Hillside Avenue, Kidsgrove, Stoke-on-trent, ST7 4LW

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST7 4LW has a slightly higher male population, with 52.3% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	45.3%	47.7%	2.4%	51.0%	-3.3%
Male	54.7%	52.3%	-2.4%	49.0%	3.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of ST7 4LW there is a very large concentration of residents that are married - 60.5% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	21%	25%	4.0%	37.9%	-12.9%
Married: Opposite sex	65.4%	60.5%	-4.9%	44.2%	16.3%
Separated	1.9%	2.7%	0.8%	2.2%	0.5%
Divorced	7%	4.5%	-2.5%	9.1%	-4.6%
Widowed	4.7%	7.3%	2.6%	6.1%	1.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (87.6%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	50%	50.4%	0.4%	48.4%	2.0%
Good health	36.8%	37.2%	0.4%	33.6%	3.6%
Fair health	11.2%	9.7%	-1.5%	12.7%	-3.0%
Bad health	1.2%	2.3%	1.1%	4.0%	-1.7%
Very bad health	0.8%	0.4%	-0.4%	1.2%	-0.8%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	16.8%	16.2%	-0.6%	18.2%	-2.0%
1-4 GCSEs or Equivalent	9.3%	15.3%	6.0%	9.6%	5.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	18.2%	16.2%	-2.0%	13.4%	2.8%
Apprenticeship	3.7%	3.2%	-0.5%	5.3%	-2.1%
HNC, HND or 2+ A Levels	20.6%	19.8%	-0.8%	16.9%	2.9%
Degree or Similar	25.2%	25.7%	0.5%	33.8%	-8.1%
Other	6.1%	3.6%	-2.5%	2.8%	0.8%

Culture

Ethnic Group

In this area, the population is predominantly white, with 100% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
White	100%	100%	0.0%	81.4%	18.6%

Country of Birth

In this area, 99.2% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	99.6%	99.2%	-0.4%	83.2%	16.0%
European Union	0.4%	0%	-0.4%	6.1%	-6.1%
Africa	0%	0.8%	0.8%	2.7%	-1.9%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	99.6%	99.2%	-0.4%	83.2%	16.0%
10+ Years	0%	0.8%	0.8%	9.8%	-9.0%
Less than 2 years	0.4%	0%	-0.4%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	82.9%	76.7%	6.2%
No passport held	17.1%	13.5%	3.6%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	32.6%	37.2%	-4.6%
Christian	57%	46.2%	10.8%
Other religion	0.4%	0.6%	-0.2%
Not answered	10.1%	6.0%	4.1%

Safety

Is Hillside Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Hillside Avenue was 54.7 per 1,000 residents, which is 35.8% lower than the Kidsgrove & Ravenscliffe average. The most reported crime type was Violence and sexual offences.

Hillside Avenue has the 38th highest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 205th highest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 31.3 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has risen by about 177.8%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level of wealth to the average household in England and Wales. 57% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£43,100

Income Rank
5/10

Household Income in ST7 4LW, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 5/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 6/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 1/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 5/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 2/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 1/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Hillside Avenue are based on 145 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Hillside Avenue, Kidsgrove, Stoke-on-trent, ST7 4LW

Estimated Average Property Prices for ST7 4LW

Average Price
£211,569

Semi-Detached
£190,607

Terraced
£198,740

Detached
£227,262

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Hillside Avenue

Average Price
£236,924

Semi-Detached
£222,480

Terraced
£246,986

Detached
£255,926

Flats/Maisonettes
no sales

Other
£280,828

Property Prices Comparison

Latest Property Sales on Hillside AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
19 Hillside Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£190,000	2025-03-05	£192,063
43 Hillside Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£170,000	2024-09-06	£169,836
43 Hillside Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£170,000	2024-08-23	£169,510
31 Hillside Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£174,000	2024-06-28	£182,932
2 Hillside Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£174,000	2023-06-16	£185,636

View All Property Sales and Other Statistics for ST7 4LW

Employment

ST7 4LW area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	96
Retired	55
Part-Time Employee	23
Self-Employed	15
Looking after home or family	9
Other	6
Unemployed	5
Full-Time Student (with or without job)	5
Long-Term Sick or disabled	1
Student (economically inactive)	1

