Waterfront Way, Stafford, ST16 2HQ

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding ST16 2HQ is primarily male, with 59.3% of the population being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	35.8%	40.7%	4.9%	51.0%	-10.3%
Male	64.2%	59.3%	-4.9%	49.0%	10.3%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate area around ST16 2HQ, a significant portion of the population is single, making up 50.6% of the residents. On average, approximately 38% of individuals who responded to the census in the UK were single. Areas with higher single populations are typically urban centers, university towns, regions with dynamic job markets, rich cultural offerings and entertainment facilities. These regions also tend to have a younger demographic.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	54%	50.6%	-3.4%	37.9%	12.7%
Married: Opposite sex	35.8%	26.6%	-9.2%	44.2%	-17.6%
Separated	2.3%	3.4%	1.1%	2.2%	1.2%
Divorced	6.8%	9.4%	2.6%	9.1%	0.3%
Widowed	1.1%	9.9%	8.8%	6.1%	3.8%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	58%	40.4%	-17.6%	48.4%	-8.0%
Good health	34.7%	35.3%	0.6%	33.6%	1.7%
Fair health	6.2%	18.8%	12.6%	12.7%	6.1%
Bad health	0.5%	4.7%	4.2%	4.0%	0.7%
Very bad health	0.5%	0.8%	0.3%	1.2%	-0.4%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	5.1%	17.2%	12.1%	18.2%	-1.0%
1-4 GCSEs or Equivalent	9.1%	11.6%	2.5%	9.6%	2.0%
5 or more GCSEs, an A-Level or 1-2 AS Levels	14.2%	12.5%	-1.7%	13.4%	-0.9%
Apprenticeship	0%	8.6%	8.6%	5.3%	3.3%
HNC, HND or 2+ A Levels	9.7%	9.5%	-0.2%	16.9%	-7.4%
Degree or Similar	60.2%	37.9%	-22.3%	33.8%	4.1%
Other	1.7%	2.6%	0.9%	2.8%	-0.2%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 87.3% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	10.4%	0.4%	-10.0%	0.7%	-0.3%
Indian	2.1%	0%	-2.1%	3.1%	-3.1%
Pakistani	0%	0.8%	0.8%	2.7%	-1.9%
Other Asian	1.6%	2%	0.4%	1.6%	0.4%
Black African	1.6%	1.6%	0.0%	2.5%	-0.9%
Black Caribbean	1%	0.8%	-0.2%	1.0%	-0.2%
Other Black	0.5%	0%	-0.5%	0.5%	-0.5%
Mixed White and Asian	1%	2%	1.0%	0.8%	1.2%
Mixed White and African	0%	0.4%	0.4%	0.4%	0.0%
Mixed White and Caribbean	0.5%	0.4%	-0.1%	0.9%	-0.5%
Mixed Other	0.5%	0.4%	-0.1%	0.8%	-0.4%
White	76.7%	87.3%	10.6%	81.4%	5.9%
Gypsy or Irish Traveller	1.6%	0.4%	-1.2%	0.1%	0.3%
Arab	2.1%	0.4%	-1.7%	0.6%	-0.2%
Other	0.5%	3.2%	2.7%	1.6%	1.6%

