Shelton New Road, Stoke-on-trent, ST4 7AA

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding ST4 7AA has a slightly higher male population, with 51.5% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	44.1%	48.5%	4.4%	51.0%	-2.5%
Male	55.9%	51.5%	-4.4%	49.0%	2.5%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	38%	36.2%	-1.8%	37.9%	-1.7%
Married: Opposite sex	42.6%	45.3%	2.7%	44.2%	1.1%
Married: Same sex	0%	1.3%	1.3%	0.3%	1.0%
Separated	5%	4.6%	-0.4%	2.2%	2.4%
Divorced	13.2%	10.1%	-3.1%	9.1%	1.0%
Widowed	1.2%	2.6%	1.4%	6.1%	-3.5%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	41%	50.5%	9.5%	48.4%	2.1%
Good health	38.2%	32.5%	-5.7%	33.6%	-1.1%
Fair health	14.6%	12.1%	-2.5%	12.7%	-0.6%
Bad health	3.7%	3.8%	0.1%	4.0%	-0.2%
Very bad health	2.5%	1.2%	-1.3%	1.2%	0.0%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around ST4 7AA this area, 34.3% of residents have no qualifications. This is significantly higher than the UK average of 18.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	27.7%	34.3%	6.6%	18.2%	16.1%
1-4 GCSEs or Equivalent	10.7%	12.4%	1.7%	9.6%	2.8%
5 or more GCSEs, an A-Level or 1-2 AS Levels	12.4%	9.2%	-3.2%	13.4%	-4.2%
Apprenticeship	2.1%	3.3%	1.2%	5.3%	-2.0%
HNC, HND or 2+ A Levels	13.2%	10.8%	-2.4%	16.9%	-6.1%
Degree or Similar	20.7%	24.5%	3.8%	33.8%	-9.3%
Other	13.2%	5.6%	-7.6%	2.8%	2.8%

Culture

Ethnic Group

In this area, the population is more ethnically diverse compared to the UK average. While 37.1% of the residents identify as white, which is lower than the UK average of 81.4%, there are significant representations of other ethnic groups.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0.9%	0%	-0.9%	1.1%	-1.1%
Chinese	0%	0.5%	0.5%	0.7%	-0.2%
Indian	0.6%	3.1%	2.5%	3.1%	0.0%
Pakistani	24.8%	31.4%	6.6%	2.7%	28.7%
Other Asian	6.5%	1.9%	-4.6%	1.6%	0.3%
Black African	8.4%	3.8%	-4.6%	2.5%	1.3%
Other Black	0%	0.2%	0.2%	0.5%	-0.3%
Mixed White and Asian	1.9%	3.6%	1.7%	0.8%	2.8%
Mixed White and African	2.8%	2.6%	-0.2%	0.4%	2.2%
Mixed White and Caribbean	1.6%	1.4%	-0.2%	0.9%	0.5%
Mixed Other	0.6%	1%	0.4%	0.8%	0.2%
White	48.1%	37.1%	-11.0%	81.4%	-44.3%
Gypsy or Irish Traveller	0%	1.7%	1.7%	0.1%	1.6%
Roma	0%	1.4%	1.4%	0.2%	1.2%
Arab	0%	1.2%	1.2%	0.6%	0.6%
Other	3.7%	9.3%	5.6%	1.6%	7.7%

Country of Birth

In this area, just 49.8% of residents were born in the United Kingdom, meaning that the majority of residents originate from outside the UK.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	66.8%	49.8%	-17.0%	83.2%	-33.4%
European Union	8.1%	22.5%	14.4%	6.1%	16.4%
Rest of Europe	0.3%	1.4%	1.1%	0.8%	0.6%
Africa	8.1%	6.9%	-1.2%	2.7%	4.2%
Middle East and Asia	16.1%	19.4%	3.3%	5.6%	13.8%
The Americas and the Caribbean	0.6%	0%	-0.6%	1.3%	-1.3%

