Brookhouse Road, Alsager, Stoke-on-trent, ST7 2PA

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around ST7 2PA is generally consistent with those figures, having a male population of 49.8%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.3%	50.2%	-0.1%	51.0%	-0.8%
Male	49.7%	49.8%	0.1%	49.0%	0.8%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	24.6%	28.5%	3.9%	37.9%	-9.4%
Married: Opposite sex	48.5%	48.9%	0.4%	44.2%	4.7%
Separated	3.7%	2.2%	-1.5%	2.2%	0.0%
Divorced	9.7%	6.2%	-3.5%	9.1%	-2.9%
Widowed	13.4%	14.2%	0.8%	6.1%	8.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	44.9%	49.8%	4.9%	48.4%	1.4%
Good health	34.5%	32.9%	-1.6%	33.6%	-0.7%
Fair health	13.7%	11.3%	-2.4%	12.7%	-1.4%
Bad health	6%	5%	-1.0%	4.0%	1.0%
Very bad health	0.9%	0.9%	0.0%	1.2%	-0.3%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its high percentage of residents with higher education degree or similar. The UK average is 33.8%, while in this area it is 51.8%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	21.6%	10.3%	-11.3%	18.2%	-7.9%
1-4 GCSEs or Equivalent	5.6%	5.5%	-0.1%	9.6%	-4.1%
5 or more GCSEs, an A-Level or 1-2 AS Levels	9%	8.8%	-0.2%	13.4%	-4.6%
Apprenticeship	3.4%	4.8%	1.4%	5.3%	-0.5%
HNC, HND or 2+ A Levels	11.9%	16.2%	4.3%	16.9%	-0.7%
Degree or Similar	45.1%	51.8%	6.7%	33.8%	18.0%
Other	3.4%	2.6%	-0.8%	2.8%	-0.2%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95.3% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	2.1%	1.6%	-0.5%	0.7%	0.9%
Indian	0%	0.9%	0.9%	3.1%	-2.2%
Other Asian	0%	0.3%	0.3%	1.6%	-1.3%
Black African	0.6%	0%	-0.6%	2.5%	-2.5%
Black Caribbean	0.3%	0.3%	0.0%	1.0%	-0.7%
Mixed White and Asian	0.6%	0.3%	-0.3%	0.8%	-0.5%
Mixed White and Caribbean	0.6%	0%	-0.6%	0.9%	-0.9%
Mixed Other	0.6%	0.9%	0.3%	0.8%	0.1%
White	94.9%	95.3%	0.4%	81.4%	13.9%
Gypsy or Irish Traveller	0%	0.3%	0.3%	0.1%	0.2%
Other	0.3%	0%	-0.3%	1.6%	-1.6%

Country of Birth

In this area, 95% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	95.2%	95%	-0.2%	83.2%	11.8%
European Union	0.9%	0.6%	-0.3%	6.1%	-5.5%
Rest of Europe	0.3%	0%	-0.3%	0.8%	-0.8%
Africa	1.2%	1.3%	0.1%	2.7%	-1.4%
Middle East and Asia	1.8%	2.5%	0.7%	5.6%	-3.1%
The Americas and the Caribbean	0.3%	0.6%	0.3%	1.3%	-0.7%
Oceania	0.3%	0%	-0.3%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	94.6%	95.3%	0.7%	83.2%	12.1%
10+ Years	0%	4.7%	4.7%	9.8%	-5.1%
5-10 Years	0.6%	0%	-0.6%	2.9%	-2.9%
2-5 Years	0.9%	0%	-0.9%	2.2%	-2.2%
Less than 2 years	3.9%	0%	-3.9%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	85%	76.7%	8.3%
South and Eastern Africa	0.3%	0.2%	0.1%
No passport held	14.7%	13.5%	1.2%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	42.8%	37.2%	5.6%
Christian	45%	46.2%	-1.2%
Hindu	0.9%	1.7%	-0.8%
Muslim	0.3%	6.5%	-6.2%
Other religion	0.9%	0.6%	0.3%
Not answered	10%	6.0%	4.0%

Safety

Is Brookhouse Road dangerous?

Over the last 12 months, the overall crime rate around Brookhouse Road was 95.5 per 1,000 residents, which is 82.5% higher than the Alsager average. The most reported crime type was Violence and sexual offences.

Brookhouse Road has the 8th highest crime rate of 43 local areas in Alsager and the 242nd highest crime rate of 1,268 local areas in Cheshire East .

