Willowbrook Drive, Stoke-on-trent, ST6 8GL

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST6 8GL has a slightly higher male population, with 52.6% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	49.4%	47.4%	-2.0%	51.0%	-3.6%
Male	50.6%	52.6%	2.0%	49.0%	3.6%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate area around ST6 8GL, a significant portion of the population is single, making up 43.9% of the residents. On average, approximately 38% of individuals who responded to the census in the UK were single. Areas with higher single populations are typically urban centers, university towns, regions with dynamic job markets, rich cultural offerings and entertainment facilities. These regions also tend to have a younger demographic.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	39.8%	43.9%	4.1%	37.9%	6.0%
Married: Opposite sex	48.8%	38.6%	-10.2%	44.2%	-5.6%
Married: Same sex	0.8%	0%	-0.8%	0.3%	-0.3%
Civil partnership: Same sex	0%	0.4%	0.4%	0.1%	0.3%
Separated	2.8%	3.7%	0.9%	2.2%	1.5%
Divorced	6.5%	13%	6.5%	9.1%	3.9%
Widowed	1.2%	0.4%	-0.8%	6.1%	-5.7%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (92.8%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	65.3%	60.2%	-5.1%	48.4%	11.8%
Good health	27.5%	32.6%	5.1%	33.6%	-1.0%
Fair health	4.6%	5.2%	0.6%	12.7%	-7.5%
Bad health	2.3%	1.4%	-0.9%	4.0%	-2.6%
Very bad health	0.3%	0.6%	0.3%	1.2%	-0.6%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	11.8%	10.6%	-1.2%	18.2%	-7.6%
1-4 GCSEs or Equivalent	19.5%	11.8%	-7.7%	9.6%	2.2%
5 or more GCSEs, an A-Level or 1-2 AS Levels	20.7%	20.3%	-0.4%	13.4%	6.9%
Apprenticeship	2%	6.9%	4.9%	5.3%	1.6%
HNC, HND or 2+ A Levels	14.6%	22.4%	7.8%	16.9%	5.5%
Degree or Similar	26.4%	26%	-0.4%	33.8%	-7.8%
Other	4.9%	2%	-2.9%	2.8%	-0.8%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 85% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	2.6%	3.2%	0.6%	1.1%	2.1%
Chinese	1.2%	0%	-1.2%	0.7%	-0.7%
Indian	0.3%	1.4%	1.1%	3.1%	-1.7%
Pakistani	1.7%	2.6%	0.9%	2.7%	-0.1%
Other Asian	2.3%	2.3%	0.0%	1.6%	0.7%
Black African	1.7%	0%	-1.7%	2.5%	-2.5%
Black Caribbean	0.9%	0%	-0.9%	1.0%	-1.0%
Other Black	2%	0%	-2.0%	0.5%	-0.5%
Mixed White and Asian	0.6%	0.9%	0.3%	0.8%	0.1%
Mixed White and African	0.3%	0%	-0.3%	0.4%	-0.4%
Mixed White and Caribbean	1.4%	3.2%	1.8%	0.9%	2.3%
Mixed Other	0.3%	0%	-0.3%	0.8%	-0.8%
White	84.1%	85%	0.9%	81.4%	3.6%
Other	0.6%	1.4%	0.8%	1.6%	-0.2%

