Birchenwood Way, Kidsgrove, Stoke-on-trent, ST7 4GL

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST7 4GL has a slightly higher male population, with 50.5% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	51.6%	49.5%	-2.1%	51.0%	-1.5%
Male	48.4%	50.5%	2.1%	49.0%	1.5%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	28.2%	31.8%	3.6%	37.9%	-6.1%
Married: Opposite sex	53.9%	50.4%	-3.5%	44.2%	6.2%
Separated	3.9%	1%	-2.9%	2.2%	-1.2%
Divorced	7.9%	10.5%	2.6%	9.1%	1.4%
Widowed	6.1%	6.3%	0.2%	6.1%	0.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	58.4%	50.3%	-8.1%	48.4%	1.9%
Good health	30.4%	31.9%	1.5%	33.6%	-1.7%
Fair health	8.9%	13.4%	4.5%	12.7%	0.7%
Bad health	2.1%	3.3%	1.2%	4.0%	-0.7%
Very bad health	0.2%	1.1%	0.9%	1.2%	-0.1%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	19.7%	13.9%	-5.8%	18.2%	-4.3%
1-4 GCSEs or Equivalent	15.8%	10.5%	-5.3%	9.6%	0.9%
5 or more GCSEs, an A-Level or 1-2 AS Levels	18.2%	15.7%	-2.5%	13.4%	2.3%
Apprenticeship	5.8%	7.1%	1.3%	5.3%	1.8%
HNC, HND or 2+ A Levels	14.5%	18.6%	4.1%	16.9%	1.7%
Degree or Similar	24.2%	32.8%	8.6%	33.8%	-1.0%
Other	1.8%	1.3%	-0.5%	2.8%	-1.5%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95.5% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	1%	1.5%	0.5%	0.7%	0.8%
Indian	0.2%	0.4%	0.2%	3.1%	-2.7%
Other Asian	0.4%	0%	-0.4%	1.6%	-1.6%
Black African	0%	0.2%	0.2%	2.5%	-2.3%
Mixed White and Asian	0.6%	0.9%	0.3%	0.8%	0.1%
Mixed White and African	0%	0.6%	0.6%	0.4%	0.2%
Mixed White and Caribbean	1%	0.4%	-0.6%	0.9%	-0.5%
Mixed Other	0.4%	0.4%	0.0%	0.8%	-0.4%
White	96%	95.5%	-0.5%	81.4%	14.1%
Gypsy or Irish Traveller	0.2%	0%	-0.2%	0.1%	-0.1%

Country of Birth

In this area, 96.5% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98.5%	96.5%	-2.0%	83.2%	13.3%
European Union	0%	1.3%	1.3%	6.1%	-4.8%
Africa	0.4%	1.1%	0.7%	2.7%	-1.6%
Middle East and Asia	1%	1.1%	0.1%	5.6%	-4.5%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	98.1%	96.5%	-1.6%	83.2%	13.3%
10+ Years	0.4%	2.6%	2.2%	9.8%	-7.2%
5-10 Years	0%	0.4%	0.4%	2.9%	-2.5%
2-5 Years	0%	0.2%	0.2%	2.2%	-2.0%
Less than 2 years	1.5%	0.2%	-1.3%	1.9%	-1.7%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	86.8%	76.7%	10.1%
Italy	0.4%	0.6%	-0.2%
Romania	0.4%	0.9%	-0.5%
Other EU countries	0.2%	1.5%	-1.3%
Central and Western Africa	0.2%	0.3%	-0.1%
South and Eastern Africa	0.2%	0.2%	0.0%
No passport held	11.7%	13.5%	-1.8%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	40.7%	37.2%	3.5%
Christian	53.2%	46.2%	7.0%
Sikh	0.4%	0.9%	-0.5%
Other religion	0.9%	0.6%	0.3%
Not answered	4.7%	6.0%	-1.3%

Safety

Is Birchenwood Way Street dangerous?

Over the last 12 months, the overall crime rate around Birchenwood Way was 88.7 per 1,000 residents, which is 8.3% lower than the Kidsgrove & Ravenscliffe average. The most reported crime type was Violence and sexual offences.

Birchenwood Way has the 23rd highest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 131st highest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 46.6 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has fallen by about -32.8%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level of wealth to the average household in England and Wales. 57% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£43,100

Income Rank
5/10

Household Income in ST7 4GL, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 4/10 (below average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 4/10 (below average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 6/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 4/10 (below average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 3/10 (low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Birchenwood Way are based on 22 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Birchenwood Way, Kidsgrove, Stoke-on-trent, ST7 4GL

Estimated Average Property Prices for ST7 4GL

Average Price
£362,466

Semi-Detached
no sales

Terraced
no sales

Detached
£362,466

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Birchenwood Way

Average Price
£394,406

Semi-Detached
no sales

Terraced
no sales

Detached
£394,406

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Birchenwood WayStreet

Address	Sale Price	Sale Date	Price Estimate 2025
8 Birchenwood Way, Stoke-On-Trent, Staffordshire Detached, an established residential building	£415,000	2024-04-05	£461,989
22 Birchenwood Way, Stoke-On-Trent, Staffordshire Detached, an established residential building	£290,000	2022-09-16	£313,868
2 Birchenwood Way, Stoke-On-Trent, Staffordshire Detached, an established residential building	£310,500	2018-09-28	£429,233
14 Birchenwood Way, Stoke-On-Trent, Staffordshire Detached, an established residential building	£255,000	2015-10-12	£399,791
14 Birchenwood Way, Stoke-On-Trent, Staffordshire Detached, an established residential building	£275,000	2015-09-25	£431,791