Country of Birth

In this area, 82.5% of the population were born in the United Kingdom, which is similar to the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	72.5%	82.5%	10.0%	83.2%	-0.7%
European Union	5.2%	4.8%	-0.4%	6.1%	-1.3%
Rest of Europe	1%	1.2%	0.2%	0.8%	0.4%
Africa	3.6%	1.6%	-2.0%	2.7%	-1.1%
Middle East and Asia	14.5%	7.1%	-7.4%	5.6%	1.5%
The Americas and the Caribbean	2.6%	2.4%	-0.2%	1.3%	1.1%
Oceania	0%	0.4%	0.4%	0.3%	0.1%
British Overseas	0.5%	0%	-0.5%	0.0%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	72.5%	82.2%	9.7%	83.2%	-1.0%
10+ Years	15%	5.5%	-9.5%	9.8%	-4.3%
5-10 Years	4.7%	2.4%	-2.3%	2.9%	-0.5%
2-5 Years	4.1%	7.1%	3.0%	2.2%	4.9%
Less than 2 years	3.6%	2.8%	-0.8%	1.9%	0.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	72.3%	76.7%	-4.4%
Ireland	0.4%	0.6%	-0.2%
France	0.8%	0.3%	0.5%
Germany	0.4%	0.2%	0.2%
Italy	1.2%	0.6%	0.6%
Portugal	0.8%	0.5%	0.3%
Romania	0.8%	0.9%	-0.1%
Other EU countries	0.8%	1.5%	-0.7%
Other Europe	0.8%	0.2%	0.6%
North Africa	0.4%	0.1%	0.3%
Middle East	0.4%	0.1%	0.3%
Eastern Asia	1.2%	0.3%	0.9%
Southern Asia	1.2%	1.2%	0.0%
South-East Asia	0.4%	0.2%	0.2%
Central and South America	0.8%	0.2%	0.6%
No passport held	17.4%	13.5%	3.9%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	44.1%	37.2%	6.9%
Christian	41.7%	46.2%	-4.5%
Buddhist	1.2%	0.5%	0.7%
Hindu	0.8%	1.7%	-0.9%
Muslim	3.9%	6.5%	-2.6%
Other religion	0.4%	0.6%	-0.2%
Not answered	7.9%	6.0%	1.9%

Safety

Is Waterfront Way Street dangerous?

Over the last 12 months, the overall crime rate around Waterfront Way was 1709.7 per 1,000 residents, which is 1404.3% higher than the Common average. The most reported crime type was Violence and sexual offences.

Waterfront Way has the highest crime rate of 84 local areas in Common and the highest crime rate of 438 local areas in Stafford .

Violent and sexual offences accounted for around 941.4 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -10.9%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly lower level of wealth to the average household in England and Wales. 67% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£40,200

Income Rank
4/10

Household Income in ST16 2HQ, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 8/10 (high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 6/10 (average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 8/10 (high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 9/10 (very high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 5/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 10/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 8/10 (high )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 7/10 (above average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Waterfront Way are based on 3 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Stafford.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Waterfront Way, Stafford, ST16 2HQ

Estimated Average Property Prices for ST16 2HQ

Average Price
£4,701,455

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£4,701,455

Estimated Average Property Prices for Waterfront Way

Average Price
£3,586,834

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£3,586,834

Property Prices Comparison

Latest Property Sales on Waterfront WayStreet

Address	Sale Price	Sale Date	Price Estimate 2025
Unit A Waterfront Way, Stafford, Staffordshire Other, an established residential building	£4,328,692	2018-09-07	£5,431,187
Restaurant Units 12A 12B 13 14 16 17 And 18 Waterfront Way, Stafford, Staffordshire Other, an established residential building	£3,650,670	2018-09-07	£4,580,477
Unit A Waterfront Way, Stafford, Staffordshire Other, an established residential building	£520,474	2014-02-13	£748,838

View All Property Sales and Other Statistics for ST16 2HQ

Employment

Economic Activity

Full-Time Employee	78
Retired	57
Long-Term Sick or disabled	26
Other	21
Part-Time Employee	14
Self-Employed	12
Unemployed	9
Looking after home or family	9
Student (economically inactive)	8
Full-Time Student (with or without job)	0

