Diamond Way, Stone Business Park, Stone, ST15 0SD

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. However, the area surrounding ST15 0SD is primarily male, with 53.2% of the population being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	49.1%	46.8%	-2.3%	51.0%	-4.2%
Male	50.9%	53.2%	2.3%	49.0%	4.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	26.5%	22.9%	-3.6%	37.9%	-15.0%
Married: Opposite sex	56.2%	45.8%	-10.4%	44.2%	1.6%
Married: Same sex	0%	3.4%	3.4%	0.3%	3.1%
Separated	3.5%	1.7%	-1.8%	2.2%	-0.5%
Divorced	9.4%	18.6%	9.2%	9.1%	9.5%
Widowed	4.4%	7.6%	3.2%	6.1%	1.5%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	42.5%	35.3%	-7.2%	48.4%	-13.1%
Good health	40.7%	36%	-4.7%	33.6%	2.4%
Fair health	12.6%	20.9%	8.3%	12.7%	8.2%
Bad health	4%	5.8%	1.8%	4.0%	1.8%
Very bad health	0.2%	2.2%	2.0%	1.2%	1.0%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around ST15 0SD this area, 29.2% of residents have no qualifications. This is significantly higher than the UK average of 18.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	21.5%	29.2%	7.7%	18.2%	11.0%
1-4 GCSEs or Equivalent	14.1%	8.3%	-5.8%	9.6%	-1.3%
5 or more GCSEs, an A-Level or 1-2 AS Levels	13.8%	15%	1.2%	13.4%	1.6%
Apprenticeship	4.1%	5.8%	1.7%	5.3%	0.5%
HNC, HND or 2+ A Levels	9.7%	14.2%	4.5%	16.9%	-2.7%
Degree or Similar	33.8%	26.7%	-7.1%	33.8%	-7.1%
Other	2.9%	0.8%	-2.1%	2.8%	-2.0%

Culture

Ethnic Group

In this area, the population is predominantly white, with 95.7% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0%	2.2%	2.2%	1.1%	1.1%
Indian	0%	1.4%	1.4%	3.1%	-1.7%
Other Asian	0.5%	0%	-0.5%	1.6%	-1.6%
Black African	0.2%	0%	-0.2%	2.5%	-2.5%
Mixed White and Caribbean	0.2%	0%	-0.2%	0.9%	-0.9%
Mixed Other	0.2%	0.7%	0.5%	0.8%	-0.1%
White	98.8%	95.7%	-3.1%	81.4%	14.3%

Country of Birth

In this area, 94.2% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.8%	94.2%	-3.6%	83.2%	11.0%
European Union	1%	0%	-1.0%	6.1%	-6.1%
Rest of Europe	0.2%	0%	-0.2%	0.8%	-0.8%
Africa	0%	1.4%	1.4%	2.7%	-1.3%
Middle East and Asia	0.5%	3.6%	3.1%	5.6%	-2.0%
The Americas and the Caribbean	0.5%	0.7%	0.2%	1.3%	-0.6%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.5%	94.2%	-3.3%	83.2%	11.0%
10+ Years	0%	5.8%	5.8%	9.8%	-4.0%
5-10 Years	0.5%	0%	-0.5%	2.9%	-2.9%
2-5 Years	0.2%	0%	-0.2%	2.2%	-2.2%
Less than 2 years	1.7%	0%	-1.7%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	73.9%	76.7%	-2.8%
No passport held	26.1%	13.5%	12.6%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	38.4%	37.2%	1.2%
Christian	58%	46.2%	11.8%
Muslim	2.2%	6.5%	-4.3%
Sikh	1.4%	0.9%	0.5%

Safety

Is Diamond Way Street dangerous?

Over the last 12 months, the overall crime rate around Diamond Way was 164.3 per 1,000 residents, which is 156.5% higher than the Milwich average. The most reported crime type was Violence and sexual offences.

Diamond Way has the highest crime rate of 26 local areas in Milwich and the 37th highest crime rate of 438 local areas in Stafford .

