Westmorland Avenue, Kidsgrove, Stoke-on-trent, ST7 1AT

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around ST7 1AT is generally consistent with those figures, having a male population of 49.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	54.2%	50.8%	-3.4%	51.0%	-0.2%
Male	45.8%	49.2%	3.4%	49.0%	0.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of ST7 1AT there is a very large concentration of residents that are married - 52.6% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	24.4%	30.8%	6.4%	37.9%	-7.1%
Married: Opposite sex	44.9%	52.6%	7.7%	44.2%	8.4%
Married: Same sex	0%	0.4%	0.4%	0.3%	0.1%
Civil partnership: Same sex	0%	0.8%	0.8%	0.1%	0.7%
Separated	1%	2.4%	1.4%	2.2%	0.2%
Divorced	9.1%	6.7%	-2.4%	9.1%	-2.4%
Widowed	20.6%	6.3%	-14.3%	6.1%	0.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	33.3%	43.5%	10.2%	48.4%	-4.9%
Good health	35.4%	34.5%	-0.9%	33.6%	0.9%
Fair health	22.3%	16.1%	-6.2%	12.7%	3.4%
Bad health	6%	3.7%	-2.3%	4.0%	-0.3%
Very bad health	3%	2.2%	-0.8%	1.2%	1.0%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 19.9%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	41.8%	21.5%	-20.3%	18.2%	3.3%
1-4 GCSEs or Equivalent	9.4%	12.7%	3.3%	9.6%	3.1%
5 or more GCSEs, an A-Level or 1-2 AS Levels	16.7%	13.9%	-2.8%	13.4%	0.5%
Apprenticeship	3.1%	9.2%	6.1%	5.3%	3.9%
HNC, HND or 2+ A Levels	12.9%	20.3%	7.4%	16.9%	3.4%
Degree or Similar	12.9%	19.9%	7.0%	33.8%	-13.9%
Other	3.1%	2.4%	-0.7%	2.8%	-0.4%

Culture

Ethnic Group

In this area, the population is predominantly white, with 96% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.3%	0%	-0.3%	0.7%	-0.7%
Pakistani	0.3%	1.2%	0.9%	2.7%	-1.5%
Black African	0.3%	0%	-0.3%	2.5%	-2.5%
Mixed White and Asian	0%	0.6%	0.6%	0.8%	-0.2%
Mixed White and Caribbean	0.6%	1.2%	0.6%	0.9%	0.3%
Mixed Other	0%	0.9%	0.9%	0.8%	0.1%
White	98.2%	96%	-2.2%	81.4%	14.6%
Other	0.3%	0%	-0.3%	1.6%	-1.6%

Country of Birth

In this area, 98.4% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98.2%	98.4%	0.2%	83.2%	15.2%
European Union	0.9%	1.6%	0.7%	6.1%	-4.5%
Africa	0.3%	0%	-0.3%	2.7%	-2.7%
The Americas and the Caribbean	0.3%	0%	-0.3%	1.3%	-1.3%
Oceania	0.3%	0%	-0.3%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.9%	98.4%	0.5%	83.2%	15.2%
10+ Years	0.3%	1.6%	1.3%	9.8%	-8.2%
2-5 Years	0.6%	0%	-0.6%	2.2%	-2.2%
Less than 2 years	1.2%	0%	-1.2%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	72.4%	76.7%	-4.3%
Ireland	0.3%	0.6%	-0.3%
No passport held	27.3%	13.5%	13.8%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	34.3%	37.2%	-2.9%
Christian	59.8%	46.2%	13.6%
Muslim	1.2%	6.5%	-5.3%
Not answered	4.7%	6.0%	-1.3%

Safety

Is Westmorland Avenue Street dangerous?

Over the last 12 months, the overall crime rate around Westmorland Avenue was 63.9 per 1,000 residents, which is 33.9% lower than the Kidsgrove & Ravenscliffe average. The most reported crime type was Anti-social behaviour.

Westmorland Avenue has the 36th highest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 186th highest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 28.8 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -75.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 78% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£37,200

Income Rank
3/10

Household Income in ST7 1AT, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 6/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 6/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 7/10 (above average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 6/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 4/10 (below average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 2/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 8/10 (high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 5/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Westmorland Avenue are based on 28 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Westmorland Avenue, Kidsgrove, Stoke-on-trent, ST7 1AT

Estimated Average Property Prices for ST7 1AT

Average Price
£241,455

Semi-Detached
£199,707

Terraced
£344,954

Detached
£267,766

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Westmorland Avenue

Average Price
£255,298

Semi-Detached
£221,713

Terraced
£361,222

Detached
£283,318

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on Westmorland AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
28 Westmorland Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£223,500	2024-03-28	£257,516
52 Westmorland Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£250,000	2022-11-30	£273,389
26 Westmorland Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£150,000	2021-10-08	£183,031
14 Westmorland Avenue, Stoke-On-Trent, Staffordshire Terraced, an established residential building	£250,000	2019-01-28	£357,570
48 Westmorland Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£240,000	2016-11-01	£354,109

View All Property Sales and Other Statistics for ST7 1AT

Employment

ST7 1AT area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in ST7 1AT area is much higher than the country's average. According to Census 2011, 31% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Full-Time Employee	83
Retired	78
Part-Time Employee	33
Self-Employed	18
Student (economically inactive)	14
Long-Term Sick or disabled	11
Looking after home or family	8
Unemployed	5
Other	2
Full-Time Student (with or without job)	2

