The Avenue, Kidsgrove, Stoke-on-trent, ST7 1AG

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around ST7 1AG is generally consistent with those figures, having a male population of 48.5%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	51.2%	51.5%	0.3%	51.0%	0.5%
Male	48.8%	48.5%	-0.3%	49.0%	-0.5%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	37.1%	39.1%	2.0%	37.9%	1.2%
Married: Opposite sex	35.1%	41.7%	6.6%	44.2%	-2.5%
Married: Same sex	0.3%	0%	-0.3%	0.3%	-0.3%
Separated	1.4%	3%	1.6%	2.2%	0.8%
Divorced	14.7%	11.1%	-3.6%	9.1%	2.0%
Widowed	11.5%	5.2%	-6.3%	6.1%	-0.9%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	39.3%	48.3%	9.0%	48.4%	-0.1%
Good health	25.3%	29.2%	3.9%	33.6%	-4.4%
Fair health	22.3%	17.1%	-5.2%	12.7%	4.4%
Bad health	11.9%	5.1%	-6.8%	4.0%	1.1%
Very bad health	1.2%	0.3%	-0.9%	1.2%	-0.9%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 18.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	41.7%	27.9%	-13.8%	18.2%	9.7%
1-4 GCSEs or Equivalent	19%	11%	-8.0%	9.6%	1.4%
5 or more GCSEs, an A-Level or 1-2 AS Levels	14.9%	12.5%	-2.4%	13.4%	-0.9%
Apprenticeship	4%	8.8%	4.8%	5.3%	3.5%
HNC, HND or 2+ A Levels	9.2%	18.4%	9.2%	16.9%	1.5%
Degree or Similar	7.2%	18.4%	11.2%	33.8%	-15.4%
Other	4%	2.9%	-1.1%	2.8%	0.1%

Culture

Ethnic Group

In this area, the population is predominantly white, with 92.8% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0%	0.6%	0.6%	0.7%	-0.1%
Other Asian	0%	1.1%	1.1%	1.6%	-0.5%
Black African	0%	1.4%	1.4%	2.5%	-1.1%
Black Caribbean	0.2%	0%	-0.2%	1.0%	-1.0%
Other Black	0%	0.8%	0.8%	0.5%	0.3%
Mixed White and African	0%	0.3%	0.3%	0.4%	-0.1%
Mixed White and Caribbean	0.2%	0.3%	0.1%	0.9%	-0.6%
Mixed Other	0.2%	0.6%	0.4%	0.8%	-0.2%
White	99.3%	92.8%	-6.5%	81.4%	11.4%
Other	0%	2.2%	2.2%	1.6%	0.6%

Country of Birth

In this area, 93% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98.1%	93%	-5.1%	83.2%	9.8%
European Union	1.4%	3.1%	1.7%	6.1%	-3.0%
Africa	0%	1.7%	1.7%	2.7%	-1.0%
Middle East and Asia	0.2%	1.7%	1.5%	5.6%	-3.9%
The Americas and the Caribbean	0%	0.6%	0.6%	1.3%	-0.7%
Oceania	0.2%	0%	-0.2%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	98.1%	93.5%	-4.6%	83.2%	10.3%
10+ Years	0%	3.1%	3.1%	9.8%	-6.7%
5-10 Years	0.7%	2%	1.3%	2.9%	-0.9%
2-5 Years	0.2%	1.4%	1.2%	2.2%	-0.8%
Less than 2 years	0.9%	0%	-0.9%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	68.2%	76.7%	-8.5%
Poland	1.7%	1.3%	0.4%
Other EU countries	0.3%	1.5%	-1.2%
Central and Western Africa	1.1%	0.3%	0.8%
South and Eastern Africa	0.3%	0.2%	0.1%
No passport held	28.5%	13.5%	15.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	50.7%	37.2%	13.5%
Christian	37%	46.2%	-9.2%
Buddhist	0.3%	0.5%	-0.2%
Hindu	2.2%	1.7%	0.5%
Not answered	9.8%	6.0%	3.8%

Safety

Is The Avenue Street dangerous?

Over the last 12 months, the overall crime rate around The Avenue was 196.3 per 1,000 residents, which is 130.4% higher than the Kidsgrove & Ravenscliffe average. The most reported crime type was Violence and sexual offences.

The Avenue has the 3rd highest crime rate of 77 local areas in Kidsgrove & Ravenscliffe and the 29th highest crime rate of 417 local areas in Newcastle-under-Lyme .

Violent and sexual offences accounted for around 111.4 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -3.4%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 78% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£37,200

Income Rank
3/10

Household Income in ST7 1AG, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 9/10 (very high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 9/10 (very high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 10/10 (very high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 8/10 (high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 2/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 2/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 10/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 6/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on The Avenue are based on 208 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Newcastle-Under-Lyme.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for The Avenue, Kidsgrove, Stoke-on-trent, ST7 1AG

Estimated Average Property Prices for ST7 1AG

Average Price
£249,292

Semi-Detached
£186,675

Terraced
no sales

Detached
£311,909

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for The Avenue

Average Price
£296,800

Semi-Detached
£295,318

Terraced
£132,287

Detached
£361,683

Flats/Maisonettes
no sales

Other
£348,953

Property Prices Comparison

Latest Property Sales on The AvenueStreet

Address	Sale Price	Sale Date	Price Estimate 2025
18 The Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£237,000	2006-02-24	£405,551
6 The Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£95,000	2005-03-18	£171,231
6 The Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£75,000	2003-03-24	£206,897
4 The Avenue, Stoke-On-Trent, Staffordshire Semi-Detached, an established residential building	£44,000	1999-06-04	£202,478
8 The Avenue, Stoke-On-Trent, Staffordshire Detached, an established residential building	£49,000	1997-11-28	£214,637

