William Road, Kidsgrove, Stoke-on-trent, ST7 4BS

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding ST7 4BS, has a female population slightly higher than UK average, with 53% of residents being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	55.8%	53%	-2.8%	51.0%	2.0%
Male	44.2%	47%	2.8%	49.0%	-2.0%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate area around ST7 4BS, a significant portion of the population is single, making up 46% of the residents. On average, approximately 38% of individuals who responded to the census in the UK were single. Areas with higher single populations are typically urban centers, university towns, regions with dynamic job markets, rich cultural offerings and entertainment facilities. These regions also tend to have a younger demographic.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	36.6%	46%	9.4%	37.9%	8.1%
Married: Opposite sex	38%	30.8%	-7.2%	44.2%	-13.4%
Separated	3.4%	2.8%	-0.6%	2.2%	0.6%
Divorced	10.7%	12.8%	2.1%	9.1%	3.7%
Widowed	11.2%	7.6%	-3.6%	6.1%	1.5%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	39.1%	42.2%	3.1%	48.4%	-6.2%
Good health	37.7%	35.8%	-1.9%	33.6%	2.2%
Fair health	16.3%	14.2%	-2.1%	12.7%	1.5%
Bad health	5.1%	4.9%	-0.2%	4.0%	0.9%
Very bad health	1.8%	3%	1.2%	1.2%	1.8%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 15.7%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	35.1%	22.9%	-12.2%	18.2%	4.7%
1-4 GCSEs or Equivalent	19.5%	16.7%	-2.8%	9.6%	7.1%
5 or more GCSEs, an A-Level or 1-2 AS Levels	18%	19.5%	1.5%	13.4%	6.1%
Apprenticeship	2.4%	9%	6.6%	5.3%	3.7%
HNC, HND or 2+ A Levels	15.1%	16.2%	1.1%	16.9%	-0.7%
Degree or Similar	5.9%	15.7%	9.8%	33.8%	-18.1%
Other	3.9%	0%	-3.9%	2.8%	-2.8%

Culture

Ethnic Group

In this area, the population is predominantly white, with 97.4% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0%	0.4%	0.4%	0.7%	-0.3%
Mixed White and Asian	0%	0.7%	0.7%	0.8%	-0.1%
Mixed White and African	0%	1.1%	1.1%	0.4%	0.7%
White	100%	97.4%	-2.6%	81.4%	16.0%
Other	0%	0.4%	0.4%	1.6%	-1.2%

Country of Birth

In this area, 97.8% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.8%	97.8%	0.0%	83.2%	14.6%
European Union	1.1%	1.1%	0.0%	6.1%	-5.0%
Africa	0.7%	0%	-0.7%	2.7%	-2.7%
Middle East and Asia	0%	0.7%	0.7%	5.6%	-4.9%
Oceania	0.4%	0.4%	0.0%	0.3%	0.1%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.8%	97.8%	0.0%	83.2%	14.6%
10+ Years	0%	1.1%	1.1%	9.8%	-8.7%
2-5 Years	1.1%	0.4%	-0.7%	2.2%	-1.8%
Less than 2 years	1.1%	0.7%	-0.4%	1.9%	-1.2%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	72%	76.7%	-4.7%
Other EU countries	1.1%	1.5%	-0.4%
Middle East	0.4%	0.1%	0.3%
Eastern Asia	0.4%	0.3%	0.1%
No passport held	26.1%	13.5%	12.6%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	46.3%	37.2%	9.1%
Christian	47%	46.2%	0.8%
Other religion	1.9%	0.6%	1.3%
Not answered	4.9%	6.0%	-1.1%

Safety

Is William Road dangerous?

Over the last 12 months, the overall crime rate around William Road was 105.8 per 1,000 residents, which is 24.2% higher than the Kidsgrove & Ravenscliffe average. The most reported crime type was Violence and sexual offences.

William Road has the 14th highest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 86th highest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 91.2 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has risen by about 8.6%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 87% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£34,900

Income Rank
2/10

Household Income in ST7 4BS, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 8/10 (high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 8/10 (high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 10/10 (very high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 8/10 (high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 7/10 (above average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 1/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 7/10 (above average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on William Road are based on 74 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for William Road, Kidsgrove, Stoke-on-trent, ST7 4BS

Estimated Average Property Prices for ST7 4BS

Average Price
£143,916

Semi-Detached
£143,916

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for William Road

Average Price
£158,197

Semi-Detached
£159,009

Terraced
£138,975

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on William Road

Address	Sale Price	Sale Date	Price Estimate 2025
74 William Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£90,000	2024-06-20	£95,510
50 William Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£135,000	2018-01-12	£191,020
76 William Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£90,000	2014-07-18	£146,022
76 William Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£69,950	2004-04-16	£152,512
50 William Road, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£58,000	2002-11-13	£168,964