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	17
Manufacturing	16
Human health and social work activities	16
Information and communication	10
Professional, scientific and technical activities	9
Public administration and defence; compulsory social security	9
Accommodation and food service activities	9
Education	8
Other	8
Electricity, gas, steam and air conditioning supply	7
Construction	6
Financial and insurance activities	4
Transport and storage	4
Administrative and support service activities	3
Water supply; sewerage, waste management and remediation activities	1
Real estate activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Austin's Catholic Primary School Garden Street , ST17 4BT	3out of 4	485 yd	Academy converter	No	Mixed	More About School
St Paul's CofE (C) Primary School Garden Street , ST17 4BT	4out of 4	604 yd	Voluntary controlled school	No	Mixed	More About School
John Wheeldon Primary Academy Corporation Street , ST16 3LX	2out of 4	1,242 yd	Academy sponsor led	No	Mixed	More About School
St Patrick's Catholic Primary School St Patrick's Catholic Primary School & Nursery , Marston Road ST16 3BT	2out of 4	1,380 yd	Academy converter	No	Mixed	More About School
St Leonard's Primary School St Leonard's Avenue , ST17 4LT	2out of 4	1,563 yd	Community school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Blessed William Howard Catholic School Rowley Avenue , ST17 9AB	3out of 4	758 yd	Academy converter	No	Mixed	More About School
King Edward VI High School Westway , ST17 9YJ	3out of 4	1,499 yd	Community school	No	Mixed	More About School
Stafford Manor High School Wolverhampton Road , ST17 9DJ	3out of 4	2,270 yd	Foundation school	No	Mixed	More About School
Sir Graham Balfour High School North Avenue , ST16 1NR	3out of 4	3,015 yd	Academy converter	No	Mixed	More About School
The Weston Road Academy Blackheath Lane , ST18 0YG	3out of 4	3,182 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Bailey Street Alternative Provision Academy 1a Bailey Street , ST17 4BG	- not rated	198 yd	Academy alternative provision sponsor led	No	Mixed	More About School
The Haven School Wolverhampton Road , ST17 9DJ	- not rated	2,347 yd	Other independent special school	Not Applicable	Mixed	More About School
Staffordshire University Stafford Campus , Beaconside ST18 0AD	- not rated	2,564 yd	Higher education institutions	Not Applicable	Mixed	More About School
Stafford Grammar School Burton Manor , Burton Manor Road ST18 9AT	- not rated	2,731 yd	Other independent school	No	Mixed	More About School
Heather Field School New Burton House , Burton Bank Lane ST17 9JW	- not rated	3,016 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
The Sun Inn	7 Lichfield Road	44 yd
Sodexo Ltd	Staitheford House, Lichfield Road	52 yd
The Butter Knife	5b Lichfield Road	64 yd
Patties + Ting	5a Lichfield Road	68 yd
The Old Library Bar and Grill	The Old Library, Lichfield Road	88 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
The Ship Aground	3-4 Lichfield Road	80 yd
Casa	Casa, Bridge Street	98 yd
The Grapes	5 Bridge Street	123 yd
Picture House	Bridge Street	138 yd
The Devil's Taphouse	147 Newport Road	144 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Pizza Go Go	8b Lichfield Road	53 yd
New Lotus House	5c Lichfield Road	61 yd
Peppers	3 Bridge Street	98 yd
Dessert Island Stafford	136 Lichfield Road	115 yd
The Boppin Dolphin	12a Bridge Street	141 yd

Supermarkets, Hypermarkets

Business Name	Address	Distance
Marks and Spencer	Unit 11, Block D, Riverside Retail Development, South Walls	98 yd
Convy Stores	47-48 Mill Street	274 yd
Asda	Asda Supermarket, Queensway	365 yd
Tesco	Tesco Extra, Newport Road	514 yd
Aldi	Kingsmead Retail Park, North Walls	588 yd

Sport

Facility Name	Sport Objects	Distance
Riverside Recreation Centre (Closed) South Walls	health and fitness suite, squash courts, swimming pool	126 yd
Gec Social And Athletic Association (Closed) Lichfield Road	grass pitches	229 yd
Stafford Leisure Centre Lammascote Road	health and fitness suite, squash courts, swimming pool	462 yd
Riverway Sports Ground SPORTS GROUND SPORTS GROUND RIVERWAY	grass pitches	475 yd
I-Motion Gym (Stafford) GUILDHALL SHOPPING CENTRE GUILDHALL SHOPPING CENTRE MARKET SQUARE	health and fitness suite	484 yd
Fit 4 Life Of Stafford (Closed) Salter Street	health and fitness suite	495 yd
Stafford College Earl Street	grass pitches, health and fitness suite	585 yd
Anytime Fitness (Stafford) (Closed) UNITS K AND L UNITS K AND L HUNTERS ROW	health and fitness suite	690 yd
Stafford Cricket And Hockey Club BRIAN WESTHEAD PAVILION BRIAN WESTHEAD PAVILION RIVERWAY	grass pitches	748 yd
Stafford Town Football Clubs EVANS PARK EVANS PARK FAIRWAY	artificial grass pitch, grass pitches	799 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	33.3%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of ST16 2HQ