Swallow Road, Packmoor, Stoke-on-trent, ST7 4GG

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around ST7 4GG is generally consistent with those figures, having a male population of 48.1%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	46.6%	51.9%	5.3%	51.0%	0.9%
Male	53.4%	48.1%	-5.3%	49.0%	-0.9%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of ST7 4GG there is a very large concentration of residents that are married - 57.1% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	23.6%	34.2%	10.6%	37.9%	-3.7%
Married: Opposite sex	64.4%	57.1%	-7.3%	44.2%	12.9%
Married: Same sex	0%	1.3%	1.3%	0.3%	1.0%
Separated	2.2%	0.9%	-1.3%	2.2%	-1.3%
Divorced	8%	5.2%	-2.8%	9.1%	-3.9%
Widowed	1.8%	1.3%	-0.5%	6.1%	-4.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (91.9%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	59.1%	53.3%	-5.8%	48.4%	4.9%
Good health	31.8%	38.6%	6.8%	33.6%	5.0%
Fair health	7.4%	6.3%	-1.1%	12.7%	-6.4%
Bad health	1%	1.4%	0.4%	4.0%	-2.6%
Very bad health	0.7%	0.4%	-0.3%	1.2%	-0.8%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	12%	15.9%	3.9%	18.2%	-2.3%
1-4 GCSEs or Equivalent	16.4%	8.2%	-8.2%	9.6%	-1.4%
5 or more GCSEs, an A-Level or 1-2 AS Levels	20%	16.8%	-3.2%	13.4%	3.4%
Apprenticeship	4.4%	3.4%	-1.0%	5.3%	-1.9%
HNC, HND or 2+ A Levels	16%	24.6%	8.6%	16.9%	7.7%
Degree or Similar	28.9%	30.6%	1.7%	33.8%	-3.2%
Other	2.2%	0.4%	-1.8%	2.8%	-2.4%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Indian	0.3%	1.8%	1.5%	3.1%	-1.3%
Pakistani	2%	1.8%	-0.2%	2.7%	-0.9%
Other Asian	0%	0.7%	0.7%	1.6%	-0.9%
Black African	0%	0.4%	0.4%	2.5%	-2.1%
Black Caribbean	0%	0.4%	0.4%	1.0%	-0.6%
Mixed White and Caribbean	3.7%	0%	-3.7%	0.9%	-0.9%
White	93.6%	95%	1.4%	81.4%	13.6%
Gypsy or Irish Traveller	0.3%	0%	-0.3%	0.1%	-0.1%

Country of Birth

In this area, 95.8% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.6%	95.8%	-1.8%	83.2%	12.6%
European Union	0.7%	0.7%	0.0%	6.1%	-5.4%
Rest of Europe	0.3%	0%	-0.3%	0.8%	-0.8%
Africa	0%	1.1%	1.1%	2.7%	-1.6%
Middle East and Asia	1.4%	2.5%	1.1%	5.6%	-3.1%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.6%	96.5%	-1.1%	83.2%	13.3%
10+ Years	0%	2.8%	2.8%	9.8%	-7.0%
5-10 Years	0.3%	0.7%	0.4%	2.9%	-2.2%
Less than 2 years	2%	0%	-2.0%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	90.1%	76.7%	13.4%
France	0.4%	0.3%	0.1%
Poland	0.4%	1.3%	-0.9%
No passport held	9.2%	13.5%	-4.3%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	42.7%	37.2%	5.5%
Christian	49.1%	46.2%	2.9%
Buddhist	0.4%	0.5%	-0.1%
Jewish	0.4%	0.5%	-0.1%
Muslim	1.8%	6.5%	-4.7%
Sikh	1.4%	0.9%	0.5%
Not answered	4.3%	6.0%	-1.7%

Safety

Is Swallow Road dangerous?

Over the last 12 months, the overall crime rate around Swallow Road was 13.0 per 1,000 residents, which is 83.8% lower than the Great Chell & Packmoor average. The most reported crime type was Vehicle crime.

Swallow Road has the 2nd lowest crime rate of 26 local areas in Great Chell & Packmoor and the 31st lowest crime rate of 844 local areas in Stoke-on-Trent .

