Windmill Avenue, Kidsgrove, Stoke-on-trent, ST7 4HS

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST7 4HS has a slightly higher male population, with 50% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	52.6%	50%	-2.6%	51.0%	-1.0%
Male	47.4%	50%	2.6%	49.0%	1.0%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of ST7 4HS there is a very large concentration of residents that are married - 53.6% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	10.6%	26.5%	15.9%	37.9%	-11.4%
Married: Opposite sex	66%	53.6%	-12.4%	44.2%	9.4%
Separated	1.6%	1.5%	-0.1%	2.2%	-0.7%
Divorced	7.4%	7.1%	-0.3%	9.1%	-2.0%
Widowed	14.4%	11.2%	-3.2%	6.1%	5.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	22.7%	36.5%	13.8%	48.4%	-11.9%
Good health	38.9%	36.1%	-2.8%	33.6%	2.5%
Fair health	27%	23.1%	-3.9%	12.7%	10.4%
Bad health	10%	2.4%	-7.6%	4.0%	-1.6%
Very bad health	1.4%	1.9%	0.5%	1.2%	0.7%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 15.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	45.2%	27.3%	-17.9%	18.2%	9.1%
1-4 GCSEs or Equivalent	8%	10.1%	2.1%	9.6%	0.5%
5 or more GCSEs, an A-Level or 1-2 AS Levels	11.2%	14.6%	3.4%	13.4%	1.2%
Apprenticeship	5.3%	12.6%	7.3%	5.3%	7.3%
HNC, HND or 2+ A Levels	6.9%	16.7%	9.8%	16.9%	-0.2%
Degree or Similar	17.6%	15.2%	-2.4%	33.8%	-18.6%
Other	5.9%	3.5%	-2.4%	2.8%	0.7%

Culture

Ethnic Group

In this area, the population is predominantly white, with 100% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
White	100%	100%	0.0%	81.4%	18.6%

Country of Birth

In this area, 99% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	99.5%	99%	-0.5%	83.2%	15.8%
European Union	0%	1%	1.0%	6.1%	-5.1%
Africa	0.5%	0%	-0.5%	2.7%	-2.7%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	99.5%	99%	-0.5%	83.2%	15.8%
10+ Years	0%	1%	1.0%	9.8%	-8.8%
Less than 2 years	0.5%	0%	-0.5%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	83.2%	76.7%	6.5%
Poland	0.5%	1.3%	-0.8%
No passport held	16.3%	13.5%	2.8%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	29.3%	37.2%	-7.9%
Christian	64.9%	46.2%	18.7%
Other religion	0.5%	0.6%	-0.1%
Not answered	5.3%	6.0%	-0.7%

Safety

Is Windmill Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Windmill Avenue was 21.5 per 1,000 residents, which is 74.8% lower than the Kidsgrove & Ravenscliffe average. The most reported crime type was Violence and sexual offences.

Windmill Avenue has the 16th lowest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 74th lowest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 12.9 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -38.5%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level of wealth to the average household in England and Wales. 57% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£43,100

Income Rank
5/10

Household Income in ST7 4HS, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 5/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 6/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 5/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 1/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 5/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 2/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 1/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Windmill Avenue are based on 49 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Windmill Avenue, Kidsgrove, Stoke-on-trent, ST7 4HS

Estimated Average Property Prices for ST7 4HS

Average Price
£212,838

Semi-Detached
£197,799

Terraced
no sales

Detached
£236,651

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Windmill Avenue

Average Price
£217,094

Semi-Detached
£201,391

Terraced
£200,565

Detached
£244,183

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Windmill AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
29 Windmill Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£157,000	2025-05-07	£157,000
15 Windmill Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£196,500	2024-03-08	£218,404
60 Windmill Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£193,000	2023-12-07	£202,078
66 Windmill Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£302,000	2023-11-20	£308,631
38 Windmill Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£200,000	2023-04-05	£215,593

View All Property Sales and Other Statistics for ST7 4HS

Employment

The percentage of retired residents living in ST7 4HS area is much higher than the country's average. According to Census 2011, 49% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	97
Full-Time Employee	53
Part-Time Employee	17
Unemployed	13
Student (economically inactive)	5
Long-Term Sick or disabled	5
Looking after home or family	3
Self-Employed	3
Other	1
Full-Time Student (with or without job)	1