Country of Birth

In this area, 91.4% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	89.3%	91.4%	2.1%	83.2%	8.2%
European Union	2%	2.9%	0.9%	6.1%	-3.2%
Rest of Europe	0.3%	0%	-0.3%	0.8%	-0.8%
Africa	2.3%	0.3%	-2.0%	2.7%	-2.4%
Middle East and Asia	4.3%	5.5%	1.2%	5.6%	-0.1%
The Americas and the Caribbean	0.9%	0%	-0.9%	1.3%	-1.3%
Oceania	0.9%	0%	-0.9%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	89.3%	91.4%	2.1%	83.2%	8.2%
10+ Years	0.9%	4.9%	4.0%	9.8%	-4.9%
5-10 Years	0.9%	2%	1.1%	2.9%	-0.9%
2-5 Years	3.2%	0.6%	-2.6%	2.2%	-1.6%
Less than 2 years	5.8%	1.2%	-4.6%	1.9%	-0.7%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	85.3%	76.7%	8.6%
France	0.3%	0.3%	0.0%
Italy	0.3%	0.6%	-0.3%
Poland	1.7%	1.3%	0.4%
Middle East	1.2%	0.1%	1.1%
Southern Asia	0.6%	1.2%	-0.6%
No passport held	10.7%	13.5%	-2.8%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	44.2%	37.2%	7.0%
Christian	39%	46.2%	-7.2%
Buddhist	0.3%	0.5%	-0.2%
Jewish	0.3%	0.5%	-0.2%
Muslim	9.5%	6.5%	3.0%
Sikh	0.6%	0.9%	-0.3%
Not answered	6.1%	6.0%	0.1%

Safety

Is Willowbrook Drive Street dangerous?

Over the last 12 months, the overall crime rate around Willowbrook Drive was 36.8 per 1,000 residents, which is 51.3% lower than the Baddeley, Milton & Norton average. The most reported crime type was Violence and sexual offences.

Willowbrook Drive has the 30th lowest crime rate of 91 local areas in Baddeley, Milton & Norton and the 156th lowest crime rate of 844 local areas in Stoke-on-Trent .

Violent and sexual offences accounted for around 19.6 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -74.5%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly lower level of wealth to the average household in England and Wales. 64% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£41,000

Income Rank
4/10

Household Income in ST6 8GL, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 5/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 5/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 6/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 6/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 4/10 (below average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 6/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 5/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 5/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Willowbrook Drive are based on 20 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Stoke-On-Trent.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Willowbrook Drive, Stoke-on-trent, ST6 8GL

Estimated Average Property Prices for ST6 8GL

Average Price
£195,798

Semi-Detached
£203,382

Terraced
no sales

Detached
£237,053

Flats/Maisonettes
no sales

Other
£8,029

Estimated Average Property Prices for Willowbrook Drive

Average Price
£206,516

Semi-Detached
£207,778

Terraced
no sales

Detached
£247,713

Flats/Maisonettes
£181,521

Other
£8,014

Property Prices Comparison

Latest Property Sales on Willowbrook DriveStreet

Address	Sale Price	Sale Date	Price Estimate 2025
6 Willowbrook Drive, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£175,000	2023-06-02	£183,050
2 Willowbrook Drive, Stoke-On-Trent, Stoke-On-Trent Detached, an established residential building	£223,000	2022-11-23	£229,027
3 Willowbrook Drive, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£183,000	2022-10-31	£192,380
6 Willowbrook Drive, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£135,750	2021-03-31	£163,025
6 Willowbrook Drive, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£145,000	2020-12-18	£180,560

View All Property Sales and Other Statistics for ST6 8GL

Employment

ST6 8GL area has a very high level of entrepreneurship. Only 11% of streets have higher percent of entrepreneur residents. 14% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

ST6 8GL area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	123
Part-Time Employee	36
Self-Employed	36
Student (economically inactive)	14
Retired	13
Looking after home or family	8
Other	7
Full-Time Student (with or without job)	5
Unemployed	4
Long-Term Sick or disabled	3

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	40
Manufacturing	21
Human health and social work activities	20
Construction	17
Public administration and defence; compulsory social security	15
Other	14
Education	11
Accommodation and food service activities	10
Information and communication	9
Administrative and support service activities	9
Financial and insurance activities	8
Transport and storage	8
Professional, scientific and technical activities	7
Electricity, gas, steam and air conditioning supply	3
Real estate activities	2