Violent and sexual offences accounted for around 65.3 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -81.5%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly higher level of wealth to the average household in England and Wales. 64% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£48,800

Income Rank
7/10

Household Income in ST7 2PA, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 2/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 4/10 (below average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 2/10 (very low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 4/10 (below average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 4/10 (below average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 2/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 4/10 (below average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 1/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Brookhouse Road are based on 3 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Congleton.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Brookhouse Road, Alsager, Stoke-on-trent, ST7 2PA

Estimated Average Property Prices for ST7 2PA

Average Price
£682,232

Semi-Detached
£636,005

Terraced
no sales

Detached
£728,459

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Brookhouse Road

Average Price
£751,106

Semi-Detached
£820,800

Terraced
no sales

Detached
£611,716

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Brookhouse Road

Address	Sale Price	Sale Date	Price Estimate 2025
Dunster Lodge Brookhouse Road, Stoke-On-Trent, Cheshire East Semi-Detached, an established residential building	£448,000	2017-09-29	£666,348
Hampton House Brookhouse Road, Stoke-On-Trent, Cheshire East Detached, an established residential building	£420,000	2009-12-09	£759,443
Hampton House Brookhouse Road, Stoke-On-Trent, Cheshire Detached, an established residential building	£320,000	2006-02-10	£611,716
Dunster Lodge Brookhouse Road, Stoke-On-Trent, Cheshire Semi-Detached, an established residential building	£220,000	2001-04-11	£880,000
Dunster Lodge Brookhouse Road, Stoke-On-Trent, Cheshire Semi-Detached, an established residential building	£170,000	1999-12-01	£761,600

View All Property Sales and Other Statistics for ST7 2PA

Employment

ST7 2PA area has a very high level of entrepreneurship. Only 6% of streets have higher percent of entrepreneur residents. 17% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

ST7 2PA area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in ST7 2PA area is much higher than the country's average. According to Census 2011, 36% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	99
Full-Time Employee	72
Self-Employed	46
Part-Time Employee	18
Student (economically inactive)	11
Full-Time Student (with or without job)	8
Long-Term Sick or disabled	7
Looking after home or family	6
Other	5
Unemployed	4

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	25
Professional, scientific and technical activities	19
Education	18
Manufacturing	16
Human health and social work activities	16
Information and communication	8
Other	7
Accommodation and food service activities	7
Financial and insurance activities	5
Construction	4
Transport and storage	4
Public administration and defence; compulsory social security	2
Administrative and support service activities	2
Mining and quarrying	2
Real estate activities	2
Electricity, gas, steam and air conditioning supply	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Alsager Highfields Community Primary School Fairview Avenue , Alsager ST7 2NW	- not rated	351 yd	Academy sponsor led	No	Mixed	More About School
St Gabriel's Catholic Primary School Well Lane , Alsager ST7 2PG	4out of 4	369 yd	Voluntary aided school	No	Mixed	More About School
Excalibur Primary School Ivy Lane , Alsager ST7 2RQ	4out of 4	1,115 yd	Academy converter	No	Mixed	More About School
Cranberry Academy Cranberry Lane , Alsager ST7 2LE	3out of 4	1,326 yd	Academy sponsor led	Yes	Mixed	More About School
Pikemere School Pikemere Road , ST7 2SW	3out of 4	1,410 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Alsager School Hassall Road , Alsager ST7 2HR	4out of 4	983 yd	Academy converter	No	Mixed	More About School
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	4,589 yd	Academy converter	No	Mixed	More About School
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	5,336 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
NAS Church Lawton School Cherry Tree Avenue , Church Lawton ST7 3EL	3out of 4	2,190 yd	Free schools special	No	Mixed	More About School
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	4,487 yd	Other independent special school	Not Applicable	Mixed	More About School
Peak Education - Audley 2 Castle Hill , Nantwich Road ST7 8DH	- not rated	4,793 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Latif's	12 Crewe Road	106 yd
Costa	60 Sandbach Road South	119 yd
The Vault	19 Crewe Road	154 yd
Home Coffee & Studio	16 Lawton Road	222 yd
Caster's	2 Lawton Road	222 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Bar	58 Sandbach Road South	79 yd
Hip Hops Bar & Store	6 Crewe Road	106 yd
Fifty Five Degrees	2-4 Crewe Road	106 yd
The Bank Corner	12 Lawton Road	222 yd
The Thirteen Club	The Thirteen Club, 0 Cedar Avenue	232 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Aishah Balti Takeaway	11 Crewe Road	138 yd
Domino's Pizza	Unit 2/3 Lawton Road	279 yd
Alsager Delight	46 Crewe Road	302 yd
Flames Kebab House	56 Crewe Road	302 yd
Fresco	52 Crewe Road	302 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Asda Stores	19-23 Lawton Road		279 yd

Sport

Facility Name	Sport Objects	Distance
Milton Park ALSAGER FIRE STATION ALSAGER FIRE STATION BROOKHOUSE ROAD	grass pitches	51 yd
Intone Fitness Centre SANDBACH ROAD SOUTH	health and fitness suite	77 yd
Cedar Avenue 1 THE CEDARS 1 THE CEDARS CEDAR AVENUE	grass pitches	297 yd
Alsager Lawn Tennis Club ALSAGER LAWN TENNIS CLUB ALSAGER LAWN TENNIS CLUB GREEN DRIVE	tennis courts	410 yd
Alsager Cricket Club WILBRAHAMS WAY	grass pitches	501 yd
Wood Park HEATH VIEW	grass pitches	895 yd
Wood Park BELGRAVE AVENUE	grass pitches	922 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	25.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	25.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	25.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.