Violent and sexual offences accounted for around 0.0 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -79.0%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 83% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£35,800

Income Rank
2/10

Household Income in ST7 4GG, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 5/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 5/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 7/10 (above average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 6/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 5/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 2/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 5/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 5/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Swallow Road are based on 18 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Stoke-On-Trent.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Swallow Road, Packmoor, Stoke-on-trent, ST7 4GG

Estimated Average Property Prices for ST7 4GG

Average Price
£317,350

Semi-Detached
no sales

Terraced
no sales

Detached
£317,350

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Swallow Road

Average Price
£342,940

Semi-Detached
no sales

Terraced
no sales

Detached
£342,940

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Swallow Road

Address	Sale Price	Sale Date	Price Estimate 2025
5 Swallow Road, Stoke-On-Trent, Stoke-On-Trent Detached, an established residential building	£252,500	2021-01-29	£300,889
4 Swallow Road, Stoke-On-Trent, Stoke-On-Trent Detached, an established residential building	£256,000	2020-06-15	£335,877
6 Swallow Road, Stoke-On-Trent, Stoke-On-Trent Detached, an established residential building	£175,500	2017-01-20	£246,662
3 Swallow Road, Stoke-On-Trent, Stoke-On-Trent Detached, an established residential building	£250,000	2016-07-29	£351,852
5 Swallow Road, Stoke-On-Trent, Stoke-On-Trent Detached, an established residential building	£205,000	2015-10-02	£301,332

View All Property Sales and Other Statistics for ST7 4GG

Employment

ST7 4GG area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of student residents living in ST7 4GG area is much higher than the country's average. Usually places with high percentage of students are near Universities and near entertainment places.

Economic Activity

Full-Time Employee	114
Part-Time Employee	30
Retired	24
Self-Employed	18
Full-Time Student (with or without job)	12
Student (economically inactive)	12
Long-Term Sick or disabled	8
Unemployed	4
Looking after home or family	4
Other	3

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	30
Manufacturing	24
Public administration and defence; compulsory social security	18
Education	16
Financial and insurance activities	15
Human health and social work activities	15
Construction	13
Transport and storage	12
Other	10
Information and communication	6
Administrative and support service activities	5
Accommodation and food service activities	5
Professional, scientific and technical activities	3
Real estate activities	2
Water supply; sewerage, waste management and remediation activities	1
Electricity, gas, steam and air conditioning supply	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Packmoor Ormiston Academy Carr Street , Packmoor ST7 4SP	3out of 4	515 yd	Academy converter	Yes	Mixed	More About School
St Joseph's Catholic Academy, Goldenhill Mobberley Road , Goldenhill ST6 5RN	3out of 4	1,216 yd	Academy converter	Yes	Mixed	More About School
Thursfield Primary School Chapel Lane , Harriseahead ST7 4JL	1out of 4	1,480 yd	Academy sponsor led	No	Mixed	More About School
Whitfield Valley Primary Academy Oxford Road , Fegg Hayes ST6 6TD	3out of 4	1,672 yd	Academy sponsor led	Yes	Mixed	More About School
Goldenhill Primary Academy Broadfield Road , Goldenhill ST6 4QE	4out of 4	1,904 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Ormiston Horizon Academy Turnhurst Road , Tunstall ST6 6JZ	3out of 4	1,539 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	2,061 yd	Academy converter	No	Mixed	More About School
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	2,438 yd	Academy converter	Not Applicable	Mixed	More About School
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	3,053 yd	Academy converter	No	Mixed	More About School
Biddulph High School Conway Road , Knypersley ST8 7AR	3out of 4	3,586 yd	Academy converter	Not Applicable	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
James Bateman Middle School Park Lane , Knypersley ST8 7AT	3out of 4	3,465 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	1,487 yd	Academy special converter	Yes	Mixed	More About School
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	3,122 yd	Other independent special school	Not Applicable	Mixed	More About School
Roaches School Tunstall Road , Knypersley ST8 7AB	- not rated	3,483 yd	Other independent special school	Not Applicable	Mixed	More About School
Nisai House Stoke The Swan on The Square , Burslem ST6 3EA	- not rated	4,764 yd	Other independent school	No	Mixed	More About School
North Road Academy North Road , Burslem ST6 2BP	- not rated	5,352 yd	Other independent school	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Kidsgrove Athletic Development Centre	Handley Street	776 yd
NEWCHAPEL BUTTY BAR	61 High Street	888 yd
The Maple Teapot	Maple West, Turnhurst Road	1,033 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
THE GRAPES	Grapes Inn, 2 Station Road		552 yd

Takeaway, Sandwich Shops

Business Name	Address	Food hygiene rating	Distance
Packmoor Fish Bar	71 Thomas Street		413 yd

Sport

Facility Name	Sport Objects	Distance
Kidsgrove Athletic Fc Development Centre PACKMOOR CHANGING ROOMS PACKMOOR CHANGING ROOMS HANDLEY STREET	grass pitches	776 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	269.5 Mbit/s
Average download speed	454.8 Mbit/s
Minimum download speed	1000 Mbit/s
Maximum download speed	1000 Mbit/s

Upload Speed

Median upload speed	258 Mbit/s
Average upload speed	443.2 Mbit/s
Maximum upload speed	1000 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.