Length of Residence

In this area majority of residents originate from outside the UK. Only 49.8% of residents were born in the United Kingdom. 13.3% of residents have lived in the UK for 10 years or more.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	66.5%	49.8%	-16.7%	83.2%	-33.4%
10+ Years	5.9%	13.3%	7.4%	9.8%	3.5%
5-10 Years	9.3%	11.8%	2.5%	2.9%	8.9%
2-5 Years	10.9%	12.3%	1.4%	2.2%	10.1%
Less than 2 years	7.5%	12.8%	5.3%	1.9%	10.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	55.9%	76.7%	-20.8%
Ireland	0.7%	0.6%	0.1%
Italy	2.1%	0.6%	1.5%
Spain	1.7%	0.4%	1.3%
Romania	7.8%	0.9%	6.9%
Other EU countries	13.7%	1.5%	12.2%
Other Europe	0.7%	0.2%	0.5%
North Africa	1.9%	0.1%	1.8%
South and Eastern Africa	0.2%	0.2%	0.0%
Middle East	0.9%	0.1%	0.8%
Southern Asia	5.9%	1.2%	4.7%
No passport held	8.5%	13.5%	-5.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	10.6%	37.2%	-26.6%
Christian	31.3%	46.2%	-14.9%
Buddhist	0.2%	0.5%	-0.3%
Hindu	0.9%	1.7%	-0.8%
Muslim	52%	6.5%	45.5%
Other religion	1.9%	0.6%	1.3%
Not answered	3.1%	6.0%	-2.9%

Safety

Is Shelton New Road dangerous?

Over the last 12 months, the overall crime rate around Shelton New Road was 154.2 per 1,000 residents, which is 69.7% lower than the Etruria & Hanley average. The most reported crime type was Violence and sexual offences.

Shelton New Road has the 9th lowest crime rate of 21 local areas in Etruria & Hanley and the 236th highest crime rate of 844 local areas in Stoke-on-Trent .

Violent and sexual offences accounted for around 90.3 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has risen by about 28.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a much lower level of wealth compared to the average household in England and Wales. 97% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£30,500

Income Rank
1/10

Household Income in ST4 7AA, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 9/10 (very high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 9/10 (very high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 10/10 (very high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 7/10 (above average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 6/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 9/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 10/10 (very high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 10/10 (very high )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Shelton New Road are based on 190 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Stoke-On-Trent.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Shelton New Road, Stoke-on-trent, ST4 7AA

Estimated Average Property Prices for ST4 7AA

Average Price
£648,036

Semi-Detached
no sales

Terraced
no sales

Detached
£116,642

Flats/Maisonettes
no sales

Other
£913,732

Estimated Average Property Prices for Shelton New Road

Average Price
£143,576

Semi-Detached
£155,453

Terraced
£121,564

Detached
£421,318

Flats/Maisonettes
no sales

Other
£415,448

Property Prices Comparison

Latest Property Sales on Shelton New Road

Address	Sale Price	Sale Date	Price Estimate 2025
77 Shelton New Road, Stoke-On-Trent, Stoke-On-Trent Other, an established residential building	£710,000	2018-06-11	£911,983
75 - 77 Shelton New Road, Stoke-On-Trent, Stoke-On-Trent Other, an established residential building	£710,000	2018-06-11	£911,983
75 Shelton New Road, Stoke-On-Trent, Stoke-On-Trent Detached, an established residential building	£30,000	1998-09-25	£114,851
77 Shelton New Road, Stoke-On-Trent, Stoke-On-Trent Detached, an established residential building	£225,000	1996-03-29	£982,340

View All Property Sales and Other Statistics for ST4 7AA

Employment

ST4 7AA area has a high unemployment rate. According to Census 2021, 8% residents of this area were unemployed, while the average in the UK was 4.83%. High levels of unemployment lead to more frequent crime and reduce the quality of life in this area.

The percentage of student residents living in ST4 7AA area is much higher than the country's average. Usually places with high percentage of students are near Universities and near entertainment places.

Economic Activity

Full-Time Employee	77
Student (economically inactive)	38
Looking after home or family	37
Self-Employed	35
Part-Time Employee	31
Retired	27
Unemployed	25
Other	15
Long-Term Sick or disabled	14
Full-Time Student (with or without job)	9