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Oaklands Nursery School Oaklands Avenue , Porthill ST5 0EX	4out of 4	4,758 yd	Local authority nursery school	Yes	Mixed	More About School
Bentilee Nursery School Dawlish Drive , Bentilee ST2 0HW	4out of 4	5,059 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Norton-Le-Moors Primary Academy Norton Lane , Norton-in-the-Moors ST6 8BZ	3out of 4	668 yd	Academy sponsor led	Yes	Mixed	More About School
Smallthorne Primary Academy Chetwynd Street , Smallthorne ST6 1PR	3out of 4	747 yd	Academy converter	Yes	Mixed	More About School
New Ford Academy Brownley Road , Smallthorne ST6 1PY	3out of 4	764 yd	Academy converter	Yes	Mixed	More About School
St Marys Catholic Academy Ford Green Road , Norton-le-Moors ST6 8EZ	4out of 4	1,197 yd	Academy converter	Yes	Mixed	More About School
Holden Lane Primary School Ralph Drive , Sneyd Green ST1 6JS	3out of 4	1,248 yd	Community school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Excel Academy Milton Road , Sneyd Green ST1 6LG	3out of 4	637 yd	Academy converter	No	Mixed	More About School
Birches Head Academy Birches Head Road , Hanley ST2 8DD	- not rated	1,486 yd	Academy converter	No	Mixed	More About School
Haywood Academy High Lane , Burslem ST6 7AB	3out of 4	2,158 yd	Academy converter	No	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	3,411 yd	Academy converter	No	Mixed	More About School
Co-op Academy Stoke-On-Trent Westport Road , ST6 4LD	3out of 4	3,632 yd	Academy sponsor led	Not Applicable	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Stoke-on-Trent College Cauldon Campus , Stoke Road ST4 2DG	- not rated	4,756 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Beechfield School The Caretaker's Bungalow - the Nest , Birches Head Road ST2 8DD	- not rated	1,610 yd	Other independent special school	Not Applicable	Mixed	More About School
Sporting Stars Academy Field Avenue , Baddeley Green ST2 7AS	- not rated	1,806 yd	Other independent school	Not Applicable	Mixed	More About School
North Road Academy North Road , Burslem ST6 2BP	- not rated	2,299 yd	Other independent school	Yes	Mixed	More About School
Nisai House Stoke The Swan on The Square , Burslem ST6 3EA	- not rated	2,807 yd	Other independent school	No	Mixed	More About School
Newfriars College Castle Grove , Off Newhouse Road ST2 8BH	- not rated	2,891 yd	Special post 16 institution	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Yahya’s Indian Grill	658 Leek New Road	253 yd
McDonalds	Norton Park, Leek New Road	729 yd
Ford Green Hall	Ford Green Road	974 yd
Indi Club Run by Helping Angels Charitable Association	Ralph Drive	1,042 yd
The Millers Cafe	Hardman Football Development Centre, Millrise Road	1,079 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Foxley Hotel	Foxley Lane	601 yd
The Millrace	21 Maunders Road	676 yd
Horn & Trumpet	Leek New Road	729 yd
The Berwick Inn	Milton Road	764 yd
Smallthorne Pioneer Club	Chetwynd Street	947 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Bilaal	3 Repington Road	744 yd
Sammy Lowes	172 Ford Green Road	1,047 yd
Lotus Blossom	143 Ford Green Road	1,078 yd
Flames	141 Ford Green Road	1,078 yd
Zeeshan Fast Food	127 Ford Green Road	1,078 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Aldi	Daisy Bank Road		253 yd
Heron Foods Ltd	113-117 Ford Green Road		1,083 yd

Sport

Facility Name	Sport Objects	Distance
Holden Lane High School Specialist Sports College (Closed) Milton Road	grass pitches, swimming pool	575 yd
Goals Soccer Centre (Stoke) HOLDEN LANE COUNTY HIGH SCHOOL HOLDEN LANE COUNTY HIGH SCHOOL MILTON ROAD	artificial grass pitch, health and fitness suite	587 yd
New Ford Academy BROWNLEY ROAD	grass pitches	841 yd
Norton-Le-Moors Primary Academy NORTON LANE	grass pitches	921 yd
Norton Cricket Club & Miners Welfare Institute COMMUNITY DRIVE	artificial grass pitch, grass pitches	922 yd
The Hardman Centre THE HARDMAN CENTRE THE HARDMAN CENTRE MILLRISE ROAD	artificial grass pitch, grass pitches	923 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	79.7 Mbit/s
Average download speed	71.4 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	18.6 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.