View All Property Sales and Other Statistics for ST7 4GL

Employment

ST7 4GL area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	195
Retired	65
Part-Time Employee	37
Self-Employed	31
Student (economically inactive)	15
Full-Time Student (with or without job)	9
Looking after home or family	9
Long-Term Sick or disabled	8
Other	7
Unemployed	5

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	56
Manufacturing	33
Construction	30
Human health and social work activities	30
Education	23
Public administration and defence; compulsory social security	15
Accommodation and food service activities	13
Transport and storage	12
Professional, scientific and technical activities	12
Information and communication	11
Financial and insurance activities	11
Administrative and support service activities	11
Other	9
Real estate activities	7
Electricity, gas, steam and air conditioning supply	5
Water supply; sewerage, waste management and remediation activities	1
Agriculture, forestry and fishing	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Birchwood Nursery School Wellington Road , Kidsgrove ST7 4BH	- not rated	951 yd	Local authority nursery school	No	Mixed	More About School
Summerbank Nursery School Summerbank Road , Tunstall ST6 5EY	- not rated	2,600 yd	Local authority nursery school	Not Applicable	Mixed	More About School
Banbury Nursery School St Saviour's Street , Butt Lane Talke ST7 1LR	- not rated	2,793 yd	Local authority nursery school	No	Mixed	More About School
Burnwood Nursery School Chell Heath Road , Chell Heath ST6 6PB	- not rated	3,686 yd	Local authority nursery school	Yes	Mixed	More About School
Stanfield Nursery School Dolly's Lane , Burslem ST6 7AW	- not rated	4,348 yd	Local authority nursery school	Not Applicable	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Thomas' CofE (A) Primary School Poplar Drive , Kidsgrove ST7 4HT	- not rated	1,054 yd	Voluntary aided school	Yes	Mixed	More About School
St Thomas' CofE Primary Academy Poplar Drive , Kidsgrove ST7 4HT	3out of 4	1,054 yd	Academy converter	Yes	Mixed	More About School
Kinnersley Memorial CofE Junior School Liverpool Road , Kidsgrove ST7 4EW	- not rated	1,155 yd	Voluntary controlled school	Not Applicable	Mixed	More About School
Dove Bank Primary School Off Rutland Road , Kidsgrove ST7 4AP	- not rated	1,208 yd	Foundation school	Yes	Mixed	More About School
Dove Bank Primary School Off Rutland Road , Kidsgrove ST7 4AP	3out of 4	1,208 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kidsgrove Secondary School Gloucester Road , ST7 4DL	3out of 4	1,317 yd	Academy converter	Not Applicable	Mixed	More About School
Maryhill High School Gloucester Road , Kidsgrove ST7 4DL	- not rated	1,317 yd	Community school	No	Mixed	More About School
The Kidsgrove Secondary School Gloucester Road , Kidsgrove ST7 4DL	- not rated	1,317 yd	Academy converter	No	Mixed	More About School
The King's CofE (VA) School First Avenue , Kidsgrove ST7 1DP	- not rated	1,770 yd	Voluntary aided school	No	Mixed	More About School
Clough Hall Technology School First Avenue , Kidsgrove ST7 1DP	- not rated	1,770 yd	Community school	No	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
James Bateman Middle School Park Lane , Knypersley ST8 7AT	3out of 4	4,173 yd	Academy converter	No	Mixed	More About School
James Bateman Junior High School Park Lane , Knypersley ST8 7AT	- not rated	4,173 yd	Foundation school	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Groves Preparatory School Gloucester Road , Kidsgrove ST7 1EL	- not rated	1,464 yd	Other independent school	Not Applicable	Mixed	More About School
Kidsgrove Sixth Form First Avenue , Kidsgrove ST7 1DP	- not rated	1,770 yd	Sixth form centres	Not Applicable	Mixed	More About School
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	1,847 yd	Other independent special school	Not Applicable	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	- not rated	2,312 yd	Community special school	Yes	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	2,312 yd	Academy special converter	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Travellers Rest	109 Kidsgrove Road	782 yd
Goldenhill Working Mens Club	Kidsgrove Road	910 yd
CROWN AND THISTLE	143 Liverpool Road	945 yd
THE GRAPES	Grapes Inn, 2 Station Road	1,080 yd

Sport

Facility Name	Sport Objects	Distance
Birchenwood Pavilion MOUNT ROAD	grass pitches, tennis courts	457 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	38.3 Mbit/s
Average download speed	34.6 Mbit/s
Minimum download speed	40 Mbit/s
Maximum download speed	40 Mbit/s

Upload Speed

Median upload speed	6.7 Mbit/s
Average upload speed	6.4 Mbit/s
Maximum upload speed	9.18 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.