View All Property Sales and Other Statistics for ST7 4BS

Employment

Economic Activity

Full-Time Employee	79
Retired	36
Part-Time Employee	25
Long-Term Sick or disabled	18
Looking after home or family	13
Unemployed	10
Student (economically inactive)	7
Self-Employed	6
Other	5
Full-Time Student (with or without job)	5

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	23
Human health and social work activities	17
Manufacturing	16
Administrative and support service activities	11
Education	11
Construction	9
Transport and storage	9
Professional, scientific and technical activities	4
Information and communication	4
Public administration and defence; compulsory social security	3
Accommodation and food service activities	2
Financial and insurance activities	2
Other	1
Real estate activities	1
Water supply; sewerage, waste management and remediation activities	1
Electricity, gas, steam and air conditioning supply	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Dove Bank Primary School Off Rutland Road , Kidsgrove ST7 4AP	3out of 4	260 yd	Foundation school	Yes	Mixed	More About School
Kidsgrove Primary School Gloucester Road , ST7 4DL	1out of 4	449 yd	Academy sponsor led	Yes	Mixed	More About School
St John the Evangelist Catholic Primary The Avenue , Kidsgrove ST7 1AE	3out of 4	719 yd	Academy converter	Yes	Mixed	More About School
St Thomas' CofE Primary Academy Poplar Drive , Kidsgrove ST7 4HT	- not rated	1,046 yd	Academy converter	Yes	Mixed	More About School
The Reginald Mitchell Primary School Congleton Road , Butt Lane ST7 1NA	3out of 4	1,586 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	449 yd	Academy converter	Not Applicable	Mixed	More About School
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	1,025 yd	Academy converter	No	Mixed	More About School
Ormiston Horizon Academy Turnhurst Road , Tunstall ST6 6JZ	3out of 4	3,882 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	4,206 yd	Academy converter	No	Mixed	More About School
Biddulph High School Conway Road , Knypersley ST8 7AR	3out of 4	5,267 yd	Academy converter	Not Applicable	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
James Bateman Middle School Park Lane , Knypersley ST8 7AT	3out of 4	4,788 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	506 yd	Other independent special school	Not Applicable	Mixed	More About School
NAS Church Lawton School Cherry Tree Avenue , Church Lawton ST7 3EL	3out of 4	3,248 yd	Free schools special	No	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	3,730 yd	Academy special converter	Yes	Mixed	More About School
Roaches School Tunstall Road , Knypersley ST8 7AB	- not rated	4,721 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
THE JOLLY KITCHEN	14a Market Street		573 yd
JESSIE'S COFFEE SHOP AND TEA ROOM	61 Liverpool Road		674 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
QUEENS HEAD INN	28 Market Street	581 yd
KIDSGROVE LABOUR CLUB	52 Market Street	581 yd
THE VICTORIA TAP ROOM	Kidsgrove Town Hall, Liverpool Road	659 yd
RAILWAY INN	Harecastle Hotel, Liverpool Road	674 yd
THE PLOUGH INN	105 Liverpool Road	779 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
KIDSGROVE OATCAKES	15 King Street	534 yd
KASS KEBAB HOUSE	34 Market Street	581 yd
TIGERBITE BURGERBITE GELATO FUSION	4 Market Street	581 yd
LEONS TRADITIONAL FISH & CHIPS	8 Market Street	581 yd
CHUCKS PERI PERI	38 Market Street	581 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
TESCO	Tesco Store, Liverpool Road	637 yd
ALDI	Aldi, Liverpool Road	659 yd
LIDL	Hardingswood Road	876 yd

Sport

Facility Name	Sport Objects	Distance
Salop Place - Kidsgrove DORSET PLACE	grass pitches	178 yd
The Kidsgrove Secondary School GLOUCESTER ROAD	artificial grass pitch	392 yd
The Kidsgrove Secondary School (Gloucester Road Pitches) MOSSFIELDS MOSSFIELDS GLOUCESTER ROAD	grass pitches	414 yd
Birchenwood Pavilion MOUNT ROAD	grass pitches, tennis courts	1,054 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	57.1 Mbit/s
Average download speed	131.6 Mbit/s
Minimum download speed	350 Mbit/s
Maximum download speed	350 Mbit/s

Upload Speed

Median upload speed	5.6 Mbit/s
Average upload speed	12.9 Mbit/s
Maximum upload speed	35 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.