William Ruston Road, Stoke-on-trent, ST6 1QH

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding ST6 1QH has a female population much higher than UK average, with 60.8% of the population being female. Several factors can contribute to this. Women generally live longer than men, resulting in a higher proportion of women in neighborhoods with significant elderly populations. Typically, as people grow older, they tend to relocate from city center addresses to suburban areas, smaller towns, and rural locations. Consequently, these areas often have a higher number of females. A higher female population can also be found in areas with industries that employ more women, such as healthcare, education, and retail.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	59%	60.8%	1.8%	51.0%	9.8%
Male	41%	39.2%	-1.8%	49.0%	-9.8%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	22.2%	20%	-2.2%	37.9%	-17.9%
Married: Opposite sex	36.1%	26.9%	-9.2%	44.2%	-17.3%
Married: Same sex	0%	0.6%	0.6%	0.3%	0.3%
Separated	2.1%	2.3%	0.2%	2.2%	0.1%
Divorced	14.9%	22.9%	8.0%	9.1%	13.8%
Widowed	24.7%	27.4%	2.7%	6.1%	21.3%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a lower percentage of residents reporting their health as Good or Very Good (46.9%) compared to the average (82%). This typically indicates either an older population or social deprivation in the area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	17.6%	21.6%	4.0%	48.4%	-26.8%
Good health	22.9%	25.3%	2.4%	33.6%	-8.3%
Fair health	32.2%	24.7%	-7.5%	12.7%	12.0%
Bad health	20.5%	20.5%	0.0%	4.0%	16.5%
Very bad health	6.8%	7.9%	1.1%	1.2%	6.7%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around ST6 1QH this area, 50.3% of residents have no qualifications. This is significantly higher than the UK average of 18.2%. This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 13.1%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	67%	50.3%	-16.7%	18.2%	32.1%
1-4 GCSEs or Equivalent	8.2%	13.1%	4.9%	9.6%	3.5%
5 or more GCSEs, an A-Level or 1-2 AS Levels	7.7%	6.9%	-0.8%	13.4%	-6.5%
Apprenticeship	4.1%	8.6%	4.5%	5.3%	3.3%
HNC, HND or 2+ A Levels	4.6%	8%	3.4%	16.9%	-8.9%
Degree or Similar	6.2%	13.1%	6.9%	33.8%	-20.7%
Other	2.1%	0%	-2.1%	2.8%	-2.8%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95.3% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	1%	0.5%	-0.5%	0.7%	-0.2%
Pakistani	0.5%	2.1%	1.6%	2.7%	-0.6%
Other Asian	0%	1%	1.0%	1.6%	-0.6%
Black African	1%	0%	-1.0%	2.5%	-2.5%
White	97.6%	95.3%	-2.3%	81.4%	13.9%
Other	0%	1%	1.0%	1.6%	-0.6%

Country of Birth

In this area, 95.8% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.6%	95.8%	-1.8%	83.2%	12.6%
European Union	0.5%	1.1%	0.6%	6.1%	-5.0%
Africa	1%	0%	-1.0%	2.7%	-2.7%
Middle East and Asia	1%	3.2%	2.2%	5.6%	-2.4%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.1%	95.8%	-1.3%	83.2%	12.6%
10+ Years	0%	1.6%	1.6%	9.8%	-8.2%
5-10 Years	0.5%	0.5%	0.0%	2.9%	-2.4%
2-5 Years	2%	2.1%	0.1%	2.2%	-0.1%
Less than 2 years	0.5%	0%	-0.5%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	61.9%	76.7%	-14.8%
Ireland	2.1%	0.6%	1.5%
Middle East	0.5%	0.1%	0.4%
No passport held	35.4%	13.5%	21.9%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	29%	37.2%	-8.2%
Christian	64%	46.2%	17.8%
Buddhist	0.5%	0.5%	0.0%
Muslim	1.1%	6.5%	-5.4%
Other religion	0.5%	0.6%	-0.1%
Not answered	4.8%	6.0%	-1.2%

Safety

Is William Ruston Road dangerous?

Over the last 12 months, the overall crime rate around William Ruston Road was 32.4 per 1,000 residents, which is 57.1% lower than the Baddeley, Milton & Norton average. The most reported crime type was Vehicle crime.

William Ruston Road has the 25th lowest crime rate of 91 local areas in Baddeley, Milton & Norton and the 135th lowest crime rate of 844 local areas in Stoke-on-Trent .

Violent and sexual offences accounted for around 10.8 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -70.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 84% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£35,700

Income Rank
2/10

Household Income in ST6 1QH, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 6/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 10/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 8/10 (high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 7/10 (above average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 6/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 9/10 (very high )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on William Ruston Road are based on 6 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Stoke-On-Trent.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for William Ruston Road, Stoke-on-trent, ST6 1QH

Estimated Average Property Prices for ST6 1QH

Average Price
£119,363

Semi-Detached
£131,766

Terraced
£106,960

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for William Ruston Road

Average Price
£107,186

Semi-Detached
£112,849

Terraced
£101,523

Detached
no sales

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on William Ruston Road

Address	Sale Price	Sale Date	Price Estimate 2025
35 William Ruston Road, Stoke-On-Trent, Stoke-On-Trent Terraced, an established residential building	£92,000	2021-07-28	£106,757
35 William Ruston Road, Stoke-On-Trent, Stoke-On-Trent Terraced, an established residential building	£71,500	2015-05-22	£113,987
35 William Ruston Road, Stoke-On-Trent, Stoke-On-Trent Terraced, an established residential building	£52,500	2010-09-15	£83,824
23 William Ruston Road, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£69,950	2004-10-22	£130,890
23 William Ruston Road, Stoke-On-Trent, Stoke-On-Trent Semi-Detached, an established residential building	£50,000	2004-07-02	£97,393