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	29
Manufacturing	28
Human health and social work activities	23
Transport and storage	18
Construction	17
Education	14
Public administration and defence; compulsory social security	8
Other	6
Administrative and support service activities	6
Professional, scientific and technical activities	5
Accommodation and food service activities	5
Information and communication	4
Electricity, gas, steam and air conditioning supply	2
Real estate activities	1
Mining and quarrying	1
Agriculture, forestry and fishing	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Oaklands Nursery School Oaklands Avenue , Porthill ST5 0EX	4out of 4	5,386 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Thomas' CofE Primary Academy Poplar Drive , Kidsgrove ST7 4HT	- not rated	600 yd	Academy converter	Yes	Mixed	More About School
St John the Evangelist Catholic Primary The Avenue , Kidsgrove ST7 1AE	3out of 4	932 yd	Academy converter	Yes	Mixed	More About School
Goldenhill Primary Academy Broadfield Road , Goldenhill ST6 4QE	4out of 4	1,068 yd	Academy converter	Yes	Mixed	More About School
Dove Bank Primary School Off Rutland Road , Kidsgrove ST7 4AP	3out of 4	1,389 yd	Foundation school	Yes	Mixed	More About School
Star Academy, Sandyford Burnaby Road , Sandyford ST6 5PT	2out of 4	1,574 yd	Academy sponsor led	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	942 yd	Academy converter	No	Mixed	More About School
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	1,882 yd	Academy converter	Not Applicable	Mixed	More About School
Ormiston Horizon Academy Turnhurst Road , Tunstall ST6 6JZ	3out of 4	3,133 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	3,258 yd	Academy converter	No	Mixed	More About School
Co-op Academy Stoke-On-Trent Westport Road , ST6 4LD	3out of 4	3,926 yd	Academy sponsor led	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	1,611 yd	Other independent special school	Not Applicable	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	2,938 yd	Academy special converter	Yes	Mixed	More About School
NAS Church Lawton School Cherry Tree Avenue , Church Lawton ST7 3EL	3out of 4	4,190 yd	Free schools special	No	Mixed	More About School
Nisai House Stoke The Swan on The Square , Burslem ST6 3EA	- not rated	5,068 yd	Other independent school	No	Mixed	More About School
Pace Education Black Horse House , 3 Porthill Bank ST5 0LS	- not rated	5,166 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
KIDSGROVE SKI CENTRE	Westmoreland Avenue	632 yd
KIDSGROVE SPORTS CENTRE COMMUNITY GROUP	Kidsgrove Sports Centre, Fourth Avenue	954 yd
THE JOLLY KITCHEN	14a Market Street	1,084 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
THE RIFLEMAN	41 Nelson Bank	366 yd
CROWN AND THISTLE	143 Liverpool Road	751 yd
The Cushion Inn	230 Broadfield Road	812 yd
KIDSGROVE CRICKET CLUB	Kidsgrove Cricket Club, Clough Hall Road	815 yd
THE PLOUGH INN	105 Liverpool Road	830 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
TUNG SHING	99 Liverpool Road	830 yd
HAMILTONS BAKESHOP	13 The Avenue	983 yd
KASS KEBAB HOUSE	34 Market Street	1,055 yd
TIGERBITE BURGERBITE GELATO FUSION	4 Market Street	1,055 yd
LEONS TRADITIONAL FISH & CHIPS	8 Market Street	1,055 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
ALDI	Aldi, Liverpool Road		984 yd

Sport

Facility Name	Sport Objects	Distance
Kidsgrove Cricket Club KIDSGROVE CRICKET CLUB KIDSGROVE CRICKET CLUB CLOUGH HALL ROAD	grass pitches	505 yd
Kidsgrove Ski Centre Bathpool Park	ski slopes	632 yd
Latebrook Recreation Heathside Lane	grass pitches	819 yd
Goldenhill Primary Academy BROADFIELD ROAD	grass pitches	959 yd
Clough Hall Park PARK AVENUE	grass pitches	974 yd
Kidsgrove Sports Centre (Closed) Fourth Avenue	artificial grass pitch, health and fitness suite, swimming pool	1,037 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	80 Mbit/s
Average download speed	128.5 Mbit/s
Minimum download speed	1000 Mbit/s
Maximum download speed	1000 Mbit/s

Upload Speed

Median upload speed	15.2 Mbit/s
Average upload speed	16.3 Mbit/s
Maximum upload speed	50 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.