Employment Industry

Manufacturing	13
Human health and social work activities	11
Other	7
Wholesale and retail trade; repair of motor vehicles and motor cycles	7
Construction	6
Transport and storage	5
Education	5
Administrative and support service activities	4
Financial and insurance activities	4
Professional, scientific and technical activities	3
Real estate activities	1
Information and communication	1
Electricity, gas, steam and air conditioning supply	1
Public administration and defence; compulsory social security	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Thomas' CofE Primary Academy Poplar Drive , Kidsgrove ST7 4HT	- not rated	167 yd	Academy converter	Yes	Mixed	More About School
St John the Evangelist Catholic Primary The Avenue , Kidsgrove ST7 1AE	3out of 4	547 yd	Academy converter	Yes	Mixed	More About School
Dove Bank Primary School Off Rutland Road , Kidsgrove ST7 4AP	3out of 4	947 yd	Foundation school	Yes	Mixed	More About School
Goldenhill Primary Academy Broadfield Road , Goldenhill ST6 4QE	4out of 4	1,279 yd	Academy converter	Yes	Mixed	More About School
Kidsgrove Primary School Gloucester Road , ST7 4DL	1out of 4	1,439 yd	Academy sponsor led	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	719 yd	Academy converter	No	Mixed	More About School
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	1,439 yd	Academy converter	Not Applicable	Mixed	More About School
Ormiston Horizon Academy Turnhurst Road , Tunstall ST6 6JZ	3out of 4	3,205 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	3,402 yd	Academy converter	No	Mixed	More About School
Co-op Academy Stoke-On-Trent Westport Road , ST6 4LD	3out of 4	4,269 yd	Academy sponsor led	Not Applicable	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
James Bateman Middle School Park Lane , Knypersley ST8 7AT	3out of 4	5,293 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	1,239 yd	Other independent special school	Not Applicable	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	3,021 yd	Academy special converter	Yes	Mixed	More About School
NAS Church Lawton School Cherry Tree Avenue , Church Lawton ST7 3EL	3out of 4	3,950 yd	Free schools special	No	Mixed	More About School
Roaches School Tunstall Road , Knypersley ST8 7AB	- not rated	5,255 yd	Other independent special school	Not Applicable	Mixed	More About School
Nisai House Stoke The Swan on The Square , Burslem ST6 3EA	- not rated	5,388 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
THE JOLLY KITCHEN	14a Market Street	686 yd
JESSIE'S COFFEE SHOP AND TEA ROOM	61 Liverpool Road	781 yd
KIDSGROVE SPORTS CENTRE COMMUNITY GROUP	Kidsgrove Sports Centre, Fourth Avenue	819 yd
KIDSGROVE SKI CENTRE	Westmoreland Avenue	915 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
CROWN AND THISTLE	143 Liverpool Road	309 yd
THE PLOUGH INN	105 Liverpool Road	415 yd
THE VICTORIA TAP ROOM	Kidsgrove Town Hall, Liverpool Road	587 yd
QUEENS HEAD INN	28 Market Street	649 yd
KIDSGROVE LABOUR CLUB	52 Market Street	649 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
TUNG SHING	99 Liverpool Road	415 yd
KASS KEBAB HOUSE	34 Market Street	649 yd
TIGERBITE BURGERBITE GELATO FUSION	4 Market Street	649 yd
LEONS TRADITIONAL FISH & CHIPS	8 Market Street	649 yd
CHUCKS PERI PERI	38 Market Street	649 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
ALDI	Aldi, Liverpool Road		587 yd

Sport

Facility Name	Sport Objects	Distance
Kidsgrove Cricket Club KIDSGROVE CRICKET CLUB KIDSGROVE CRICKET CLUB CLOUGH HALL ROAD	grass pitches	534 yd
Kidsgrove Sports Centre (Closed) Fourth Avenue	artificial grass pitch, health and fitness suite, swimming pool	869 yd
Kidsgrove Ski Centre Bathpool Park	ski slopes	914 yd
Clough Hall Park PARK AVENUE	grass pitches	919 yd
Latebrook Recreation Heathside Lane	grass pitches	1,055 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	73.8 Mbit/s
Average download speed	90.2 Mbit/s
Minimum download speed	350 Mbit/s
Maximum download speed	350 Mbit/s

Upload Speed

Median upload speed	18.1 Mbit/s
Average upload speed	14.9 Mbit/s
Maximum upload speed	35 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.