View All Property Sales and Other Statistics for ST6 1QH

Employment

ST6 1QH area has a low unemployment rate. According to Census 2021, 0% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in ST6 1QH area is much higher than the country's average. According to Census 2011, 56% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	99
Full-Time Employee	32
Long-Term Sick or disabled	18
Part-Time Employee	14
Self-Employed	5
Looking after home or family	5
Full-Time Student (with or without job)	3
Student (economically inactive)	1
Other	0
Unemployed	0

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	10
Human health and social work activities	6
Transport and storage	5
Other	4
Manufacturing	4
Accommodation and food service activities	3
Education	3
Financial and insurance activities	2
Real estate activities	2
Administrative and support service activities	2
Electricity, gas, steam and air conditioning supply	1
Professional, scientific and technical activities	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Oaklands Nursery School Oaklands Avenue , Porthill ST5 0EX	4out of 4	3,943 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Smallthorne Primary Academy Chetwynd Street , Smallthorne ST6 1PR	3out of 4	254 yd	Academy converter	Yes	Mixed	More About School
New Ford Academy Brownley Road , Smallthorne ST6 1PY	3out of 4	614 yd	Academy converter	Yes	Mixed	More About School
Jackfield Infant School Jackfield Street , Burslem ST6 1ET	3out of 4	934 yd	Academy converter	Yes	Mixed	More About School
St Marys Catholic Academy Ford Green Road , Norton-le-Moors ST6 8EZ	4out of 4	972 yd	Academy converter	Yes	Mixed	More About School
Moorpark Junior School Park Road , Burslem ST6 1EL	3out of 4	1,092 yd	Academy converter	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Haywood Academy High Lane , Burslem ST6 7AB	3out of 4	1,161 yd	Academy converter	No	Mixed	More About School
The Excel Academy Milton Road , Sneyd Green ST1 6LG	3out of 4	1,385 yd	Academy converter	No	Mixed	More About School
Birches Head Academy Birches Head Road , Hanley ST2 8DD	- not rated	2,181 yd	Academy converter	No	Mixed	More About School
St Margaret Ward Catholic Academy Little Chell Lane , Tunstall ST6 6LZ	3out of 4	2,564 yd	Academy converter	No	Mixed	More About School
Co-op Academy Stoke-On-Trent Westport Road , ST6 4LD	3out of 4	2,646 yd	Academy sponsor led	Not Applicable	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Stoke-on-Trent College Cauldon Campus , Stoke Road ST4 2DG	- not rated	4,642 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
North Road Academy North Road , Burslem ST6 2BP	- not rated	1,660 yd	Other independent school	Yes	Mixed	More About School
Nisai House Stoke The Swan on The Square , Burslem ST6 3EA	- not rated	1,934 yd	Other independent school	No	Mixed	More About School
The Beechfield School The Caretaker's Bungalow - the Nest , Birches Head Road ST2 8DD	- not rated	2,300 yd	Other independent special school	Not Applicable	Mixed	More About School
Sporting Stars Academy Field Avenue , Baddeley Green ST2 7AS	- not rated	2,780 yd	Other independent school	Not Applicable	Mixed	More About School
Watermill School Turnhurst Road , Chell ST6 6JZ	3out of 4	3,076 yd	Academy special converter	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Fuji's	139 Ford Green Road	144 yd
Ford Green Hall	Ford Green Road	383 yd
McDonalds	Norton Park, Leek New Road	841 yd
The Bistro	Bradeley Village	872 yd
Starbucks	Moorland Service Station, Moorland Road	950 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Kings Head	101 Ford Green Road	180 yd
Smallthorne Pioneer Club	Chetwynd Street	184 yd
Norton Sports	Norton Cricket Club, Community Drive	241 yd
The White Hart	37 Ford Green Road	289 yd
Forresters Arms	Ford Green Road	290 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Sammy Lowes	172 Ford Green Road	128 yd
Lotus Blossom	143 Ford Green Road	150 yd
Flames	141 Ford Green Road	150 yd
Zeeshan Fast Food	127 Ford Green Road	150 yd
Ravenous	123 Ford Green Road	150 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Heron Foods Ltd	113-117 Ford Green Road		147 yd
Aldi	Daisy Bank Road		916 yd

Sport

Facility Name	Sport Objects	Distance
Norton Cricket Club & Miners Welfare Institute COMMUNITY DRIVE	artificial grass pitch, grass pitches	289 yd
New Ford Academy BROWNLEY ROAD	grass pitches	531 yd
Bradeley Football Centre BRADELEY FOOTBALL PITCHES BRADELEY FOOTBALL PITCHES CHELL HEATH ROAD	grass pitches	823 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	100.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	79.9 Mbit/s
Average download speed	99.8 Mbit/s
Minimum download speed	350 Mbit/s
Maximum download speed	350 Mbit/s

Upload Speed

Median upload speed	10.4 Mbit/s
Average upload speed	13.6 Mbit/s
Maximum upload speed	35 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.