Violent and sexual offences accounted for around 71.4 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -31.7%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a higher level of wealth to the average household in England and Wales. 72% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£51,600

Income Rank
8/10

Household Income in ST15 0SD, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 3/10 (low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 1/10 (very low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 3/10 (low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 4/10 (below average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 3/10 (low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 1/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 9/10 (very high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 6/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 1/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 1/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Diamond Way are based on 3 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Stafford.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Diamond Way, Stone Business Park, Stone, ST15 0SD

Estimated Average Property Prices for ST15 0SD

Average Price
£1,578,140

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£1,578,140

Estimated Average Property Prices for Diamond Way

Average Price
£1,340,873

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£1,340,873

Property Prices Comparison

Latest Property Sales on Diamond WayStreet

Address	Sale Price	Sale Date	Price Estimate 2025
Reward House Diamond Way, Stone, Staffordshire Other, an established residential building	£750,000	2024-09-27	£772,344
Reward House Diamond Way, Stone, Staffordshire Other, an established residential building	£600,000	2016-06-30	£758,780
2 The Slope Diamond Way, Stone, Staffordshire Other, an established residential building	£1,850,000	2015-05-15	£2,491,494

View All Property Sales and Other Statistics for ST15 0SD

Employment

ST15 0SD area has a low unemployment rate. According to Census 2021, 3% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in ST15 0SD area is much higher than the country's average. According to Census 2011, 40% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	47
Full-Time Employee	33
Self-Employed	11
Looking after home or family	5
Other	5
Student (economically inactive)	4
Part-Time Employee	4
Long-Term Sick or disabled	4
Unemployed	3
Full-Time Student (with or without job)	2

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	44
Human health and social work activities	31
Education	29
Manufacturing	22
Public administration and defence; compulsory social security	19
Transport and storage	14
Other	13
Financial and insurance activities	7
Professional, scientific and technical activities	6
Accommodation and food service activities	6
Construction	6
Information and communication	4
Administrative and support service activities	4

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Michael's CofE (C) First School Weavers Lane , Off Lichfield Road ST15 8QB	3out of 4	1,085 yd	Voluntary controlled school	Yes	Mixed	More About School
Pirehill First School Tilling Drive , Walton ST15 0AA	3out of 4	1,141 yd	Community school	No	Mixed	More About School
Manor Hill First School Manor Rise , Walton ST15 0HY	3out of 4	1,717 yd	Academy converter	Yes	Mixed	More About School
St Dominic's Catholic Primary School Margaret Street , ST15 8YG	3out of 4	2,156 yd	Academy converter	No	Mixed	More About School
Christ Church CofE First School Northesk Street , ST15 8EP	3out of 4	2,292 yd	Academy converter	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Alleyne's Academy Oulton Road , ST15 8DT	3out of 4	2,909 yd	Academy converter	No	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Walton Priory Middle School Beacon Rise , Walton ST15 0AL	2out of 4	876 yd	Community school	No	Mixed	More About School
Christ Church Academy Old Road , ST15 8JD	3out of 4	2,813 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Dominic's Priory School 37 Station Road , ST15 8ER	- not rated	2,242 yd	Other independent school	Yes	Mixed	More About School
The Yarlet School Yarlet , ST18 9SU	- not rated	3,225 yd	Other independent school	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
Stone (Stoke) Clip n Climb Ltd	Unit 6 Douglas Park		613 yd
Flip Out Stoke	Opal Way		613 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
M.S Hot & Cold Food	Diamond Way	85 yd
Flaming Wok	64 Pirehill Lane	1,025 yd
Sunny Hill Chinese Take Away	58 Pirehill Lane	1,034 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Aldi Stores Limited	Aldi Store, Stafford Road		193 yd

Sport

Facility Name	Sport Objects	Distance
Stone House Hotel STAFFORD ROAD	health and fitness suite, swimming pool, tennis courts	224 yd
Walton Priory Middle School WALTON PRIORY MIDDLE SCHOOL WALTON PRIORY MIDDLE SCHOOL BEACON RISE	grass pitches	982 yd
Tilling Drive Tilling Drive	grass pitches	1,030 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	63.6%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	63.6%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	63.6%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.