High Street, Rookery, Stoke-on-trent, ST7 4RL

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around ST7 4RL is generally consistent with those figures, having a male population of 49.8%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.1%	50.2%	0.1%	51.0%	-0.8%
Male	49.9%	49.8%	-0.1%	49.0%	0.8%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	31.3%	36.3%	5.0%	37.9%	-1.6%
Married: Opposite sex	48.3%	41.9%	-6.4%	44.2%	-2.3%
Civil partnership: Same sex	0%	0.7%	0.7%	0.1%	0.6%
Separated	1.4%	1.5%	0.1%	2.2%	-0.7%
Divorced	13.6%	13.5%	-0.1%	9.1%	4.4%
Widowed	5.4%	6%	0.6%	6.1%	-0.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	43.3%	41.4%	-1.9%	48.4%	-7.0%
Good health	30.4%	36.6%	6.2%	33.6%	3.0%
Fair health	18.6%	15.9%	-2.7%	12.7%	3.2%
Bad health	5.7%	4.4%	-1.3%	4.0%	0.4%
Very bad health	2%	1.7%	-0.3%	1.2%	0.5%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	30.3%	23.1%	-7.2%	18.2%	4.9%
1-4 GCSEs or Equivalent	16.3%	12.7%	-3.6%	9.6%	3.1%
5 or more GCSEs, an A-Level or 1-2 AS Levels	12.9%	13.8%	0.9%	13.4%	0.4%
Apprenticeship	3.7%	10.4%	6.7%	5.3%	5.1%
HNC, HND or 2+ A Levels	12.6%	15.3%	2.7%	16.9%	-1.6%
Degree or Similar	19.4%	23.1%	3.7%	33.8%	-10.7%
Other	4.8%	1.5%	-3.3%	2.8%	-1.3%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98.3% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Black Caribbean	0.3%	0%	-0.3%	1.0%	-1.0%
Mixed White and African	0%	1%	1.0%	0.4%	0.6%
Mixed White and Caribbean	1.1%	0.7%	-0.4%	0.9%	-0.2%
White	98%	98.3%	0.3%	81.4%	16.9%
Gypsy or Irish Traveller	0.3%	0%	-0.3%	0.1%	-0.1%
Other	0.3%	0%	-0.3%	1.6%	-1.6%

Country of Birth

In this area, 98.3% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98.9%	98.3%	-0.6%	83.2%	15.1%
European Union	0.6%	1.4%	0.8%	6.1%	-4.7%
Rest of Europe	0.3%	0%	-0.3%	0.8%	-0.8%
Africa	0%	0.3%	0.3%	2.7%	-2.4%
The Americas and the Caribbean	0.3%	0%	-0.3%	1.3%	-1.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	98.3%	98.3%	0.0%	83.2%	15.1%
10+ Years	0%	1.4%	1.4%	9.8%	-8.4%
5-10 Years	0%	0.3%	0.3%	2.9%	-2.6%
2-5 Years	0.3%	0%	-0.3%	2.2%	-2.2%
Less than 2 years	1.4%	0%	-1.4%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	83.4%	76.7%	6.7%
Ireland	0.3%	0.6%	-0.3%
Lithuania	0.3%	0.3%	0.0%
No passport held	15.9%	13.5%	2.4%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	41.7%	37.2%	4.5%
Christian	52.2%	46.2%	6.0%
Other religion	0.3%	0.6%	-0.3%
Not answered	5.8%	6.0%	-0.2%

Safety

Is High Street dangerous?

Over the last 12 months, the overall crime rate around High Street was 69.2 per 1,000 residents, which is 18.8% lower than the Kidsgrove & Ravenscliffe average. The most reported crime type was Violence and sexual offences.

