Liverpool Road, Kidsgrove, Stoke-on-trent, ST7 4EH

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding ST7 4EH is primarily male, with 54.3% of the population being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	48.4%	45.7%	-2.7%	51.0%	-5.3%
Male	51.6%	54.3%	2.7%	49.0%	5.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	31.3%	36%	4.7%	37.9%	-1.9%
Married: Opposite sex	34.8%	32.4%	-2.4%	44.2%	-11.8%
Married: Same sex	0%	1.2%	1.2%	0.3%	0.9%
Separated	4.5%	4.9%	0.4%	2.2%	2.7%
Divorced	15.7%	18.2%	2.5%	9.1%	9.1%
Widowed	13.6%	7.3%	-6.3%	6.1%	1.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a lower percentage of residents reporting their health as Good or Very Good (70.7%) compared to the average (82%). This typically indicates either an older population or social deprivation in the area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	35.3%	38.6%	3.3%	48.4%	-9.8%
Good health	35.7%	32.1%	-3.6%	33.6%	-1.5%
Fair health	16.3%	15.9%	-0.4%	12.7%	3.2%
Bad health	10.9%	10.5%	-0.4%	4.0%	6.5%
Very bad health	1.8%	2.9%	1.1%	1.2%	1.7%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	34.8%	25.4%	-9.4%	18.2%	7.2%
1-4 GCSEs or Equivalent	9.6%	13.1%	3.5%	9.6%	3.5%
5 or more GCSEs, an A-Level or 1-2 AS Levels	19.7%	13.9%	-5.8%	13.4%	0.5%
Apprenticeship	4.5%	7%	2.5%	5.3%	1.7%
HNC, HND or 2+ A Levels	12.1%	13.9%	1.8%	16.9%	-3.0%
Degree or Similar	12.1%	24.6%	12.5%	33.8%	-9.2%
Other	7.1%	2%	-5.1%	2.8%	-0.8%

Culture

Ethnic Group

In this area, the population is predominantly white, with 91% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0%	4%	4.0%	0.7%	3.3%
Indian	0.9%	0%	-0.9%	3.1%	-3.1%
Black African	0%	1.8%	1.8%	2.5%	-0.7%
Black Caribbean	2.3%	0%	-2.3%	1.0%	-1.0%
Mixed White and Asian	0%	0.7%	0.7%	0.8%	-0.1%
Mixed White and African	0%	0.4%	0.4%	0.4%	0.0%
Mixed White and Caribbean	0%	0.4%	0.4%	0.9%	-0.5%
White	92.8%	91%	-1.8%	81.4%	9.6%
Gypsy or Irish Traveller	0%	0.4%	0.4%	0.1%	0.3%
Other	4.1%	1.4%	-2.7%	1.6%	-0.2%

Country of Birth

In this area, 93.9% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	92.3%	93.9%	1.6%	83.2%	10.7%
European Union	0.9%	2.5%	1.6%	6.1%	-3.6%
Rest of Europe	4.1%	1.1%	-3.0%	0.8%	0.3%
Africa	0%	1.1%	1.1%	2.7%	-1.6%
Middle East and Asia	0.9%	1.4%	0.5%	5.6%	-4.2%
The Americas and the Caribbean	1.8%	0%	-1.8%	1.3%	-1.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	92.3%	94.2%	1.9%	83.2%	11.0%
10+ Years	0.9%	3.2%	2.3%	9.8%	-6.6%
5-10 Years	0%	0.7%	0.7%	2.9%	-2.2%
2-5 Years	2.3%	1.8%	-0.5%	2.2%	-0.4%
Less than 2 years	4.5%	0%	-4.5%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	71.1%	76.7%	-5.6%
Romania	1.1%	0.9%	0.2%
Other EU countries	2.5%	1.5%	1.0%
Other Europe	0.7%	0.2%	0.5%
No passport held	24.5%	13.5%	11.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	41.4%	37.2%	4.2%
Christian	50.7%	46.2%	4.5%
Buddhist	0.4%	0.5%	-0.1%
Muslim	1.1%	6.5%	-5.4%
Sikh	1.4%	0.9%	0.5%
Not answered	5%	6.0%	-1.0%

Safety

Is Liverpool Road dangerous?

Over the last 12 months, the overall crime rate around Liverpool Road was 107.3 per 1,000 residents, which is 26.0% higher than the Kidsgrove & Ravenscliffe average. The most reported crime type was Violence and sexual offences.

Liverpool Road has the 13th highest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 85th highest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 51.5 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -81.9%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,900

Income Rank
2/10

Household Income in ST7 4EH, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 8/10 (high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 1/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 6/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 5/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Liverpool Road are based on 129 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Liverpool Road, Kidsgrove, Stoke-on-trent, ST7 4EH

Estimated Average Property Prices for ST7 4EH

Average Price
£122,370

Semi-Detached
no sales

Terraced
£113,632

Detached
£109,681

Flats/Maisonettes
no sales

Other
£248,643

Estimated Average Property Prices for Liverpool Road

Average Price
£147,573

Semi-Detached
£157,531

Terraced
£126,692

Detached
£331,326

Flats/Maisonettes
£72,873

Other
£262,324

Property Prices Comparison

Latest Property Sales on Liverpool Road

Address	Sale Price	Sale Date	Price Estimate 2025
138 Liverpool Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£114,000	2025-10-17	£114,000
116 Liverpool Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£95,000	2022-01-26	£108,646
120 Liverpool Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£92,000	2020-10-26	£119,646
Kidsgrove Masonic Hall & Institute Ltd Liverpool Road, Stoke-On-Trent, Staffordshire Other, an established residential building	£200,001	2020-04-17	£244,199
132 Liverpool Road, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£54,000	2016-01-29	£83,688