View All Property Sales and Other Statistics for ST7 1AG

Employment

ST7 1AG area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	103
Retired	51
Part-Time Employee	30
Long-Term Sick or disabled	20
Self-Employed	19
Looking after home or family	14
Student (economically inactive)	13
Unemployed	9
Other	8
Full-Time Student (with or without job)	1

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	29
Manufacturing	20
Human health and social work activities	18
Accommodation and food service activities	12
Administrative and support service activities	10
Transport and storage	10
Other	6
Construction	6
Financial and insurance activities	5
Professional, scientific and technical activities	5
Education	4
Public administration and defence; compulsory social security	2
Electricity, gas, steam and air conditioning supply	2
Water supply; sewerage, waste management and remediation activities	1
Information and communication	1
Real estate activities	1
Mining and quarrying	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St John the Evangelist Catholic Primary The Avenue , Kidsgrove ST7 1AE	3out of 4	361 yd	Academy converter	Yes	Mixed	More About School
St Thomas' CofE Primary Academy Poplar Drive , Kidsgrove ST7 4HT	- not rated	655 yd	Academy converter	Yes	Mixed	More About School
Dove Bank Primary School Off Rutland Road , Kidsgrove ST7 4AP	3out of 4	926 yd	Foundation school	Yes	Mixed	More About School
The Reginald Mitchell Primary School Congleton Road , Butt Lane ST7 1NA	3out of 4	991 yd	Academy converter	Yes	Mixed	More About School
St Saviour's CofE Academy Congleton Road , Talke ST7 1LW	3out of 4	1,290 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The King's CofE Academy First Avenue , Kidsgrove ST7 1DP	- not rated	119 yd	Academy converter	No	Mixed	More About School
Kidsgrove Secondary School Gloucester Road , ST7 4DL	2out of 4	1,439 yd	Academy converter	Not Applicable	Mixed	More About School
Ormiston Horizon Academy Turnhurst Road , Tunstall ST6 6JZ	3out of 4	3,807 yd	Academy sponsor led	Not Applicable	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	3,999 yd	Academy converter	No	Mixed	More About School
Co-op Academy Stoke-On-Trent Westport Road , ST6 4LD	3out of 4	4,754 yd	Academy sponsor led	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bluebell School Ltd Gloucester Road , Kidsgrove ST7 1EH	- not rated	849 yd	Other independent special school	Not Applicable	Mixed	More About School
NAS Church Lawton School Cherry Tree Avenue , Church Lawton ST7 3EL	3out of 4	3,376 yd	Free schools special	No	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	3,623 yd	Academy special converter	Yes	Mixed	More About School
Peak Education - Audley 2 Castle Hill , Nantwich Road ST7 8DH	- not rated	5,417 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
KIDSGROVE SPORTS CENTRE COMMUNITY GROUP	Kidsgrove Sports Centre, Fourth Avenue	253 yd
JESSIE'S COFFEE SHOP AND TEA ROOM	61 Liverpool Road	384 yd
THE JOLLY KITCHEN	14a Market Street	473 yd
KIDSGROVE SKI CENTRE	Westmoreland Avenue	860 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
CLOUGH HALL HOTEL	Clough Hall Hotel, Park Avenue	303 yd
RAILWAY INN	Harecastle Hotel, Liverpool Road	384 yd
KIDSGROVE CRICKET CLUB	Kidsgrove Cricket Club, Clough Hall Road	390 yd
THE VICTORIA TAP ROOM	Kidsgrove Town Hall, Liverpool Road	415 yd
THE PLOUGH INN	105 Liverpool Road	438 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
HAMILTONS BAKESHOP	13 The Avenue	197 yd
AMIGO'S	37 Liverpool Road	384 yd
THE JOYOUS FEAST	45 Liverpool Road	384 yd
VARIOUS PIZZA	3 Heathcote Street	426 yd
TUNG SHING	99 Liverpool Road	438 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
ALDI	Aldi, Liverpool Road	415 yd
TESCO	Tesco Store, Liverpool Road	683 yd
LIDL	Hardingswood Road	693 yd
CO-OPERATIVE FOOD	Cedar Avenue	889 yd

Sport

Facility Name	Sport Objects	Distance
Kidsgrove Sports Centre (Closed) Fourth Avenue	artificial grass pitch, health and fitness suite, swimming pool	274 yd
Clough Hall Park PARK AVENUE	grass pitches	413 yd
Kidsgrove Cricket Club KIDSGROVE CRICKET CLUB KIDSGROVE CRICKET CLUB CLOUGH HALL ROAD	grass pitches	416 yd
Kidsgrove Athletic Football Club HOLLINWOOD ROAD	grass pitches	698 yd
Kidsgrove Ski Centre Bathpool Park	ski slopes	859 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	93.3%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	53.3%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	26.7%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	26.7%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	40 Mbit/s
Average download speed	43.2 Mbit/s
Minimum download speed	79.76 Mbit/s
Maximum download speed	79.76 Mbit/s

Upload Speed

Median upload speed	10 Mbit/s
Average upload speed	10.2 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.