Second Avenue, Kidsgrove, Stoke-on-trent, ST7 1DD

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around ST7 1DD is generally consistent with those figures, having a male population of 48.3%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	49.4%	51.7%	2.3%	51.0%	0.7%
Male	50.6%	48.3%	-2.3%	49.0%	-0.7%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	34.9%	35.7%	0.8%	37.9%	-2.2%
Married: Opposite sex	40.1%	37.1%	-3.0%	44.2%	-7.1%
Separated	6.7%	2.7%	-4.0%	2.2%	0.5%
Divorced	11.1%	15.4%	4.3%	9.1%	6.3%
Widowed	7.1%	9%	1.9%	6.1%	2.9%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	39.7%	40.2%	0.5%	48.4%	-8.2%
Good health	35.6%	31.1%	-4.5%	33.6%	-2.5%
Fair health	14.1%	18.9%	4.8%	12.7%	6.2%
Bad health	8%	7.6%	-0.4%	4.0%	3.6%
Very bad health	2.6%	2.3%	-0.3%	1.2%	1.1%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around ST7 1DD this area, 34.1% of residents have no qualifications. This is significantly higher than the UK average of 18.2%. This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 12.7%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	40.1%	34.1%	-6.0%	18.2%	15.9%
1-4 GCSEs or Equivalent	20.2%	17.3%	-2.9%	9.6%	7.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	18.7%	13.2%	-5.5%	13.4%	-0.2%
Apprenticeship	2.4%	6.8%	4.4%	5.3%	1.5%
HNC, HND or 2+ A Levels	8.3%	12.3%	4.0%	16.9%	-4.6%
Degree or Similar	7.1%	12.7%	5.6%	33.8%	-21.1%
Other	3.2%	3.6%	0.4%	2.8%	0.8%

Culture

Ethnic Group

In this area, the population is predominantly white, with 99.2% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0%	0.4%	0.4%	0.7%	-0.3%
Black African	0.3%	0%	-0.3%	2.5%	-2.5%
Black Caribbean	0.6%	0%	-0.6%	1.0%	-1.0%
Other Black	0%	0.4%	0.4%	0.5%	-0.1%
Mixed White and Caribbean	0.6%	0%	-0.6%	0.9%	-0.9%
White	98.4%	99.2%	0.8%	81.4%	17.8%

Country of Birth

In this area, 97.7% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98.7%	97.7%	-1.0%	83.2%	14.5%
European Union	0%	1.5%	1.5%	6.1%	-4.6%
Rest of Europe	0%	0.4%	0.4%	0.8%	-0.4%
Africa	1.3%	0%	-1.3%	2.7%	-2.7%
Middle East and Asia	0%	0.4%	0.4%	5.6%	-5.2%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	98.1%	97.3%	-0.8%	83.2%	14.1%
10+ Years	0%	1.5%	1.5%	9.8%	-8.3%
5-10 Years	0%	1.1%	1.1%	2.9%	-1.8%
2-5 Years	1.3%	0%	-1.3%	2.2%	-2.2%
Less than 2 years	0.6%	0%	-0.6%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	69.6%	76.7%	-7.1%
Poland	0.8%	1.3%	-0.5%
Romania	1.1%	0.9%	0.2%
Other EU countries	1.1%	1.5%	-0.4%
No passport held	27.4%	13.5%	13.9%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	46.6%	37.2%	9.4%
Christian	46.6%	46.2%	0.4%
Buddhist	0.8%	0.5%	0.3%
Other religion	0.4%	0.6%	-0.2%
Not answered	5.7%	6.0%	-0.3%

Safety

Is Second Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Second Avenue was 80.9 per 1,000 residents, which is 5.1% lower than the Kidsgrove & Ravenscliffe average. The most reported crime type was Violence and sexual offences.

Second Avenue has the 25th highest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 130th highest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 58.8 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -77.5%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 78% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£37,200

Income Rank
3/10

Household Income in ST7 1DD, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 9/10 (very high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 9/10 (very high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 10/10 (very high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 8/10 (high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 2/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 2/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 10/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 6/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Second Avenue are based on 52 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Second Avenue, Kidsgrove, Stoke-on-trent, ST7 1DD

Estimated Average Property Prices for ST7 1DD

Average Price
£145,893

Semi-Detached
£152,659

Terraced
£71,460

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Second Avenue

Average Price
£168,390

Semi-Detached
£165,872

Terraced
£156,707

Detached
no sales

Flats/Maisonettes
no sales

Other
£360,949

Property Prices Comparison

Latest Property Sales on Second AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
53 Second Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£165,000	2025-02-28	£165,318
39 Second Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£65,000	2025-01-31	£65,377
5 Second Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£154,000	2023-06-14	£164,774
11 Second Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£147,500	2021-09-24	£177,341
33 Second Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£104,000	2019-03-25	£140,650