View All Property Sales and Other Statistics for ST7 4EH

Employment

ST7 4EH area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	90
Retired	58
Part-Time Employee	25
Long-Term Sick or disabled	24
Self-Employed	16
Other	10
Looking after home or family	9
Unemployed	8
Full-Time Student (with or without job)	4
Student (economically inactive)	1

Employment Industry

Human health and social work activities	17
Manufacturing	15
Education	11
Wholesale and retail trade; repair of motor vehicles and motor cycles	11
Accommodation and food service activities	9
Administrative and support service activities	8
Construction	7
Public administration and defence; compulsory social security	5
Other	4
Transport and storage	4
Financial and insurance activities	4
Professional, scientific and technical activities	3
Information and communication	2
Real estate activities	1
Agriculture, forestry and fishing	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St John the Evangelist Catholic Primary The Avenue , Kidsgrove ST7 1AE	3out of 4	64 yd	Academy converter	Yes	Mixed	More About School
Dove Bank Primary School Off Rutland Road , Kidsgrove ST7 4AP	3out of 4	510 yd	Foundation school	Yes	Mixed	More About School
St Thomas' CofE Primary Academy Poplar Drive , Kidsgrove ST7 4HT	- not rated	521 yd	Academy converter	Yes	Mixed	More About School
Kidsgrove Primary School Gloucester Road , ST7 4DL	1out of 4	1,029 yd	Academy sponsor led	Yes	Mixed	More About School
The Reginald Mitchell Primary School Congleton Road , Butt Lane ST7 1NA	3out of 4	1,269 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	459 yd	Academy converter	No	Mixed	More About School
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	1,029 yd	Academy converter	Not Applicable	Mixed	More About School
Ormiston Horizon Academy Turnhurst Road , Tunstall ST6 6JZ	3out of 4	3,660 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	3,907 yd	Academy converter	No	Mixed	More About School
Co-op Academy Stoke-On-Trent Westport Road , ST6 4LD	3out of 4	4,854 yd	Academy sponsor led	Not Applicable	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
James Bateman Middle School Park Lane , Knypersley ST8 7AT	3out of 4	5,216 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	655 yd	Other independent special school	Not Applicable	Mixed	More About School
NAS Church Lawton School Cherry Tree Avenue , Church Lawton ST7 3EL	3out of 4	3,430 yd	Free schools special	No	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	3,487 yd	Academy special converter	Yes	Mixed	More About School
Roaches School Tunstall Road , Knypersley ST8 7AB	- not rated	5,162 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
THE JOLLY KITCHEN	14a Market Street	101 yd
JESSIE'S COFFEE SHOP AND TEA ROOM	61 Liverpool Road	246 yd
KIDSGROVE SPORTS CENTRE COMMUNITY GROUP	Kidsgrove Sports Centre, Fourth Avenue	651 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
THE VICTORIA TAP ROOM	Kidsgrove Town Hall, Liverpool Road	7 yd
QUEENS HEAD INN	28 Market Street	75 yd
KIDSGROVE LABOUR CLUB	52 Market Street	75 yd
THE PLOUGH INN	105 Liverpool Road	177 yd
RAILWAY INN	Harecastle Hotel, Liverpool Road	246 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
KASS KEBAB HOUSE	34 Market Street	75 yd
TIGERBITE BURGERBITE GELATO FUSION	4 Market Street	75 yd
LEONS TRADITIONAL FISH & CHIPS	8 Market Street	75 yd
CHUCKS PERI PERI	38 Market Street	75 yd
THE FORBIDDEN CITY	24 Market Street	75 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
ALDI	Aldi, Liverpool Road	7 yd
TESCO	Tesco Store, Liverpool Road	572 yd
LIDL	Hardingswood Road	723 yd

Sport

Facility Name	Sport Objects	Distance
Kidsgrove Sports Centre (Closed) Fourth Avenue	artificial grass pitch, health and fitness suite, swimming pool	628 yd
Kidsgrove Cricket Club KIDSGROVE CRICKET CLUB KIDSGROVE CRICKET CLUB CLOUGH HALL ROAD	grass pitches	749 yd
Salop Place - Kidsgrove DORSET PLACE	grass pitches	805 yd
Clough Hall Park PARK AVENUE	grass pitches	825 yd
The Kidsgrove Secondary School (Gloucester Road Pitches) MOSSFIELDS MOSSFIELDS GLOUCESTER ROAD	grass pitches	913 yd
The Kidsgrove Secondary School GLOUCESTER ROAD	artificial grass pitch	1,014 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	90.3%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	74.2%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	74.2%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	74.2%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	9.7%

Download Speed

Median download speed	79 Mbit/s
Average download speed	109.1 Mbit/s
Minimum download speed	600 Mbit/s
Maximum download speed	600 Mbit/s

Upload Speed

Median upload speed	10 Mbit/s
Average upload speed	11.3 Mbit/s
Maximum upload speed	40 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.