%	13.0%

Country of Birth

In this area, 97.5% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.7%	97.5%	-0.2%	83.2%	14.3%
European Union	0.9%	0.8%	-0.1%	6.1%	-5.3%
Africa	0.3%	0%	-0.3%	2.7%	-2.7%
Middle East and Asia	1.2%	1.1%	-0.1%	5.6%	-4.5%
The Americas and the Caribbean	0%	0.3%	0.3%	1.3%	-1.0%
Oceania	0%	0.3%	0.3%	0.3%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.4%	97.5%	0.1%	83.2%	14.3%
10+ Years	0%	1.4%	1.4%	9.8%	-8.4%
5-10 Years	0.6%	0%	-0.6%	2.9%	-2.9%
2-5 Years	0.3%	1.1%	0.8%	2.2%	-1.1%
Less than 2 years	1.7%	0%	-1.7%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	80.2%	76.7%	3.5%
Other EU countries	0.3%	1.5%	-1.2%
Eastern Asia	0.3%	0.3%	0.0%
No passport held	19.2%	13.5%	5.7%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	40.3%	37.2%	3.1%
Christian	55.6%	46.2%	9.4%
Muslim	1.1%	6.5%	-5.4%
Sikh	0.6%	0.9%	-0.3%
Not answered	2.5%	6.0%	-3.5%

Safety

Is Wheelock Way Street dangerous?

Over the last 12 months, the overall crime rate around Wheelock Way was 177.8 per 1,000 residents, which is 108.8% higher than the Kidsgrove & Ravenscliffe average. The most reported crime type was Shoplifting.

Wheelock Way has the 5th highest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 37th highest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 61.9 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has stayed broadly stable by about 0.0%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,900

Income Rank
2/10

Household Income in ST7 4TU, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 8/10 (high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 6/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 5/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Wheelock Way are based on 6 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Wheelock Way, Kidsgrove, Stoke-on-trent, ST7 4TU

Estimated Average Property Prices for ST7 4TU

Average Price
£229,498

Semi-Detached
£256,710

Terraced
no sales

Detached
£215,892

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Wheelock Way

Average Price
£208,687

Semi-Detached
£210,804

Terraced
no sales

Detached
£207,629

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Wheelock WayStreet

Address	Sale Price	Sale Date	Price Estimate 2025
10 Wheelock Way, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£190,000	2019-03-22	£256,216
4 Wheelock Way, Stoke-On-Trent, Staffordshire Detached, an established residential building	£150,000	2016-03-31	£228,232
10 Wheelock Way, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£100,000	2015-01-19	£165,391
4 Wheelock Way, Stoke-On-Trent, Staffordshire Detached, an established residential building	£79,950	2002-12-05	£209,383
6 Wheelock Way, Stoke-On-Trent, Staffordshire Detached, an established residential building	£48,000	1999-04-14	£200,620

View All Property Sales and Other Statistics for ST7 4TU

Employment

ST7 4TU area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	106
Retired	59
Part-Time Employee	44
Self-Employed	17
Long-Term Sick or disabled	16
Looking after home or family	14
Student (economically inactive)	12
Unemployed	8
Other	5
Full-Time Student (with or without job)	4

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	30
Manufacturing	25
Construction	20
Human health and social work activities	18
Education	12
Financial and insurance activities	10
Accommodation and food service activities	9
Professional, scientific and technical activities	9
Public administration and defence; compulsory social security	8
Transport and storage	7
Other	6
Administrative and support service activities	5
Information and communication	4
Electricity, gas, steam and air conditioning supply	2
Water supply; sewerage, waste management and remediation activities	1
Real estate activities	1
Mining and quarrying	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Dove Bank Primary School Off Rutland Road , Kidsgrove ST7 4AP	3out of 4	319 yd	Foundation school	Yes	Mixed	More About School
St John the Evangelist Catholic Primary The Avenue , Kidsgrove ST7 1AE	3out of 4	584 yd	Academy converter	Yes	Mixed	More About School
St Thomas' CofE Primary Academy Poplar Drive , Kidsgrove ST7 4HT	- not rated	594 yd	Academy converter	Yes	Mixed	More About School
Kidsgrove Primary School Gloucester Road , ST7 4DL	1out of 4	702 yd	Academy sponsor led	Yes	Mixed	More About School
Goldenhill Primary Academy Broadfield Road , Goldenhill ST6 4QE	4out of 4	1,755 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	702 yd	Academy converter	Not Applicable	Mixed	More About School
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	993 yd	Academy converter	No	Mixed	More About School
Ormiston Horizon Academy Turnhurst Road , Tunstall ST6 6JZ	3out of 4	3,327 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	3,635 yd	Academy converter	No	Mixed	More About School
Co-op Academy Stoke-On-Trent Westport Road , ST6 4LD	3out of 4	4,808 yd	Academy sponsor led	Not Applicable	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
James Bateman Middle School Park Lane , Knypersley ST8 7AT	3out of 4	4,688 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	931 yd	Other independent special school	Not Applicable	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	3,168 yd	Academy special converter	Yes	Mixed	More About School
NAS Church Lawton School Cherry Tree Avenue , Church Lawton ST7 3EL	3out of 4	3,767 yd	Free schools special	No	Mixed	More About School
Roaches School Tunstall Road , Knypersley ST8 7AB	- not rated	4,637 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
THE JOLLY KITCHEN	14a Market Street		545 yd
JESSIE'S COFFEE SHOP AND TEA ROOM	61 Liverpool Road		743 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
CROWN AND THISTLE	143 Liverpool Road	448 yd
QUEENS HEAD INN	28 Market Street	506 yd
KIDSGROVE LABOUR CLUB	52 Market Street	506 yd
THE PLOUGH INN	105 Liverpool Road	511 yd
THE VICTORIA TAP ROOM	Kidsgrove Town Hall, Liverpool Road	544 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
KASS KEBAB HOUSE	34 Market Street	506 yd
TIGERBITE BURGERBITE GELATO FUSION	4 Market Street	506 yd
LEONS TRADITIONAL FISH & CHIPS	8 Market Street	506 yd
CHUCKS PERI PERI	38 Market Street	506 yd
THE FORBIDDEN CITY	24 Market Street	506 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
ALDI	Aldi, Liverpool Road		544 yd
TESCO	Tesco Store, Liverpool Road		955 yd

Sport

Facility Name	Sport Objects	Distance
Salop Place - Kidsgrove DORSET PLACE	grass pitches	609 yd
Birchenwood Pavilion MOUNT ROAD	grass pitches, tennis courts	682 yd
The Kidsgrove Secondary School GLOUCESTER ROAD	artificial grass pitch	744 yd
The Kidsgrove Secondary School (Gloucester Road Pitches) MOSSFIELDS MOSSFIELDS GLOUCESTER ROAD	grass pitches	984 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.