View All Property Sales and Other Statistics for ST7 1DD

Employment

Economic Activity

Full-Time Employee	72
Retired	47
Part-Time Employee	33
Long-Term Sick or disabled	19
Unemployed	13
Self-Employed	13
Other	11
Looking after home or family	9
Student (economically inactive)	4
Full-Time Student (with or without job)	2

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	21
Manufacturing	17
Human health and social work activities	16
Education	12
Construction	11
Administrative and support service activities	11
Transport and storage	9
Accommodation and food service activities	6
Professional, scientific and technical activities	4
Public administration and defence; compulsory social security	4
Information and communication	3
Other	2
Real estate activities	2
Financial and insurance activities	1
Water supply; sewerage, waste management and remediation activities	1
Electricity, gas, steam and air conditioning supply	1
Agriculture, forestry and fishing	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Reginald Mitchell Primary School Congleton Road , Butt Lane ST7 1NA	3out of 4	479 yd	Academy converter	Yes	Mixed	More About School
St John the Evangelist Catholic Primary The Avenue , Kidsgrove ST7 1AE	3out of 4	763 yd	Academy converter	Yes	Mixed	More About School
St Saviour's CofE Academy Congleton Road , Talke ST7 1LW	3out of 4	863 yd	Academy converter	Yes	Mixed	More About School
Dove Bank Primary School Off Rutland Road , Kidsgrove ST7 4AP	3out of 4	1,175 yd	Foundation school	Yes	Mixed	More About School
St Thomas' CofE Primary Academy Poplar Drive , Kidsgrove ST7 4HT	- not rated	1,187 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	430 yd	Academy converter	No	Mixed	More About School
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	1,611 yd	Academy converter	Not Applicable	Mixed	More About School
Ormiston Horizon Academy Turnhurst Road , Tunstall ST6 6JZ	3out of 4	4,353 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	4,546 yd	Academy converter	No	Mixed	More About School
Alsager School Hassall Road , Alsager ST7 2HR	4out of 4	5,130 yd	Academy converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	744 yd	Other independent special school	Not Applicable	Mixed	More About School
NAS Church Lawton School Cherry Tree Avenue , Church Lawton ST7 3EL	3out of 4	2,850 yd	Free schools special	No	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	4,170 yd	Academy special converter	Yes	Mixed	More About School
Peak Education - Audley 2 Castle Hill , Nantwich Road ST7 8DH	- not rated	5,222 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
KIDSGROVE SPORTS CENTRE COMMUNITY GROUP	Kidsgrove Sports Centre, Fourth Avenue	393 yd
JESSIE'S COFFEE SHOP AND TEA ROOM	61 Liverpool Road	573 yd
THE JOLLY KITCHEN	14a Market Street	770 yd
BUTT LANE BAPTIST CHURCH COFFEE SHOP	Butt Lane Baptist Church Hall, 4 Church Street	820 yd
COSTA COFFEE DRIVE THRU	Congleton Road	824 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
THE BLUE BELL INN	25 Hardingswood	299 yd
CANAL TAVERN (WET SALES ONLY)	Canal Tavern, Hardingswood Road	371 yd
CLOUGH HALL HOTEL	Clough Hall Hotel, Park Avenue	441 yd
RAILWAY INN	Harecastle Hotel, Liverpool Road	573 yd
KIDSGROVE CRICKET CLUB	Kidsgrove Cricket Club, Clough Hall Road	606 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
FRYDAY'S	24 Lower Ash Road	443 yd
HAMILTONS BAKESHOP	13 The Avenue	516 yd
AMIGO'S	37 Liverpool Road	573 yd
THE JOYOUS FEAST	45 Liverpool Road	573 yd
THE FISHERMANS CATCH	111 Congleton Road	649 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
LIDL	Hardingswood Road	370 yd
CO-OPERATIVE FOOD	Cedar Avenue	415 yd
TESCO	Tesco Store, Liverpool Road	554 yd
ALDI	Aldi, Liverpool Road	784 yd

Sport

Facility Name	Sport Objects	Distance
Kidsgrove Sports Centre (Closed) Fourth Avenue	artificial grass pitch, health and fitness suite, swimming pool	304 yd
Clough Hall Park PARK AVENUE	grass pitches	461 yd
Congleton Road Community Centre BUTT LANE CENTRE BUTT LANE CENTRE CONGLETON ROAD		591 yd
Kidsgrove Athletic Football Club HOLLINWOOD ROAD	grass pitches	603 yd
Kidsgrove Cricket Club KIDSGROVE CRICKET CLUB KIDSGROVE CRICKET CLUB CLOUGH HALL ROAD	grass pitches	854 yd
St Saviours Ce Primary School ST. SAVIOURS C OF E (C) PRIMARY SCHOOL ST. SAVIOURS C OF E (C) PRIMARY SCHOOL CONGLETON ROAD	grass pitches	948 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	89.4 Mbit/s
Average download speed	187.5 Mbit/s
Minimum download speed	600 Mbit/s
Maximum download speed	600 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	21.7 Mbit/s
Maximum upload speed	40 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.