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	27
Manufacturing	23
Human health and social work activities	21
Education	14
Administrative and support service activities	11
Public administration and defence; compulsory social security	10
Construction	9
Accommodation and food service activities	6
Professional, scientific and technical activities	6
Other	4
Information and communication	3
Financial and insurance activities	2
Electricity, gas, steam and air conditioning supply	1
Mining and quarrying	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Banbury Nursery School St Saviour's Street , Butt Lane Talke ST7 1LR	- not rated	1,190 yd	Local authority nursery school	No	Mixed	More About School
Birchwood Nursery School Wellington Road , Kidsgrove ST7 4BH	- not rated	1,546 yd	Local authority nursery school	No	Mixed	More About School
Summerbank Nursery School Summerbank Road , Tunstall ST6 5EY	- not rated	2,764 yd	Local authority nursery school	Not Applicable	Mixed	More About School
Dragon Square Nursery School Dragon Square , Chesterton ST5 7HL	- not rated	4,132 yd	Local authority nursery school	Not Applicable	Mixed	More About School
Stanfield Nursery School Dolly's Lane , Burslem ST6 7AW	- not rated	4,868 yd	Local authority nursery school	Not Applicable	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Thomas' CofE (A) Primary School Poplar Drive , Kidsgrove ST7 4HT	- not rated	1,060 yd	Voluntary aided school	Yes	Mixed	More About School
St Thomas' CofE Primary Academy Poplar Drive , Kidsgrove ST7 4HT	3out of 4	1,060 yd	Academy converter	Yes	Mixed	More About School
Hilltop Community Primary School Coalpit Hill , Talke ST7 1PW	- not rated	1,091 yd	Community school	Yes	Mixed	More About School
St John the Evangelist Catholic Primary The Avenue , Kidsgrove ST7 1AE	- not rated	1,109 yd	Voluntary aided school	No	Mixed	More About School
St John the Evangelist Catholic Primary Gloucester Road , ST7 1EL	3out of 4	1,109 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The King's CofE (VA) School First Avenue , Kidsgrove ST7 1DP	- not rated	856 yd	Voluntary aided school	No	Mixed	More About School
Clough Hall Technology School First Avenue , Kidsgrove ST7 1DP	- not rated	856 yd	Community school	No	Mixed	More About School
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	3out of 4	856 yd	Academy converter	No	Mixed	More About School
Kidsgrove Secondary School Gloucester Road , ST7 4DL	3out of 4	2,197 yd	Academy converter	Not Applicable	Mixed	More About School
Maryhill High School Gloucester Road , Kidsgrove ST7 4DL	- not rated	2,197 yd	Community school	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Kidsgrove Sixth Form First Avenue , Kidsgrove ST7 1DP	- not rated	856 yd	Sixth form centres	Not Applicable	Mixed	More About School
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	1,639 yd	Other independent special school	Not Applicable	Mixed	More About School
The Groves Preparatory School Gloucester Road , Kidsgrove ST7 1EL	- not rated	1,983 yd	Other independent school	Not Applicable	Mixed	More About School
TILT Education The Bungalow, Cardway, Business Park, Linley Lane , Alsager ST7 2UX	- not rated	3,495 yd	Other independent special school	Not Applicable	Mixed	More About School
The Oaks Phoenix House , Scotia Road ST6 6FF	- not rated	3,510 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
KIDSGROVE SKI CENTRE	Westmoreland Avenue		170 yd
KIDSGROVE SPORTS CENTRE COMMUNITY GROUP	Kidsgrove Sports Centre, Fourth Avenue		692 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
KIDSGROVE CRICKET CLUB	Kidsgrove Cricket Club, Clough Hall Road	447 yd
CLOUGH HALL HOTEL	Clough Hall Hotel, Park Avenue	617 yd
THE RIFLEMAN	41 Nelson Bank	626 yd

Takeaway, Sandwich Shops

Business Name	Address	Food hygiene rating	Distance
FRYDAY'S	24 Lower Ash Road		777 yd
HAMILTONS BAKESHOP	13 The Avenue		990 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
CO-OPERATIVE FOOD	Cedar Avenue		1,067 yd

Sport

Facility Name	Sport Objects	Distance
Kidsgrove Ski Centre Bathpool Park	ski slopes	171 yd
Kidsgrove Cricket Club KIDSGROVE CRICKET CLUB KIDSGROVE CRICKET CLUB CLOUGH HALL ROAD	grass pitches	461 yd
Kidsgrove Athletic Football Club HOLLINWOOD ROAD	grass pitches	538 yd
Clough Hall Park PARK AVENUE	grass pitches	566 yd
Chester Road Playing Fields - Kidsgrove CHESTER CLOSE	grass pitches	765 yd
Kidsgrove Sports Centre (Closed) Fourth Avenue	artificial grass pitch, health and fitness suite, swimming pool	788 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	61.3%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	61.3%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	61.3%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	36.6 Mbit/s
Average download speed	71.9 Mbit/s
Minimum download speed	600 Mbit/s
Maximum download speed	600 Mbit/s

Upload Speed

Median upload speed	8.7 Mbit/s
Average upload speed	10.6 Mbit/s
Maximum upload speed	40 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.