Employment Industry

Transport and storage	21
Wholesale and retail trade; repair of motor vehicles and motor cycles	20
Human health and social work activities	16
Education	13
Other	12
Manufacturing	12
Public administration and defence; compulsory social security	9
Construction	7
Accommodation and food service activities	7
Professional, scientific and technical activities	6
Real estate activities	5
Financial and insurance activities	3
Administrative and support service activities	2
Electricity, gas, steam and air conditioning supply	2
Information and communication	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Oaklands Nursery School Oaklands Avenue , Porthill ST5 0EX	4out of 4	3,017 yd	Local authority nursery school	Yes	Mixed	More About School
Bentilee Nursery School Dawlish Drive , Bentilee ST2 0HW	4out of 4	4,690 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Etruscan Primary School Dundee Road , ST1 4BS	- not rated	668 yd	Academy converter	Yes	Mixed	More About School
St Thomas Aquinas Catholic Primary School North Street , ST4 7DG	4out of 4	691 yd	Academy converter	Yes	Mixed	More About School
St Mark's CofE Primary School Wood Terrace , Shelton ST1 4LR	- not rated	859 yd	Academy converter	Yes	Mixed	More About School
The Willows Primary School Greatbatch Avenue , Penkhull ST4 7JY	3out of 4	1,488 yd	Community school	Yes	Mixed	More About School
Harpfield Primary Academy Palmers Green , Hartshill ST4 6AP	3out of 4	1,629 yd	Academy sponsor led	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Thistley Hough Academy Thistley Hough , Penkhull ST4 5JJ	3out of 4	2,090 yd	Academy sponsor led	No	Mixed	More About School
St Peter's CofE Academy Fenton Manor , Fenton ST4 2RR	2out of 4	2,292 yd	Academy sponsor led	Not Applicable	Mixed	More About School
The Orme Academy Milehouse Lane , ST5 9JU	2out of 4	2,503 yd	Academy sponsor led	No	Mixed	More About School
St John Fisher Catholic College Ashfields New Road , ST5 2SJ	3out of 4	3,020 yd	Academy converter	No	Mixed	More About School
St Joseph's College London Road , Trent Vale ST4 5NT	4out of 4	3,478 yd	Academy converter	Not Applicable	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Stoke-on-Trent College Cauldon Campus , Stoke Road ST4 2DG	- not rated	788 yd	Further education	Not Applicable	Mixed	More About School
City of Stoke-On-Trent Sixth Form College Leek Road , ST4 2RU	- not rated	1,683 yd	Academy 16-19 converter	No	Mixed	More About School
Newcastle and Stafford Colleges Group Knutton Lane , ST5 2GB	- not rated	3,193 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Regent College 77 Shelton New Road , ST4 7AA	- not rated	402 yd	Special post 16 institution	Not Applicable	Mixed	More About School
PEAK EDUCATION - STOKE 60 SNOWHILL , SHELTON ST1 4LY	- not rated	657 yd	Other independent special school	Not Applicable	Mixed	More About School
Phoenix U16 Independent School Unit E , Metro Business Park ST1 4AF	- not rated	960 yd	Other independent school	No	Mixed	More About School
Excellence Girls Academy CROWTHER STREET , SHELTON ST4 2ER	- not rated	1,224 yd	Other independent school	No	Girls	More About School
Unity School Cartwright House , Broad Street ST1 4EU	- not rated	1,291 yd	Other independent special school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
GG’s	Unit 38, Shelton Enterprise Centre, Bedford Street	356 yd
ABM Catering Solutions	Bet 365, Forge Lane	371 yd
Chico's and Coffee & Chai	30 Howard Place	548 yd
Clean Food Kitchen	2 Jordan Street	605 yd
Chicinos	37 - 39 Snow Hill	699 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Hanley Masonic Hall Club	Hanley Masonic Club, Snow Hill	659 yd
Thyme 2 Dine	Snowhill Conference Centre, Snow Hill	734 yd
The Holy Inadequate	67 Etruria Old Road	761 yd
The Wheatsheaf Hotel	5 Sheaf Street	816 yd
Forever 40	Victoria House, Victoria Square	1,012 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Subway	15 Howard Place	590 yd
College Grill	19 Howard Place	590 yd
The Wingz Cartel	102a Sun Street	630 yd
Hello Juice & Desserts	30 Snow Hill	736 yd
Smash City Burger Bar	1a Beresford Street	832 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Hayat Superstore	36-40 Snow Hill	634 yd
Pak Foods	50 Stoke Road	784 yd
Tesco	Hartshill Road	1,028 yd

Sport

Facility Name	Sport Objects	Distance
Shelton Pool (Closed) Simon Place	swimming pool	566 yd
Stoke On Trent College (Cauldon Campus) (Closed) Cauldon Campus Cauldon Campus Stoke Road	health and fitness suite	677 yd
Stoke White Rock Speedway WESTHEAD WALK	cycling	685 yd
Stoke On Trent College Sports Academy CAULDON CAMPUS CAULDON CAMPUS STOKE ROAD	health and fitness suite	736 yd
St Dominics Independent Junior School (Closed) Hartshill Road	grass pitches, swimming pool	828 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	94.7%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	94.7%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	94.7%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	94.7%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	5.3%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.