High Street has the 31st highest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 160th highest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 47.2 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has stayed broadly stable by about 1.8%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level of wealth to the average household in England and Wales. 57% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£43,100

Income Rank
5/10

Household Income in ST7 4RL, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 4/10 (below average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 4/10 (below average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 1/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 8/10 (high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 1/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 3/10 (low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on High Street are based on 1475 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for High Street, Rookery, Stoke-on-trent, ST7 4RL

Estimated Average Property Prices for ST7 4RL

Average Price
£224,832

Semi-Detached
£192,938

Terraced
£207,792

Detached
£302,913

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for High Street

Average Price
£189,341

Semi-Detached
£193,505

Terraced
£162,756

Detached
£310,158

Flats/Maisonettes
£117,143

Other
£198,256

Property Prices Comparison

Latest Property Sales on High Street

Address	Sale Price	Sale Date	Price Estimate 2025
38B High Street, Stoke-On-Trent, Staffordshire Detached, an established residential building	£225,000	2024-10-18	£226,549
34 High Street, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£137,000	2023-05-25	£150,584
38 High Street, Stoke-On-Trent, Staffordshire Detached, an established residential building	£237,500	2022-12-02	£247,406
44 High Street, Stoke-On-Trent, Staffordshire Detached, an established residential building	£287,500	2022-07-29	£306,348
46 High Street, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£120,000	2021-06-21	£149,388

View All Property Sales and Other Statistics for ST7 4RL

Employment

ST7 4RL area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	99
Retired	74
Part-Time Employee	25
Long-Term Sick or disabled	16
Self-Employed	14
Other	9
Student (economically inactive)	8
Full-Time Student (with or without job)	8
Unemployed	8
Looking after home or family	7

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	32
Manufacturing	29
Human health and social work activities	22
Construction	21
Education	15
Financial and insurance activities	10
Accommodation and food service activities	8
Other	6
Professional, scientific and technical activities	5
Administrative and support service activities	4
Information and communication	3
Public administration and defence; compulsory social security	3
Electricity, gas, steam and air conditioning supply	3
Water supply; sewerage, waste management and remediation activities	2
Transport and storage	2

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kidsgrove Primary School Gloucester Road , ST7 4DL	1out of 4	717 yd	Academy sponsor led	Yes	Mixed	More About School
Thursfield Primary School Chapel Lane , Harriseahead ST7 4JL	1out of 4	1,197 yd	Academy sponsor led	No	Mixed	More About School
Dove Bank Primary School Off Rutland Road , Kidsgrove ST7 4AP	3out of 4	1,201 yd	Foundation school	Yes	Mixed	More About School
Woodcocks' Well CofE Primary School Church Street , Mow Cop ST7 3NQ	3out of 4	1,339 yd	Voluntary aided school	No	Mixed	More About School
Castle Primary School Mow Cop Road , Mow Cop ST7 4NE	3out of 4	1,417 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	717 yd	Academy converter	Not Applicable	Mixed	More About School
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	2,145 yd	Academy converter	No	Mixed	More About School
Ormiston Horizon Academy Turnhurst Road , Tunstall ST6 6JZ	3out of 4	3,690 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	4,137 yd	Academy converter	No	Mixed	More About School
Biddulph High School Conway Road , Knypersley ST8 7AR	3out of 4	4,162 yd	Academy converter	Not Applicable	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
James Bateman Middle School Park Lane , Knypersley ST8 7AT	3out of 4	3,645 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	1,639 yd	Other independent special school	Not Applicable	Mixed	More About School
Roaches School Tunstall Road , Knypersley ST8 7AB	- not rated	3,572 yd	Other independent special school	Not Applicable	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	3,587 yd	Academy special converter	Yes	Mixed	More About School
NAS Church Lawton School Cherry Tree Avenue , Church Lawton ST7 3EL	3out of 4	3,989 yd	Free schools special	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
ROBIN HOOD	Robin Hood, High Street		2 yd

Sport

Facility Name	Sport Objects	Distance
The Kidsgrove Secondary School GLOUCESTER ROAD	artificial grass pitch	787 yd
Birchenwood Pavilion MOUNT ROAD	grass pitches, tennis courts	940 yd
Salop Place - Kidsgrove DORSET PLACE	grass pitches	989 yd
Thursfield Primary School THURSFIELD CP SCHOOL THURSFIELD CP SCHOOL CHAPEL LANE	grass pitches	1,068 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	97.6%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	41.5%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	31.7%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	29.3%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	36.8 Mbit/s
Average download speed	41.2 Mbit/s
Minimum download speed	158.76 Mbit/s
Maximum download speed	158.76 Mbit/s

Upload Speed

Median upload speed	10 Mbit/s
Average upload speed	10.3 Mbit/s
Maximum upload speed	29.96 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.